AHMED KASEM AHMED Digital Marketing Manager Personale Information: Date of Birth : December 15, 1982 Marital status : Married Nationality : Egyptian Military Status : Exempt final Address : Abu Hail, Dubai, U.A.E. Entry Permit : Employee Visa E-mail : activewebdesigner@gmail.com Tel : + 971 56 175 4357 Summary: Professional Digital Marketing, " Social Media & SEO " Specialist with several years of experience in managing and developing website from conception to implementation, online social media marketing platform, management system implementation, digital strategy and social networks. I have a combination of talents and skills that makes me confident when approaching challenges in striving to learn new trends in creating designs and implementing updated websites in order to cope up with constantly evolving technologies in online social networking and digital marketing. Objective: Currently looking for an opportunity to join a dynamic, ambitious, growing company and forge a career as a first class Digital Marketing, Social Media & SEO Specialist, Digital marketing professional to be integrated into the company s IT team, where I will be able to share my own experience for the general advancement of the company s online programs. Areas of Expertise: Digital Marketing Graphic Designing Web Designing (UI / UX) Search Engine Optimizations Specialist (SEO) E-commerce Developer Social Media Specialist Management Systems (POS CRM CMS E-commerce More.) 1
Technical Skills: HTML5 CSS3 Adobe Photoshop Adobe Illustrator InDesign SMS Systems Email Marketing Systems Google Analytics System PHP Basic SQL Basic Core Competencies: Successful record and an in-depth knowledge of blogs, web analytics, SEO, SEM. Extensive knowledge of website design tools and platforms. Self-motivated, high level of creativity. Superior technological and computer skills. Practical judgment, used to make critical decisions and provide technical Recommendations Experienced online management project systems (POS CRM CMS Inventory system Invoices sys more. ) Excellent verbal, written and presentation abilities. Excellent organizational skills Multi-tasking: Able to manage projects simultaneously and effectively Highly organized and detail-oriented. PC and Mac literate. Experience of HTML5, CSS3, JavaScript, and Flash. Proven experience in design websites for the online environment. Proven track record in front end design and development using CSS and HTML. Experience of managing multiple projects to tight deadlines. Have a track record of high-quality web application interfaces and design implementations 2
Professional Experience: Digital Marketing Manager, Graphic & Web Designer & SEO Specialist (Key Business Solution "KeyBS") JLT, Dubai, UAE 2015 Present Develop and implement website front-end design standards for writing clean, semantic code. Collaborate with marketing and product marketing teammates to support our website design and content marketing (blog, social media assets, SEO, and more). Wireframe and mock-up revamped or brand new site pages and present to senior management. Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining the highest standards of quality web development. Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers. Develop and implement Digital Marketing - social media, SEO strategy and best practices across various platforms ( Facebook, Twitter, Google+, Instagram, Linkedin, YouTube, Pinterest, etc.). Manage social media campaigns and day-to-day activities Develop and implement creative and highly measurable social media programs and campaigns. This includes planning an editorial calendar, creating content and copywriting Own the acquisition of fans and followers on different social channels and drive paid and organic programs Own and update social media dashboard across brands and report success and lessons learned. Actively listen to the social media community and regularly report findings Identify opportunities, trends and features in the social media space. Justify investments in new social media trends through business metrics and optimization and testing across brands Work with the Marketing Team to support the integration of social features across our sites Ensure that campaigns meet marketing objectives Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions. 3
Stay up-to-date with the latest trends and changes with SEO and major search engines. Build and manage the company s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. Create shareable content appropriate for specific networks to spread both our brand and our content. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.). Drive consistent, relevant traffic and leads from our social network presence. Explore new ways to engage and identify new social networks to reach our target buyers. Accomplishment: Upgrading & redesigning of all company branding from the logo, website, to marketing materials like brochures, business card, flyers, office signboard. Successful launching of a brand new website which I personally handle from conception, design, development and implementation. Successful SEO techniques on improving the on-page website optimization which successfully bring KeyBS website on the top search when typing the keywords about " automated payment - payment kiosk Dubai - payment kiosk KSA - payment kiosk Angola - e government kiosks - Bahrain kiosks - payment KIOSK Franchise - Automated Government services- and more than 50 searching words we can appear as the first site on the google according to our filed Increase the social media followers & improve user s experience in our website Increase the company business network Increase the numbers of our company franchisee globally ( Such as South Africa, Angola, KSA) Obviously increase company financial income by 20%, Web Designer & Online Marketing Professional ( ZTCO GROUP CLICKLIFE ) Dubai, UAE 2012 2015 Working in a fast paced, dynamic environment and being responsible for online marketing, determining all necessary coding requirements for a sites creation including forms, e-commerce capability and specialized scripts. 4
Duties: Ongoing design and maintenance of new and existing websites. Liaising closely with a customer or client at the design stage. Designing landing pages and also email addresses. Promotion of websites both organically and using Google AdWords. Interacting with designers, programmers and clients. Creating content that converts visitors to purchasers. Enhancing the look, functionality and appearance of a website. Fixing problems encountered in the functioning of the website. Designing websites that are easy and effective to use. Designing web campaigns for online initiatives, editorials, emails & banners. Building affiliate white-labels websites, promotional banners & creative material. Testing websites for functionality in different browsers & at different resolutions Developed ways to significantly improve web content, create on-page and off-page Optimization, website design and technical adaptation. DESIGNER & ONLINE MARKETING TAIF AL-EMARAT PERFUME CO. - AJMAN, UAE, 2010-2012 HITECH CO. CAIRO, EGYPT -2007-2009 PROJECT DIRECTOR ACCOUNTANT Design Department Head Project Software Analyzer (Written analysis of the projects ) FREELANCER 2002-2005 Web Designer Prints & Illustrator Designer Technical Support for Vbulletin forum Project Software Analyzer (Written analysis of the projects Selected Contributions : Ensured visitor-friendly UI of web resources. Researched interesting websites with unique content. Developed and managed campaigns budgets and Internet marketing programs, including Organic optimization, blog implementation, paid search marketing, and quality link- Building efforts. 5
Social network Created and maintained social media profiles, such as: Facebook, LinkedIn and Twitter. Always kept up-to-date on increasing effective Internet popularity. Selected Achievements : Significantly improved SEO (Search Engine Optimization) for web properties. Designed detailed feature content and specification documents to improve website authority and various online projects. Increased websites organic and referral traffic by 100%. Successfully improved websites performance and user engagement. Education: (B.Sc., Faculty of Commerce). [Graduation -2006 ] Tanta University [Tanta, EG]. Training Courses : Develop Language and Computer Skills. Enhances Presentation & Project Development Skills Having a course in Adobe products Certificate in TOEFEL Course Certificate in ICDL Presentation skills workshop (New Horizons) Certificate in PMP (online from Web) Language: Hobbies: (Native language Arabic). (Very Good command of both written and spoken English). Fishing, swimming, football, Business, and Adventure, My Portfolio: http://ahmedkasem.com/ Further information furnished upon request. 6