Presentation_ID 2003, 2004 Cisco Systems, Inc. All rights reserved. 1
ISR and their AT potential Massimiliano Caranzano mcaranza@cisco.com Senior Manager Advanced Technologies Channel Strategy&Development EMEA 2
Today s Communication Needs Extend Productivity Apps to all Employees SMBs need access to similar services as big enterprises Performance Required We no longer communicate only by phone Email Web Apps Faxes Video Conf Communication with Partners Advanced Voice Apps Collaboration Tools Communication system complexity 3
Usage Models Are Changing Point-to-point Multipoint Voice-only Rich-media Phone PC/PDA Wired Wireless Non-real time Real time Scheduled Ad hoc 4
The New Network Paradigm E-mail Web Application Calendar Collaboration Instant Messaging Videoconferencing Voice Messaging Contact Center Audioconferencing Telephone Services 5
Networks Today... Multi-Vendor Access WLAN Internet Security Switching DECT mobile users PSTN Data Voice Telephony fixed users 6
Convergence: Cisco s Full Service Solution Telephony Access Security WLAN Internet Switching mobile users PSTN fixed users Converged Network 7
IPC Look and Feel 3.5 Million 8
Security is Required for all Places in the Network Teleworker/Home/ Road Warrior Data Center Small- Medium Enterprise ENTERPRISE INTRANET Enterprise Campus Full Service Branch Office Factory Floor 9
Evolution of Security Challenges Target and Scope of Damage Global Infrastructure Impact Regional Networks Multiple Networks Individual Networks Individual Computer The Challenge is how to protect our networks and use them to combat threats Weeks 1st Gen The Global WAN Infrastructure propagates security breaches Boot viruses Days 2nd Gen Macro viruses E-mail DoS Limited hacking Minutes 3rd Gen Network DoS Blended threat (worm + virus+ trojan) Turbo worms Widespread system hacking Seconds Next Gen Infrastructure hacking Flash threats Massive worm driven DDoS Damaging payload viruses and worms 1980s 1990s Today Future 10
Self Defending Network Strategy Cisco strategy to An initiative to dramatically dramatically improve improve the network s the ability to identify, network s prevent, ability and to identify, adapt to prevent, threats and adapt to threats SECURE INFRASTRUCTURE Secure Connectivity Threat Defense Trust & Identity ADVANCED SECURITY TECHNOLOGIES Endpoint Convergence Application Firewall SSL VPN Network Anomaly SYSTEM LEVEL SOLUTIONS Endpoints + Networks + Policies Partnerships Services 11
Trust & Identity Network Admission Control (NAC) NAC Solution: Leverages the network to intelligently enforce access privileges based on endpoint security posture Coalition of market-leading vendors Hosts Attempting Network Access Credentials 3800, 2800, or 1800 Router Policy (AAA) Server Credentials Credentials RADIUS Policy Server Decision Points Vendor Server Focused on limiting damage from viruses and worms Limits network access to compliant, trusted endpoints Restricts network access by noncompliant devices Cisco Trust Agent Notification Enforcement Access Rights Comply? Supports multiple AV vendors & Cisco Security Agent The 3800, 2800, and 1800 Security Bundles ship with NAC capability 12
Once upon a time.. Routers were Red and White and hair were Black 13
Routing Renaissance Building 4 th Generation Networks 3 years research and development Over 1 million software and hardware engineering hours Complete portfolio: 7 new models and single Cisco IOS Software train 14
From Basic Connectivity to Secure, Embedded Voice, Data, & Video Services 1995 Pure Data Delivery Cisco Routers Early Service Convergence Security, Firewall, VPN Integrated Data, Security, IP Telephony, and Intelligent Application Services 2003, 2004 Cisco Systems, Inc. All rights reserved. 2004 Integrated Services Routers Secure, Concurrent Services at Wire Speed 15
The Newest Cisco ISR Portfolio provides Performance and Services Density 3800 Series FCS 4QCY04 Highest voice trunk densities, scalability and performance for IP Communications 2800 Series FCS 3QCY04 Flexible data / voice trunk combinations for small and medium-sized offices, plus branch offices Secure voice, Survivable Remote Site Telephony, and IP Communications Express across wide range of affordable platforms Increased Value For Commercial Offices, SMBs and Enterprises Substantial increase in price/performance! 5X voice density, 7X performance, 4X memory Flexible, affordable configurations for customers of all sizes Secure voice, call processing, voicemail, auto attendant, voice trunks, transcoding, conferencing all in one! Enterprise Branch Offices Small to Medium Offices and Enterprise Branches 16
Customer Base Migration Millions of Units to Replace This Year! LARGE INSTALLED BASE AND NEW LEASING PROGRAMS ~640+K 2500s now 4-10 years old ~500+K 2600s now 2-6 years old ~300+K 1600s now 3-6 years old ~201+K 3600s 5-7 years old DRIVERS TO JUSTIFY MIGRATION #1 Intelligent Security Cost of Downtime and High Availability Flexible connectivity options Support for future needs, increased long-term value 17
Cisco TRADE IN PROGRAMS Cisco gears TRADE IN Security Competitive TRADE IN PBX/VOICE/VIDEO Competitive TRADE IN (Coming Q2) http://tools/is/ctmp/starthandler 18
Access Voice Bundles Enable Success! Integrated Service Router -V Bundles = Router + IPC Gateway DSP s Voice IOS Memory (Voice Gtwy, conferencing, transcoding) CCME or SRST Security (IOS and HDW Accelerator) - CCME or SRST Bundles = Router + IPC Gateway + Call Processing - V3PN Bundles = Router + IPC Gateway + CCME + Advanced Security Bundles Provide: Perfect starter sets for voice ready systems Steep Discount from list price Inexpensive enough to preload the system in preparation for later voice deployment Just add your choice of VIC s (FXS,FXO, etc), EVM s, NM-HDx and voice mail 19
Cisco Call Manager Express and Microsoft CRM PSTN CO Line1, 2, 3, 4 WAN or Internet Dial backup and POS DSL Fax Analog phones GUI Management station Cisco Integrated Services Router with Cisco CallManager Express, Cisco Unity Express and IOS Firewall Catalyst 3550-24 PWR Access Switch Cisco IP Phone 7905 in lobby, break room, or conference room Printer Cisco IP Phone 7960+ 7914 as the Attendant Console Microsoft CRM 20
CCME: B-ACD Features Simple Call Queuing for the small office branch 3 separate queues with TCL script based auto-attendant. B-ACD Auto-attendant will answer PSTN calls to select which queue to be transferred too. This AA is for B-ACD use only. The initial auto-attendant greeting must play to all B-ACD callers. Optional repeating greeting every n seconds. Each greeting can be up to 15 secs long and is stored in flash. Calls are routed to agents based on longest idle agent available. Callers can hear MOH wave file from flash, not live source. Each queue can support up to 20 DN phone agents predefined. DND (logout key in this release) can be used to prevent calls from ringing agent phone 21
Video Telephone Calls True Telephony Simple Phone Calls Single Dial Plan Conference Call Transfer Video/Audio Mute Released today on CCM 4 22
Video Services for Small Offices Employee Desktops: -Video Telephony -VOD -Live Video Broadcasts Video Distribution Over Integrated Satellite WAN Conference Rooms: -Video Conferencing -Video Telephony Wide Area Network Classrooms: -E-learning -VOD Integrated Video Services Integrated Voice and Video PSTN Lobby, Doors, Windows: -Video Surveillance Video Integrated VoD & Telephony CCME-Video SRS-Video Voice, Data, Video Live Video Content Engine H320 GW Surveillance Video Gateway (Encoder) 23
Video Services Who will be driving Video? 24