INDIA DIGITAL STATSHOT KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 SIMON KEMP WE ARE SOCIAL

Transcription

1 we are social DIGITAL STATSHOT INDIA KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 SIMON KEMP WE ARE SOCIAL We Are Social

2 We Are Social

3 2015 DIGITAL IN INDIA TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 1, MILLION MILLION MILLION MILLION MILLION URBANISATION: 31% PENETRATION: 27% PENETRATION: 10% PENETRATION: 46% PENETRATION: 8% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS INDIVIDUALS WITH AN ACTIVE MOBILE SUBSCRIPTION / CONNECTION FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social Sources: Worldometers, United Nations, IAMAI, Facebook, Cisco

4 2015 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +44% +26% +13% +5% +107 MILLION +28 MILLION +110 MILLION +5 MILLION JUL 2014 AUG 2015 JUL 2014 AUG 2015 JUL 2014 AUG 2015 JUL 2014 AUG 2015 NOTE THAT THIS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS We Are Social Sources: IAMAI, Facebook, TRAI, GSMA Intelligence

5 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) 4H 43M 3H 17M 2H 36M 2H 04M We Are Social Source: GlobalWebIndex, Q Based on a survey of internet users aged 16-64

6 INTERNET IN INDIA We Are Social

7 2015 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 350 M 27% 159 M 12% We Are Social Sources: IAMAI; Worldometers for population data

8 2015 INTERNET USE BY DEVICE INTERNET USERS: ALL DEVICES INTERNET USERS: MOBILE DEVICES VS 350 MILLION 27% OF THE TOTAL TOTAL POPULATION 159 MILLION 45% OF ALL INTERNET USERS We Are Social Sources: IAMAI; Worldometers for population data

9 2015 INTERNET USE: RURAL vs. URBAN COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS ACTIVE INTERNET USERS LIVING IN URBAN AREAS INTERNET PENETRATION AMONGST THE URBAN POPULATION ACTIVE INTERNET USERS LIVING IN RURAL AREAS INTERNET PENETRATION AMONGST THE RURAL POPULATION # # 289 M 76% 61 M 7% We Are Social Sources: IAMAI; Worldometers for population data

10 2015 SHARE OF WEB TRAFFIC BASED ON EACH DEVICE S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS 66% 33% 1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -6% +17% -15% We Are Social Source: StatCounter, August 2015

11 2015 AVERAGE CONNECTION SPEEDS FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS VS 2.3 MBPS 10% OF FIXED CONNECTIONS ARE BROADBAND (4MBPS+) 2.8 MBPS 19% OF MOBILE CONNECTIONS ARE BROADBAND (4MBPS+) We Are Social Source: Akamai State of the Internet Report

12 SOCIAL MEDIA IN INDIA We Are Social

13 2015 SOCIAL MEDIA USE BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY S MOST ACTIVE SOCIAL NETWORK TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 134 M 10% 97 M 8% We Are Social Sources: Facebook; Worldometers for population data

14 2015 SOCIAL USE: USER REPORTED PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH FACEBOOK 53%! WHATSAPP 44%! GOOGLE+ 40%! TWITTER 34%! LINKEDIN 29%! INSTAGRAM 19%! WECHAT 18%! PINTEREST 17%! TUMBLR 12%! SOCIAL NETWORK MESSENGER / CHAT APP / VOIP SNAPCHAT 11%! We Are Social Source: GlobalWebIndex, Q Based on a survey of internet users aged 16-64

15 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS FACEBOOK USE: AGE & GENDER 51! AGE GROUP ACCOUNTS MALE FEMALE TOTAL INDIA 134 M 76% 24% MALE YEARS 35.0 M 75% 25% FEMALE YEARS 68.0 M 76% 24% YEARS 20.0 M 78% 22% YEARS 6.7 M 78% 22% YEARS 2.5 M 74% 26% 26! 60+ YEARS 1.5 M 77% 23% 16! 16! 8.7! 4.4! 5.2! 1.5! 1.9! 0.68! 1.2! 0.36! We Are Social

16 MAR 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS ACCESSING VIA EACH DEVICE, IN MILLIONS FACEBOOK USAGE BY DEVICE 68 M! MALE FEMALE 21 M! 13 M! 4.1 M! 6 M! 2.2 M! SMARTPHONE FEATURE PHONE TABLET 67% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 66% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 13% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 13% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 6% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES 7% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES We Are Social

17 MOBILE IN INDIA We Are Social

18 2015 SUBSCRIPTIONS vs. USERS NUMBER OF UNIQUE MOBILE SUBSCRIBERS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS AVERAGE NUMBER OF SUBSCRIPTIONS PER UNIQUE MOBILE USER # # 590 M 976 M 1.65 We Are Social Sources: Cisco, TRAI

19 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 976 M 76% 95% 5% 11% We Are Social

20 ROUGHLY 1 IN 7 PEOPLE IN INDIA LIVE IN AREAS WITHOUT ANY CELLULAR PHONE RECEPTION We Are Social Source: GSMA Intelligence

21 2015 MOBILE USE: RURAL vs. URBAN COMPARING MOBILE SUBSCRIPTIONS: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS MOBILE SUBSCRIPTIONS IN URBAN AREAS MOBILE SUBSCRIPTIONS IN URBAN AREAS vs. URBAN POPULATION MOBILE SUBSCRIPTIONS IN RURAL AREAS MOBILE SUBSCRIPTIONS IN RURAL AREAS vs. RURAL POPULATION # # 559 M 147% 417 M 46% We Are Social Sources: TRAI; Worldometers for population data

22 2015 MOBILE SHARE BY DEVICE TYPE SHARE OF NEW MOBILE PHONE HANDSETS SALES IN Q SHARE OF MOBILE DEVICES IN USE IN Q % 55% 24% 76% SMART PHONES FEATURE PHONES SMART PHONES FEATURE PHONES We Are Social Sources: IDC, Cisco

23 2015 REGULAR MOBILE ACTIVITIES SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY USED A SOCIAL NETWORKING SERVICE UPLOADED PHOTOS WATCHED A VIDEO CLIP PURCHASED AN ITEM ONLINE MADE A VOIP / ONLINE PHONE CALL 13% 12% 12% 11% 11% FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL POPULATION THAT PARTICIPATED IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD We Are Social Source: GlobalWebIndex, Q Based on a survey of internet users aged 16-64

24 E-COMMERCE IN INDIA We Are Social

25 2015 E-COMMERCE BY DEVICE SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH 14% 17% 10% 11% We Are Social Source: GlobalWebIndex, Q Based on a survey of internet users aged 16-64

26 INDIA S E-COMMERCE MARKET WAS WORTH US$12.5 BILLION IN 2014 (INR 81.5 BILLION) LESS THAN 3% OF CHINA S E-COMMERCE MARKET We Are Social Sources: IAMAI; National Bureau of Statistics of China

27 DOWNLOAD READ MORE SUBSCRIBE CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ OUR ANALYSIS OF THESE STATS AND LEARN MORE FROM OUR BLOG CLICK HERE TO SUBSCRIBE TO OUR MAILING LIST AND RECEIVE OUR LATEST STATS & REPORTS IN YOUR INBOX We Are Social

28 SPECIAL THANKS We d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: Please note that certain elements of this report are protected by Copyright Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the We Are Social data for any other purpose whatsoever without an appropriate licence from, or the prior written permission wearesocial.sg of, Trendstream

29 SPECIAL THANKS We d also like to offer our thanks to the following data partners for providing much of the valuable data included in this report: GSMA INTELLIGENCE! STATCOUNTER! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES! We Are Social

30 SOURCES USED IN THIS REPORT Population data Latest reported country population from Worldometers, correct as at August Urbanisation data from United Nations, as cited by Wikipedia, correct as at August 2015 Internet user data Latest available data from the Internet and Mobile Association of India (Aug 2015); data extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); Telecom Regulatory Authority of India; Akamai s State of the Internet report (Q2 2015). Social media active account data Latest reported monthly active user data as reported by Facebook, correct as at August 2015; data extrapolated from GlobalWebIndex (Q2 2015). Mobile phone connections and user data Telecom Regulatory Authority of India (Aug 2015); Cisco, as cited in the Economic Times (Feb 2015); GSMA Intelligence (Q2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated from GlobalWebIndex (Q2 2015); Akamai s State of the Internet report (Q2 2015); Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report. We Are Social

31 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE RE ALREADY HELPING MANY OF THE WORLD S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON , OR US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social

32 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING We Are 375