The Economist rate card 2017 (GBP)

The Economist rate card 2017 (GBP) The Economist newspaper, Digital Editions app, Snapchat, and Global Business Review The Economist allows you to reach our influential audience through print and our award winning apps on ios and Android. This document covers the advertising options and rates available across our platforms. For regional and worldwide rates, see additional pages. Full page in print, together with a single page digital in the Digital Edition app. Standalone premium print positions. A full page premium ad in our Digital Edition app. This will appear multiple times in the same issue with the option of added interactivity. PREMIUM Full page in print, together with a full page digital premium ad in our Digital Edition app. The digital ad will appear multiple times in the same issue with the option of added interactivity.

Worldwide (GBP) The Economist Newspaper and weekly app Display Page facing editorial 88,975 87,196 85,416 83,637 81,857 Page facing editorial with print section guarantee 97,875 95,918 93,960 92,003 90,045 Outside back cover 117,100 114,758 112,416 110,074 107,732 Inside front cover spread 191,800 187,964 184,128 180,292 176,456 Facing Contents 112,400 110,152 107,904 105,656 103,408 Page in Leaders 102,300 100,254 98,208 96,162 94,116 Double page spread guaranteed position 174,325 170,839 167,352 163,866 160,379 Double page spread 158,450 155,281 152,112 148,943 145,774 Half page spread under Politics This Week * 122,100 119,658 117,216 114,774 112,332 Half page spread under Letters, bookends or fireplace * 117,000 114,660 112,320 109,980 107,640 Cover 52,000 50,960 49,920 48,880 47,840 Guaranteed section 40,930 40,111 39,293 38,474 37,656 Run of app 33,550 32,879 32,208 31,537 30,866 PREMIUM Page facing editorial 110,273 108,067 105,862 103,656 101,451 Page facing editorial with PRINT plus DIGITAL section guarantee 124,925 122,426 119,928 117,429 114,931 Weekly sponsorship 60,000 57,000 54,000 51,000 48,000 Weekly sponsorship 45,000 42,750 40,500 38,250 36,000 Snapchat Sponsorship (US, Canada, UK and Australia) Weekly sponsorship, 3 ad positions 84,000 Weekly sponsorship, 4 ad positions 96,000 Global Business Review App (Monthly) Monthly sponsorship 52,900 50,255 47,610 44,965 42,320

Worldwide excluding North America (GBP) Display Page facing editorial 71,000 69,580 68,160 66,740 65,320 Page facing editorial with print section guarantee 78,100 76,538 74,976 73,414 71,852 Outside back cover 92,300 90,454 88,608 86,762 84,916 RH facing contents 89,500 87,710 85,920 84,130 82,340 Page in Leaders 81,700 80,066 78,432 76,798 75,164 Double page spread guaranteed position 130,300 127,694 125,088 122,482 119,876 Double page spread 118,450 116,081 113,712 111,343 108,974 Half page spread under Letters, bookends * 90,350 88,543 86,736 84,929 83,122 Cover 46,430 45,501 44,573 43,644 42,716 Guaranteed section 38,940 38,161 37,382 36,604 35,825 Run of app 29,950 29,351 28,752 28,153 27,554 PREMIUM Page facing editorial 90,855 89,038 87,221 85,404 83,587 Page facing editorial with PRINT plus DIGITAL section guarantee 105,336 103,229 101,123 99,016 96,909

EMEA (GBP) Display Page facing editorial 54,300 53,214 52,128 51,042 49,956 Page facing editorial with guaranteed section in print 59,700 58,506 57,312 56,118 54,924 Outside back cover 70,600 69,188 67,776 66,364 64,952 RH facing contents 68,400 67,032 65,664 64,296 62,928 Page in Leaders 62,450 61,201 59,952 58,703 57,454 Double page spread guaranteed position 99,350 97,363 95,376 93,389 91,402 Double page spread 90,350 88,543 86,736 84,929 83,122 Half page spread under Letters or bookends * 74,200 72,716 71,232 69,748 68,264 Cover 25,885 25,367 24,850 24,332 23,814 Guaranteed section 21,710 21,276 20,842 20,407 19,973 Run of app 16,700 16,366 16,032 15,698 15,364 PREMIUM Page facing editorial 63,900 62,622 61,344 60,066 58,788 Page facing editorial with PRINT plus DIGITAL section guarantee 73,269 71,804 70,338 68,873 67,407 Weekly sponsorship 10,200 9,690 9,180 8,670 8,160

UK and Continental Europe (GBP) Display Page facing editorial 48,600 47,628 46,656 45,684 44,712 Page facing editorial with guaranteed section in print 53,450 52,381 51,312 50,243 49,174 Outside back cover 63,200 61,936 60,672 59,408 58,144 RH facing contents 61,250 60,025 58,800 57,575 56,350 Page in Leaders 55,900 54,782 53,664 52,546 51,428 Double page spread guaranteed position 88,950 87,171 85,392 83,613 81,834 Double page spread 80,850 79,233 77,616 75,999 74,382 Half page spread under Letters or bookends * 66,900 65,562 64,224 62,886 61,548 Cover 24,775 24,280 23,784 23,289 22,793 Guaranteed section 20,780 20,364 19,949 19,533 19,118 Run of app 15,985 15,665 15,346 15,026 14,706 PREMIUM Page facing editorial 58,127 56,964 55,801 54,639 53,476 Page facing editorial with PRINT plus DIGITAL section guarantee 66,807 65,471 64,135 62,799 61,462 Weekly sponsorship 9,470 8,997 8,523 8,050 7,576

United Kingdom (GBP) Display Page facing editorial 21,300 20,874 20,448 20,022 19,596 Page facing editorial with guaranteed section in print 23,450 22,981 22,512 22,043 21,574 Outside back cover 27,700 27,146 26,592 26,038 25,484 RH facing contents 26,850 26,313 25,776 25,239 24,702 Page in Leaders 24,500 24,010 23,520 23,030 22,540 Double page spread guaranteed position 39,150 38,367 37,584 36,801 36,018 Double page spread 35,600 34,888 34,176 33,464 32,752 Half page spread under Letters or bookends * 32,100 31,458 30,816 30,174 29,532 Cover 12,370 12,123 11,875 11,628 11,380 Guaranteed section 10,375 10,168 9,960 9,753 9,545 Run of app 7,980 7,820 7,661 7,501 7,342 PREMIUM Page facing editorial 26,352 25,825 25,298 24,771 24,244 Page facing editorial with PRINT plus DIGITAL section guarantee 30,443 29,834 29,225 28,616 28,007 Weekly sponsorship 8,500 8,075 7,650 7,225 6,800 London only Page facing editorial 13,000 12,740 12,480 12,220 11,960 Double page spread 21,650 21,217 20,784 20,351 19,918

Continental Europe (GBP) Display Page facing editorial 27,300 26,754 26,208 25,662 25,116 Page facing editorial with guaranteed section in print 30,000 29,400 28,800 28,200 27,600 Outside back cover 35,500 34,790 34,080 33,370 32,660 RH facing contents 34,400 33,712 33,024 32,336 31,648 Double page spread guaranteed position 50,000 49,000 48,000 47,000 46,000 Double page spread 45,500 44,590 43,680 42,770 41,860 Half page spread under Letters or bookends * 35,600 34,888 34,176 33,464 32,752 Cover 12,415 12,167 11,918 11,670 11,422 Guaranteed section 10,415 10,207 9,998 9,790 9,582 Run of app 8,010 7,850 7,690 7,529 7,369 PREMIUM Page facing editorial 31,779 31,143 30,508 29,872 29,237 Page facing editorial with PRINT plus DIGITAL section guarantee 36,374 35,646 34,919 34,191 33,464 Weekly sponsorship 6,750 6,413 6,075 5,738 5,400 Financial centres, Continental Europe Page facing editorial 13,640 13,367 13,094 12,822 12,549 Double page spread 17,130 16,787 16,445 16,102 15,760 Travel hub cities, Continental Europe Page facing editorial 17,420 17,072 16,723 16,375 16,026 Double page spread 28,925 28,347 27,768 27,190 26,611

Middle East and Africa (GBP) Display Page facing editorial 8,975 8,796 8,616 8,437 8,257 Page facing editorial with guaranteed section in print 9,875 9,678 9,480 9,283 9,085 Outside back cover 11,675 11,442 11,208 10,975 10,741 RH facing contents 11,300 11,074 10,848 10,622 10,396 Double page spread guaranteed position 17,100 16,758 16,416 16,074 15,732 Double page spread 15,550 15,239 14,928 14,617 14,306 Guaranteed section 1,145 1,122 1,099 1,076 1,053 Run of app 880 862 845 827 810 PREMIUM Page facing editorial 8,870 8,692 8,515 8,337 8,160 Page facing editorial with PRINT plus DIGITAL section guarantee 8,888 8,710 8,532 8,354 8,177 Middle East only or Africa only (GBP) Page facing editorial 5,225 5,121 5,016 4,912 4,807 Page facing editorial with guaranteed section in print 5,750 5,635 5,520 5,405 5,290 Double page spread guaranteed position 9,525 9,335 9,144 8,954 8,763 Double page spread 8,650 8,477 8,304 8,131 7,958 Guaranteed section 780 764 749 733 718 Run of app 625 613 600 588 575

North America (GBP) Display Page facing editorial 30,900 30,282 29,664 29,046 28,428 Page facing editorial with guaranteed section in print 34,000 33,320 32,640 31,960 31,280 Outside back cover 40,200 39,396 38,592 37,788 36,984 RH facing contents 38,900 38,122 37,344 36,566 35,788 Double page spread guaranteed position 68,000 66,640 65,280 63,920 62,560 Double page spread 61,800 60,564 59,328 58,092 56,856 Half page spread under Letters or bookends * 50,500 49,490 48,480 47,470 46,460 Cover 20,800 20,384 19,968 19,552 19,136 Guaranteed section 17,445 17,096 16,747 16,398 16,049 Run of app 13,420 13,152 12,883 12,615 12,346 PREMIUM Page facing editorial 38,695 37,921 37,147 36,373 35,599 Page facing editorial with PRINT plus DIGITAL section guarantee 44,710 43,816 42,922 42,027 41,133 Weekly sponsorship (North and Latin America) 13,500 12,825 12,150 11,475 10,800 Snapchat Sponsorship (US only) Weekly sponsorship, 3 ad positions 63,000 Weekly sponsorship, 4 ad positions 72,000 Latin America Page facing editorial 6,325 6,199 6,072 5,946 5,819 Double page spread 10,950 10,731 10,512 10,293 10,074 Guaranteed section 5,245 5,140 5,035 4,930 4,825 Run of app 4,035 3,954 3,874 3,793 3,712 Brazil only Page facing editorial 2,180 2,136 2,093 2,049 2,006 Double page spread 4,360 4,273 4,186 4,098 4,011

Asia / Pacific (GBP) Display Page facing editorial 13,725 13,451 13,176 12,902 12,627 Page facing editorial with guaranteed section in print 15,100 14,798 14,496 14,194 13,892 Outside back cover 17,850 17,493 17,136 16,779 16,422 RH facing contents 17,300 16,954 16,608 16,262 15,916 Double page spread guaranteed position 25,175 24,672 24,168 23,665 23,161 Double page spread 22,900 22,442 21,984 21,526 21,068 Half page spread under Letters or bookends * 17,350 17,003 16,656 16,309 15,962 Cover 14,355 14,068 13,781 13,494 13,207 Guaranteed section 12,040 11,799 11,558 11,318 11,077 Run of app 9,260 9,075 8,890 8,704 8,519 PREMIUM Page facing editorial 20,687 20,273 19,859 19,445 19,032 Page facing editorial with PRINT plus DIGITAL section guarantee 24,426 23,937 23,449 22,960 22,472 Weekly sponsorship 10,200 9,690 9,180 8,670 8,160

Asia only (GBP) Page facing editorial 11,900 11,662 11,424 11,186 10,948 Page facing editorial with guaranteed section in print 13,100 12,838 12,576 12,314 12,052 Double page spread guaranteed position 21,800 21,364 20,928 20,492 20,056 Double page spread 19,800 19,404 19,008 18,612 18,216 Guaranteed section 10,440 10,231 10,022 9,814 9,605 Run of app 8,030 7,869 7,709 7,548 7,388 South Asia (GBP) Page facing editorial 4,150 4,067 3,984 3,901 3,818 Page facing editorial with guaranteed section in print 4,575 4,484 4,392 4,301 4,209 Double page spread guaranteed position 6,950 6,811 6,672 6,533 6,394 Double page spread 7,650 7,497 7,344 7,191 7,038 Guaranteed section 2,930 2,871 2,813 2,754 2,696 Run of app 2,255 2,210 2,165 2,120 2,075 Hong Kong only or Singapore only (GBP) Page facing editorial 3,875 3,798 3,720 3,643 3,565 Page facing editorial with guaranteed section in print 4,275 4,190 4,104 4,019 3,933 Double page spread guaranteed position 7,100 6,958 6,816 6,674 6,532 Double page spread 6,450 6,321 6,192 6,063 5,934 Guaranteed section 2,480 2,430 2,381 2,331 2,282 Run of app 1,910 1,872 1,834 1,795 1,757 Australia & New Zealand (GBP) Page facing editorial 3,575 3,504 3,432 3,361 3,289 Page facing editorial with guaranteed section in print 3,925 3,847 3,768 3,690 3,611 Double page spread guaranteed position 6,550 6,419 6,288 6,157 6,026 Double page spread 5,950 5,831 5,712 5,593 5,474 Guaranteed section 3,095 3,033 2,971 2,909 2,847 Run of app 2,380 2,332 2,285 2,237 2,190