Your Competition Is Making An Expensive Mistake

They Send Buy It NOW Email After Buy It Now Email

This Leads To Rapid List Burnout, Multiple Spam Complaints And Headaches No Business Owner Should Have To Deal With

Your Competition Doesn t Understand That There Are Multiple Pillars To A Successful Email Marketing System

Without All 4 Of These Pillars That System Is Leaving Money On The Table

Luckily, You Won t Be Making That Mistake

E.L.M Email Conversion Factory Lesson 4: The 4 Pillars Of Email Marketing Success Revealed

Here s What We Are Going To Cover The 4 Pillars Of Email Marketing Success The Role Of Each Pillar How The 4 Pillars Relate To Your Email Lead Machine

Here s Why This Is Important Relying Solely On Promotional Emails Isn't Sustainable As Your Email List Grows You Will Need To Expand Your ELM You Will Miss Out On Low Hanging Fruit

Here s How This Lesson Will Help You Effortlessly Transition Subscribers From One Offer To Another (so you can sell more stuff) Keep Your Subscribers Engaged And Eager To Open Your Emails (which means increased open rates and higher click through rates) Discover How To Win Back Email Subscribers That Have Stopped Opening Your Emails

The 4 Pillars Of Email Marketing Success 1. Engagement Emails Build relationships 2. Promotional Emails Sell your stuff 3. Segmentation Emails Discover what your subscribers want 4. Re-engagement Emails Win back subscribers that have stopped opening or clicking emails

Engagement Emails Build elements of know like and trust Teach subscribers about you and your business Set expectations Give value

Engagement Emails The quality of your engagement emails is the number one factor that determines whether or not subscribers will continue opening your emails

Engagement Emails Examples

Promotional Emails Make offers Can be combined with engagement emails to deliver value and have the opportunity to make money Urgency > Sleazy Tactics

Promotional Email Keys Your promotional emails should offer the right product to the right subscriber at the right time. Your engagement emails should tee up your promotional offers Test. Test. Test

Promotional Email Example

Segmentation Emails Get your prospects to tell you want they want to hear about and potentially buy Allows you to send laser targeted ultra relevant engagement emails and promotional emails These should be used to move subscribers from one email list to another

Segmentation Emails List segmentation is key to a healthy email list with a low unsubscribe rate Segment non buyers by interest, or location Create separate email list just for buyers

Segmentation Emails

Segmentation Emails Modcloth s segmentation Quiz

Segmentation Emails

Re-Engagement Emails Often overlooked yet critical pillar of email marketing 25% of your email list will die off each year Rekindle flame and save dying subscribers

Re-Engagement Emails Can be used in multiple situations Former customers Cold subscribers that stopped opening Cart abandoners

Why Cold Subscribers Are Hazardous Cold email subscribers that no longer pay attention to your emails lower your open and click through rates plus they are more likely to unsubscribe and complain This hurts your sender reputation and could hurt your email deliverability In other words, cold email subscribers on your list make it harder for you to reach active subscribers

Re-engagement Email Examples

How To Use Re-engagement emails Most email service providers will allow you to export subscribers that have not opened your emails in the last 60 days These subscribers should be moved from your main list and added to a separate list Send broadcasts emails like the examples or create a reengagement autoresponder series designed to get them into another S8 Series

The E.L.M Is Only The Beginning

When You Combine All 4 Pillars of Email Marketing Success You Will Transform Your Email Lead Machine Into An Unstoppable Selling System That Build Relationships And Makes The Right Offers To The Right People At The Right Time

Next Steps 1. Move On To Module 5: The 7 Day Launch Formula

See You In The Next Lesson