Accelerating Critical Applications

Accelerating Critical Applications EMC XtremIO Luiz Otávio Schmitt XtremIO BU Sales Leader luiz.schmitt@emc.com April/2015 1

Agenda IT Market scenario overview Traditional performance issue mitigation Disruptive Technology Succes Cases Value Proposition Main Differentiators Economics 1 Million, AFA Rescue and XpectMore Program Summary 2

Big Data & Cloud Increasing IT Pressures Big Data Businesses are challenged to create more insight and value out of more data Four dimensions of Big Data applications to be addressed: Volume, Velocity, Variety, Veracity IT infrastructures must not only be faster, but smarter Cloud Businesses want to maximize infrastructure efficiency to become more agile Goal: standardize and consolidate applications on shared infrastructures IT infrastructures must be more scalable and reliable than ever before Emerging applications demand smarter, faster, scalable, & more reliable enterprise infrastructures 3

CONSTANT The CPU To HDD Performance Gap CPU Improves 100 Times Every Decade- Disk speed has not MOORE S LAW: 100X PER DECADE FLASH Closes The CPU To Storage Gap FLASH Follows Moore s Law And Can Keep Up With CPU Developments 100X IMPROVED FLASH 10,000X I M P R O V E D 2000 2010 2020 Copyright 2013 EMC Corporation. Todos os direitos reservados. 4

Client responses to storage performance gap Most Costly & Volatile Expensive & Ineffective for Storage Performance Issues Add More Memory Add CPUs Typical Performance Mitigation Tactics HDD Performance Enhancement Tune & Modify Application Wasteful, Expensive & Ineffective with Storage Latency Issues Time Consuming, Very Expensive & Risky 5

It s About The Business What if? Simplify your Storage landscape Lower your Opex for storage by 75% Reduce your Power/ cooling / footprint by 80%+ Eliminate storage Performance problems - Forever Guarantee you fixed support costs for the next 7 years Accelerate your Databases by 30%-50% Defer your Database license spend Maximize your server core utilization Create FREE Test/dev and data-mart space 6

XtremIO #1 All-Flash Array in the Market >$540,000,000 < 12 months 7

XtremIO Race to a Billion 8

Quadrante Mágico do Gartner - AFA 9

Market Share IDC - AFA 10

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Gartner View of the Flash Market $8B $6B $4B $2B 2012 2015 The Flash Market Will Grow by $7B by 2015 12

Lots Of Noise Out There From Established Storage Vendors to Startups Gartner & IDC - 80% Of The Startups Will Fail By 2015 13

Gen 1 Flash Systems Hybrid Arrays The Evolution of FLASH Arrays Performance Dual Controller Single Workloads No Data Services High TCO High Performance Data Services Dual Controller Single Workloads (VDI) Post-Process Data Services Lower TCO Lower Performance Scale Out Architecture Mixed Workloads In-Line All the Time Data Services - Guaranteed Lower TCO High Performance Gen 2-2008 Gen 3-2011 Gen 4-2013 14

Industry Experts Agree on Scale Out "The bottom line is that scale-out architectures with rich metadata support, consistent latency, advanced snapshot technologies and advanced quality of service are a prerequisite for fourth generation all-flash storage arrays. These arrays will be an initial foundation of the electronic data center. David Floyer - Wikibon "The most successful vendors will be those that can make a smooth transition from the traditional, dedicated application model to mixed workload consolidation, Eric Burgener - IDC Phase 3 starts to really require a scale-out system that can provide consistent high performance and low latency George Crump Storage Switzerland 15

XtremIO Global Deployments Provisioning time cut down from 3 to 4 hours to 3 mouse clicks >99.999% Availability >500 Customers 100% Customer Satisfaction Average Data Reduction 5:1 16

Beyond Performance What Analysts Are Saying The impact of flash storage will go far beyond performance. The disruptive opportunities with flash storage are in delivering a new breed of applications supported by advanced data services that were not even possible on disk. These capabilities Will dramatically simplify complex application environments, streamline cumbersome workflows and unlock a step function in new business value. DAVID VELLANTE Chief Research Officer, The Wikibon Pro 17

Beyond Performance What Customers Are Saying We are building our third data center in New Jersey. I want to design it for the next 15 years. I do not want another spindle on the data center floor. HEAD OF DATABASES AND STORAGE Financial software, data, and media company 18

Data Warehouse Case Study CMA s Oracle RAC Data Warehouse Challenge Extreme performance (6 GB/s large block random workload) High Oracle licensing costs Storage OpEx Complex setup/tuning Solution XtremIO All-Flash Array Application Largest Medicaid analytics database (Oracle RAC) in US High user concurrency Fast response time needed BRIAN DOUGHERTY Chief Data Warehouse Architect Using XtremIO we are able to engineer our Oracle RAC systems to be faster, more scalable, and handle more concurrent users, while at the same time requiring only 20% of the previous footprint in our data center Results 75% reduction in storage configuration time Reduced space/power/cooling footprint Reduction in server size/processor count & Oracle licenses ~1.9GB/s bandwidth per X-Brick at <1ms latency 19

80 60 40 20 Oracle OLTP Case Study XtremIO Snapshots Performance, Flexibility to Oracle Test & Dev 0 Sandy Bryce- Enterprise Platforms Strategy Team Leader Ease of use, and snapshots make XtremIO a compelling addition to your IT service portfolio! THE CRUNCH (BUSINESS PROCESS TIME) 100 80 40 Time (minutes) Previous Array 120 100 80 60 40 20 0 USER QUERY TIMES (Improvement) 100 Previous Array 70 Time (seconds) XtremIO Challenges Development/Test database scale Query response times Business processing times Solution XtremIO All-Flash Array Production on One X-Brick Test/Dev on 2 X-Brick cluster Application Oracle 11G High user concurrency Fast response time needed Large dev/test environment Results 30% business process time improvement 15-40% user query time improvement CPU wait time reduced, utilization increased Snapshots/Deduplication for dev/test give free database copies 20

Development/Test on XtremIO Same performance improvements as in production Inherent QoS on other instances even under heavy load 30% faster database app development & QA time Production + 20 copies = no capacity increase over production alone! 29 TB of DB instances consume only 1.45 TB in flash 21

Enterprise VDI Case Study Boston Scientific Deploys 2400 Full Clone VMware Horizon desktop Challenge Large-scale VDI Environment Full Clone Persistent Desktops Mandatory VDI User Experience Complaints Storage Cost, Complexity Solution XtremIO for desktop storage VNX for user data storage Expanding additional X-Bricks for virtualization consolidation Application VMware Horizon View VDI VMware vsphere Hypervisor CRAIG ENGLUND / SEAN COLLIER Principal Virtualization Architect/Sr. Administrator There are few things in history that have a significant impact on advancing technology I see XtremIO as one of those technologies. Results Incredible End User Desktop Experience Lower $/Desktop Than Prior Storage Array Rapid Desktop Rollouts During Production Hours Complex VDI Made Simple And Successful 22

Product Overview Copyright 2014 2013 EMC Corporation. All rights reserved. 23

XtremIO HAS APPARANTLY RACKED UP TWICE AS MANY SALES THIS YEAR THAN EVERY OTHER ALL FLASH ARRAY COMBINED. STEPHEN FOSKETT THE SCALE-OUT ALL- FLASH SECTOR IS SET TO EXPLODE WIKIBON Petabyte Scale All-Flash Performance Enterprise Class Mixed Workload Consolidation Applications Unleashed COMING Q2 2015 26

XtremIO CLEAN SHEET DESIGN CRITERIA Simple Easy Provisioning No Performance Tuning Efficient Inline, Always On Dedup and Compression Always Thin Provisioned Breakthrough Snapshots Consistent Multi-controller, Scale-Out Perfectly Balanced No System Level Garbage Collection 27

XtremIO Unstoppable Data Services Always-On, Inline, Zero Penalty, Free ALWAYS-ON THIN PROVISIONING INLINE DEDUPLICATION INLINE COMPRESSION XTREMIO DATA PROTECTION INLINE DATA AT REST ENCRYPTION AGILE WRITEABLE SNAPSHOTS 28

Agile Writeable Snapshots 100% IN-MEMORY Any topology Instant creation Instant deletion 100% PERFORMANCE Identical read IOPS Identical write IOPS Identical latency INCREDIBLE SCALE Instant application clones to petabyte scale 100% SPACE EFFICIENT No space reservations No metadata bloat 100% OPTIMIZED Identical data services Always on, always inline UNMATCHED Use XtremIO where allflash arrays were never before viable 29

Today s Applications Environment LIMITED TEST/DEV COPIES Brute Force Copy PRODUCTION Brute Force Copy DATAMART COPIES JUST ONE APPLICATION 6 DATABASE COPIES 3 ARRAYS/POOLS 1 USE CASE FOR FLASH 30

Game-Changing Consolidation, Agility SCALE-OUT IOPS IN ABUNDANCE FREE, FAST DEV/TEST DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 HIGH PERFORMANCE PRODUCTION FREE, FAST ANALYTICS FIN COPY FIN COPY REPORTS XTREMIO FLASH FOR ENTIRE APPLICATION MORE BUSINESS PRODUCTIVITY DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 OPS COPY OPS COPY ANALYTICS DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 TEST/DEV COPIES DEV INST 3 DEV INST 3 SALES COPY SALES COPY TRENDS DATAMART COPIES FASTER APPLICATION DEVELOPMENT TIMES x 1 0 DATABASE INSTANCES 1 XTREMIO CLUSTER 0 BRUTE FORCE COPIES 31

XtremIO Vital Signs 10X Reduction in Service Requests Per Month Service Request / Array 2,00 1,40 1,30 1,20 1,30 1,10 0,94 0,97 0,85 0,70 0,76 0,84 0,62 0,52 Nov Dec Jan Feb Mar April May June July Aug Sept Oct Nov Dec Microcode Releases 32

XtremIO Sudden Impact vs Traditional Storage Consumer Facing Application with 3,000+ VMs Large Insurance Company in Midwest Before After Improvements Traditional Tier 1 Storage Array 4 Cabinets (6+ Floor Tiles) 500TB Raw 300TB Useable Power: 35 kva Cooling: 116K BTU/Hour 8 ms Average Response Time VCAC Storage Provisioning Time: 5 minutes per VM Longest element in process 1 XtremIO Cluster (4) 20TB Xbricks (1 Floor Tile) 80TB Raw 67TB Useable Power: 5.5 kva Cooling: 18K BTU/Hour <1 ms Average Response Time VCAC Storage Provisioning Time: 15 Seconds per VM Shortest Element in process Migrated 3,000 VMs in 48 hours Non- Disruptively with Storage vmotion 47% 5 Year Return on Investment 20x Faster provisioning 88% Faster Response time DeDupe/Compression: 3.8:1 Overall Efficiency 23:1 with Thin Provisioning 84% Less Power/Cooling 87% Less Drives 83% Less Floor Space Internal Only - No References Provided 37

XtremIO X-Brick Cluster Building Block Active Controller 1 Active Controller 2 32 CPU CORES 256GB RAM Infiniband RDMA 256GB RAM 512 GB RAM 2 x FC 2 x iscsi SAS 2.0 SAS 2.0 4 HOST PORTS 2 x FC 2 x iscsi 25 emlc SSDs 38

Product Family, Linear Scale-Out 900K MIXED IOPS 1.5M READ IOPS <1MS Latency 150K MIXED IOPS 250K READ IOPS <1MS Latency SCALE-OUT 5 120 TB based on 5, 10 & 20 TB X-Bricks <1MS LATENCY. RICH DATA SERVICES. NO TUNING. 39

XtremIO Simplicity One Screen Zero Planning, Zero Tuning 1 3 CREATE VOLUMES 2 MAP VOLUMES CREATE INITIATOR GROUPS 40

Functional IOPS vs. Hero Numbers Measured end-to-end at the host 100% random All flash pages non-zero Array filled to 80% forcing overwrites Any size LUNs, any LBA range Mixed read/write I/O Increasing thread counts Extended time periods Click to get the free IDC How to test a Flash Array White Paper All Data Services Active! 41

Why Customers Choose XtremIO Actual customer data, 8KB OLTP workload 1 10TB X-Brick vs. 35TB competitor s array (4X more expensive) Competitor Latency IOPS 42

System Level Garbage Collection Impact Always consistent and predictable Latency 43

XtremIO Consistency XtremIO vs. Competitor Flagship Array Oracle SLOB Workload, 25% SQL Update Two X-Brick Cluster Competitor Single X-Brick Competitor Two hours into test 44

G U A R A N T E E D 45

XPECT MORE PROGRAM * EMC IS REDEFINING THE STORAGE LIFECYCLE MAINTENANCE PRICE PROTECTION 3-YEAR MONEY-BACK WARRANTY FLASH ENDURANCE PROTECTION 7 YEARS 2014-2017 7 YEAR S * For qualifying customers July 1- December 31, 2014. See EMC.com/XpectMore for more details, terms and conditions. 46

VPLEX RecoverPoint ViPR SRM AppSync VSI PowerPath EMC ECOSYSTEM INTEGRATION ViPR 3 XtremIO VSPEX Configurations vsphere VCE Vblock VDI, Database & Consolidation 47

All Flash is About Economics Leverage the Economies of Scale of Flash Accelerate Application Performance Gain Greater System Utilization Lower Software & Hardware Cost Save Power / Cooling / Floor Space Drive Value Out of Big Data Improve Performance Enable New Opportunities Reduce Costs 48

Xpect More Information www.xtremio.com Reference Architectures & Solution Guides All Flash Array Testing Guide & Best Practices Architecture & Product white papers, videos Customer case studies 49

Obrigado! 50