Accessing LeadStreet To customize your website, completed in LeadStreet, please follow these steps: Sign on to Mainstreet (www.remax.net) From My QuickLinks at the left hand side of the Mainstreet homepage, choose My Leads From within LeadStreet, choose Apps Navigate to and select the icon next to Website You are now at the Website Overview Page
Website Overview: where it all begins! Pages Used to manage the pages on the website. From here, you can add, delete and update the pages. Design Themes Used to change and customize a theme for the website. Choose from responsive (fusion) or classic design themes. Header and Footer Personalize the header or footer on your website to include custom logos, banners, photos, slogans and text reflecting your business Menu Builder Revamp your website s menu to include fresh content Advanced Settings Choose from a various options to redirect your website, setup domain masking and choose how users search the contents of your website
LeadStreet Website Customization Checklist This training guide is intended to provide knowledge on how to customize your LeadStreet provided website and to use it to its full potential to acquire leads, grow your business and increase your online presence. For the purposes of this guide, we will be focused on the following areas: Change the design theme Update header and footer information Working with pages Menu builder User Registration Options 301 Custom Redirect Inserting Analytics or Tracking codes Domain masking and forwarding Search Engine Optimization Set up featured listings Set up featured searches
Customize my website: Change Design Theme Apps -> Website -> Design Themes The system provides a series of responsive (fusion) and classic design options Responsive themes are designed to adjust the page design to fit on any device size and are the recommended design themes for the agents and offices websites. Customize Design Theme Customize Background Tab Choose a Design Colors Tab Choose a colour scheme Preview Design Theme Activate Design Theme Activate to apply the selected design theme Preview to view your website with the newly customized design theme
Customize my website: The Design Editor
Customize my website: Update Header and Footer Apps -> Website -> Header and Footer The system allows for agents and offices to create (text and pictures) or import (pictures) custom headers/ banners on the website. Design Toolbox
Customize my website: Working with pages Apps -> Website -> Pages Editing an existing page Locate the page to be modified (pages are listed in alphabetical order) On the next page, select at any section to be modified Choose either or from the content management page After making changes, click
Customize my website: Working with pages Apps -> Website -> Pages Creating a new page From the Pages Menu, select at the top right hand section of the page Enter the name of the page From Page Category, choose either Template Page (blank page) or Form Page (forms) Check whether or not to make this page visible The page is now added to your list of pages to be customized Removing a page From the Pages Menu, locate the page to be deleted OK at the dialogue box to confirm The page is now removed from your listing of pages
Customize my website: Menu Builder Apps -> Website -> Menu Builder The Menu Builder is the means by which the menu on the website is modified Parts of the menu Top Level Items Sub Level Items
Customize my website: Menu Builder Apps -> Website -> Menu Builder Add a new top level item Edit a top level item Enter the name under Item Caption Make the required changes Choose the existing page to link to Choose the item s position under Item Position Check whether or not to make this item visible Under Target, choose how the item should operate once clicked Delete a top level item OK at the dialogue box to confirm
Customize my website: Menu Builder Apps -> Website -> Menu Builder Add Sub Level item Edit a sub level item Enter the name under Item Caption Make the required changes Choose the existing page to link to Choose the item s position under Item Position Check whether or not to make this item visible Under Target, choose how the item should operate once clicked Delete sub level item OK at the dialogue box to confirm
Customize my website: User Registration Options Apps -> Website -> Advanced Settings -> User Registration Options The user registration option allows you to determine the conditions under which your website can be used. This area is only concerned with whether or not a prospect has to register before being able to search for properties, or how many times they can use the site before being forced to register. Choose the appropriate option from each category and select
Customize my website: 301 Custom Redirect Apps -> Website -> Advanced Settings -> 301 Custom Redirect The custom redirect is used to redirect the entire website over to another website *, or particular pages from the website over to other pages on the website or an external website. This is particular useful for agents managing multiple websites Add a redirect Edit a redirect Enter the URL to redirect from e.g. http://yourname.remax.ca under Actions Make the required changes Enter the URL to redirect to e.g. http://www.yourwebsite.ca Delete a redirect under Actions OK at the dialogue box to confirm * Note that once a page or website is redirected to an external website, you will lose the ability to receive leads offered through your website. As a note, any leads generated on the RE/MAX member website will always be passed to the website owner, irrespective of whom the listing owner is.
Customize my website: Analytics and Tracking codes Apps -> Website -> Advanced Settings -> Advanced Settings Website analytics is used to track the trends in user browsing on the website and to provide reports on the browsing trend to the website owner, for marketing, understanding and optimizing the website. Google Analytics is the most common, and for a fee, you can sign up, be provided with a code that will track usage and generate reports for your website. Adding Analytics Codes Codes can be updated either on the global header or global footer section as required the tab at the bottom of the content management text box Insert the provided code(s) An example of a google tracking code to provide analytics to the website owner
Customize my website: Featured Listings Apps -> Listings -> Featured Listings Customize Featured Listing Page Customize Home Page Widget Save and Close Listing Source: Choose between all of your listings, the office listings, a particular team member s listings or a specific one of your listing Rotation: Determine the rotation pattern the listings should follow Default Sort Order: Choose how the featured listings should be sorted on your page Property Type: Determine the property types to appear on the featured listings page Additional Options: Check whether to only show listings with photos
Customize my website: Featured Searches Apps -> Listings -> Featured Searches Featured Searches allow for the inclusion of a preconfigured search on your website. Searches can be created to display listings in a particular community, price range or property type. New Search Edit Search Add New Featured Search to edit a featured search General Tab Update Search Name Search Tab Define Search Criteria Images Tab Upload Picture SEO Fields Update Title, Keywords and Meta-Tags Description General Tab Make changes Search Tab Change Search Criteria Images Tab Upload a new photo SEO Fields Change Title, Keywords and Meta-Tags Description
Customize my website: Domain masking and forwarding Apps -> Website -> Domain Management You can attach your own domain to your RE/MAX website by following the steps below 1 Sign on to the admin portal of your domain provider and enter: Host Name Type Address WWW CNAME hc.hms-gtm.com (Mandatory) * CNAME hc.hms-gtm.com (Optional - Some registrars have it, some do not) @ A 64.68.36.10 2 Sign on to LeadStreet Enter the URL to be linked to your website Submit Confirm the URL under Domain Names Currently linked to your Website
Customize my website: Search Engine Optimization Best Practices Register in as many third party free business directories as you can Facebook Google My Business Benefits Yelp Overall higher rank in the search Yellow Pages engine results Ensure your contact, business and photo is consistent across these sites Encourage your clients to provide reviews Increased leads Satisfied Clients RankMyAgent Google Create links from your website to local neighbourhood and development websites Update Meta Description and Keywords on pages Update Website Titles
NOTES For more information, please visit our blog: www.remax-western.ca/blog Email: technology@remax.ca Phone: 1-800-563-3622
RE/MAX of Western Caanda 340-160 Manhattan Drive, Kelowna BC V1Y 9X9 1-800-563-3622 technology@remax.ca