Viator Global Leader in Tour and Activity Sales June 2017, ETOA Digital Showcase - London Andrew Aley Regional Director, EMEA
Agenda: Viator and TripAdvisor by the numbers TripAdvisor researching and booking Tours and Activities The Destination Activities Market Challenges in Tours and Activities How to work with us Why do reviews matter Questions? COMPANY CONFIDENTIAL 1
Join the world s largest distributor of tours, activities, and attraction tickets o v e r 2,400 destinations a c q u i r e d b y in 2014 3+ million a p p d o w n l o a d s 53,000+ t o u r s a n d a c t i v i t i e s 1+ million r e v i e ws & photos o v e r 13 m i l l i o n s i t e v i s its p e r m o n t h Offices in USA, Europe and Australia language 11 sites t 13 currencies COMPANY CONFIDENTIAL 2
Customers can book your products directly on TripAdvisor Only available to Viator supply partners! Bookable businesses get more visibility across TripAdvisor desktop & mobile Faster, more reliable booking path for customers using a familiar and trusted source 390+ M I L L I ON unique visitors a month 465 million r e v i e ws & photos 390 MILLION a p p d o w n l o a d s COMPANY CONFIDENTIAL 3
Destination Activities: Large Target Market Total Activities & Tours Market: Americas and EMEA Museums, Zoos, Aquariums 6% Cultural / Historical Attractions 4% Natural Attractions 1% 5% Amusement Parks 9% Events 16% US$71.6 billon Adventure / Recreational Activities 17% Spa & Wellness 12% $40.7 billion Online Penetration ~10% Tours 19% 5% Shore Excursions Ski 4% 2% (Offline and Online / $ in Billions) Ground Transportation 10% Source: PhoCusWright & Stifel / Company Estimates. Note:: Estimate does not include Asia Pacific and Latin America, though Viator currently serves parts of these markets. COMPANY CONFIDENTIAL 4
Challenges Customer Behaviour Mobile and Consumer Trends are trending toward mobile Mobile as an Enabler 2012 2015 # of Smartphones 1.1B 2.0B # of Tablets 184mm 654mm Mobile Travel Bookings $6.2B $39.5B Positive Consumer Trends Tours and activities primarily booked in destination, not in advance Travelers prefer mobile to computer while indestination, especially when on-the-go Travelers increasingly rely on reviews and content in making purchase decisions Source: emarketer. Booking online, via desktop, tablet or mobile must be easier, better and faster than any offline method COMPANY CONFIDENTIAL 5
TripAdvisor: Emphasis on Bookable Activities New site design gives best visibility to bookable products TripAdvisor listings can be sorted by tours, activities, and attractions that are instantly bookable, and travelers can easily browse Viator things to do by category COMPANY CONFIDENTIAL 6
TripAdvisor: Direct Booking for Tours and Activities The only way to get instant booking buttons on your TripAdvisor page is through Viator! 7 COMPANY CONFIDENTIAL 7
TripAdvisor: Enhanced Booking Options for Attractions Multiple booking options for consumers COMPANY CONFIDENTIAL 8
TripAdvisor: Added selling opportunities Reach travelers throughout their TripAdvisor browsing experience COMPANY CONFIDENTIAL 9
Reaching the Customer Pre-Departure and in Market COMPANY CONFIDENTIAL 10
TripAdvisor: Direct Booking on Mobile Direct booking available on the TripAdvisor mobile app which has 390 million downloads! COMPANY CONFIDENTIAL 11
Viator API: Enabling Last-Minute Availability Viator has integration with 40+ major reservation systems Connecting to the Viator API lets you sell last-minute inventory by enabling real-time availability Accesso Activitar ActivityRez ActivityLink Adventure Office American Trans Data Attraction Suite Bookeo Booking Boss Bookingkit GmbH Bokun Centaman Datatrax EzTix Fare Harbor Gateway / egalaxy Get In Sell Out JBS / CustomLinc Peek Ponorez Respax Rezdy Rezgo TicketingHub TourCMS Trekksoft WMS (TourBiz) XOLA Zaui More coming soon! COMPANY CONFIDENTIAL 12
Viator API: Upgraded Technology Boosting Sales Viator API capitalizing on strong mobile trends Enabling real-time booking availability drives more last-minute and mobile bookings Viator Mobile Bookings Viator Orders by Days Prior to Departure +90% 2014 2015 2016 (Jan-June) 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 2014 2015 2016 Viator bookings within 24 hours of tour departure quadrupled between 2014-2015 Trend fueled by strong growth of +90% across Viator mobile channels Over 50% of Viator mobile customers book within 3 days of travel 13 COMPANY CONFIDENTIAL 13
Viator partner & affiliate network Travel Sites Hotels Travel Agents Loyalty/ Redemption Technology Partners Airlines COMPANY CONFIDENTIAL 14
Worldwide reach helps you grow your business Bigger audience Access millions of online travel planners through Viator and our parent company, TripAdvisor, the world s largest travel site More channels Sell through some of the world s most trusted travel brands via our network of 175,000 travel agents and 3,000+ partners/affiliates New customers Attract global customers through 10+ Viator language sites and 28+ TripAdvisor language sites COMPANY CONFIDENTIAL 15
Get started today! viator.com/marketplace COMPANY CONFIDENTIAL 16
Viator Marketplace: Sign-up is quick and easy! viator.com/marketplace 17 COMPANY CONFIDENTIAL 17
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TripAdvisor Marketing Opportunities Take full advantage of your TripAdvisor listing with TripAdvisor widgets, API, Facebook apps, promotions tools and other offline solutions to increase conversion Engage with your visitors on TripAdvisor and monitor your business s reputation Collect more reviews and increase your online presence with TripAdvisor content collection tools Visit www.tripadvisor.com/tripadvisorinsights to find out more COMPANY CONFIDENTIAL 19
TripAdvisor Review Express: Easy Review Collection The fast, free & easy way to get more traveler reviews! Send professional-looking e-mails from TripAdvisor encouraging past guests to write reviews of your business Emails can be sent to up to 1,000 recent customers, and can be customized with your own branding Review Express dashboard provides analysis and tracking to help optimize your campaigns Start by collecting customer email addresses and language preferences ensure you get customers permission to email them! Visit www.tripadvisor.com/reviewexpress to find out more COMPANY CONFIDENTIAL 20
TripAdvisor Review Express: Easy Review Collection PhoCusWright data shows that more than half of travelers won t commit to a booking until they read reviews On average, regular Review Express users see an uplift of 34% in the number of TripAdvisor reviews for their business! 100% Selected reviews driven by TripAdvisor partnership (as % of total) 80% 60% 40% 20% 0% Partner A Partner B Partner C Partner D Partner E Jointly Collected Organic COMPANY CONFIDENTIAL 21
TripAdvisor Self-Service Widgets Free content Ratings, reviews, & popularity index Awards, accolades & rave reviews Multiple product options Review snippet widget Rating widget Recommended On badge Facebook app Social icons and many others Technical solution Get widget codes customized for your business Visit www.tripadvisor.com/widgets to find out more COMPANY CONFIDENTIAL 22
Thank you! COMPANY CONFIDENTIAL 23