Architecting for Data Center Agility Ted Ritter Senior Research Analyst www.nemertes.com
Agenda About Nemertes What is Data Center Agility? Adoption Trends, the Sourcing Spectrum, & Success Correlations Technology Trends and Roadmap Business Trends Case Study Recommendations
Nemertes: Bridging the Gap Between Business & IT Quantifies the business impact of emerging technologies Conducts in-depth interviews with IT professionals Advises businesses on critical issues such as: Unified Communications Social Computing Data Centers & Cloud Computing Security Next-generation WANs Cost models, RFPs, Architectures, Strategies
What Is Data Center Agility?
Abstract Data-Center Model Power + Bandwidth in Services (+ heat!) out Data Center User Computing
Agile Data Center Getting through the box faster Virtualization servers Identity-based security Request Blade servers More storage! Optimized communications Autonomous management! Fulfillment Virtual Desktops Green!
Adoption Trends
Data Center 2000s and Beyond Before 2000 Complex, layered, purpose-built Application silos Manual Which Meant Inflexible and slow to change Over-provisioned (under-utilized) Inefficient and wasteful Power-hungry Over-cooled Out of capacity 2000 and Beyond Consolidated Virtualized Optimized Automated Which Means Flexible (technology) Agile (business) Multi-purpose/adaptable On-demand Efficient Low power
Data Center: Key Trends Outsourcing: more than half (53.2% ) use hosting or co-lo, either in addition to (36.2%) or instead of (17%) owned facilities. Success correlates most highly with using a mixed (owned plus co-lo) solution. Power and HVAC: Most (59%) have some form of HVAC or power challenges. Virtualization: Slowing server acquisition 30% projecting declining number of servers this year. Benefits: Power, Cooling, Hardware, Space conservation Typical virtualization host: more RAM, more CPUs Storage Growth continues Unabated FC is king now,through 2010, through 2011 ISCSI on the rise, especially among smaller and more aggressive companies. FCOE: Less than 2% penetration in the next 2 years. 10G: Gaining Momentum Half use it in the core, or plan to in the next 2 years. Elsewhere, only about a third use it or plan to in the next 2 years
Data Center Growth Plans
Data Center Ownership: Outsourced or Not?
The Sourcing Spectrum BYODC Colocation Managed Hosting IaaS PaaS SaaS Application Middleware Operating System Virtual Infrastructure IT Physical Infrastructure Physical Hardware Data Center Environment Ownership Management & Security Workload Movement
Outsourcing Adoption Data Center Outsourcing Adoption Leasing Colocation Managed Hosting SaaS Cloud (PaaS & IaaS) 2009 12% 29% 23% 42% ~ 2% 2010 35% 52% 9% Greatest data center success correlates to owning data center and outsourcing Security and compliance concerns hold back cloud adoption
Data Center to Data Center Bandwidth - 2009
10G Adoption in the Data Center 18.5% 15.1% 34.4% 4.9% 9.8% 5.6% 9.3% 5.7% 15.1% 2009 2010 50.8% 66.7% 64.2% No Plans Core Dist Edge
Data Center: Growth in Servers Slowing
Average SAN Storage by Company Size (Revenue)
SAN per Virtualized App (Revenues)
Success Factors
Success Correlates With Some (but not total) outsourcing: Success correlates most highly with using a mixed (owned plus co-lo) solution Use of multiple carriers to provide WAN bandwidth NOT leasing equipment Having an aggressive IT culture (more likely to have enough power)
Technology Trends
Technology Architecture & Evolution Virtualized OS and Applications Management SLM Resilient Storage and Computing Hardware Dynamic Network Infrastructure Security Virtualization Mgmt Provisioning Element Mgmt Intelligent Power and Cooling Infrastructure Power Mgmt
Enabling Technologies Technology Lowers Cost Increases Capacity Improves Agility Adds Reliability Supports Sustainability Multi-core CPUs 10 Gig Ethernet Storage over Ethernet Intelligent power Environmental sensors Optimized cooling Asset and capacity planning software Heat exchangers Flywheel technology
Technology Outlook Storage consolidation Network consolidation Environmental sensors Multicores 10 Gig Enet Autonomic facilities 2010 Virtualization 2011 2012 2013 2014+ In-row cooling Server pool consolidation Power metering Storage Enet In-rack cooling In-chassis cooling Copyright 2009 Nemertes Research
Is Outsourcing the Answer? Risk Averse Latency Sensitive Capital Available Skills Available Power/Space/HVAC Available Location Sensitive Redundancy Sufficient Time Available Risk Tolerant Latency Insensitive Capital Scarce Skills Unavailable Power/Space/HVAC Unavailable Location Insensitive Redundancy Insufficient Time Lacking
Business Case: Data Center Consolidation Best thing we ever did! It met all our needs: capacity, reliability, flexibility. It really set us up to take advantage of the technologies now available. Senior VP for IT Global financial services company with 52 data centers globally and endemic power, space, cooling problems! So, built 3 new DCs(US, EMEA, APAC) Virtualized servers, centralized storage, used WAN optimization Hot zones with targeted cooling Power designed to 75W/ft 2 (using less than 50); cooling designed to 150W/ft 2 Now measure power at wall, PDU, power strip, track PUE now 1.63 Down to 14 DCs with room to grow
Global Financial Services Outsourcing Spectragram Risk Averse Risk Tolerant Latency Sensitive Latency Insensitive Capital Available Capital Scarce Skills Available Skills Unavailable Power/Space/HVAC Available Power/Space/HVAC Unavailable Location Sensitive Location Insensitive Redundancy Sufficient Redundancy Insufficient Time Available Time Lacking Build Colo Host Cloud
Case Study Healthcare Startup Small startup where time to market is critical Limited capital resources Delivering healthcare IT services and electronic medical records Staff is mostly developers Limited power resources No redundancy in-house Privacy of data is a big issue
Healthcare Startup Outsourcing Spectragram Risk Averse Risk Tolerant Latency Sensitive Latency Insensitive Capital Available Capital Scarce Skills Available Skills Unavailable Power/Space/HVAC Available Power/Space/HVAC Unavailable Location Sensitive Location Insensitive Redundancy Sufficient Redundancy Insufficient Time Available Time Lacking Build Colo Host Cloud
Don t Forget Get Help! Selected Vendors APC Bruns-Pak Constantin Walsh-Lowe LLC CS Technology Inc. Hewlett Packard Data Center Services IBM Corp. Layer 1 Design Liebert NetStructures Inc. Seda Engineering Syska Hennessy Group
What Should You Be Doing? Urgent: Act Now Technology has become mainstream. R&D for predecessor technology has dried up. Competitors will gain advantage. Short-Term Plans Technology is becoming mainstream. Business benefit too large to ignore. Implement within 1 year. Long-Term Plans Technology can provide some benefits. Some may be too new for business adoption. Implement in 1-3 years Specific Needs Technology is relevant for certain companies. Implementation is case-bycase, depending on industry or size.
What Should You Be Doing? Urgent: Act Now Power metering, multicore computing, server consolidation, server virtualization, services subnet, Gig Enet Short-Term Plans Storage consolidation, storage networking, storage virtualization, in-row or overhead cooling, asset & capacity mgt Long-Term Plans Autonomic facilities, sustainability strategy, in-chassis cooling Specific Needs Hosted data centers, IaaS, specialty consulting/engineering firms, cloud computing, in-rack or in-chassis cooling
Thank You Ted Ritter Senior Research Analyst www.nemertes.com