Facts and figures. fondsweb.de fondsweb.at fondsweb.ch on-line since 1999 on-line since 2004 on-line since 01/ ,000 visits p.m.

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1 Media kit

2 What is fondsweb? A financial website with a clear focus on mutual funds, having attributed sustainably to the transparency of the German speaking fund market since its launch (.de in 1999,.at in 2004 and.ch in 2018). fondsweb serves as an indispensable professional base or is relied on as a trustworthy source for information on fund investments. As an on-line medium, fondsweb.de is accessible 24/7 for our users. The fund industry will find here various options for target-oriented marketing support, while at the same time minimizing losses due to non selective advertising. 2

3 Facts and figures fondsweb.de fondsweb.at fondsweb.ch on-line since 1999 on-line since 2004 on-line since 01/ ,000 visits p.m. n/a n/a 2,000,000 Impressions p.m. 130,000 unique visitors p.m. 180,000 impressions p.m. 19,000 unique visitors * n/a n/a 12,000 newslettersubscribers n/a n/a 3

4 Breakdown of fondsweb Fondsweb in a nutshell Information DE: 27,000 AT: 22,000 CH: 20,000 retail and institutional share classes from over 400 companies Quality Fund data and tools stem from our sister company FWW Fundservices GmbH, market leader in Germany User focus fund profiles 55% fund search 13% fund comparison 11% Solutions Advertising PremiumService newscube FWW FundStars With its relaunch in Jan. 2018, fondsweb puts the fund profile in the usage focus. The search for funds is now less complicated and even more target-oriented. fondsweb has been designed, repsonsively. The vast majority of fondsweb.de users are high earning men and most of them are between the ages of 35 and 54. 4

5 Professional users 1/2 HBS study Adjacent, please find a summary of the latest brand and media study 2017 by HBS International GmbH. Even if, with mutual funds, only a single topic out of the whole financial market is being covered, is playing in the upper league of financial websites in Germany. Significantly larger websites that cover more financial topics are being left behind by fondsweb.de in the study. fondsweb.de finds itself trailing even Germany s largest (in terms of IVW Online figures) financial websites. Therefore it is not the size that matters, it rather is the quality, being offered. peer group Bank advisors (private banks) fondsweb.de s rank 2017 IFAs 9 Insurance intemediaries 9 Fund of fund managers 7 Depot-A Manager (=own investment) 9 10 Family Offices 9 VAG-Investors (=Insurance Supervision Act) 6 5

6 Professional users 2/2 iq media/handelsblatt This graphic is part of an exclusive study conducted from December 2011 to March 2012 on behalf of iq media marketing gmbh (part of the Handelsblatt group), in which 160,000 decision makers from the financial industry were interviewed about their professional media usage. 6

7 Ad formats on fondsweb.de Ad campaigns on fondsweb.de since 2011 Size matters 80 Wallpaper 73.89% MPU/Medium Rectangle 24.38% Leaderboard 9.52% Skyscraper 8.32% By ad format Ad format Average click rate Highest click rate Lowest click rate Wallpaper 0.62% 1.47% 0.15% MPU/Medium Rectangle 0.17% 0.27% 0.09% Skyscraper 0.08% 0.08% 0.08% Leaderboard 0.07% 0.07% 0.07% (Flash Layer) 0.83% 1.43% 0.68% 7

8 Ad formats Leaderboard Specifications Leaderboard Way of booking Rotation Placement Format Data format Top of the page Min. 728 x 90 pixels Max. 1,100 x 90 pixels GIF, JPG, HTML File size Max. of 80 Kb CPM 35 8

9 Ad formats Billboard Specifications Billboard Way of booking Placement Format Data format Rotation Between navigation and content Min. 800 x 250 pixels Max. 1,000 x 250 pixels Hintergrundeinfärbung (optional), Öffnen- und Schließen-Button (optional) GIF, JPG, HTML File size Max. 80 Kb CPM 45 9

10 Ad formats MPU/Medium Rectangle Specifications MPU/Medium Rectangle Way of booking Placement Format Rotation In the middle of the content 300 x 250 pixels Data format GIF, JPG, HTML File size Max. of 80 Kb CPM 40 10

11 Ad formats Wallpaper Specifications Wallpaper Way of booking Rotation Placement Format Data format Top and right Leaderboard and skyscraper, optionally background colour GIF, JPG, HTML File size Max. of 160 Kb CPM 75 11

12 Ad formats Skyscraper Specifications skyscraper Way of booking Rotation Placement Formats Data format Right Min. 120 x 600 pixels Max. 200 x 600 pixels GIF, JPG, HTML File size Max. of 80 Kb CPM 40 12

13 Ad formats Half Page Spezifications Half Page Way of booking Rotation Placement Right Formats 300 x 600 pixels Data format GIF, JPG, HTML File size Max. of 80 Kb TKP 40 13

14 Ad formats Microsite Specifications Microsite Way of booking Fixed booking Placement Upon agreement Format File size Iframe with a maximum width of pixels, length upon agreement, name for the section max. 20 characters, URLs must open in new window Max. of 300 Kb for your content per page Price 2,500 p.m. 14

15 Ad formats Mobile Ads/Interstitial Specifications Mobile Ads/Interstitial Way of booking Fixed booking Placement Upon agreement Formats 320 x 416 pixels Data format GIF, JPG File size Max. 50 Kb TKP 45 15

16 Ad formats Newsletter Banner Part of the regular fondsweb -newsletter, placed in front of the headlines Banner* Stand Alone* Way of booking Fixed booking Way of booking Fixed booking Placement Regular fondsweb newsletter, placed in front of the summary Placement Your individual newsletter Stand Alone Your own individual newsletter for our subscribers. Format 468 x 60 pixels Format Max. of 650 x 950 pixels, alternatively in HTML Data format GIF / JPG plus hyperlink Data format GIF / JPG plus hyperlink File size Max. of 25 Kb File size Max. of 150 Kb CPM 75 CPM 100 *Please note: A disclaimer will be applied. Our newsletter ist being sent via Outlook

17 Further specifications Ad Server With One Ad Server by Oath, we are providing you with all the features a stateof-the-art ad server has to offer. Technical requirements We are accepting all popular data formats, e.g. GIF, JPG or HTML. Delivery of ad material All advertising-related material needs to be sent to the following address at least three working days prior to the publishing date: ads@fww.de. With microsites it is 10 working days. Targeting and exclusivity Surcharge for targeting CPM 5.-. Exclusive arrangements available upon request. Other formats or placements available upon request. Exchanging of ads Upon agreement, it is possible to change the ads. We do not charge an extra fee for this process. Reportings We will provide you with reportings on a weekly basis. When the campaign expires you will also receive our final reportings. Impressions exceeding the guaranteed amount will not be charged, whereas falling below the guaranteed amount should result in delivering it later upon agreement. 17

18 Terms of payment All payments are due on the first day of the campaign s schedule. We grant 2% cash discount for prompt payments before the first day of the campaign s schedule. All prices are given strictly net plus VAT. We do grant 15% agency commission. 18

19 Contact Stefan Kainrath Director Product manager fondsweb FWW Media GmbH T M FWW Media GmbH, Münchener Straße 14, Haar bei München Executive board: Matthias Rothe, Marc Bonnet Commercial registry: Munich HRB Domicile: Haar bei München Bank details Deutsche Bank AG München, IBAN DE , BIC (Swift) DEUTDEMMXXX VAT-ID: DE

20 strategic-i.com