Mobility: Innovation Unleashed!

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Transcription:

Mobility: Innovation Unleashed! Mooly Eden Corporate Vice President General Manager, Mobile Platforms Group Intel Corporation

Legal Notices INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. UNLESS OTHERWISE AGREED IN WRITING BY INTEL, THE INTEL PRODUCTS ARE NOT DESIGNED NOR INTENDED FOR ANY APPLICATION IN WHICH THE FAILURE OF THE INTEL PRODUCT COULD CREATE A SITUATION WHERE PERSONAL INJURY OR DEATH MAY OCCUR. Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined." Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them. The information here is subject to change without notice. Do not finalize a design with this information. The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request. Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your product order. Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or by visiting Intel's Web Site. This document contains information on products in the design phase of development. 45nm product is manufactured on a lead-free process. Lead is below 1000 PPM per EU RoHS directive (2002/95/EC, Annex A). Some EU RoHS exemptions for lead may apply to other components used in the product package. Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user. All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries. *Other names and brands may be claimed as the property of others Copyright 2009, Intel Corporation. All rights reserved.

A Look Back: Centrino Launch (2003)

The World Continues to Go Mobile! Mobile PC Share of Total Client 80% 70% 60% 50% 40% 30% 20% 10% 0% 1995 1998 2001 2004 2007 2010 2013 Worldwide Asia Pacific excl. Japan EMEA Japan Latin America N. America Source: Gartner

Explosive Internet Growth PB per Month 50,000 40,000 30,000 20,000 10,000 0 2006 2007 2008 2009 2010 2011 2012 Source: Cisco

New Furniture or Floor Coverings Gambling Going Out to Restauants, or Bars Electronics Music, DVDs, Books, & Games Clothing, Accessories or Footware Mobile Phone Fixed-line Telephone Calls Broadband Internet Economic Vulnerability Score Internet is the Last Thing You Give Up! 8 7 6 5 4 3 2 1 0 10 = Most Vulnerable, 0 = Least Vulnerable Source: Morgan Stanley

Pervasive Online Social Networking *Other brands and names are the property of their respective owners.

It s Your Personal Device 1 PC per House 1 PC per Room 1 Notebook per Person

Installed Base / Subscribers (Billion Units) And We Are Just Beginning! 6 5 4 World Mobile PC Base 1998-2012 World Mobile Phone Ramp 3 2 1 0 85 87 89 91 93 95 97 99 01 03 05 07 09 11 13 98 00 02 04 06 08 10f 12f Source: IDC, Intel

Investments to Drive Innovation & Growth Process Architecture Integration Scale

Intel s Mobile Computing Solution Mobile Computing in Your Pocket Mobile Small Computing Mobile Core Computing Always Connected Full Software and Internet Compatibility

First, a Word on Performance The HW-SW Spiral is Alive & Kicking Higher Performance Richer Apps Performance Applications & Usages

Performance is Not Power Hungry! 185 245 287 329 272 233 Performance Qualifying Score Higher is Better Battery Life (In Minutes) Higher is Better Intel Core 2 Duo processor T9900 (3.06GHz, 6MB L2 Cache, 1066MHz FSB) and Mobile Intel GM45 Express Chipset Intel Core 2 Duo processor T7800 (2.6GHz, 4MB L2 Cache, 800MHz FSB) and Mobile Intel GM965 Express Chipset Intel Core Duo processor T2700 (2.33GHz, 2MB L2 Cache, 667MHz FSB) and Mobile Intel 945GM Express Chipset MobileMark 2007 - Productivity

Delivering Real Value for Consumers Significant Performance Improvement on Everyday Applications 1.5X Better itunes* MP3 Encoding 2.6X Better Sony* Vegas* Video Encoding 1.6X Better Adobe* Photoshop* Elements Source: Intel. Comparisons refer to comparably configured Intel Core Duo Processor T2700 (2 MB L2 Cache, 2.33 GHz, 667 MHz FSB) and Intel Core 2 Duo Processor T9900 (6 MB L2 Cache, 3.06 GHz, 1066MHz FSB) systems. * Other brands and names are the property of their respective owners.

Ultra-Thin Comes to the Mainstream 58% 60% Smaller Lower Power From 3342 mm 2 to = 1415 mm 2 *Other brands and names are the property of their respective owners.

Ultra-Thin Family: In Every Segment and Price Point Best Best Media Experience Better Great Media Experience Good Mainstream System Performance Entry Entry Level System Performance

Coming Next: Calpella Platform Featuring Intel Turbo Boost Technology Without Turbo With Turbo Single Threaded Workload < TDP Power Gates Near Zero Power For Inactive Cores Performance When You Need It, Conserves Power When You Don t

Netbook and Notebook Companion Device Purpose Built For Internet Use Web: Learn, Communicate and View Compact Form Factor (7-10.2 ) Basic PC Multi-purpose PCs Entertainment, Productivity, and Rich Web Experience View, Create or Edit HD Video Content Creation and Intense Workloads Range of Form Factors (>10 )

How Are People Using Netbooks Primary PC 6% 2nd PC for Internet/Email When No Access to Primary PC 77% Portable Music Player with Internet/Email 8% Primary PC with Monitor/Keyboard/Mouse 9% 0% 20% 40% 60% 80% 100% Source: UBS Investment Research

And It Gets Better Pine Trail: The Next-Gen Netbook Platform Netbook Platform 08 Pine Trail-M Intel Atom TM processor Pineview-M Graphics/Display Move Into Processor LCD Display IMC DDR2 LCD 945GSE Display GFX IMC DDR2 GFX Tiger Point Memory Controller Moves Into Processor ICH7M I/O I/O Package Area And Power Savings Integration Offering Platform BOM Savings, Power Reduction, and Improved Performance

Installed Base / Subscribers (Billion Units) In Summary: It s Just the Beginning! 6 5 4 World Mobile PC Base 1998-2012 World Mobile Phone Ramp 3 2 1 0 85 87 89 91 93 95 97 99 01 03 05 07 09 11 13 98 00 02 04 06 08 10f 12f Source: IDC, Intel