Partnering and Cross Promotion
Partnering and Cross Promotion What is it? Why do it? Get exposure through others sites Get exposure through others databases Get traffic through both of the above Less work Cost savings
Partnering and Cross Promotion Ideally looking for partners that have: A lot of traffic Your target market A large database Your target market Both
Contests Partner with a contest You hold the contest and find the partners Partners with a big prize contribution Partners with lots of traffic Partners with large database Find the contest and ask to participate Link provided to prize providers Contest on heavily trafficked site
Specials and Promotions Cross Promotion Sites that sell to same target market Sites that sell complementary products/services Accommodation and Tour Operator Take our Polar Bear Tour and Receive 10% off your stay at Stay with us and receive 10% off your Polar bear Tour
Coupons Trade coupons with sites that sell to same market but non-competing products/services Get your coupon on heavily trafficked sites Provide your coupon for distribution with newsletters Coupon sites
Look for Opportunities on great sites Top 10. Featured destination/attraction/.. Recommended What s Hot Great.
Top 10
Who has a Newsletter you d like exposure in? Newsletter exposure Partners newsletters Dmos Travel agencies Portals Industry associations
Videos Where can you get your videos exposure Partner sites Dmos Travel agencies Portals YouTube Google Video..
Photos Where can you get photos of your operation exposure Partner sites Dmos Portals Flickr..
Sample Itineraries
Blogs Where can you get exposure Your blog Partners blogs DMO blogs/industry association blogs Blogs that relate to travel Blogs that relate to your niche Polar bears Unique vacations
Facebook Partner pages Comment Engaging content with link to your site Photos of your operation Invitations to events Participate in their programs Applications
Maps Get yourself listed Get yourself linked Interactive Maps
Partnering Trip Planner Opportunity Yes Revenue Generator Member Benefit Repeat traffic Generator Yes Yes Yes Permission OpportunityYes Viral Opportunity Yes
Sample Itineraries
Advertising
Media Submit your story Syndicated articles sites Link to your site Link to pictures to include ezines that your target market reads DMOs
Press Partnering Opportunity Yes Revenue News and Generator Reviews Member Benefit Repeat traffic Generator Releases/Stories/Postcards/ Permission OpportunityYes Viral Opportunity Yes Yes Yes Yes
Partner with Travel Agencies Travel agencies that take the Internet seriously: Have targeted traffic Have significant mail lists Look for content for their newsletters and weekly e-specials
Partner with Travel Agencies Find travel agencies that: Promote your geographic area Have specialists for what you offer Have multiple locations Have significant mail lists Have newsletters or e-specials
Partner with Travel Agencies Develop a program where you provide valuable content weekly in the form of e- specials to travel agencies for inclusion in their e-mailing to their database
Link relevancy Find Industry Partners Reciprocal Links People want to know what know what else there is to see and do in your area Links increase traffic Links improve search engine positioning Link popularity
Find Industry Partners Partnering Opportunities Contest Advertising Coupons Packaging Look at all opportunities
Find DMOs Review the DMO site What do they have that you can participate in Is your listing the best it can be Has it been updated with latest information Link to the most appropriate place Call to action Sell the sizzle
Partnering is a never ending story Look for partners; Who have the same target market Have significant traffic Develop win/win programs Monitor results keep it exciting!
Partnering and Cross Promotion FAQs?