CUSTOM E-BLASTS & SURVEYS We offer simple, affordable and quick ways to reach a specific crowd with measurable results. There s no better option to reach your consumers. Top 5 reasons to send an e-blast: 1. Drive additional traffic to your website 2. Spread the word about a new product launch 3. Let customers know you re now nationally distributed 4. Let customers know where your products are sold, including stores they might not know about 5. Run a special deal or holiday promotion Top 5 reasons to use a survey: 1. Learn about your brand awareness 2. Understand customer loyalty 3. Test new product ideas & packaging before launch 4. Pose questions directly to your target consumer 5. See how your products stack up against the competition GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 1
ONLINE CUSTOMER DEMOGRAPHICS We asked our online consumers about their gluten free lifestyle and spending habits when shopping for gluten free products. CUSTOMER PROFILE Participant age Household size Average spent per week on groceries How long their family has been gluten free 9% 18-25 24% 46-55 10% 1 person 22% 4 people 5% > $50 52% $101-$250 6% > 6 months 20% 3-5 years 22% 26-35 13% 56-65 37% 2 people 8% 5 people 35% $51-$100 8% $250+ 9% > 1 year 38% 5+ years 28% 36-45 4% 66+ 20% 3 people 3% 6 or more 27% 1-3 years What type of dietary system do you and your family follow? Gluten Free Only Organic/Non-GMO Mostly Dairy-Free Diet Low-Sugar Diet Paleo Diet Grain-Free Diet Other DIETARY PREFERENCES SHOPPING & SOCIAL MEDIA Do you follow your favorite food brands on social media? Do you shop for food online? 54% No 46% Yes 44% No 56% Yes Where do you shop for food online? Amazon Direct from Brand Website Vitacost Thrive Market Walmart Target GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 2
14 15 CUSTOM E-BLASTS & BRAND ADS 10 10 You provide the content and we get your message in front of 375,000+ gluten free consumers, 1,500 gluten free bloggers or both! Custom E-Blast Newsletter Ad Our e-blasts have great results. With the ability to pick the number of consumers you d like to reach and the option to send to targeted bloggers, you can create an e-blast perfectly tailored to your budget and needs. Included in your e-blast price is reporting on number of opens and click-through rate. Contact us today to discuss which e-blast option is best for you! Average E-Blast Results E-BLAST REACH OPEN RATE CLICK-TO-OPEN RATE 100K Consumer E-Blast 15% 9.5% 200K Consumer E-Blast 300K Consumer E-Blast 14% 14.5% 15 10% 15% 15 CLICK HERE TO SEE MORE E-BLAST EXAMPLES GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 3
CUSTOM SURVEYS Online surveys are a quick, easy and cost effective way to learn about your brand and customers. Custom E-Blast with Custom Survey You can supply the questions and we will create the survey on your behalf OR you can create your own survey and give us the link to send. Using the survey functionality was very successful for us. The number of responses allowed us to safely analyze data in a conclusive manner. It helped us learn about our company, our customers, and was just terrific to get so much feedback in a quick and easy way. - Linda Allain, Aleia s Gluten Free Foods GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 4
CUSTOM E-BLAST STYLE GUIDE Follow this checklist If you are supplying an email in the form of images: Art layed out with a total width at 600px or less If supplying a single image, it can only be linked to one URL. If supplying individual cropped images, provide a mock-up of layout All URL links to images and text Subject line text If you are supplying an email in the form of HTML code: Provide email specific HTML code. Image and link hosting must be on client-provided server space. This option is only recommended for companies familiar with creating email specific code. If you are supplying a Newsletter Ad: High resolution image 450 x 300px Brief headline Copy highlighting offer and promo code (30-45 words) Call to action button and URL to link to. Steps to a successful e-blast 1 2 3 4 5 6 Use a short, compelling subject line. Keep it under 41 characters (including spaces) to make sure it s not cut off on mobile devices or filtered as SPAM. More enticing copy = Better open rates! Put your logo in a prominent place that is easy to see Clear and concise headline summarizing the email s overall message Clear call-to-action like, Get Started, Learn More, or Click here to get a discount Keep the copy short. People scan quickly through emails so headlines should draw them into short blocks of copy. If you d like to share more info, supply a link to learn more. Images should be saved at a decent quality and should not look pixelated. This is especially important for taste appeal imagery. To: name@email.com Subject: Be Among the 1st to Review Pizza Hut s Certified GF Pizza! 1 If you are supplying an Expo Attendees Follow-Up Ad: Logo or image - Size Varies. Reach out for sizing information. 1-2 sentences highlighting offer including promo code Call to action button and URL to link to Design Service Requests Creative and production services for your e-blast are available. Contact your sales associate for pricing and more details on this option. Submission instructions File Specifications Width of the e-blast s total content should be 600 px or less Formats accepted: GIF, JPEG, or PNG at 72 dpi, 15 sec. max animation No rapid/strobing animation accepted GFMG must approve all ads, promotional copy and click through links File Submission Compress all materials to smaller than 15MB with Stuff-It or Zip and email to your sales representative. Please include Advertiser s name, E-blast code #(s) in the subject line of your email. Gluten Free Media Group is not responsible for misdirected emails. E-blast codes are on the next page. 2 3 4 5 6 PLEASE READ Art & approval deadlines All approved materials are due 10 business days prior to scheduled departure date. We will send you a proof for approval to send the e-blast. Final proof approval is required 5 business days prior to e-blast departure date. Policies E-blast frequency is determined on a case by case basis. Your sales associate will work with you to find the best option. Recipient email addresses will not be shared GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 5
E-BLAST & SURVEY OPTIONS & RATES GLUTEN FREE CONSUMERS E-Blast Pricing COVERAGE & DETAILS CODE # RATE Target 50,000 GF consumers...cb-1...$1,750 Target 100,000 GF consumers...cb-2... $3,000 Target 200,000+ GF consumers...cb-3... $4,500 Target 375,000+ GF consumers...cb-4... $5,500 GEO-TARGETED GLUTEN FREE CONSUMERS SPECIALIZED Available for all Expo city locations Geo-Target GF consumers...gt-1...$1,500 Ad Placement Pricing COVERAGE & DETAILS CODE # RATE CONSUMER NEWSLETTER AD Sent to 375,000+ subscribers Only 2 ad spots available per newsletter We ll share an image of what the newsletter ad looks like prior to launch See page 3 for Newsletter Ad file requirements Newsletter Ad...NL-1... $500 GLUTEN FREE BLOGGERS SPECIALIZED Target 1,500 GF bloggers...bb-1............. $5,000 Newsletter Ad Survey Pricing COVERAGE & DETAILS CODE # RATE GLUTEN FREE GENERAL CONSUMERS Target 50,000 GF consumers...gc-1...$1,750 Target 100,000 GF consumers...gc-2... $3,000 Target 200,000+ GF consumers...gc-3... $4,500 Target 375,000+ GF consumers...gc-4... $5,500 GLUTEN FREE CLUB MEMBERS SPECIALIZED These members have opted in to receive surveys and have shared demographic information with us. Target 3,700 Club Members...CM-1... $2,000 Expo Attendees Follow-Up Pricing COVERAGE & DETAILS CODE # RATE EXPO ATTENDEES FOLLOW-UP AD SPECIALIZED Ad included in follow-up email sent after an Expo to all attendees Remind attendees about your brand & offer a discount code to drive online sales Up to 6 ad spots available per email We will share an image of what the ad looks like prior to launch See page 3 for Expo Attendees Follow-Up Ad file requirements Expo Attendees Follow-Up Ad Available for all Expo city locations...ea-1... $500 NOTE: There is a $250 charge for The GFMG to create your survey. Contact Information Stacy Rafkin 646-346-4919 stacy@glutenfreemg.com Tina Ferruolo tina@glutenfreemg.com 630-796-5120 GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 6
TERMS & CONDITIONS PUBLISHER AS USED IN THE FOLLOWING REFERS TO GLUTEN FREE CLASSES, LLC. ADVERTISING AS USED IN THE FOLLOWING REFERS TO ALL ART SUBMITTED TO GLUTEN FREE CLASSES, LLC FOR EMAIL COMMUNICATION. 1. Payment is due 10 business days prior to the scheduled e-blast or survey date or reservation will be relinquished. All signed contracts are binding regardless of payment. However, a scheduled e-blast or survey date will only be assigned when the signed contract and payment are received. No refunds will be issued. 2. Late Fees: The Gluten Free Media Group charges 1.5% of interest per month after the payment due date. In order to avoid late fees, ensure that you pay your correct amount by your due date. 3. All advertising is subject to the publisher s approval. The publisher reserves the right to reject any advertising. 4. The publisher s liability for any error will not exceed the charge for the advertisement in question. 5. The publisher, while taking all care, assumes no responsibility for the inaccurate reproduction of digitally submitted advertisements resulting from improper file preparation, including but not limited to artwork, graphics, color and type. 6. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. 7. Email communications that are designed by the publisher and not used by the advertiser will be charged for composition and other direct expenses. 8. A contract may be suspended or canceled upon 5 days written notice received by the publisher prior to scheduled sending of the email. 9. All prices quoted are net and do not qualify for any agency commissions. 10. All advertisements are accepted entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the posting of advertising, the advertiser and/or agency will fully hold harmless and indemnify the publisher from and against any claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the posting of any advertisement (including but not limited to claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or things contained in the advertisement. 11. Advertising insertion is conditioned upon acceptance of the publisher. 12. The construction, interpretation and performance of any advertising contracts and/or insertion orders shall be governed by the domestic laws of the State of Illinois, USA. 13. Publisher has the right to show artwork and click-through rates for marketing purposes. GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 7
CUSTOM E-BLAST & SURVEY ORDER FORM To complete your order, please fill out this page, review and sign the form, save or print a copy for yourself, and email to your sales associate. This document indicates that Gluten Free Media Group is hereby authorized to publish the web advertisement of: Advertiser Information Company Billing address City Country State ZIP/Postal Code Phone E-mail Contact name Website E-blast and/or Survey Selection(s) See page 6 for code numbers. E-blast and/or Survey Content Advertiser will supply all materials. Review e-blast specs on page 5 before submission. Please design my email. Contact your sales associate for pricing and more details on this option. (Prices start at $400.) File Submission Compress all materials to smaller than 10MB with Stuff-It or Zip and email to your sales representative. Please include code #(s) in the subject line of your email. Gluten Free Media Group is not responsible for misdirected emails. Order Authorized by: Name: Signature: By signing below, I agree that I have read and agree to the Publisher s Terms & Conditions- See the previous page. Company: Date: GLUTEN FREE MEDIA GROUP - CUSTOM E-BLASTS & SURVEYS MEDIA KIT - Last updated 12.06.17 8