Emerging Trends in Search User Interfaces

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Transcription:

Emerging Trends in Search User Interfaces Marti Hearst UC Berkeley Hypertext 2011 Keynote Talk June 7, 2011 Book full text freely available at: http://searchuserinterfaces.com

What works well in search now?

Forecasting the Future First: What are the larger trends? In technology? In society? Next: Project out from these.

Preferences for Audio / Video / Touch Preferences for Social Interaction Preferences for Natural Language Natural Interfaces Statistical Analysis of Enormous Collections Of Behavioral and Other Data Wide adoption of social media & user-generated content Advances in UI Design 4

Trend: Spoken Input

Why Spoken Input? Phone-based devices widely used Naturally accepts spoken input Difficult to type on Touch screen interaction increasingly popular Also difficult to type on Speech recognition technology is improving Huge volumes of training data is now available What are the impediments? 6

We need a cone of silence 7

Alternative text entry swype.com Gesture search, Li 2010 8

Speaking leads to conversation Dialogue is a long-time dream of AI We re getting closer with a combination of Massive behavioral data Intense machine learning research Advanced user interface design Real-time contextual information 9

Far Future Trend: Dialogue SIRI came out of the DARPA CALO project 10

11

Trend: Social Search People are Social; Computers are Lonely. Don t Personalize Search, Socialize it!

Social Search Implicit: Suggestions generated as a side-effect of search activity. Explicit: knowledge accumulating via the deliberate contributions of many. Collaborative: Working with other people on a search task. Asking: Communicating directly with others. 13

Social Search: People Collaborating Pickens et al., SIGIR 2008 14

Social Search: People Collaborating Pickens et al., SIGIR 2008 15

Social Search: People Collaborating Jetter et al., CHI 2011 16

Social Search: Asking for Answers What do people ask of their social networks? Type % Example Recommendation 29% Opinion 22% Building a new playlist any ideas for good running songs? I am wondering if I should buy the Kitchen-Aid ice cream maker? Factual 17% Anyone know a way to put Excel charts into LaTeX? Rhetorical 14% Why are men so stupid? Invitation 9% Who wants to go to Navya Lounge this evening? Favor 4% Social connection 3% Need a babysitter in a big way tonight anyone?? I am hiring in my team. Do you know anyone who would be interested? Offer 1% Could any of my friends use boys size 4 jeans? Morris et al., CHI 2010 17

Social Search: Asking for Answers Asking experts in a social network Richardson and White, WWW 2011 18

Social Search: Explicit Help via Question-Answering Sites Content is produced in a manner amenable to searching for answers to questions. Search tends to work well on these sites and on the internet leading to these sites Like an FAQ but with many authors, and with the questions that the audience really wants the answers to, and written in the language the audience wants to use. 19

Advanced user interface design 20

Social Search: Implicit Suggestions Implicit human-generated suggestions still beat purely machine-generated ones Spelling suggestions Query term suggestions ( search as you type ) Recommendations (books, movies, etc) Ranking (using clickthrough statistics) 21

Social Search: Explicit Rec dations Crowdsourcing for explicit recommendations Digg, StumbleUpon Delicious, Furl Google s SearchWiki (now defunct) Open Directory Blekko 22

23

Social Search: Seeing what people you know have seen Yahoo MyWeb, Google Social Search 24

Social Search: Explicit Suggestions Building Knowledge Social knowledge management tools seem promising Utilize the best of social networks, tagging, blogging, web page creation, wikis, and search. Millen et al., CHI 2006 25

Trend: More Natural Queries

Trend: Longer, more natural queries The research suggests people prefer to state their information need rather than use keywords. But after first using a search engine they quickly learned that full questions resulted in failure. Average query length continues to increase In 2010 vs 2009, searches of 5-8 words were up 10%, while 1-2 word searches were down. 27

Trend: Longer, more natural queries Information worded as questions is increasing on the web. From social question-answering sites and forums. Maps colloquial expression into technical. 28

Example: keywords failed 29

Example: ask as a question 30

Example: get an answer 31

Trend: More Natural Queries Blend two ideas: sloppy commands predictions based on user behavior data This is subtly and steadily increasing in sophistication across many interfaces 32

Sloppy Commands Like command languages, but the user has a lot of flexibility in expression so memorization is not required time graz what time is it in graz graz time now 33

Sloppy Commands + Visual Feedback Can include rich visual feedback Quicksilver in Apple Inky by Miller et al. 34

Sloppy Commands + Rich Data Combine Mozilla s Ubiquity and Freebase to make a flexible predictive query engine By spencerwaterbed: http://vimeo.com/13992710 35

Sloppy Commands + Rich Data 36

Sloppy Commands + Rich Data 37

38

Summary As CS gets more sophisticated, we can build search interfaces that allow people to interact more naturally: More language-like queries Speaking & viewing rather than typing & reading More able to interact with other people while doing search tasks More able to use the knowledge in peoples heads 39

To the future!