FACTS AND OPPORTUNITIES IN BRAZIL Gartner IT Security Summit Washington DC, June 2008
OUR OBJECTIVE TODAY Raise your awareness that there are several Brazilian IT Services and Solutions Providers that are more than capable to fit your bill with great quality, delivery precision and competitive pricing with the addition of a creative prone cultural background that gives you added value in meeting your goals.
WHAT IS BRAZIL IT? BRAZIL IT is a brand name for the Brazilian Federal Government s Software and Services Export Incentive Program. The government, through a permanent agency called SOFTEX, is constantly supporting the Brazilian IT companies to be competitive in the world market and reach world class recognition
REALITY CHECK IDC PRESENTATION @ INTEROP APRIL 30, 2008: CIO s confidence is low. IDC PRESENTATION @ INTEROP APRIL 30, 2008: At least 54 % of CIO s of US based companies surveyed are either re-evaluating or downsizing their IT BUDGETS
COUNTRY GENERAL OVERVIEW Venezuela Guiana Suriname Colombia French Guiana Ecuador Brazil Peru Bolivia Paraguay Argentina Chile Uruguay Facts and figures: Borders with 10 countries 50% of South America surface More than 8 million Km 2 50% of South American Population 190 million people 50% of South American GDP US$ 1 trillion 8 th largest in the world (PPP *) *Purchase Power Parity
COUNTRY GENERAL OVERVIEW 2003 2004 2005 2006 2007 GDP US $ 552.2 663.6 882.0 1,067.4 1,261.5 Real GDP Growth % 1.2 5.7 2.9 3.7 4.7 Consumer price inflation 14.7 6.6 6.9 4.2 3.6 Population (million) 179 181.6 184.2 186.8 189.3 Exports US $ 73,084 96,475 118,31 137,80 161,16 Imports US $ 48,29 62,83 73,60 91,35 116,46 Reserves US $ 49,11 52,74 53,57 85,56 173,29 Total External Debt US $ 236,6 220,4 188,0 191,2 207,0 Exchange Rate (R:US $) 3.08 2.93 2.44 2.18 2.00 Source: The Economist Intelligence Unit
COUNTRY GENERAL OVERVIEW Brazil has: The 2nd largest commercial air fleet in the world, The 2nd largest private executive jet s market in the world The 2nd largest agriculture vehicles market in the world, The 2nd largest jeans consumer market in the world, The 3rd largest market for copying machines in the world The 3rd largest market for TV sets in the world The 3rd largest soft drinks market in the world, The 4th largest refrigerators market in the world.
COUNTRY GENERAL OVERVIEW Countries with area > 4 million km² Countries with population > 100 million Bangladesh Australia Canada France Germany Russia Nigeria USA Pakistan Brazil Indonesia China India Japan Mexico Spain Netherlands Italia UK South Korea Countries with GDP > US$ 1 trillion
COUNTRY GENERAL OVERVIEW The most representative multinationals are present in Brazil
COMPARATIVE TOTAL DOMESTIC IT SPENDING USA US$ 439B UK US$ 80B China US$ 38B Russia US$ 14.2B Mexico US$ 9.2B Colombia US$ 2.1B Brazil US$ 16.2B Argentina US$ 2.5B India US$ 13.5B Korea US$ 14.7B Japan US$ 108B IDC data - 2006
BUSINESS EXPERTISE Financial Segment Retail Government Procurement Telecommunications Enterprise Applications Education & e-learning
BUSINESS EXPERTISE Healthcare Energy Oil & Mining Agrobusiness Automotive Manufacturing
BRIC Benchmarking: Economic Development Overall physical infrastructure Technology infrastructure Multinational presence Brazil Russia India China solid nationwide Underpar Underpar Developing solid nationwide Underpar Only in Tech Parks All major industries Underpar Mostly IT related Only in Tech Parks Mostly IT related Global reach Maturing Underpar Matured Underpar Annual Inflation 4,5 % 8 % 11 % 8 %
BRIC Benchmarking: Domestic IT market Brazil Russia India China Market size U$ 16.2 bil U$ 14.3 bil U$ 13.8 bil U$ 38.0 bil Range of capabilities (mainframe to open source Financial IT Services Industry Matured Matured Developing Developing Matured Underpar Developing Underpar Business Expertise Skills Matured Developing Developing Underpar Software development quality Matured Matured Matured Developing
BRIC Benchmarking: Geographical facts Flying time from New York Brazil Russia India China São Paulo Moscow New Dheli Beijing 09 hrs 14 hrs 15hrs 13 hrs Time zone variation + 02 hrs + 13 hrs + 11 hrs + 13 hrs Western Cultural Proximity English business language Matured Developing Developing Under par Matured Developing Matured Under par
CULTURE DIVERSITY Easy understanding and adaptation to any culture No cultural barriers
CULTURAL DNA AS A COMPETITIVE ADVANTAGE Past economic instability and changes established a solid DNA for: Fast understanding Creative solutions Efficient process implementations Technology constantly updated
HOW BRAZIL S IT SKILLS ARE PERCEIVED BY ANALYSTS Expertise and Creativity are strong features Innovative professionals Extremely flexible and adaptable task force Good fine tuning with the client Good technical abilities
IDC S RECENT GUIDANCE MOST RECENT IDC ADVICE TO BUSINESS EXECUTIVES GO GREEN (WE SAY GO TO BRAZIL! IT S GREEN) GO WEST - NEW VERTICALS AND NEW GEOGRAPHIES (WE SAY GO SOUTH) BE FLEXIBLE (WE SAY DEPLOY NEW BASKETS THROUGH PROVEN VENDORS)
BEST OF BREED
SERVICES AND SOLUTIONS PORTFOLIO IN IT SECURITY Risk Analysis & Management Vulnerability and Risk Assessment Governance and Compliance Business Continuity Planning Digital Certification and PKI Management Identity Access Control and Management Encryption and Privacy Firewall and Intrusion Detection Appliances Managed Security Services
CONCLUSION when you are looking for software solutions and IT services......check Brazil too as it is also a world class supplier