MEDIA KIT iaabc.org iaabcjournal.org. org. iaabcorg
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1 MEDIA KIT Since 2004, the International Association of Animal Behavior Consultants has been working with veterinarians, animal trainers, shelter volunteers, academics and everyone with a keen interest in the behavioral wellbeing of the animals we live and work with. Our goal is to promote humane and compassionate work in animal behavior. We provide certification, continuing education, and a collegial atmosphere for our members to share knowledge and expertise. Today we have over 1,000 members worldwide, and we re still growing. The IAABC journal launched in June 2016 at New content will be published quarterly. With it, we aim to share insight, opinion, and best practice in an accessible and interesting format, free to read for everyone. our authors are: Veterinary behaviorists Behavior consultants Award-winning bloggers Published authors Working academics and researchers Veterinarians Students in veterinary sciences, psychology, and biology Animal trainers working with dogs, cats, parrots, horses, and service animals iaabc.org facebook.com/ iaabcorg journal@iaabc. org
2 CURRENT PARTNERS: THE TEAM Jesse Miller: Managing Editor Jesse liases between authors, editors, and layout. Ines McNeil: Marketing Chair Works with advertisers and promotes the Journal. Your first point of contact for advertising enquiries. Mychelle Blake: Project Manager and Web Mistress Lead website designer, including ad placement. Marjie Alonso: IAABC Executive Director Oversees the project, provides top-level guidance and ensures compliance with IAABC s Code of Ethics. Adrienne Hovey: Content Editor Responsible for copyediting and proofreading, along with Jesse. READERSHIP FIGURES (NOV 2016) 7,000 12,500 Readers per month Pageviews per month 70% 10% 6% 4% Most users stay between: USA canada united kingdom Australia 180and1800seconds
3 PRICES & SPECIFICATIONS In-line ads can be placed in an article covering the most relevant species for your company IN-LINE 650PX X 90PX SIDE BAR 300PX X 600PX Each ad can contain one hyperlink free. Please include it with your artwork! We can create additional hyperlinks at extra cost. SMALL SQUARE 300PX X 220PX Custom sizing is available. For enquiries, journal@iaabc.org Size 30 days 60 days 90 days Sidebar - rotating Sidebar - static Small square In-line* 799* *In-line ads are charged per issue and are permanent ADDITIONAL SERVICES Service Additional hyperlinks (static sidebars and in-line only) Replacement art during the ad run Cost All advertisers will also be listed on a separate Our Advertisers" page with a logo and link to our website
4 DETAILED SPECIFICATIONS SCHEDULE AND DEADLINES Winter 2017 January 16, 2017 Initial Art February 1, 2017 Final Art February 15, 2017 Publication All advertising materials should be received by the initial date to allow time for any necessary adjustments. The final copy must be submitted by the final date listed. If copy is not received by this date, artwork from a previous issue will be used if available. Cancellations will not be accepted after the final listed date. All ads must be submitted electronically via , Dropbox, or similar. For submissions or to share on Dropbox, please contact journal@iaabc.org. Ads must be prepared in the specified dimensions per page 2 of this media kit. Improperly sized ads will be returned for adjustments. Spring 2017 April 1, Initial Art April 15, Final Art May 1, Publication Summer 2017 July 1, Initial Art July 15, 2017 Final Art August 1, Publication Fall 2017 October 1, Initial Art Octobet 15, Final Art November 1, Publication Ads must be submitted as either a jpg, gif, or png file. We cannot accept any other file format. If you are unable to prepare an ad in the designated formats, we can prepare an ad for you for a $100 set-up fee. Please be sure to include the desired hyperlink for your ad when submitting artwork. READY TO JOIN US? CONTACT JOURNAL@IAABC.ORG
5 The IAABC Journal Advertising Order 2017 Please complete this form and it to or mail it to 565 Callery Road, Cranberry Township, PA Please contact if you have any questions. Submit artwork to Advertiser Name: Contact Name: Address: City: State/Province: Zip: Country: Phone : Website: Issue Date(s): Winter 2017 (art due 16/1/17) Spring 2017 (art due 4/1/17) Summer 2017 (art due 7/1/17) Ad Size: Sidebar (rotating) Sidebar (static) In-line Small box Custom* Extras Needed: Additional hyperlinks Refreshed Artwork File Conversion Custom* IAABC Member? Yes No 10% discount for IAABC Members Payment: Check Credit Card Invoice PayPal ( journal@iaabc.org for details) Amount Due: $ Credit Card Information: Visa Mastercard Discover American Express Card Number: Expiration Date: CSC: Name on Card: Signature: Agreement: I agree to the above contracted ad insertions as well as the terms and understand that advertising will not be run in The IAABC Journal ( without payment. Signature: Date: *For custom ads, please detail your requirements by .
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