Mobile Apps Webinar Welcome to the continuing webinar series provided by BusinessCreator, Inc. We are pleased to present Daniel S. Rosemark, Esq. as our guest speaker for this week s presentation on mobile applications. Dan is a practicing attorney and owner of iseeklaw A mobile application for finding a lawyer in 3 easy steps! A special thanks to the Women s Bar Association of the State of New York for sponsoring the webinars September 28, 2015 2015. All Rights Reserved. RL Strategies, LLC 1
Agenda Introduction A mobile app provides more visibility for your Why iseeklaw was established Numbers don t lie Design, build, tweak... Repeat Native apps: The choice was clear vs. web-based & hybrids iseeklaw a legal directory for potential clients to find a lawyer in 3 easy steps Getting the word out... From App Store Optimization to social media and beyond! 2015. All Rights Reserved. RL Strategies, LLC 2
Apps to help you find what you re seeking... Lawyers are not alone in asking the question Should my firm have a mobile app? Yes, but don t go it alone... When considering a mobile app, think about Type of Practice: Who are your clients not your current ones, but future ones Size of Practice Cost: Time and Money Dealing with bugs, updates and upgrades 2015. All Rights Reserved. RL Strategies, LLC 3
Know your users There are 3 distinct segments among digital device users* * Credit to Crown Castle for the information provided in this slide 2015. All Rights Reserved. RL Strategies, LLC 4
It s all about the next G All of the technology companies are preparing for the next generation of wireless connectivity and the exponential growth data is expected to consume networks in next 10 years* Devices # per Person Apps Time 2015 Smartphone, Tablet, Laptop Average consumer owns 1-2 connected cellular devices Music and video are the biggest drivers of consumption On average, consumers spend ¼ of their day consuming content across their digital devices 2025 Smartphone, Tablet, Car, Internet of Things, M2M, Wearables Many more devices connected via cellular Apps will move towards continuous connection with real time internet With the emergence of more devices and services, consumers will increase their time * Credit to Crown Castle for the information provided in this slide 2015. All Rights Reserved. RL Strategies, LLC 5
By the numbers The long and short of it is that we are using our devices more each day and staying on them for longer periods of time 2015. All Rights Reserved. RL Strategies, LLC 6
From whiteboard to reality Development is just the beginning. From there you will need support to turn the idea into a functioning application: Design and build Updates/upgrades and keeping up with the times Apple and Google produce newer operating systems every year or so. At some point, they perform an overhaul that renders prior versions inoperable Oh yeah, there s a battle out there to get a new device in your hand just about every year new size, more power, more pixels, etc. 2015. All Rights Reserved. RL Strategies, LLC 7
Platform There are 3 main categories to consider: A website that is responsive to the device s display A website (sort of) that looks like an App, has some functionality as an App, but is not designed and developed using the App operating code you can even create a shortcut on the display of the phone An application built on the native operating systems for Google, Apple, Microsoft and others 2015. All Rights Reserved. RL Strategies, LLC 8
iseeklaw: Enhanced Social Media Directory for Lawyers, Attorneys and Law Firms Description iseeklaw is legal search engine dedicated to helping the consumer find the right lawyer from any mobile device in 3 easy steps. Use the navigation bar at the top of the screen to know where you are in the search process. To further enhance search efficiency, we leveraged multi-tap functions on the navigation bars so you can quickly move back and forth through the screens. iseeklaw is the first of its kind software application that can instantly download hundreds of lawyer profiles based on specific criteria. Consumers can seek out attorneys by personal, professional and biographical highlights such as hourly or contingent fee, how many cases tried, areas of law, legal experience, achievements, minority and/or women owned office and 13 other search tools. By utilizing iseeklaw s proprietary matching system, consumers get more than a random list of lawyers. As one of the first mobile legal directories, we continue to bring fresh ideas and innovation to the legal profession. We incorporated social media into this app as we believe it is relevant in today's world when considering your legal options. Once you locate a lawyer or several lawyers in your area through the app, you have the ability to send questions directly to the attorneys - not fill out long questionnaires. You can even ask how much will the attorney charge for a particular matter or provide an evaluation of your recovery options and potential worth of your case. All from your mobile device. Let iseeklaw do the work by providing you with information you can use to match your needs as efficiently as possible. 2015. All Rights Reserved. RL Strategies, LLC 9
iseeklaw features Updated for the most current ios and Android software on mobile devices and tablets including the iphone 6, 6 Plus, Samsung and tablets Intuitive city and state entry system start typing and desired city/state will appear Streamlined status bar on top of screen allows multi-touch navigation through the app Areas of Law are now categorized with easier to navigate icons New Ask a Q reaches all of the listed attorneys (or deselect if you want) to get a rapid response directly from an attorney Updated lawyer profiles that allow you to text, call or email the lawyer right from the app Added mapping features to locate attorneys with pin drops and step-bystep navigation Leverages social media you can follow the attorney and their tweets, press releases, posts, as well as Facebook, LinkedIn and Google+ pages Ask lawyers how much your case is valued Ask lawyers how much it would cost to handle your case 2015. All Rights Reserved. RL Strategies, LLC 10
Step 1: Location Start your attorney search by identifying the location that is important to the App User Note the status bar: It is touchcentric allowing back & forth toggle and let s you know where you are in the process throughout the app Dynamic city and state entry once you start typing the letters, the software picks the relevant city/state combination OR Utilize the mobile device s GPS to use your current location 2015. All Rights Reserved. RL Strategies, LLC 11
Step 2: What Area of Law? Note the status bar: It is touchcentric allowing back & forth toggle and let s you know where you are in the process throughout the app Choose the area of law based on the icon friendly navigation buttons OR if not sure, the App User can just Ask a Q that will go to the subscribing attorneys in the states specified 2015. All Rights Reserved. RL Strategies, LLC 12
Step 2: Ask a Q The App User enters their question which will go to all the attorneys within the iseeklaw Ecosystem If the App User wants to broaden the search to more states, that works. 2015. All Rights Reserved. RL Strategies, LLC 13
Step 3: Result = Lawyer App User receives a list of lawyers to consider The lawyers are displayed by Sponsored or Standard listings From here, the App User has many options: Further refine the search using the top search features See where the lawyer is in relation to the App User s location (automatic/gps or provide manual address) or where the lawyer is in relation to the other lawyers Get directions to the lawyer s office Note the quote button. It did not highlight until the App User gets to Step 3. Once on Step 3, the App User can tap it bring up the Quote dialog box. 2015. All Rights Reserved. RL Strategies, LLC 14
Step 3: Quote my case This unique feature allows the App User to reach out to the profiled lawyers and create a bid approach - the App User can find out: How much would it cost for a particular legal service (simple divorce, real estate closing, DUI, etc.) OR How much might my case be worth (personal injury or property damage, breach of contract, etc.) The lawyers will receive the request and can respond quickly 2015. All Rights Reserved. RL Strategies, LLC 15
Step 3: Lawyer Profile No other app on the planet will provide the App User with this amount of information at their fingertips! The profile page displays all the pertinent information about the lawyer including contact information. But we ve taken the next step and provide access to the lawyer via text, check out their social media (Facebook, Google+, Twitter, LinkedIn) 2015. All Rights Reserved. RL Strategies, LLC 16
Step 3: Lawyer Profile We provide information to help the App User narrow down their choice of lawyer by presenting it in a clean and uniform manner. After all, the App User has choices and we want to make sure the information is available and at their fingertips. 2015. All Rights Reserved. RL Strategies, LLC 17
More Media The App User can also access all of the social media created by and through iseeklaw either website link at bottom or by the tap icons. We have blogs, press releases and other ways to share information. After all, that is what social media is all about. 2015. All Rights Reserved. RL Strategies, LLC 18
Promoting the App App Store Optimization Rankings in top search categories #1 Personal Injury Attorneys #1 Criminal Attorneys #1 DUI Attorneys #1 California Attorneys #1 Find Attorneys (we are above Lawyers.com, Martindale-Hubbell, ABA, & others) #2 NY Attorneys #2 Divorce Attorneys Facebook AdWords Twitter 2015. All Rights Reserved. RL Strategies, LLC 19
Closing Comments Thank you for attending today s webinar. iseeklaw is built for the sole purpose of making it easier to find a lawyer. We work very hard to make that happen by incorporating a logical method of categorization. We then let our extensive network of lawyer subscribers do the rest. For more information about iseeklaw or mobile applications, please feel free to contact the following: iseeklaw BusinessCreator, Inc. Dan Rosemark Ed Kundahl, Ph.D., M.B.A (203) 297-8574 (855) 943-8736 x.101 dan@iseeklaw.com ed@businesscreatorplus.com 2015. All Rights Reserved. RL Strategies, LLC 20