The ICT Market in Switzerland: What to Expect?

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The ICT Market in Switzerland: What to Expect? Nils Braun-Dubler Commissioned Economist of ICTswitzerland Managing Partner of IWSB Institut für Wirtschaftsstudien Basel one voice for ICT The ICT Sector in Switzerland & How It Changed 16'600 26'500 16'300 1995 (95'900) 25'700 2013 (145'800) 80'600 30'000 22'800 Full Time Equivalent 23'200 IT Services Telecommunications Hardware Production ICT wholesale Source: BFS BZ 1995, BFS STATENT 2013. Calculations & Figure: 2015 IWSB - Septermber 2nd 2015-2 1

Added Value by Sectors in Switzerland, 2011 Wholesale Trade (9.8%) Financial Services (5.8%) Construction (5.1%) Prof., Scientific & Tech. Activities (5.1%) Human Health (4.8%) Insurance (4.5%) ICT (4.5%) Retail Trade (4.2%) Pharmaceutical (3.9%) Logistics (3.5%) 34.6 30.7 30.4 28.9 27.0 27.0 25.2 23.1 20.6 58.5 bn CH Source: BFS (VGR 2011, Informationsgesellschaft 2013). Calculations & Figure: Econlab 2014. IWSB - Septermber 2nd 2015-3 High-End ICT Infrastructure in Switzerland Switzerland has the highest (wired) broadband penetration among all OECD countries in 2013 1 : #1 Switzerland: 44.9 per 100 inhabitants OECD-average: 27.0 per 100 inhabitants #30 Poland 15.6 per 100 inhabitants Switzerland's business sector has the 2 nd highest (wired) broadband penetration rate among all EU15 countries in 2011 2 #1 Finland: 99% of all companies with 10 or more employees #2 Switzerland: 98% EU-15-average: 93% Switzerland's mobile subscriptions are 5 th highest in the world in 2012 1 #1 Finland (172 per 100 inhabitants), #5 Switzerland (130) 1 Source: OECD (2014): Key ICT Indicators 2 EU data from 2013. Source: Eurostat (2013), KOF-Panelumfrage 2011 IWSB - Septermber 2nd 2015-4 2

Employment index (2001 = 100) 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 04.09.2015 Growth of ICT Employment in Switzerland 150 140 130 120 110 100 90 80 70 60 88'000 ICT specialists Berufsfeld ICT specialists ICT 3.7% p.a. Gesamtbeschäftigung Overall employment in Switzerland 0.8% p.a. Peak Dot-Com Bubble (140'000 ICT specialists) Back 2011 employment 197'600 ICT-specialists Source: BFS SAKE 1991-2013. Calculations & Figure: Econlab 2014 IWSB - Septermber 2nd 2015-5 Where do the ICT specialists work? Sectors ICT employement Share of ICT employment IT services 49'000 25% Financial services 13'800 7% 70'900 36% Telecommunications 12'100 6% IT wholesale & hardware production 9'800 5% Management consultancy 9'700 5% Public sector (incl. social security, military) 8'400 4% Wholesale (excl. ICT and motor vehicles) 6'800 3% Education 6'000 3% Other professional, scientific & tech. activities 5'600 3% Retail trade (excl. motor vehicles) 5'200 3% Total top ten 10 sectors 126'300 64% Other sectors 71'300 36% Source: BFS SAKE 2013. Calculations: Econlab 2014 IWSB - Septermber 2nd 2015-6 3

The Importance of the ICT Labour to Switzerland Share of ICT specialists 1 of total employment, 2014 5.01% 4.86% >5% 3%-4% 4%-5% 2%-3% 6.04% 5.25% 2.42% 1%-2% N/A High skilled ICT labour at work in Switzerland: Almost twice the share of academics compared to Swiss average Strong vocational training ensures hands-on experienced skilled labour Shortage of skilled ICT labour in Switzerland [14'000 > 2022] IT unemployment rate at 2.0% (national average of 3.0%) 2 ICT immigration rate almost twice high as national average 1 Source:OECD Digital Economy Outlook 2014. Calculations & Figure: IWSB 2015. 2 Source:SECO AMSTAT 2014, BFS SAKE 2014. Calculations: IWSB 2015 IWSB - Septermber 2nd 2015-7 Swiss Imports of ICT Services by Country, 2014 Switzerland imports ICT services worth 12.7bn CHF 1 Europe is the main supplier with 55% (7.0bn CHF) # Country Value in swiss francs (CHF) 1 Germany 2.3bn 2 United Kingdom 1.1bn 3 France 754m 4 Ireland 605m 5 Netherlands 348m 9 Poland 145m 1 Source:Swiss National Bank (Balance of Payements) 2014. Calculations: IWSB IWSB - Septermber 2nd 2015-8 4

ICT Clusters in Switzerland Elite universities in computer science [Times Ranking] #8 ETH Zurich #22 EPF Lausanne Most dynamic ICT regions: 1. Zurich (34% of all ICT specialists work here) 2. Lausanne/Geneva European Research HQ in Zurich: IBM, Google, Disney Research 1 Times Higher Education World University Ranking for Engineering and Technology (2013/2014) IWSB - Septermber 2nd 2015-9 Conclusions Main business opportunity for Polish firms Skilled ICT labour shortage that won't be solved within the next decade Software engineers are most sought after specialists Main demand by other sectors than the core ICT sector Main market entry strategy Strategic alliences with Swiss ICT firms Offering sourcing services to mitigate the skilled labour shortage Focussing on providing services to the non-traditional ICT sectors Supporting organisation: Switzerland Global Enterprise IWSB - Septermber 2nd 2015-10 5