It s s All About Quality Lance Spencer 9 / 10 May 2007 Tiscali Business Services
Contents 1 Introduction 2 Quality of Service Enterprise IPVPNs 3 SME Market 4 Guaranteed Quality of Service for SMEs
Broadband growth has been rapid Comms Solutions 9th/10th May Intend to use in next 12 months Used in last 12 months Home Internet use Broadband at home Dial-up at home 33% 28% 24% 20% 22% 28% 23% 15% 19% 16% 14% 10% 39% 31% 45% 38% 48% 41% 50% 45% 66% 65% 67% 61% 57% 57% 62% 63% 54% 55% 60% 52% 58% 53% 54% 54% 55% 52% 50% 51% 49% 47% 47% 44% 45% 41% 44% 42% 2% 4% 7% 9% 13% 19% 27% 35% 69% 71% 65% 67% 59% 60% 52% 48% 11% 9% 1996 1997 1997 1998 1998 1999 1999 2000 2000 2001 2001 2002 2002 2003 2003 2004 2004 2005 2005 2006 2006 Base: All adults (15+) in Great Britain Source: NOP FRS Survey n=15,471
Are We Talking?
Contents 1 Introduction 2 Quality of Service Enterprise IPVPNs 3 SME Market 4 Guaranteed Quality of Service for SMEs
IPVPN WAN Access Technologies DSL is now by far the most popular access technology for Enterprise IPVPNs UK = 8% UK = 15% UK = 40% UK = 8% UK = 28% Source: IDC, European WAN Manager Survey 2005
QoS - What is being used in the private & public sectors Applications for DSL based IP VPNs Cost-efficient networking Remote worker Email Partner Communication Web Apps Applications for QoDSL based IP VPNs VoIP Teleworker & Contact Centre Video Applications VoIP - Advanced Voice Apps Collaboration Tools
Customers need more than a network... Source: Equant, 2002 Comms Solutions 9th/10th May Tiscali has a Channel only model
Contents 1 Introduction 2 Quality of Service Enterprise IPVPNs 3 SME Market 4 Guaranteed Quality of Service for SMEs
SME Market Overview Most Sub-250s have now adopted the Internet and Broadband Sub-250 Ownership of Communications Sub-250 Internet Access by Connection Type Fixed telephone line 98% No Internet 16% PC, Mac or laptop 90% Other 3% The Internet 84% Dial up 13% x DSL 59% Mobile Phone* (owned or rented) 55% 0% 20% 40% 60% 80% 100 % Leased Line 1% Satellite 0% ISDN 5% FWA 0% Cable 3% Three-quarters of the Sub-250s with Internet Access use broadband as their main connection method Source: Ofcom SME Survey, CSMG ADVENTIS Analysis Comms Solutions 9th/10th May Survey of 1,545 respondents Feb-Mar 2006
SME Needs as supported by survey results Important Buying ision Criteria Among Small Businesses SLAs & SLGs Guaranteed Uptime of Service 71% Pricing Monthly Service Pricing Level 64% SLAs & SLGs Guaranteed Amount of Bandwidth 54% Ability to offer Backup Access Lines as Insurance Against Failures Single Customer Svc. Contact Point for ALL Technical/Sales/Svc, and Support Issues 53% 52% Simplicity Customer Support 24x7 Service and Support 52% Source: SME Survey, CSMG ADVENTIS Analysis
Contents 1 Introduction 2 Quality of Service Enterprise IPVPNs 3 SME Market 4 Guaranteed Quality of Service for SMEs
Broadband Options % Penetration 2006 IPStream DataStream LLU QoS Over DSL Value add-ability ADSL Max (to 8meg) ADSL2+ (to 24meg) ADSL Max
ADSL New Product Definitions
Connectivity WADSL Product Positioning Maximum Performance Platinum Dedicated Transit is required Requirement to maintain downstream bandwidth High Availability (Enhanced Care) DataStream and LLU only Premium Voice Ready Guaranteed bandwidth is required Minimal peak time impact required High Availability (Enhanced Care) DataStream and LLU only Very High Bandwidth Utilisation services SLG Voice Services Video Conferencing Cached Streaming Upgrade Path (Subject To Availability) Business Traffic profile is daytime/evening High Level of transactional systems Standard Consumer product Low volumes of data traffic Traffic not inherently delay sensitive Standard Tele-workers no voice CHIP n Pin Large Store Booking Systems Consumer product Chip & Pin 512Kb/1Mb Transactional based systems e.g. Chip n Pin Low levels of data Low levels of concurrency Audio Streaming 2Mb / MAX High data downloads e.g. Document Transfer Office Extension services e.g. Tele-worker Video Streaming
Tiscali WADSL Premium Service Level Guarantee Latency Average time it takes to cross the network, in particular areas relating to Serialisation Delay, Propagation Delay and Switching Delay. Jitter Variance in the Packet Queuing Delays, in terms of analyse of Packet reception at the receiver, against individual packet delay. Packet Loss The data that does not arrive at the end destination, analysing the number of Packets Lost, and Packet Drops at Network Congestion Points SLG Recommendations (Cisco) Tiscali Test results Latency Jitter Packet Loss 150 ms Approx. 50 ms +/- 75ms +/- 15ms 3% negligible
Comparison BT Enhanced Care v. BT Standard Care 60 Standard Care Average Time to Clear 50 Hours/mins 40 30 20 10 Hours/minutes 0 14 12 10 8 6 4 2 0 Aug Oct Feb Apr Jun Aug Oct Feb Enhanced Care Average time to repair Aug Oct Feb Apr Jun Aug Oct Feb
Voice over Broadband is now Commercially Viable Comms Solutions 9th/10th May Access commercially viable with Voice Ready Broadband Voice over Broadband with SLGs now a commercially viable alternative to ISDN and WLR/CPS for the re-seller channel, See demonstrations on Tiscali Stand 102 Breakout Rates Attractive with Voice Ready Broadband Reduction in On-net and Off-Net call costs provides ROI for implementation of Broadband delivered voice through the re-seller channel, Visit the Gamma Stand Innovative CPE available to support Voice Ready Broadband CPE is either IP ready or legacy technology is written down, innovative Voice Ready Broadband compatible CPE is available for upgrade, See Linksys and Camrivox demonstrations on Tiscali stand 102
Tiscali Voice Ready Unleashes your Potential