USER MANUAL TABLE OF CONTENTS Introduction... 1 Benefits of SEO Hub... 1 Installation& Activation... 2 Installation Steps... 2 Extension Activation... 4 How it Works?... 5 Back End Configuration... 5 Points to Note... 31 FAQ... 31 SEO Hub Contact Us... 33 Version: 0.1.1 Compatibility: Magento Community Edition 1.4.*.* to 1.9.*.*
Introduction AppJetty has simplified the on-page SEO optimization for your Magento store with the help of SEO Hub which is helpful for store admins to quickly and easily arrange and apply Meta Data, Meta Description, Meta Keywords, Description and many more things simultaneously for large number of products, categories and blog post pages. Admin will also be able to manage redirection for the deleted products. With SEO Hub admin will have options of Test Apply, Apply by Cron as well as Apply right away with Apply option. SEO Hub will allow you to optimize the specific categories and product groups for specific search terms on a template, which will significantly improve the performance of your store in search engines as well by optimizing your online store according to the latest requirements of search engines. With extra services provided with Biztech SEO Hub admin will be able to manage canonical URL for site pages, admin will also be able to generate XML & HTML sitemaps and manage robot Meta with robot.txt editor as well. Benefits of SEO Hub Prepare Product Page Meta Data Templates Prepare Category Page Meta Data Templates Prepare Blog Page & Blog Post Page Meta Data Templates Apply Templates with Magento Cron Test Apply Option for Quick View of Template Application Prepare Templates Based on Various Product & Category Attributes Set Redirection for Deleted Products Set Canonical URLs for Site Pages Generate XML & HTML Sitemaps Manage Robot Meta for the site www.appjetty.com 1
Installation& Activation Installation Steps Step 1: Check Permissions Make sure the app, ''skin'' and ''lib'' directories of your Magento and all directories inside it have full written permissions or set permissions on each directory equal to 777 or 0777. Important! Change all permissions back after installation. Read more about permission at www.magentocommerce.com/wiki/magentofilesystempermissions Step 2: Disable Compilation Log into Magento Admin Panel and go to System Tools Compilation and disable the compilation. After Step 5, you can run the compilation process again. Step 3: Upload Files Upload all folders from the extension package to the installation directory of your Magento software using an FTP client. Step 4: Clear cache Go to System Cache Management. Clear the store cache. Step 5: Re-login Logout and log back into Magento Admin Panel. www.appjetty.com 2
Step 6: Use Extension Go to System Configuration. In the left column you will see the new tab called Biztech Extensions. You will find SEO Hub under Biztech extensions tab. www.appjetty.com 3
Extension Activation Get activation key Get the activation key from the Order Confirmation Mail. OR Login to your AppJetty account then go to Downloadable options and copy the activation key for the Delivery Date Scheduler extension. Activate your extensions Log into Magento Admin Panel and go to System Configuration Biztech Extensions / SEO Hub and enter the activation key in the ''Activation Key'' field for the extension and then click the Save Config. Select Websites When you enter and save the key it will be verified on our server and you can select the websites where you need to use the SEO Hub extension. Click the Save Config button after making your selections. After successful license validation, you can select the website. Now, your SEO Hub is activated. www.appjetty.com 4
How it Works? Back End Configuration Please follow the below steps to enable SEO Hub. General SEO Hub Configurations Go to System -> Configuration In the left column you ll find Biztech SEO Hub Extension. In this tab, you can set basic configurations of SEO Hub Extension. Here is the detailed description of the configuration. Enabled for Checkout: Select Yes to add SEO Hub shipping at checkout page. Enabled: Select Yes to enable the SEO Hub extension. The extension is disabled by default. Use Product SEO Name for Product Page: Select Yes to replace current Product SEO Name with Template Product SEO Name. Use Category SEO Name for Category Page: Select Yes to replace current Category SEO Name with Template Category SEO Name. Enable Debugger Mode: Select Yes to Generate Log File while applying SEO templates. Number of Items on Which Template will be Applied at a Time: Add number of products on which template will be applied at a single instance, when template is applied. Crop Meta Title: Select Yes to set maximum length of the Meta Title. Maximum Length for Meta Title: Add number of characters after which Meta Tile will be cropped. Crop Meta Description: Select Yes to set maximum length of the Meta Description. Maximum Length for Meta Description: Add number of characters after which Meta Description will be cropped. www.appjetty.com 5
Link Redirection Manager Configurations In this tab, admin will be able to set redirection for various kind of links. Here is the detailed description of the configuration. Enable Redirection: Select Yes to enable redirection for specific links. Redirection Type: Admin will be able to choose type of URL for which redirection is done. Possible options are: 301 Moved Permanently 302 Found 404 Not Found Redirect To: Admin will be able to select page to which redirection will be done for selected redirection type. Possible options are: Product Category Home Page Custom Apply to Previous Redirections: Select Yes to apply chosen redirection to all previous redirections. www.appjetty.com 6
Time Period to Keep Redirects on the Website (in Days): Add time for which redirection will be kept on website. Canonical URL Manager Configurations In this tab, admin will be able to set Canonical URL for various Pages. Here is the detailed description of the configuration. Add Canonical URL Meta Header: Select Yes to add Canonical to Meta Header. If Yes is selected than only canonical tag will be added to the page. Canonical Tag for Associated Products: Select Yes to add Canonical tag for associated products. If Yes is selected than admin will be able to add Canonical Tag to following products: For Configurable Products For Bundle Products For Grouped Products Use '?limit=all' Parameter in Canonical URL: Select Yes to add '?limit=all 'Parameter in Canonical URL. The parameter "?limit=all will be added to the canonical URL of category pages if Allow All Products per Page is enabled. Use Product Canonical Tag for Reviews Pages: Select Yes to Use Product Canonical Tag for Reviews Pages. Product Canonical URL: Choose which path will be used for product canonical URL. Possible options are: Use Root Longest Path www.appjetty.com 7
Cross Domain Canonical URL: Admin will be able to set canonical URL for cross domain URLs. Admin can choose Default URL or can choose from list of Store URLs. HTML Sitemap Configurations In this tab, admin will be able to set HTML Site Map Configurations for the website. Here is the detailed description of the configuration. Products Sort Order: Choose on which attribute products will be sorted. Following attributes can be selected: Name Position Maximum category depth level: Admin will be able to add depth level for which the categories will be added in the sitemap. Exclude "Out of Stock" Products: Select Yes to exclude out of stock products from the Site Map. Show CMS Pages: Select Yes to add CMS Pages in the Site Map. CMS Pages for the Sitemap: If CMS Pages are included in the Sitemap, choose which CMS Pages will be included in the Sitemap. www.appjetty.com 8
Show Additional Links: Select Yes to show additional links in the Sitemap. Additional Links for the Sitemap: If additional links are included in the Sitemap, add additional links which will be included in the Sitemap. XML Sitemap Configurations Meta Title: Add Meta Title for the Sitemap. Meta Description: Add Meta Description for the Sitemap. Meta Keywords: Add Meta Keywords for the Sitemap. In this tab, admin will be able to set XML Site Map Configurations for the website. Here is the detailed description of the configuration. Generate Sitemap By Cron: Select Yes to generate Sitemap via Cron Job. Cron Frequency: If Sitemap is generated by Cron, set the frequency by which Cron will be generated. Category Frequency: Select frequency with which categories will be updated in the Sitemap. Category Priority: Set Priority for updating Categories in the Sitemap. Product Frequency: Select frequency with which products will be updated in the Sitemap. Product Priority: Set Priority for updating products in the Sitemap. Exclude Out of Stock Products: Select Yes to exclude out of stock products from the Site Map. CMS Page Frequency: Select frequency with which CMS Pages will be updated in the Sitemap. CMS Page Priority: Set Priority for updating CMS Pages in the Sitemap. Include Additional Links: Select Yes to show additional links in the Sitemap. Additional Links Frequency: Select frequency with which Additional Links will be updated in the Sitemap. Additional Links Priority: Set Priority for updating Additional Links in the Sitemap. Additional Links: If additional links are included in the Sitemap, add additional links which will be included in the Sitemap. Use Sitemap Index: Select Yes to add indexing in the Sitemap. Max links per Sitemap: Add number of links which will be added in a single Sitemap. www.appjetty.com 9
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Robot Meta Configurations In this tab, admin will be able to set Robot Meta Configurations for the website. Here is the detailed description of the configuration. Robots Meta Headers for HTTPS: Admin will be able to choose robot Meta headers for HTTPS from here. Possible options are: Use Default INDEX, FOLLOW INDEX, NOFOLLOW NOINDEX, FOLLOW NOINDEX, NOFOLLOW Min Filters Count to set NOINDEX, FOLLOW: Admin can add minimum filter counts after which page will be set to NOINDEX, FOLLOW. If it will be empty or '0' - the feature is disabled. Attribute Combinations: Admin will be able to set particular Meta Property for attribute combinations. For ex. index,follow: price - it sets the INDEX, FOLLOW Meta robot tag when 'price' attribute is selected. index,follow: color,brand - it sets the INDEX,FOLLOW Meta robot tag when color or brand attributes are selected. noindex,follow: color+brand - it sets the NOINDEX,FOLLOW Meta robot tag when both color and brand attributes are selected at the same time. NOINDEX, FOLLOW Robots Meta Header for Additional Pages: Admin will be able to add specific additional pages for which NOINDEX; FOLLOW Robots Meta Header will be set. NOINDEX, NOFOLLOW Robots Meta Header for Additional Pages: Admin will be able to add specific additional pages for which NOINDEX, NOFOLLOW Robots Meta Header will be set. Robots.txt Editor: Admin will be able to manage robots.txt file from the extension itself. Admin can add data for Robots.txt file and update it by clicking on Load Robots.txt Changes button. www.appjetty.com 11
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Creating Template for Catalog Go to Biztech SEO Hub Catalog Templates. You will have list of templates that you have defined for various products and categories. You will be able to apply it for products / categories as well as Test Apply it which will provide CSV file with possible changes. It will show products / category name along with possible changes with before change and after change values. Admin can edit the template as well upon requirement. Admin will be able to create templates for store Products and Categories. www.appjetty.com 13
Creating Template for Products To create a product Template click on New Catalog Template and choose Template Category as Product. While creating a template for products you can choose following data: Template Name: Add name of the template. Template Category: Choose template category. Possible options are: Category Product Store View: Choose store view for which product template needs to be applied. Type: Choose type of category for which you want to create template for. Possible options are: Description Meta Description www.appjetty.com 14
Meta Keywords Meta Title Short Description URL Key Attribute: Choose attributes for which rule is going to be created. You can choose attribute and click on ADD which will move attribute to the box where you ll be able to configure rule as per your need. You can also choose multiple attributes for creating a rule and add static text in between attributes as well. Apply By Cron: Select Yes to create a Cron for the template and apply it recursively. Admin will be able to add products to the template as well. To add products to the template go to Products in the template and get list of products from the store. You can select various products and add them to the template. www.appjetty.com 15
Creating Template for Category To create a Category Template click on New Catalog template and choose Template Category as Category. While creating a template for category you can choose following data: Template Name: Add name of the template. Template Category: Choose template category. Possible options are: Category Product Store View: Choose store view for which product template needs to be applied. Type: Choose type of category for which you want to create template for. Possible options are: Description Meta Description Meta Keywords Meta Title Attribute: Choose attributes for which rule is going to be created. You can choose attribute and click on ADD which will move attribute to the box where you ll be able to configure rule as per your need. You can also choose multiple attributes for creating a rule and add static text in between attributes as well. Apply By Cron: Select Yes to create a Cron for the template and apply it recursively. Admin will be able to add categories to the template as well. To add Categories to the template go to Categories in the template and get list of products from the store. You can select various categories and subcategories and add them to the template. www.appjetty.com 16
Creating Template for CMS Pages Go to SEO Hub CMS Templates. You will have list of templates that you have defined for various CMS Pages. You will be able to apply it for CMS Pages as well as Test Apply it which will provide CSV file with possible changes. It will show product name along with possible changes with before change and after change values. Admin can edit the template as well upon requirement. To create a new CMS Page Template click on New CMS Template. While making a new CMS Template you can add following data: www.appjetty.com 17
Store View: Choose store view for which CMS template needs to be applied. CMS Page: Choose CMS page from list of your store CMS Pages for which you want to apply CMS Template. You can choose multiple CMS pages as well. Meta Title: Add Meta title for the CMS Page which will be applied to the selected CMS Pages. You can use {website}, {store}, {page} as a global variable. Meta Keywords: Add Meta Keywords for the CMS Page which will be applied to the selected CMS Pages. You can use {website}, {store}, {page} as a global variable. Meta Description: Add Meta Description for the CMS Page which will be applied to the selected CMS Pages. You can use {website}, {store}, {page} as a global variable. Apply By Cron: Select Yes to create a Cron for the template and apply it recursively. www.appjetty.com 18
Creating Template for URL Meta Management Go to SEO Hub URL Meta Management. You will have list of templates that you have defined for various URLs. Admin can edit the template as well upon requirement. To create a New URL Meta Template click on New URL Meta Template. While making a New URL Meta Management Template you can add following data: Pattern of URL or Action Name: Add pattern of the URL for which this template s being made. Visible In: Choose Store view for which this template will be used. Template Status: Select Enabled to enable the template across the selected store view. SEO Name (Page Title): Add SEO Name for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Title: Add Meta Title for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Keywords: Add Meta Keywords for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Description: Add Meta Description for the page which will be used after applying the template. You can use {website} or {store} as a global variable. www.appjetty.com 19
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Creating Template for Blog Categories Go to SEO Hub Blog Templates Blog Category. You will have list of templates that you have defined for various Blog Categories. Admin can edit the template as well upon requirement. To create a New Blog Category Template click on New Blog Category Template. While making a New Blog Category Template you can add following data: Blog Category: Select blog category from the list of blog categories for which template is created. You can also choose multiple blog categories at once. Template Status: Select Enabled to enable the template across the store. Meta Title: Add Meta Title for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Keywords: Add Meta Keywords for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Description: Add Meta Description for the page which will be used after applying the template. You can use {website} or {store} as a global variable. www.appjetty.com 21
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Creating Template for Blog Posts Go to SEO Hub Blog Templates Blog Post. You will have list of templates that you have defined for various Blog Categories. Admin can edit the template as well upon requirement. To create a New Blog Post Template click on New Blog Post Template. While making a New Blog Category Template you can add following data: Blog Posts: Select blog post from the list of blog posts for which template is created. You can also choose multiple blog posts at once. Template Status: Select Enabled to enable the template across the store. Meta Title: Add Meta Title for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Keywords: Add Meta Keywords for the page which will be used after applying the template. You can use {website} or {store} as a global variable. Meta Description: Add Meta Description for the page which will be used after applying the template. You can use {website} or {store} as a global variable. www.appjetty.com 23
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Managing Link Redirection Admin will be able to add Product details for which custom redirection is need to be done. Go to SEO Hub Links Redirection Manager. Here admin will have list of products for which redirection is managed. Admin can also import Link Redirections via CSV files by clicking on Import CSV button. In the grid admin will be able to see Product ID, Product Name, Product SKU, Requested Path, whether rewrite is synced with Magento Rewrite or not and an option to Edit the existing redirection. Admin can click on New Link Redirection button to create a new redirection. While adding a new redirection admin will be able to add following details: Product ID: Add ID of the product. Product SKU: Add SKU of the product. Product Name: Add Name of the product. Request Path: Add path on which redirection is made. Product Category: Add category of the product. www.appjetty.com 25
Managing Canonical URL Admin will be able to set Canonical URL for specific Product or Category. For this go to SEO Hub Links Canonical URL Manager. Here admin will have list of products and categories for which Canonical URLs are managed. Admin can also import Canonical URLs for specific product or category via CSV files by clicking on Import CSV button. In the grid admin will be able to see Type for which Canonical URL is managed, Name of the Product / Category and Canonical URL and an option to edit the existing Canonical URL Management. Admin will be able to add a new canonical URL to the list by clicking on New Canonical URL. While adding a new canonical URL admin will be able to add following details. Type: Add type for which canonical URL is being made. Possible options are Product & Category. www.appjetty.com 26
Product / Categories: Choose Product / Category from list of products & categories across the store. Canonical URL: Add canonical URL path without adding Base URL. Site Map Management Admin will be able to create a google sitemap for the store from here. For this go to SEO Hub Google Sitemap. Here admin will have list of sitemaps created for the store. Admin will be able to view Last Generated Date of the Sitemap along with the option to generate the Sitemap. To create a new sitemap admin can click on Add Sitemap button and add sitemap name along with the store view for which sitemap will be created. www.appjetty.com 27
Data Feed Generator Management Admin will be able to create a data feed for the store products / categories from here. For this go to SEO Hub Data Feed Generator. Here admin will have list of feeds generated for the store. In the list admin will be able to view following configurations along with option to edit the feed. Feed ID Feed Name Feed URL Feed Type Feed Status Created At Updated At To create a new data feed admin can click on Add Data Feedbutton. While adding a new Data Feed admin will be able to add following configurations: Data Feed Type: Choose website for which Data Feed will be generated. Data Feed For: Choose whether data feed is created for Product / Category. Status: Choose status of the Data feed, it can be Enabled / Disabled. www.appjetty.com 28
Name: Add name for the Data feed. URL Key: Add URL Key for the Data feed. For the URL key valid extensions are csv, xml & txt. Store View: Choose store view for which data feed is created. Number of Items in Feed: Add number of items which will be added in the data feed. Cache Life Time (seconds): Add life time of the Feed. www.appjetty.com 29
Admin can also set template for the data feed as well. Admin can add Header, Item and Footer for the feed created visa template. www.appjetty.com 30
Points to Note For Blog Post Page & Category Meta Description Template WP Fishpig Extension Is Necessary All the Templates will make Changes Directly at DB Level For Meta Description SEO Hub Extension will have Top Priority. All The Current Meta Description will be Overridden by SEO Hub. If Link Redirection is set to No from the admin configurations, previous redirections will not be terminated but the new redirections will not occur. For Robots Meta Attribute Combinations, all Filters are differentiated by " " The parameter "?limit=all will be added to the canonical URL of category pages if Allow All Products per Page is enabled. FAQ 1. What is the benefit of SEO Hub extension for my Magento store? Ans: The SEO Hub extension allows to you update Meta data of products, categories, CMS pages, blog categories and comments dynamically and in bulk. Thus, reduces your manual efforts and your precious time. I want to enable extension in more than one domain, How can I do so? 2. Does it overwrite existing Meta data of my store? Ans: Yes, the Meta data will be overwritten by our extension. 3. Is there a way where I can see the new values of Meta data before application? Ans: Yes, you can use the Test Apply feature of our extension which downloads a CSV file to your system including the old and new values of Meta data. 4. What if, something goes wrong and the Meta data does not apply? Ans: If the feature of debug is enabled in the configuration, then a log file will be managed on your server which records the error. You can contact our support team for further assistance. 5. What does Catalog, CMS, URL Meta and Blog templates mean? Ans: This extension allows you to create templates for the mentioned entities so that you can dynamically apply these templates to multiple products, categories, CMS pages and blogs. 6. Is there any automatic way of applying templates? Ans: Yes, you can set the templates to be applied by cron. So, when the cron runs on your server the templates will be applied automatically. www.appjetty.com 31
7. If I have a template for certain product, and also URL Meta template for it. So, which one would have higher priority? Ans: The URL Meta template will have higher priority among all the templates. 8. The templates do not seem to be applied. What to do? Ans: Please verify whether the Apply button is clicked if you opt for the manual way for Catalog and URL Meta templates. For CMS and blog, please ensure that the status is enabled. 9. Is there a way where I can limit the number of items for template application? Ans: Yes, you can specify the limit for number of items on which the templates will be applied at a time. 10. I want to apply limit on the Meta title and description characters. Can your extension do this? Ans: Yes, our extension also provides the provision to specify the number of characters for meta title and description. So, it will truncate the characters after limit is reached. 11. Does this extension helps to redirect URL of deleted products on store? Ans: Yes, the Link Redirection feature of the extension allows you to redirect URLs of deleted products and even add URL redirection for other pages as well. 12. Can a time period be set for URL link redirections? Ans: Yes, the time period can be set in days. 13. Is it possible to manage the canonical URLs with this extension? Ans: Yes, our extension gives many options to manage the canonical URLs. 14. Can I manage the Sitemap (both HTML and xml) using this extension? Ans: Yes, our extension provides both HTML and xml sitemap management. 15. Do I need to manually generate the site map and submit to Google every time? Ans: It is not necessary to manually generate the sitemap every time, you can set its generation by cron and needs to be submitted only once to Google. After that, it will take from your site. 16. Is there a way to manage the Robot Meta with this extension? Ans: Yes, the extension provides feature to set robot meta headers with below possible options: Use Default INDEX, FOLLOW www.appjetty.com 32
INDEX, NOFOLLOW NOINDEX, FOLLOW NOINDEX, NOFOLLOW and attribute (color, price, etc.) combinations as well. 17. Can I import a CSV file to add records for link redirection and canonical URL? Ans: Yes, the extension gives options to import a CSV containing information to add records for link redirection and canonical URL. Contact Us We simplify your business, offer unique business solution in digital web and IT landscapes. Live Chat Tickets Get instant support with our Live Chat. Raise tickets for your specific question! Visit our product page at: https://www.appjetty.com/magento-seohub.htm and click on the Live Chat button for instant support. Send an email to support@appjetty.com or you can login to your account @www.appjetty.com and click on My Support Tickets on your account dashboard, to get answers to your specific questions. Customization: If you would like to customize or discuss about additional feature for SEO Hub, please write to sales@appjetty.com www.appjetty.com 33