W W E K E Y P E R F O R M A N C E I N D I C AT O R S J U LY 2 7, 2 0 1 7
Average US Primetime Cable TV Ratings Raw, SmackDown and Primetime Cable TV Ratings Social Media Followers 2 (average, in millions) 2.53-9% 2.30 1.72 +12% 1.92 2.02 1.78 1.37 1.48 1.16 0.92 +2% 1.18 0.91 0.71 0.71-4% 0.68 0.68 2016Q2 2017Q2 2016Q2 2017Q2 2016Q2 2017Q2 2016Q2 2017Q2 Raw SmackDown USA Network Top 25 Cable Networks Coverage Rating Television ratings are measured on a Live+SD basis for Q2 2017 and Q2 2016 SmackDown transitioned to a live format on USA Network beginning July 2016 Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q2 2016 (excludes broadcast and premium networks) Definitions of Coverage Rating and National Rating above are provided on page 9 National Rating 2
Media Consumption: WWE AVOD Consumption AVOD Global Hours Viewed (MM) WWE Free Video on Demand 1 (in billions) AVOD Global Views (B) Social Media Followers 2 (average, in millions) 112 120 154 135 121 115 144 154 4.0 3.7 3.8 3.6 4.3 4.8 79 86 2.1 3.0 3.0 1.6 19 0.5 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2015 2016 2017 2015 2016 2017 AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube 3
Social Media: WWE Reach & Engagement 473 32 107 Social Media Followers 1 (MM) WWE Free Video on Demand 1 (in billions) 774 739 706 672 141 629 121 109 584 98 544 86 513 68 164 55 140 149 158 42 128 111 114 122 800 154 171 219 Social Media Engagement 2 (MM) 327 294 303 276 275 192 197 182 305 333 361 375 394 415 434 447 460 469 475 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2015 2016 2017 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2015 2016 2017 Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers 2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of likes, follows, shares, mentions, and retweets across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr 4
WWE Network Ending Subscribers 1,697 1,469 123 1,327 112 Total Subscribers Free & Paid (000s) 1,5601,633 49 65 1,227 71 1,306 73 1,486 42 1,272 55 1,473 70 1,697 1,469 1,327 440 196 362 Total Subscribers US & Int l (000s) Social Media Followers 1,560 1,633 2 (average, in millions) 1,227 230 394 427 1,486 1,306 384 258 1,473 1,272 391 289 1,574 1,327 1,357 1,568 1,444 1,403 1,156 1,233 1,217 1,131 1,257 1,206 997 1,511 1,107 1,166 1,102 1,048 983 1,082 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 Free Paid 2015 2016 2017 Int l US Total Paid Subscribers US & Int l (000s) 1,357 1,574 1,511 1,568 1,444 1,327 1,403 409 381 410 196 1,156 1,233 1,217 330 373 370 217 243 277 WrestleMania Total Subscribers (000s) +7% +39% 1,824 1,949 288 370 1,315 1,131 1,165 1,027 939 1,130 1,158 990 1,071 940 1,033 1,315 1,454 1,661 Q1 Q2 Q3 Q4 2015 2016 2017 Int l US Definitions of subscriber metrics above are provided on page 10 Mar. 30, 2015 WrestleMania 31 Apr. 4, 2016 WrestleMania 32 2015 2016 2017 Apr. 3, 2017 WrestleMania 33 Free Paid 5
WWE Network Average Subscribers - Free & Paid 990 63 927 Average Total Subscribers (000s) 1,600 110 1,398 109 1,490 1,289 1,267 51 1,216 1,788 1,673 154 156 1,634 1,517 1,268 95 1,173 1,520 62 1,458 1,478 1,309 71 72 1,407 1,237 1,177 1,060 79 75 859 26 1,098 833 985 Average Total Domestic Subscribers (000s) Social Media Followers 2 (average, 1,322 in millions) 1,259 110 116 1,129 1,041 1,025 46 39 76 1,212 1,083 1,002 949 1,143 1,024 56 1,089 51 1,038 968 Q1 Q2 Q4 Q3 Q1 Q2 Q4 Q3 2015 2016 2017 Free Paid 2015 2016 2017 Free 3 Paid Definitions of subscriber metrics above are provided on page 10 6
WWE Network: Order-based Subscriber Growth Gross Paid Additions, Churn and Ending Subscribers (000s) 2,000 1,500 1,000 500 0 (500) (1,000) 1,327 511 795 (284) 1,357 Q1 2015 includes the impact of WM 31 held on March 29, 2015 140 498 1,574 171 537 1,156 1,511 1568 (358) (366) (508) (471) (604) 1,444 1,217 1,403 154 77 337 625 598 453 388 389 347 (171) Q2 2016 includes the impact of WM 32 held on April 3, 2016 (6) 1,233 Q2 2017 includes the impact of WM 33 held on April 2, 2017 Q1 Q2 Q3 (376) (455) (405) (388) (67) (16) Q4 (41) 2017 Ending Subs 2016 Ending Subs 2015 Ending Subs Definitions of subscriber metrics above are provided on page 10 2015 Gross Additions 2015 Churn 2016 Gross Additions 2016 Churn 2017 Gross Additions 2017 Churn 7
Live Event Attendance North America (average in 000s) International (average in 000s) 7.4 0.7 6.1 6.0 5.4 6.6 1.2 6.4 0.9 5.1 5.3 6.3 5.3 7.7 6.9 8.0 6.3 8.9 8.2 7.8 6.7 6.7 6.1 Excluding WM 31 6.0 Excluding WM 32 5.4 5.4 5.5 Excluding WM 33 5.1 5.3 6.3 5.3 1.7 1.7 7.7 4.0 8.9 8.0 6.9 6.3 8.2 7.8 4.0 6.7 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 2015 2016 2017 Number of Events Q1 Q2 Q3 Q4 2015 73 65 79 56 2016 72 62 71 75 2017 91 66 Number of Events Q1 Q2 Q3 Q4 2015 3 21 6 26 2016 6 19 11 28 2017 4 26 WrestleMania took place in the first quarter of 2015 and in the second quarter of 2016 and 2017 8
Footnotes Definition of Metrics 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network s coverage area. During Q2 2017 and Q2 2016, USA Network s coverage area included an average of approximately 91 million and 93 million U.S. households respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q2 2017 there were approximately 118 million U.S. television households, while in Q2 2016 there were approximately 116 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q2 2016 (excludes broadcast and premium networks). 4. Media Consumption AVOD: Hours of content viewed on 3 rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers. 6. Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of likes, follows, shares, mentions, and retweets across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr. 9
Footnotes Definition of Metrics 7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 8. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 9. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-toconsumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 10