Cloud Computing Briefing Presentation. DANU

Transcription

1 Cloud Computing Briefing Presentation

2 Contents Introducing the Cloud Value Proposition Opportunities Challenges Success Stories DANU Cloud Offering

3 Introducing the Cloud

4 What is Cloud Computing? IT capabilities delivered as a Service Hosted infrastructure Pay-as-you-go utility Flexible pricing Multi-tenant Elastic

5 Primary Goals Cost Reduction Explosion in data volumes Rising operational costs of systems and networking Difficulty deploying new applications and services Increase Resilience & Security Security of assets and client information Compliance requirements and government mandates Round-the-clock availability Increase Energy Efficiency Energy costs Power and thermal issues inhibit operations Environmental compliance and social responsibility Increase Adaptability Unpredictable workload characteristics Fast growth of data volumes

6 Cloud Ecosystem Infrastructure as a Service Virtualised compute environment CPU, storage, queuing, bandwidth, loadbalancing Amazon EC2, S3 Akamai 3tera Nirvanix Software as a Service A software deployment model. Instant setup with no internal IT spend. CRM, , Word Processing Google Apps 37 Signals Salesforce.com Platform as a Service Open platform for developers to deliver web applications. Google App Engine Force.com Amazon SQS, FPS Azure RightScale Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS)

7 Cloud Infrastructure (IaaS) The ability to manage and launch virtual machines on hardware you don t own Pioneered by Amazon No constraints on programming language or design Suited to almost any application Almost instant provisioning Storage Compute Database Content Delivery

8 IaaS Enabler: Virtualisation

9 Cloud Platform (PaaS) High-level development platform where all facilities required to support application lifecycle are available via the network Constraints on programming language and design Abstracts some IaaS complexity Takes care of low-level concerns Application Templates Development Tools Automatic load scaling Application lifecycle Deploy, Rollback Application Monitoring Higher-level application building blocks

10 PaaS Example: Billing & Payments BILLING Amazon DevPay For developers Allows customer signup Meter service usage Recurring and usage-based fees PAYMENT PROCESSING Amazon FPS Allows developers to charge Amazon customers Accept payments for goods or services Recurring payments

11 PaaS Example: force.com

12 Cloud Software (SaaS) The delivery of an experience to a customer, on demand, generally using the web as a delivery mechanism Consumer focused End-user applications Hosted in the cloud Users sign-up online Gmail, Google Apps Yahoo mail Salesforce.com Oracle CRM Microsoft Office Live

13 Cloud Players - Sample PaaS SaaS IaaS

14 Value Proposition

15 IT Spending Source: IDC, CIO Strategies to Build the Next Gen Data Center, DOC#DR2007_5VT, Feb 2007

16 Cloud Promises [1] Traditional Problem System dimensioning Resource under-utilisation Resource over-utilisation Systems management overhead Web 2.0 Problems Highly dynamic loads Need for agility - time to market Promise Resources delivered on-demand Pay-as-you-go No requirement to predict demand Promise Minimal provisioning lead times Unlimited scalability Sophisticated infrastructure as a service Remove complexity Enable scale Drive down costs Increase agility

17 Cloud Promises [2] Lower initial TCO Commitment-free Change provider at will Simplified implementation No hardware to setup Low risk Try before you buy Increased Flexibility Fosters innovation Reduced energy consumption

18 Opportunities

19 Consumer Opportunities BENEFITS On-demand applications Nothing to download or install Accessible from any browser Platform independent No up-front license fees Pay as you go EXAMPLES Office tools Telephony Photo sharing TV/Video Video authoring Backups Change provider at will

20 SME Opportunities BENEFITS Reduced CAPEX Hardware, software, installation Reduced OPEX Maintenance, upgrades, backups System administration staff No need for VPNs EXAMPLES File servers Documents Presentations Spreadsheets Calendaring Web presence CRM IVR

21 Corporate IT Opportunities Application hosting Backup, storage, business continuity Content delivery E-Commerce Media hosting Web hosting Just in time applications that meet specific situational needs High-performance computing

22 Independent Software Vendors BENEFITS Lowers barriers to entry Easily deploy complex apps Readily achieve scalability Reduce capital requirements Costs track revenues Facilitate rapid change Streamline operations Reduce cost of experimentation Focus on core business EXAMPLES Test systems Demo systems Production systems Issue tracking Customer support

23 Challenges

24 Challenges Reliability Outages Service Level Agreements Portability & Lock-in Code and applications Interoperability Manageability Buy-in / Trust Perceived loss of control Resistance to revenue model Technology ramp-up Training Techniques and tools

25 Security & Compliance DRIVERS Data protection IT regulation Industry-specific regulation STANDARDS Accounting Sarbanes Oxley Audit SAS 70 Type II Healthcare HIPAA Data/Information Security ISO/IEC PCI

26 Success Stories - Sample

27 27000 customers Improve cost and reliability of backup system Employed AWS: EC2, S3, SQS Benefits 75% cost reduction Improved backup reliability Webmail.us

28 SmugMug Photo sharing website 100K paying subscribers, $12M revenue Hosts over 500M photos on S3 10TB of data monthly Estimated annual savings of $500K

29 Automatically generates professional videos Amazon Scaling Scaled from 50 to 5000 servers to meet demand Scaled back down to 100 when load subsided Ramped from 25K to 250K users in 3 days Signing up 20K users per hour Autoscaling via RightScale Amazon EC2 for web hosting & video render Animoto

30 DANU Cloud Offering

31 DANU Cloud Offering Advise on Cloud strategies & initiatives Architecture of virtualised, cloud capable infrastructures Unified management solutions across physical and cloud resources, through BMC partnership consistent provisioning and configuration automation, capacity & performance management Advise ISVs on SaaS application architecture and design