Super Stock Picker Free Canadian Stock Picks 55,578 page views, 18,275 unique visitors per month Media Kit 2012
Our Mission SuperStockPicker.com delivers Canadian stock advice at no cost for the user. Super Stock Picker is based on an in-house software, which implements mechanical investment strategies, in order to provide emotion-less trading. Information is provided both in English (http://www.superstockpicker.com) and French (http://www.superstockpicker.com/investir_en_bourse). 2
2011 Demographics Our targeted audience is the Canadian active individual investor with a low to medium portfolio size. Members Survey In May 2008, we ran a survey to better know our members' profile. Here are some results: Members Profile 19.04% Members by Age 31.60% Members by Gender 11% 9.36% 4.57% 10.74% 24.68% 89% 30 or under 31-40 41-50 51-60 61-70 70 or more Male Female Members by Occupation Members by Annual Income 12.98% 6.38% 8.19% 8.62% 14.83% 33.83% 10.85% 19.64% 35.11% 17.87% Business Owner Manager Professional Employee Retired Self-employed Other 31.70% < 50,000 50,000-75,000 75,000-100,000 > 100,000 3
Members Trading Habits Trading Experience Trading Frequency 35.69% 12.29% 17.51% 18.10% 2.61% 22.76% 20.88% 13.64% 25.93% 30.60% < 1 year 1-3 years 3-5 years 5-10 years > 10 years < 10 trades / year < 30 trades / year < 60 trades / year < 20 trades / month < 10 trades / day Products Traded 100.00% 80.00% 75.86% 91.61% 60.00% 40.00% 18.49% 20.00% 6.85% 7.36% 0.00% Big cap stocks Small cap stocks Options Currencies Futures
Members Newsletter Interest Newsletter Reading Frequency Newsletter Influence in Trading 15.47% 3.70% 62.01% 35.29% 13.94% 22.05% 31.59% 8.95% 2.62% 4.37% Almost every day At least once a week Very much To some degree Once or twice a month Rarely Not very much Never Never Not applicable 5
Our Website Traffic In 2011, SuperStockPicker.com (including both English and French versions) has generated 219,303 Absolute Unique Visitors and 666,942 Pages Views: 1800 2011 Absolute Unique Visitors 1600 1400 1200 1000 800 600 400 200 0 Daily Unique Visitors Weekly Average Our traffic is generated by the following sources: Traffic Sources 55.55% 15.85% 28.60% Search Engines Direct Traffic Referring Sites 6
English Version Stats: In 2011, the English version of SuperStockPicker.com has generated 172,966 Absolute Unique Visitors and 512,725 Pages Views. Our visitors are coming from the following locations: English Version Visitors Location 85% 9% 6% Canada United States Others 7
French Version Stats: In 2011, the French version of SuperStockPicker.com has generated 46,337 Absolute Unique Visitors and 154,217 Pages Views. Those visitors are coming from the following locations: French Version Visitors Location 5.79% 3.84% 5.74% 84.63% Canada France United States Others 8
Membership Stats Users who wish to receive our advice by email can subscribe to our service for free. On May 1, 2012 our database is holding 14,956 members who receive our daily messages, including 11,714 who accept to receive marketing offers from advertisers. Our members preferred language is divided as follows: Preferred Language English French Total Daily Orders 11,213 3,743 14,956 Marketing Messages 8,680 3,034 11,714 Our English-speaking members are from the following countries: English Members Location 88.20% 8.20% 3.60% Canada United States Others 9
Our French-speaking members are from the following countries: French Members Location 70.22% 15.50% 12.38% 1.90% Canada United States France Others 10
Targeting Our advertisers found a responsive audience for services and products such as: Services Products Advisory service Investor Relations Traders Education Brokerage / Banking Information Portals (Quotes, Portfolio Tracker) Trading Game Stocks Options Forex Mutual Funds Futures Books / ebooks 11
Our Rates The following rates are valid for 2010, for a campaign targeting the English version of SuperStockPicker.com. Please note that for the French version, a 30% rebate is applicable. For both English and French version, a 10% rebate is applicable. Site wide: Large Banner Large Rectangle Button Skyscraper $20 CPM $30 CPM $5 CPM $10 CPM 12
Daily Orders Email: (following rates are for a 1-week advertising campaign (5 issues)) Full Banner 1 Text Link Full Banner 2 Full Banner 3 $20 CPM $10 CPM $15 CPM $14 CPM Standalone Email: Dedicated advertisement $140 CPM
Advertising specifications Ads displayed on the website can be still images or Flash Daily orders are sent in html format Standalone emails can be sent in text and/or html formats (if not available in French, messages in English are usually sent to the whole database) Contact For more information and updated numbers, please contact us at: info@agnosoft.com 14