ASCOM MISSION-CRITICAL WIRELESS COMMUNICATION

ASCOM MISSION-CRITICAL WIRELESS COMMUNICATION

ASCOM AT A GLANCE INDUSTRY: INFORMATION & COMMUNICATION TECHNOLOGY Business-to-business only Integrated, wireless on-site communication, Nurse Call / Patient Systems Mobile Telecom, Radio Access Network (RAN) Ascom Wireless Solutions Providing workflow optimization for Health Care Healthcare facilities Retail, Prisons, Power plants, Manufacturing facilities etc. Enterprise Mobility Vendors ASCOM RUNS TWO BUSINESSES Ascom Network Testing Auditing network performance and customer experience Mobile Network Operators Network Equipment Vendors Managed Service Providers Regulators AMCHAM, KMU Panel, 21/11/2013 Ascom Group 2

ASCOM AT A GLANCE (FIGURES 2012) Global presence in 17 Countries Revenue CHF449.8m International market leader Customer ROI at the core of our work R&D 11% of Revenue EBITDA CHF45.9m Gross margin 48.9% Clear strategic focus Asset light strategy Solid balance sheet Attractive value play after sucessful turnaround Total Assets CHF521.5m Employees FTE ~ 1600 AMCHAM, KMU Panel, 21/11/2013 Ascom Group 3

MARKET LEADER IN ATTRACTIVE MARKET SEGMENTS MARKET LEADER IN PATIENT SYSTEMS MARKET LEADER IN CORDLESS ENTERPRISE TELEPHONY AMCHAM, KMU Panel, 21/11/2013 Ascom Group 4

MARKET LEADER IN ATTRACTIVE MARKET SEGMENTS TEST & MEASUREMENT BENCHMARKING & MONITORING REPORTING & ANALYSIS Global market leader in driveand walk-test tools for measuring mobile network performance Industry s most versatile benchmarking software platform: handheld, automated, application services Enterprise software for analyzing, optimizing device and network performance AMCHAM, KMU Panel, 21/11/2013 Ascom Group 5

A ROBUST AND CLEAR STRATEGY BUILT ON 3 PILLARS Growth Increase penetration in established markets Leverage installed base to cross-sell Expand regionally Increase share of software and service business Innovation Establish product platforms Increase level and speed of innovation Operational Excellence Manage costs diligently Manage Group synergies AMCHAM, KMU Panel, 21/11/2013 Ascom Group 6

GLOBAL MARKET PRESENCE 43 45 249 41 CEE 7 North America Western Europe 7 15 China Middle East / Africa 6 Latin America 3 10 APAC Corporate / division headquarter Subsidiary or branch Note: All figures based on FY 2012 revenues AMCHAM, KMU Panel, 21/11/2013 Ascom Group 7

ASCOM WIRELESS SOLUTIONS OVERVIEW TODAY Ascom (US) Inc. incorporated on April 11, 2000 North American Regional Sales Unit Headquartered in RTP Raleigh Durham, NC Patient Systems Product Line Headquartered in Bradenton, FL Distribution throughout North America, achieved largely through partner network R&D, channel, partner development dedicated to hospital communications since inception Leader in interoperability partnerships FDA registered and cleared medical device company 140+ employees 8

ASCOM WIRELESS SOLUTIONS MAJOR MILESTONES Acquired Ericsson Personal Wireless Telephony (PWT) for $3.7M (4/2000) Introduced new 9p23 handset in the US (6/2002) Introduced Unite in US with Duty Assignment Client (5/2004) US Federal Communications Commission (FCC) changed Part 15 law which allowed for the sales DECT in US (4/2005) Introduced the i75 VoWiFi handset (4/2006) Introduced DECT Radio Exchange (RE) and 9d24 handset (2/2007) Introduced IP-DECT platform (1/2009) Introduced i62 VoWiFi handset (10/2010) Acquired GE Nurse Call System for $22M (6/2012) Introduced The Power of One (4/2013) Introduced Unite Axess for iphones (10/2013) 9

ASCOM WIRELESS SOLUTIONS PRODUCT MILESTONES 4-2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Freeset DCT1900 (PWT) Freeset DCT1900+ (DECT) IP-DECT (DECT) IP-DECT AP & TDM (DECT) NURSE CALL SYSTEM 9p23 7-2002 IP-DECT 1-2009 IP-DECT 2/2011 NCS Acquired 6-2012 PWT Acquired 4-2000 UNITE 4-2004 FreeNET VoWiFi (802.11) DECT w/9d24 2-2007 d41/d62 1-2009 i62 10-2010 Unite AM 10-2013 i75 4-2006 d81 4-2010 April 11, 2000 October 2013 AMCHAM, KMU Panel, 21/11/2013 Ascom Group 10

ASCOM WIRELESS SOLUTIONS - SALES REGIONS 11 AMCHAM, KMU Panel, 21/11/2013 Ascom Group 11 1 11 1

SAMPLE LIST OF HOSPITALS: 2,500+ AND COUNTING! AMCHAM, KMU Panel, 21/11/2013 Ascom Group 12

BUSINESS DEVELOPMENT IN WIRELESS SOLUTIONS USA 60 60.0 USDm 50 40 30 20 10 0 2003-2012 CAGR = 20% 31.1 26 21.4 19.4 17.5 11.9 7.9 9.2 10 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F 44.8 AMCHAM, KMU Panel, 21/11/2013 Ascom Group 13

ASCOM NETWORK TESTING OVERVIEW TODAY Ascom Network Testing Inc. incorporated on August 2009 Division Headquartered in Reston, VA Americas Sales Region Headquartered in Reston, VA Global Product Unit Reporting&Analysis Headquarteted in Reston, VA R&D for the GPU Reporting&Analysis in Reston, VA and New Jersey Distribution throughout North America achieved largely through direct sales Market Leader in Network Testing Strong customer relationships with all leading Telco Operators: Verizon Wireless, AT&T Wireless, T-Mobile, Sprint 160+ employees 14

ASCOM NETWORK TESTING MAJOR MILESTONES ERICSSON 1994: Early entry to US market 1995: Implementing support for TDMA (2G standard in US competing with GSM) 1996: Established office with Ericsson in Dallas, TX - growing business from virtually zero to 12+ MUSD 1996: Supply agreement with largest competitor, LCC 1999: Acquisition of LCC's product businesses (tripling the US business and expanding direct channels) 2000: Worldwide headquarters moved to Reston, VA AMCHAM, KMU Panel, 21/11/2013 Ascom Group 15

ASCOM NETWORK TESTING MAJOR MILESTONES ASCOM 2008: Acquired Argogroup giving access to US Tier-1 accounts 2009: Acquired Comarco Wireless Technologies expanding benchmarking business to the Americas and access to the world largest account (Verizon) 2009: Acquired TEMS business from Ericsson, gaining market share dominance in the US market through direct channels So the US-business of network testing is really built on 4 (smart) acquisitions. 1. LCC products 2. Argogroup 3. Comarco Wireless Technologies 4. Ericsson TEMS AMCHAM, KMU Panel, 21/11/2013 Ascom Group 16

LTE Population coverage still insignificant 100% 80% 85% 90% 85% Rural Population coverage in % 60% 40% 20% 0% 55% 45% 50% 50% 5% 2011 2017 2011 2017 2011 2017 2011 2017 GSM/EDGE WCDMA/HSPA CDMA LTE Suburban Urban Metro Source: Ericsson (2012) Percentages represent portion of population that are within the deployed coverage area, not actual subscriber penetration. AMCHAM, KMU Panel, 21/11/2013 Ascom Group 17

LTE PENETRATION OFFERS ATTRACTIVE POTENTIAL 2012 2017 Regions Number of 4G connections Percentage of Total Connections (%) Number of 4G connections Percentage of Total Connections (%) Asia Pacific 24 143 897 0.7 425 094 836 8.0 Central & Eastern Europe 903 123 0.2 50 913 035 6.0 Latin America 326 212 0.0 51 772 961 6.0 Middle East & Africa 168 536 0.0 28 437 977 2.0 North America 31 329 522 6.8 264 618 277 31.0 Western Europe 3 544 454 0.6 171 013 933 18.0 Global 60 415 743 0.9 991 851 020 10.0 Source: Cisco VNI Mobile Forecast, 2013 AMCHAM, KMU Panel, 21/11/2013 Ascom Group 18

INTRODUCING: IPHONE AND TEMS INVESTIGATION Full support in TEMS Investigation for iphone iphone generates more operator revenue and mobile data traffic than any other phone Provides operators with an unprecedented level of visibility into network performance Enables efficient and detailed testing for key use cases LTE Testing Indoor Testing Network Optimization Leverages operator investment Seemlessly plugs into operator workflow Only TEMS Investigation Tests with iphone AMCHAM, KMU Panel, 21/11/2013 Ascom Group 19

CONCLUSION To build a market position in the US acquisitions are necessary but they then need to be enhanced with local organic business development Tech companies may have to develop / adapt their products for the US market but they can in return benefit from those developments in their other markets. Given the vastness of the territory, distribution is key, an indirect model may make sense The labor market in North America is very flexible which supports growth From a technology point-of-view, the US is often ahead of other markets (e.g. LTE) Local leadership makes the difference One market with over 300m people, one language (which we understand, speak and read), one currency is a huge advange and offers great potential AMCHAM, KMU Panel, 21/11/2013 Ascom Group 20

LEGAL DISCLAIMER This document contains specific forward-looking statements, e.g. statements including terms like believe, expect or similar expressions. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may result in a substantial divergence between the actual results, financial situation, development or performance of Ascom and those explicitly presumed in these statements. Against the background of these uncertainties readers should not rely on forward-looking statements. Ascom assumes no responsibility to update forward-looking statements or adapt them to future events or developments. AMCHAM, KMU Panel, 21/11/2013 Ascom Group 21

[ ] THANK YOU! AMCHAM, KMU Panel, 21/11/2013 Ascom Group 22