Disclaimer The publisher has made every effort to be as accurate and complete as possible in this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information in this report, the publisher accepts no responsibility for errors, omissions or contrary interpretation of the subject matter within. Any perceived slights of specific persons, peoples or organizations are unintentional. This book is a step by step guide to generating free traffic. In practical advice books like this there is no guarantee of results, traffic or income. Readers are cautioned to rely on their own judgement about their individual circumstances and abilities to act accordingly. This book is not intended to be used as a source of legal, business, accounting or financial advice. All readers are encouraged to seek services of competent professionals in the legal, business, accounting and financial fields. All Rights Reserved No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval without express written, dated and signed permission from the author. 2
Table of Contents Disclaimer... 2 Table of Contents... 3 Introduction... 4 Long Tail Keywords... 8 Latent Semantic Indexing... 12 Keywords And Marketing... 15 Top Keyword Mistakes... 18 Keywords And Pay Per Click... 22 Summary... 25 3
Introduction Keywords are one of the most important parts of Internet marketing. Many marketers in their quest for quick buck insist on missing out the keyword research phase of Internet marketing. The result of this is that they don't end up making the money they wish they'd made. Keywords are absolutely vital for you to succeed in making money online. Your keywords are how your websites are found by your potential customers using the search engines. If you are not optimised for the right keywords, and you do not rank high for these keywords, then you are going to struggle to get the traffic that you want for making money. This program is all about how to find the keywords you want to target, how to use them, and most importantly, how to profit from them. A keyword is typically one or more words describing the subject that somebody is looking for. It is what somebody will type into the search engines in order to find information on the Internet. You want to be at the top of the search engines are the keywords that your potential customers are going to type in. Ranking high for some keywords can be very very competitive. Some of the more competitive keywords can be almost impossible to rank high for. This is why the smart marketers do their keyword research and 4
target what we call Long tail keywords, which we will describe more in the next section. In an ideal world, you will be on page one for all of you keywords in all of the search engines. However, in reality, that isn't likely to happen. The Google dance happens all the time and search engine results are constantly changing. In line with what Google and the other search engines find as they crawl through the Internet. All you need to do is make sure that you rank as high as possible for your keywords, and that when Google does its dance, you always remain at, or near, the top. Of course, you will get the most traffic from being on page one of the search engine results. If you are not on page 1, you will still get some traffic, but not as much as you would have got from being on page 1. Search engine rankings are very very competitive, but with some work and a little bit of intelligence you can actually rank high for pretty much any keyword you want to. Some keywords may take just a few days you to rank high for wear as others could take months or even years if they are very highly competitive. Keywords such as weight loss, "making money", "personal development" and others are highly competitive with hundreds of millions of competing sites. These are keywords that may take you months or even years to rank well for. The inexperienced marketer will attempt to target keywords like this believing that they don't need to do 5
their keyword research. They will then struggle with getting a decent ranking for their keywords, and many will end up giving up because of it. There is software available to speed up the keyword research process and to make it easier. However, all of that will cost you money ranging from a few tens of dollars to several hundred dollars or monthly subscriptions. Whereas some tools that we will discuss in this program have paid options, we are only going to look at the free options. There is no need for you to go out and buy any additional tools or software to complete the keyword research as we discussed it. If you choose to, then you are welcome to purchase any of the software tools. Though please do your due diligence first and make sure that it meets your requirements. We are literally not going to recommend any programs here, because there are too many different keyword research programmes with different features. Without fully understanding your requirements and your budget, it is nearly impossible to recommend any program. If you want to find keyword research software type in "keyword research" in to Google, and you will get many results that are relevant to you. Before you buy any software, make sure you understand what features you are looking for and what your budget is. This course has been created to help you understand why you need to target good quality keywords. Most importantly this course is going to show you how to find those keywords using a variety of free tools. 6
Keyword research isn't time-consuming. It may take a half-hour to an hour to actually do the keyword research, but it is time well spent and will pay off significantly in the long term. I can't stress strongly enough the importance of keyword research, hence this product. Before you start any project on the Internet always do your keyword research first. 7
Long Tail Keywords Perhaps the most important part of keyword research is identifying what we call Long tail keywords. These are where the serious money can lie, and it is very possible to get a lot of traffic with very little effort using Long tail keywords. The smart marketers are all targeting Long tail keywords in their marketing efforts and because of it they are enjoying extra traffic and profits that many others miss out on. Long tail keywords are two or more words that form a phrase. If we're being technically accurate we should call them a key phrase rather than a keyword, but we don't. They also know as low hanging fruit, which is a term you may have heard them being called. Long tail keywords more precisely defines a niche than the traditional short-term keywords. It provides you, the website owner, with more targeted traffic. The better your traffic is targeted the more chance of it actually buying and earning you an income. An example of a normal keyword would be "weight loss". Long tail keywords in the same niche may be something like "natural weight loss program", or "weight loss for teenagers", or "weight loss after pregnancy". You can see that the Long tail keywords more precisely define what the person is searching for. Weight loss is fairly generic. It could be weight 8
loss for the over 50s, weight loss for teenagers, weight loss for sport, weight loss for health, whatever it might be. So you can see that somebody who types in a long tail keywords knows what they are looking for. Because of this they are much more likely to convert into a buyer because they are more targeted traffic. If you are selling a product about weight loss after pregnancy, I can guarantee you will make more sales from the keyword weight loss after pregnancy than you would from the keyword weight loss just by itself. So you can see the Long tail keywords are very very important and you really want to make an effort to find them. Long tail keywords can account for 80% to 90% of your website traffic. It really is that high. If you have an existing website go and look at the stats on how you found through keywords. We will demonstrate this in one of the videos, but if you look you will find that the vast majority of your traffic comes from keywords which you only get a view searches for. Often this could just be one or two searches, but you will have hundreds of these keywords on a popular site. You will be very surprised by what some of these keywords are, they will be keywords that you never thought you'd be found through. You get less traffic through Long tail keywords than you do through short tail keywords, but the Long tail keyword traffic is a much higher quality. These keywords are often easier not only to earn from but to rank for as 9
well. You will also find that long tail keywords have much lower bids on the pay per click engines, which makes them much cheaper to target. Of course, targeting Long tail keywords as a side benefit. You rank for all of the keywords in your Long tail keyword. For example if your keyword is "natural weight loss program" then when ever you are working to optimise your website for this keyword you are all so working to optimise your website the three other keywords: "natural weight loss" weight loss program" "weight loss" So all of your efforts actually are optimising you fall for different keywords. It is through targeting Long tail keywords that you will find yourself ranking high for the short tail keywords that are contained within your Long tail keywords. This is ones you end up dominating the search engines for the short tail keywords. Spend your time targeting the Long tail keywords and eventually you will rank well in the short tail ones too. As Internet marketing has become much more popular, good long tail keywords are becoming harder to find. There are still plenty out there though, and finding them will bring you a great deal of joy and profit. There are a lot of niche markets out there and Internet marketing isn't yet saturated. 10
Using the keyword research tools that we demonstrate in the videos you will see that it is possible to find some very very good keywords fairly easily by comparison. When you find these keywords you optimise your website and your SEO around it and you'll enjoy an awful lot of benefits from it. Remember, the marketer who wants to make money online is the marketer who is targeting Long tail keywords. If you don't want to make any money online then by all means completely ignore this section. However, when you realise your website isn't getting any traffic then come back to this section and read it again. You will then realise how important Long tail keywords are and how much money you can make from them. Targeted correctly, you can rank on page one of Google the Long tail keywords within just two or three days with minimum work. Trying to target one of the major keywords could take years feature rank well for. A colleague of mine has recently hit the top three in Google for one of the most competitive keywords that is on the market. It is taking him four years to get there, and I mean four years of constant work. Every day he has worked to get that site to the top of the search engines and he succeeded, but it's taken him four whole years to do it. Remember that it is possible to rank well for any keyword, you just had to put in the extra effort to make it happen. 11
Latent Semantic Indexing Next we need to talk about latent semantic indexing or LSI as it is known. This is a new technology being introduced by the search engines in an attempt to make sure that people are presented with more relevant results. Its aim is to better distinguish what is in website content and ensure it is more relevant to the keyword that was entered by the searcher. It doesn't just look the keywords it looks the other information as well. It looks as synonyms and related words. This means that when you're writing an article you need to start focusing on writing for humans rather than to search engines. As an example, if you created a website about, let's say, barbecues, then an LSI engine is going to expect to find words related to barbecues on the web page. They are not going to expect justifying the word barbecue. The LSI engine will expect to find words such as grilled, recipe, burger, sauce, charcoal and other word related to barbecues. If it doesn't find these words, then it will assume that the website isn't actually relevant for the keyword barbecues and it will find itself slipping down the search engine rankings. LSI determines the value of the site in relation to the relevance it provides to the searcher. You have to remember that Google is loyal first and 12
foremost to its searchers. If people start using Google searching, then Google will start to lose money. It is in Google's best interest, and the best interests of all the other search engines, to provide the best possible results to someone performing a search. If a search engine provides too many spam or junk links then people will stop using that search engine. LSI is still a very new technology at the present moment, and is still under development and being improved. There is a constant battle being waged between the Internet marketing community and the big brains of Google, with both trying to get one up on the other. Where Google leads other search engines tend to follow. Therefore as Google are starting to introduce LSI to ensure their results are more accurate and relevant you can expect the other search engines to follow suit and also start introducing LSI technologies into their search engines. This means that the smart marketer is already taking into account LSI in his marketing process. This means that you need to start considering LSI when ever you are writing articles or creating webpages. Your web content must be written in natural language aimed at real human beings. Many people tend to write their web content aimed at search engines, but you have to remember that search engines don't have credit cards and don't buy products. When you are writing your web content you need to make sure that not only do you include your keyword but you include other words related to 13
those keywords in the content. This will ensure that the search engines believe your content to be relevant to the niche that you are targeting. This also means that in your link building you have to make sure that relevant keywords to the keyword that you are using as your anchor text is around your link. LSI is going to make sure that the quality of web content improves by rewarding those with relevant content with high rankings. Those who provide junk or spam content will find themselves slowly but surely disappearing from the search engines. You need to make sure that you provide good quality content that takes into account the principles of LSI. Doing so will ensure your search engine rankings. 14
Keywords And Marketing By now you have found your keywords and hopefully have a good list of relevant long tail keywords. The next question that will be on your mind is how to use them for your marketing. The first step would be to build websites based around those keywords. If you are targeting a particular niche you may build hundreds of webpages based around those keywords in order to make sure you dominate the niche. Each web page would take into consideration the principles of LSI in creating the content. You would use relevant words and phrases within the web page to make sure that the search engines know it's highly relevant information. Typically, whenever you register a domain name you will want your keywords to be in the domain name itself. It has been found that the keyword in the domain name can make a big difference in terms of search engine placement. It can very quickly get you high in the search engines because the search engines believe there is a domain name is the keywords then it must be very relevant information. If you undertake any article marketing your article marketing will be based around your keywords. Each article will be based on a single keyword but with some keywords in it as well, so as to adhere to the principles of LSI. 15
Your back links and your anchor text would all be related to your keywords. Basically, you can see from the above that pretty much every think you do online is related to your keywords. It doesn't matter what you're doing to promote your business you always have to have your keywords in mind. You want to make sure that you are going to rank well for those keywords and so they will always be at the forefront of your mind. With your marketing efforts you need to be prepared to do a little often rather than a lot just once. Search engine rankings are extremely competitive, and there are always new websites are coming into business. These new kids on the block are going to be gunning to you and your search engine ranking and you need to stay ahead of them. Therefore, it is much better to you to do a little bit of search engine work every single day with your keywords rather than sit down once and say that's it. Doing a little frequently will make sure that you stay ranking high in the search engines, and so stay profitable. You will also find by writing naturally you will start to rank for the other keywords in your articles. You will be surprised what keywords you end up getting traffic from! You may find your long tail keywords eventually become a little bit too competitive. If this is the case, then you need is a little bit more keyword research and find other long tail keywords to target. 16
It's unfortunate that Internet marketing is becoming more and more popular, which means more people are looking for keywords to target and make money from. This does mean that some of the more popular long tail keywords can quickly become too competitive or too expensive in the case of PPC for use. However, if you started early and ranking wealthy your keywords then you have an edge over any new competition and by doing a little bit of maintenance work you can stay on top of the search engines for your chosen keywords. 17
Top Keyword Mistakes When it comes to using keywords and marketing with keywords there are some common mistakes that people make. This chapter is going to highlight these mistakes and hopefully help you to avoid them. The first mistake is perhaps the most obvious one. It is not doing any keyword research at all. Too many marketers are in too much of a hurry to start making money not realising that by spending the time to research the keywords they will actually make money quicker. The temptation is to rush off and create your product or your website, guess the keywords and hope for the best. The trouble with this, is that you may not think like your target market. It's all well and good guessing the keywords, they use these guesses that actual keyword research using the tools we discussed in this program. This will ensure that you are accurate in the keywords that you target and you maximise the results that you will get from the work that you put in. Some people may be tempted to just do a cursory piece of keyword research. This is better than doing no research at all, but won't reveal the most powerful and profitable keywords. You have to spend some time going into a reasonable amount of depth to find these profitable keywords. These keywords will make your life a lot easier because you can rank quicker for them. 18
Some marketers will do their keyword research and then not bother to optimise their websites and search engine marketing efforts around the long tail keywords that they find. If you don't optimise your website for these keywords, then you can find it harder to get ranked for them. A well optimised article can rank easily for the keywords within it without the need for any external links. If you happen to use pay per click then you must use your long tail keywords. Doing so will increase the relevancy of your adverts as well is reducing the amount of money you spend on advertising. Obviously, this is very good view as less cost equals more profit. Don't just focus your PPC efforts on the normal, short tail keywords. If you do so, you will be missing out on a lot of highly targeted and possibly cheap traffic. When it comes to aiming for the top of the search engines, you don't want to pick a keyword that is too competitive. You want to find ones that are relatively easy future rank for. Ideally, your long tail keywords also contain some of the short tail keywords that you want to rank for. That way all of your search engine marketing work will rank you from multiple keywords from a single article. There is a case of going too far into the long tail. You have to have a degree of searches every single month for it to be worth your while optimising for a keyword. Some marketers get far too excited about finding keywords with very little competition, optimise their sites for it, and then realise there's no traffic for that keyword. 19
You have to make sure that your keywords have a decent amount of traffic otherwise is not worth your while optimising your site for them. There's a fine line to be drawn between having too many and too few keywords on the page. Some people try to stuff lots and lots of keywords onto a page, where as others include too few. Both of these extremes are actually bad for your search engine efforts. The former will get your site labelled as spam and possibly even deindexed by the search engines. The latter will not give the search engines enough information to determine how to rank your site. A keyword density of between 1% and 3% has been found to be about the right level of the search engines. Obviously, within this you are going to include relevant keywords to make sure you adhere to the principles of LSI. Another common mistake that many marketers make, that cost them dearly in terms of cheap or even free traffic, is not targeting common misspellings of words. There are some words that people very easily typed incorrectly, it may be they don't know how to spell them or it may be that keys and next to each other on keyboards. Targeting these keywords can result in some very cheap and free traffic for you. Usually these misspellings are very easy to rank for because very few people target them. They are not going to get you hundreds and hundreds of visitors but they will do you some good. 20
LSI is still a relatively new and little understood technology. Most marketers still write articles how they always used to, completely ignoring the impact of LSI. Using LSI keywords will help you rank higher in the search engines and also help to future proof all of your articles. When you create a webpage or any web content, you need to take into account LSI and focus each page around a single keyword and its related LSI keywords. The temptation is to try and include lots of different keywords in a single page. Unless you're writing a sales letter, this is a mistake and it will be hard future rank high on individual keywords. Optimising a web page around a single keyword and its related LSI keywords will make it much, much easier future rank high for those keywords. It will take you less effort to get to the top of the search engines and start getting traffic from that keyword. Hopefully, this information will help you avoid the common mistakes that people make when trying to use keywords. I'd like to think that this information will help you to maximise the return you see from your work. With any luck, this chapter will have saved you some pain and hardship and hopefully increased your profits. 21
Keywords And Pay Per Click Keywords are even more important that pay per click. Every time somebody clicks on your adverts is costing you money so if you adverts aren't supremely optimise you are effectively losing money. Knowing your keywords and using them properly within a pay per click campaign can save you an awful lot of money. The smart marketer knows how to use their keywords and in doing so gets expensive and competitive keywords for relatively cheap price. You need to split your keywords within your pay per click campaign into relevant groups. These groups then need to target a highly optimised page as their landing page. This will reduce the amount of money you have to spend on each click. Many other PPC engines look at the landing page and decide how relevant it is to the keyword that is being bid on. A highly relevant page will have a lower bid down a page that the search engine does not considered to be relevant. With Google Adwords you are aiming to be in position 4 to 6. These tend to have the best conversion rates. The higher positions have too many people who are just freebie seekers and looking for information. The lower positions just don't get enough traffic to be worthwhile. You want to work to optimise your bids to ensure you are in these positions, i.e. 4 to 6. This will get you the best quality traffic and maximise your return on investment. 22
If keywords are getting too expensive, or they are not bringing good quality traffic that converts, they need to consider dropping those keywords from your campaign completely. It may be that there are just not suitable for you. If you ran a pay per click campaign then you have to stay on top of it. You need to monitor it regularly and not leave it running on autopilot. Regularly monitoring it will make sure that you are maximising your return on investment. It means that you are not going to pay too much for your keywords. You are always going to be getting the best possible price for your keywords. For the best results with PPC you need to make sure that every single landing page that you send people to from your PPC ads are is optimised for the keyword that it used. This can dramatically reduce the price of a bid, and can often take a keyword that was previously too expensive into your price range. The Google Adwords keyword tool is extremely good, and will make suggestions the keywords in thinks are related to the keyword that you are looking for. Make sure you take advantage of this feature, because it is very powerful. You can often get some very good keywords from this that will prove to be highly profitable for you. Pay per click is a very good way of instantly getting traffic to your website. It comes at a cost though, which many people don't want to pay. PPC is a 23
good way to start getting traffic whilst you're waiting to climb the organic search engine results. 24
Summary Keywords are a vital part of Internet marketing. It's the part that too many marketers, and particularly the new marketers, miss out. Avoiding this, these marketers are leaving valuable money on the table. Keyword research doesn't have to take a lot of time. Once you've done it a few times, it will only take you a half-hour or so to fully research and niche keywords. If you have some other software tools then it can be even less time. Some of the paid tools will fully research and niche in just a few moments and all you need to do is type in the keyword. Not doing the keyword research phase is a fatal mistake. You'll struggle to make money online by missing it out. The people who are making serious money online are the people who are doing their keyword research. The people that you hear about who are making it big are the people who know their market and know their keywords. Always make sure you do your keyword research, and particularly target the Long tail keywords in your marketing efforts. Long tail keywords can get you some very quick rankings and highly targeted traffic. Staying ranked for your keywords is going to take work over a long period of time. There are always new websites coming online and competitors trying to knock you off your top slots. By continually working on your keyword ranking, you are always going to stay ahead of the competition. 25
Make sure that you always take into account LSI when writing articles or producing web content. This is the future of search engine technology, and by taking into account now you're making sure your future proofing your content so that should any changes happen it's not going to affect you at all. The intelligent marketer also looks at their competitor s site. Using tools like keywordspy.com and spyfu.com you can very easily find what your competitors are doing with keywords. Understanding what keywords your competitors are using and targeting particularly with pay per click can really give you a heads up on what keywords you should be using. Subscribing to one of these services can dramatically decrease the amount of time you have to spend doing keyword research. All you do is feed your competitors sites into these websites and pull off their keyword lists to see what keywords they are using. Remove the ones that aren't appropriate to your website and then import them directly into your pay per click campaign or use them to start marketing your site into the organic search engine listings. You always aiming to be on page one of Google. This is where the serious traffic is. Anywhere below the page one and you'll get some traffic but not enough, or not all that you want. You will notice a massive difference in the amount of traffic you get when you are on page 1 of Google keywords and when you are not. 26
I aiming to page 1, you are aiming to maximise your traffic and hence your profits as well. By doing some SEO work every single day, and being patient in your planning, you can get to number one in Google in any keyword you want. The more competitive keywords will take more time and more work, but they can still be done. Before you start any project make sure you do your keyword research. It is as vital as identifying a niche to create a product in, and a good set keywords can make or break a project. If the keywords are too competitive, then you're going to struggle to get organic search engine traffic, which means you're going to have to rely on PPC which is going to get expensive. You may not have the budget initially to do this. The right keywords can make a massive difference in how quickly you get organic search engine traffic and how much your profit is. The quicker you are running to the relevant keywords, the quicker you will get relevant, targeted traffic and the quicker you can begin earning. The smart marketers know that they want a rapid return on investment and so they target the Long tail keywords in order to quickly get ranked and on the first page of Google. By carrying out a campaign where the massively target these long tail keywords, they can rapidly dominate the search engines and get massive amounts of traffic. Because this traffic comes from Long tail keywords it is highly targeted and also motivated. This means that it spends money and buys. 27
Keyword research is absolutely vital, and I cannot stress strongly enough how much you must do it. I will tell you from personal experience that since I started doing keyword research my website profitability has increased massively. I am now able to get organic search engine traffic in just a few days rather than the weeks or months it used to take me. Understanding your keywords will help you to get ahead in your online business, be more profitable and get more targeted traffic. Ultimately, this can lead you to being able to live your dream online. Remember before you start any project always research your keywords. 28