Website Validity DOING QUALITY RESEARCH MR. ERFURTH, 2015

Similar documents
Strange Science: The Rocky Road to Modern Paleontology and Biology

Content Curation Mistakes

ONLINE EVALUATION FOR: Company Name

Analysis, Dekalb Roofing Company Web Site

Page 1

The Fat-Free Guide to Conversation Tracking

Module 6. Campaign Layering

Modern Cookie Stuffing

How To Create Backlinks

mobile friendly? Google s survey shows there are three key points to a mobile-friendly site:

How many people are online? As of Sept. 2002: an educated guess suggests: World Total: million. Internet. Types of Computers on Internet

10 Things Every Website Must Have to Drive Sales

Building A Business Online. A Crash Course in Creating an Online Presence for Your Business


Authority SEO Traffic

Contractors Guide to Search Engine Optimization

TIPS FOR USING GOOGLE

Media & Democracy Evaluating information assignment

Keywords. The Foundation of your Internet Business.. By Eric Graudins: TheInternetBloke.com Worldwide Rights Reserved.

Search Engine Optimisation

seosummit seosummit April 24-26, 2017 Copyright 2017 Rebecca Gill & ithemes

Social Bookmarks. Blasting their site with them during the first month of creation Only sending them directly to their site

MARKETING VOL. 1

Business Hacks to grow your list with Social Media Marketing

Introduction! 2. Why You NEED This Guide 2. Step One: Research! 3. What Are Your Customers Searching For? 3. Step Two: Title Tag!

Why You Shouldn t Trust comscore s Numbers for Search Engine Market Share [Data]

If you like this guide and you want to support the community, you can sign up as a Founding Member here:

Finding RELIABLE Sources

How To Get A Top 10 Ranking In Google And MSN For Only $9 AND How To Profit Wildly From This Information

COPYRIGHTED MATERIAL. Getting Started with Google Analytics. P a r t

How to do an On-Page SEO Analysis Table of Contents

Corner The Local Search Engine Market Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure by Eric Rosen

What Are The SEO Benefits from Online Reviews and UGC?

Sucuri Webinar Q&A HOW TO IDENTIFY AND FIX A HACKED WORDPRESS WEBSITE. Ben Martin - Remediation Team Lead

How to Find Your Most Cost-Effective Keywords

Web vs Library Research Databases

Kevin DeBoer. Professor Culik. English October 12, Algorithms


How to actively build inbound enquiry. ebook

Search Engine Marketing Guide 5 Ways to Optimize Your Business Online

Keyword Conversion Tracking Demystified. By Amir Darwish

Below, we will walk through the three main elements of the algorithm, which include Domain Attributes, On-Page and Off-Page factors.

1 SEO Synergy. Mark Bishop 2014

Image Credit: Photo by Lukas from Pexels

Clickbank Domination Presents. A case study by Devin Zander. A look into how absolutely easy internet marketing is. Money Mindset Page 1

Search. Smart. Getting. About

Azon Master Class. By Ryan Stevenson Guidebook #6 Site Construction 1/3

Strong signs your website needs a professional redesign

A Guide to Improving Your SEO

Savvy Searcher: Recognizing Bias

By Snappy. Advanced SEO

Social Media Management & Digital Marketing

Organic SEO (not pay per click)

By Snappy. Advanced SEO

AN SEO GUIDE FOR SALONS

GOOGLE ANALYTICS 101 INCREASE TRAFFIC AND PROFITS WITH GOOGLE ANALYTICS

Know what you must do to become an author at Theory of Programming. Become an Author at. Theory of Programming. Vamsi Sangam

Keyword research. Keywords. SEO for beginners training Module 2.1. What is a keyword? Head, mid tail and long tail keywords

HubSpot Inbound Certification. I. Essentials

Network Concepts Web Marketing Basics NCI Web Development

Case study on PhoneGap / Apache Cordova

Majmaah University The Deanship of Scientific Research. Creating Your Academic Profile on Google Scholar

google SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013

Azon Master Class. By Ryan Stevenson Guidebook #7 Site Construction 2/2

5LINX Local SEO. Product Guide. March 2016, Local SEO Product Guide, 5LINX Enterprise Inc

In today s video I'm going show you how you can set up your own online business using marketing and affiliate marketing.

News English.com Ready-to-use ESL / EFL Lessons

How to judge a website by its cover. Prepared for you by Mrs. Durand

SEO SIGNALS YOU CAN T IGNORE

GOOGLE REVIEW SWIPE FILE

Website/Blog Admin Using WordPress

Google Analytics 101

Azon Master Class. By Ryan Stevenson Guidebook #11 Squidoo Marketing

2. Your Competitor s Keywords

Information Skills Research, the tool of the trade

Ten Tips for Smarter Google Searches Date: Dec 1, 2006 By Michael Miller. Article is provided courtesy of Que.

Hello, welcome to creating a widget in MyUW. We only have 300 seconds, so let s get going.

Amazon Affiliate Profits Cheat Sheet

SPECIAL SOLO AD SECRETS

What s an SEO Strategy With Out Social Media?

Lesson 2 Analysing Your Online Presence

EBOOK. On-Site SEO Made MSPeasy Everything you need to know about Onsite SEO

10 TESTED LANDING PAGE ELEMENTS GUARANTEED TO IMPROVE CONVERSIONS

CLIENT ONBOARDING PLAN & SCRIPT

Disclaimer: This e-book doesn t tend to express hatred against any smartphone company or operating system. We believe that every company holds a

7 Proven Steps to Creating, Promoting & Profiting from your Website

Online Copywriting. The Importance of Effective Online Content Writing for Your Business

THE DEFINITIVE GUIDE

List Building Starter Course. Lesson 2. Writing Your Campaign. Sean Mize

Exercise: Website Evaluation. by Mark Gillan

EDULEADERSHIP. Handle Every Kind of for Maximum Productivity HOW TO: JUSTIN BAEDER ON HIGH-PERFORMANCE INSTRUCTIONAL LEADERSHIP

CLIENT ONBOARDING PLAN & SCRIPT

- SEO: On-Page Checklist - 1 P a g e

The name of our class will be Yo. Type that in where it says Class Name. Don t hit the OK button yet.

Responsive Web Design Discover, Consider, Decide

Search Engine Optimization (SEO) using HTML Meta-Tags

How To Construct A Keyword Strategy?

Recipes. Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24

Azon Master Class. By Ryan Stevenson Guidebook #4 WordPress Installation & Setup

DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS

Transcription:

Website Validity DOING QUALITY RESEARCH MR. ERFURTH, 2015

Today s Goal Students can determine the validity and value of information they find on the internet while researching.

Open Web vs. Paid Resources Paid Resources District-purchased Curated Valid for research Peer-reviewed (in many cases) The Open Web Total free for all Good? Bad? Anyone can post anything It can look real good, too No guarantees about veracity of information

The Open Web Is how we end up with the #swagpigeon

Easy Clues Trustworthy Website A name you (and most people) recognize New York Times, TIME, History.com, etc. Well organized, shows a physical address Allows you to contact the people behind the website Needs More Verification Has the same phrase repeated throughout the page Probably the search term you used Tons of advertisements URL is a bit shifty Ex: cancer-treatmentscience.com, real-history.com Wikipedia

SEO Traps What is SEO? Search Engine Optimization Ways for companies to get their websites at the top of Google Doesn t matter if they re any good How do I spot it? Repeated keywords The World War II civilians suffering from World War II invasions were often frustrated with their nations WWII militaries URL with repeated keywords or hyphens http://www.contentmarketingspot.com/search-engineoptimization/what-does-an-seoconsultant-do www.worldwariiencyclopediastuff.com/world-warii/wwii/civilians You won t believe what happened next! Clickbait/linkbait (example)

It s easy to post anything online. It only costs about $10/year for the domain, then maybe $5/month for the hosting. https://www.godaddy.com/domains/domain-namesearch.aspx?ci=87929 Make your intelligence worth more than a cheap website! YOU DESERVE BETTER

TLDs (top level domains).com,.org,.net,.info, etc. Anyone can register one of these for nearly no cost at all There is no checking by ICANN for reputation before selling domains Doubt everything you see! All the time!.edu,.gov,.mil Strict requirements to get a domain under.edu Must be an educational institution.gov is all United States government Other governments have their own tld s.mil only the US Military Careful with pages with a ~ They re user pages

Other TLDs.it,.tv,.so,.at,.co.uk,.uk,.de all other countries. Varying requirements http://en.wikipedia.org/wiki/list_of_internet_toplevel_domains

Ask Websites Yahoo Answers, Ask.com Really, guys? Mostly people copying their homework questions to get them answered by people who don t know https://uk.answers.yahoo.com/qu estion/index?qid=20090506144607 AAlxf7F Value of information? Validity of information? Especially Controversy! For example, marijuana: https://uk.answers.yahoo.com/que stion/index?qid=20101231003312a AjZsht Also, beware anything that says studies suggest You re victim to confirmation bias (aka myside bias ) more often than you realize In short they re worthless!

Evaluating a Site Directly Who? What? Where? Who made this website? What organization is behind it? Is it crazy uncle Ted, or is it the US Navy? Check it out! What is on the site? Check out other articles Nothing but articles about your topic: bad news Where is it? TLDs, country of origin When? Why? When was this page made? Recent articles are more valuable to research knowledge changes over time If you can t find a date doubt the page! Why was the page made? If it s trying to convince you of something, it s biased Don t trust it especially if it convinced you!

Beware the Search Bubble! Search Engines are Designed to Give you What you Want If you (or someone on your computer/browser/google account) searches for mostly one type of news, that s what you ll find when you re not searching for it Facebook does this too you ll begin to think your viewpoint is the only one because you can t seem to find the others! relevance based on interest rather than academic value Search engines are advertising tools, not research tools. They re pretty much our only choice on the external web Related TED Talk: Eli Pariser, Beware online filter bubbles http://www.ted.com/talks/eli_paris er_beware_online_filter_bubbles

Getting Our Hands Covered in HTML A Case Study Trying to learn about the Illuminati Google! real illuminati story Another Case Study (more Illuminati) Shady website Had lots of information Several resources http://people.virginia.edu/~sfr/ena m481/groupa/illumhist.html Messing with the URL Delete parts of it get to the bottom of that page, whether they gave you a link or not Appeared legitimate Many details, historical references, etc. Domain whois Revealed that the website was an elaborate advertisement Made by the author of a book for sale on Amazon

Trustworthy Online Resources First, obviously, the district paid resources Google Scholar Good place to start, but you still must be careful Major Newspapers Be aware of bias by authors and institutions PBS.com JSTOR.org Britannica.com Find some of your own! Spend the time searching NOW, not when you have an assignment due in two hours History.com Careful: mostly trying to get you to watch their channel Be aware of the show s angle