Cloud Based Unified Communications for Small Business Bill Zeng, APJ Collaboration Team
Agenda Spark Service Overview Spark Commercial Model Spark Calling Service Detail Spark Calling Deployment Spark Calling Infrastructure Design PSTN Connectivity Demonstration
Cisco Spark Service Overview
Cisco Spark A complete business collaboration service from the Cisco cloud that enables customers to message, meet, or call anyone, anywhere, and anytime. Cisco Spark is hosted by Cisco, and sold by partners.
Cisco Spark One Experience Message Meeting Call 1:1 and team messaging in virtual rooms Audio, video, and web meetings Voice and video calling via a cloud based PBX 1 Persistent Chat, Content Sharing, Iteration Before/during/after-meeting messaging and content Make calls within or outside organisation via the PSTN One Offer 1 The Cisco Spark service doesn t include PSTN services. Customers need to purchase PSTN services from a 3 rd party provider. For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial services. Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.
One Experience Provides users the ability to access, consume, and control the Cisco Spark service The Cisco Spark App / Client Message Meeting Call
Spark Service Endpoints Cisco Collaboration Cloud Spark Phone OS & Spark Room OS Cisco Phone Cisco Hybrid Cisco Room System Cisco On-Premises & Partner Hosted HCS
One Offer Common Management Message Meeting Call Open Platform Application Integration APIs Partner Services Interconnect Spark Hybrid Services Cloud + Prem
Why Cisco Spark Simple Secure Complete
New Opportunities with Spark Services Collaboration Ready Looking for the benefits of agile and collaborative working? Cisco Call Control & Jabber customers can add Spark Message & Meeting Key System/PBX Replacement Looking to replace your legacy system and disjointed experience? Spark offers you a scalable solution that could be your last ever upgrade Ad-hoc Voice Solution Starting to outgrow your best effort / DIY communications? You can get all of the tools you need with Spark, simply from the cloud
Cisco Spark Service Availability CY15 Q1CY16 Q2CY16 Q3CY16 Q4CY16 Q1CY17 Business Messaging and Basic & Advanced Meetings Business Messaging and Basic & Advanced Meetings Continued global rollout USA Australia Canada Germany UK France Japan Mexico Norway Sweden Denmark Hong Kong Spain Switzerland Italy Netherlands Belgium Ireland Singapore South Africa Austria Poland New Zealand Thailand Finland Portugal Czech Rep. Slovakia Luxembourg Puerto Rico USA USA Room Systems Cloud Calling Australia Canada Room Systems Germany UK France Room Systems Room Systems Continued global rollout to the 30 Business Messaging and Basic & Advanced Meetings countries Australia Cloud Calling Cloud Calling Germany Canada Cloud Calling Hybrid Services 30 Business Messaging and Basic & Advanced Meetings countries + continued global rollout
Spark Commercial Model
As Simple As 1 2 3
1 Choose your level of Message and Meet Services Business Messaging Business Messaging & Basic Meetings Business Messaging & Advanced Meetings 2 3 Choose your Call Services Hybrid Calling Cloud Calling Choose your Spark Service Add-Ons Room registration Conference Audio Centres 3
Offer Packaging Cloud Calling Available in select Geos, SMB focused Available in most Geos Cloud Calling C1 Everything in M1, and: Cloud Calling* Business-class voice and video Mobility Voice Messaging M1 Business-class Messaging 1:1 and 3-party video calling with screen sharing Join Spark and SIPbased meetings C2 Everything in M2, and: Cloud Calling* Business-class voice and video Mobility Voice Messaging M2 Everything in M1, and: Host 25-party meetings with screen sharing with other Spark users C3 Everything in M3, and: Cloud Calling* Business-class voice and video Mobility Voice Messaging M3 Everything in M2, and: Host WebEx-powered meetings with screen sharing and with external participants Personal Meeting Room Scheduled Meetings *Excludes PSTN Services. Sourced via Media Provider partners.
Spark Service Add-ons Room Registration Connect a room endpoint to the Spark cloud Conference Audio Dial-In Toll and Callback [Domestic and International] Additional Centres Event Training Support
Spark Calling Service
Call Call Voice and video calling via a cloud based PBX Cloud PBX Device options Spark Phone OS Voice and Video support Message Integration
Call Defined Deploy phones on premises and utilize cloud infrastructure Enhanced user experience with Spark desktop and mobile client integration Share Content quickly and easily from your Spark desktop client Calling within and outside your organization, including the PSTN 1 1 for the complete Spark service Cisco s preferred Media Provider ecosystem partners provide PSTN Local/LD/Intl/DID services.
Enterprise-Class Devices Cisco s latest generation of phones Cisco 7800 and 8800 series Spark Phone OS Video available on 8845 and 8865 models Wideband codec for high quality calls
Call, Spark Desktop and Mobile Experience Answer incoming calls on any device Calls to a Spark phone start a room on your Spark client allowing content sharing on the Spark client between Share contacts from mobile to Spark phone Join Meetings When Mobile From a Desk From a Room
Simple Device Onboarding Simply hold the QR code in front of the camera on any video capable phone Enter the code into any nonvideo capable phone Entire process is encrypted from start to finish Zero clear text information is sent or received
Spark Call Unified Communications Features Business Calling Features PSTN and Internal Calls Video Calls Call Forward Call Transfer Call Hold/Resume with Video Voicemail with MWI Single Number Reach (SNR) End User Empowerment Do Not Disturb One Touch Speed Dials Emergency Dialing (E911) Directory Based Dialing 3 Party Video Ad-Hoc Conference Self-Care Portal Collaboration Reimagined Call Aware - Zero Touch Meetings Call directly into Cloud Collaboration Meeting Rooms (CMR) Message, Call and Meet from mobile, desktop and room Access contacts and call history across endpoints CONFIDENTIAL UNDER NDA, DO NOT DISTRIBUTE
Spark Call Administrator Features Delightful Admin experience delivered through the Cloud Administration Simplified Single Management Portal QR Code Device Activation Bulk Provisioned Onboarding Line Quality Tool Service Health Portal Business Enablement Auto-Attendant Hunt Groups Company Number Caller ID Usage Analytics User Management Class of Service, International Dialing Shared Lines Custom Caller ID Mapping Call Routing Configuration Single Number Reach Configuration CONFIDENTIAL UNDER NDA, DO NOT DISTRIBUTE
Spark as a Soft-Client Mobile and desktop support Windows and Mac OS X IOS, Android, and Windows Phone Extend Spark calling to desk phone Simultaneous ringing Video calling with Spark Enterprise dialing in Spark
Call Spark Security TLS signaling phone registration and call signaling SRTP media over the internet All user and administrative interfaces over HTTPS
Enterprise-Class Devices Cisco s latest generation of phones Video capabilities G.722 wideband codec Phone-Phone G711u for PSTN calls Full phone feature support Intelligent Proximity (Bluetooth) USB and Analog Headsets Wifi and 10/100/1000
Phones & mobile client Audio 7800 & 8800 series Video 8845 & 8865 Client Cisco Spark app
Deployment
System Requirements ios: Requires ios 7.1 or later. Compatible with iphone, ipad, and ipod touch. This app is optimised for iphone 5, iphone 6, and iphone 6 Plus. Android: Requires 4.0.3 and above (Tablets not optimised, but working) Mac Client: Mac OSX 10.9 or higher Windows Client: Windows 7 or 8 (Windows Phone N/A for March GA) No admin rights required for install after March GA (Mac/Win) Web: Chrome: Latest two versions supported Internet Explorer: 10 and above (know issues with IE11) Safari: Latest two versions supported Firefox: Latest two versions supported (minimum version 33.1) Recommended for the full video experience (WebRTC support) Check for the latest requirements @ https://support.ciscospark.com/
Recommended Firewall Ports Settings Consider UDP over TCP traffic Spark Client Note: No proxy support in March GA time frame Cisco Collaboration Cloud Software Single shared media port deployment with ICE Use single port #33434 which is within existing dynamic range customers have enabled. Media/Share go through that port. Tries UDP and falls back to TCP if needed. 32
Preliminary Average Bandwidth Utilisation This Will Be Updated Post GA with Additional Info About Multi-stream Support Audio Video Share Codec Opus H264 H264 Mobile 50kbps capped at 64kbps max 360p @30fps max resolution 700kbps capped at 1.0 Mbps max 1080p @5fps max 150kbps-1.5Mbps max depending on content Desktop 50kbps 150 kbps for Mac/ Win Receive (local mixing with top 3 participants) 720p @30fps max resolution 1.5Mbps capped at 1.5 Mbps max Note: During poor network conditions, the video stream may be disabled 1080p @5fps max 150kbps-1.5Mbps max depending on content Project Squared is using optimised WME, bandwidth profile is similar to WebEx client experience in CMR type meeting. Currently only desktop sharing is supported (no annotation or application sharing), Audio codec supported with WME is Opus
Design Considerations
Global Discovery Service Activation Code based bootstrap One time usage numeric digit code Digit string and QR Code representations GDS Deployed in Cisco US DC On power-up, user enters Code Device connects to GDS and presents Code GDS maps Code to target service CIS and redirects device to target service CIS Device connects to target service CIS and presents Code 2. Redirect to Target Service CIS Validates Code and issues OAuth tokens and service configuration details
Simple Onboarding Architecture User or Admin Enter Code Onboard or generate activation code Email activation code Discover Data Center with public part of code Secure Remote Password (SRP) Handshake admin.ciscospark.com OR my.ciscospark.com GDS Global DC Retrieve Oauth Token for User Provision Device for User Register Phone Spark Calling Service SP/Regional DC
Spark Call Connectivity Consideration Cloud Service SP QoS IP Network Spark Platform Edge CUBE PSTN/Mobile Interconnect IMS SS7 V PSTN Public Internet OTT Service Survivable Remote Site Telephony (SRST) Notes: Any internet service QoS for voice quality LI by the data provider E164 voice dialing LI by Telstra CIS Private Link Connection IP MAN/MPLS VPN Notes: VPN Service with QoS Telstra/Cisco provides VPN to CIS connectivity Data LI can be done at IP MAN Voice LI is done at IMS
Multi-Provider, Global Deployment DBIER TMEL.
PSTN
PSTN Routing Models Model 1 Model 2 Preferred Providers Regulated Entity Cisco Responsibility Reg Partn er Pref Prov Subscriber Ownership SP Core Regulate d Entity End Customer Ordering & Billing End Customer Collab usage billing Optio nal** GW (Acme) Partner Invoicing for UC subscriptions Optio nal** Tier 1 Customer Support Host all multiparty conferences Voicemail Record/store/playback Endpoint Registry & Internet/VOIP call routing Huron NON Regulated Entity DID Assignment Number Portability Call Connection/Routing in PSTN Emergency Call Routing Gateway (PSTN<->VOIP) conversion for handoff to Cisco SIP H.323 SIP or H.323 API PSTN Voice PSTN Video Media Media 1080p (optional)
Preferred Media Provider Provisioning A One Stop Portal to Provision PSTN Connectivity for Customers Single portal to provision PSTN connectivity Select PSTN package Try and Buy packages included Search and Order numbers Port numbers Track order status Enable electronic LoA/ contract of customers with Preferred Media providers
Wireframes 1. Shop PSTN packages 2. Search for a local number 3. Search for toll-free or range of numbers 4. Select numbers to purchase 5. Review order 6. Order sent
Wireframes 7. Porting Numbers
Demo
Q & A
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