Sharper Insight. Smarter Investing. 2018 Advertising Specs
Plicies & Terminlgy 2 General Plicy All ads must pen in a new windw when clicked n. Investpedia.cm reserves the right t refuse any creative. All 4 th party vendrs t be included in creative assets must be declared and apprved by Investpedia. 3 rd party creative prviders must give access t Investpedia in rder t mnitr delivery thrugh their platfrm. Access shuld be granted fr 3rdpartyinvest@gmail.cm. Creative Turn-Arund Time Standard Display: 5 business days prir t launch Custm Ad Units (Cntent Carusel r Mbile Scrlling): 10 business days prir t launch Native Cntent: 10 business days prir t launch Display r Newsletter Spnsrship: 10 business days prir t launch Special Reprt Spnsrship: 3 weeks prir t launch Webinar Spnsrship: 4 weeks prir t launch Terminlgy File Weight Calculatin: The ttal cmpressed file size f all the ad assets being delivered t the brwser at a given phase. File Lad Size r Initial File Lad: Includes all assets and files necessary (.html,.js,.css, images, etc.) fr cmpleting first visual display f an ad. The initial file lad size f an ad is limited in rder t preserve the page lad perfrmance and thus the user s web brwsing experience. Fr nn-rich media ads, the initial file lad size limit is all that s allwed fr the ad. Plite Lad r Hst-Initiated Sublad: Withhlding a prtin f the ttal ad creative file size frm lading n a page until publisher cntent has laded. The additinal file limit allwed fr rich media and rising star units that is aut-initiated ne secnd after the web page cntent has been laded n the hst cmputer r device. Hst-initiated: Any actin that is autmatically initiated. User-Initiated File Size: Ads that allw additinal file size fr hst-initiated sublad als allw fr unlimited file lad after a user-initiated interactin. User initiatin is the willful act f a user t engage with an ad. Users may interact by clicking r tapping the ad r rlling ver an ad. File Request: Each time the brwser must retrieve cntent frm anther server that cntributes t the display ad experience, a file request is made. Requests can be fr elements such as text, images, and vides.
Creative Specs Display 3 Ad Unit Dimensins Accepted Frmats Max Initial File Lad Size Hst-Initiated Sublad size Animatin Guidelines Creative Ntes Leaderbard 728x90.gif,.jpg,.swf, 3 rd party, HTML5 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr HTML5 creative. All flash creatives submitted as an.swf r.fla must be versin 10.1 r lwer Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 20 hst-initiated HTTP requests allwed. Can expand dwn t 728x180. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Medium Rectangle 300x250.gif,.jpg,.swf, 3 rd party, HTML5 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr HTML5 creative. All flash creatives submitted as an.swf r.fla must be versin 10.1 r lwer Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 20 hst-initiated HTTP requests allwed. Can expand left t 600x250. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Skyscraper 160x600, 120x600.gif,.jpg,.swf, 3 rd party, HTML5 Half Page 300x600.gif,.jpg,.swf, 3 rd party, HTML5 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr HTML5 creative. All flash creatives submitted as an.swf r.fla must be versin 10.1 r lwer 200 KB 400 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr HTML5 creative. All flash creatives submitted as an.swf r.fla must be versin 10.1 r lwer Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 20 hst-initiated HTTP requests allwed. Can expand left t 320x600. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media N mre than 20 hst-initiated HTTP requests allwed. Can expand left t 600x600. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Interstitial Desktp: 640x480 Mbile: 300x250 Tablet: 1024x768, 768x1024.gif,.jpg,.swf, 3 rd party 200 KB 400 KB Max Lps: 1 Max Animatin Length: 15 secnds Max frames per secnd (fps): 24 Hst-initiated sublad: 300 KB 1.1 MB allwed fr hst-initiated vide N mre than 20 hst-initiated HTTP requests allwed. User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute. Will nt run n Chrme brwsers.
Creative Specs IAB Rising Stars 4 Ad Unit Dimensins Accepted Frmats Max Initial File Lad Size Hst-Initiated Sublad Size Animatin Guidelines Creative Ntes Billbard 970x250.gif,.jpg,.swf, 3 rd party, HTML5 200 KB 500 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 30 secnds (unlimited if user initiated) Max lps: 3 N mre than 20 hst-initiated HTTP requests allwed. User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute. Max frames per secnd (fps): 24 Fallback image required fr HTML5 creative Pushdwn 970x90.gif,.jpg,.swf, 3 rd party, HTML5 200 KB 400 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 15 secnds (unlimited if user initiated) Max lps: 3 N mre than 20 hst-initiated HTTP requests allwed. User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute Max frames per secnd (fps): 24 Fallback image required fr HTML5 creative Can expand dwn t 970x415. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative Prtrait 300x1050.gif,.jpg,.swf, 3 rd party, HTML5 200 KB 500 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 15 secnds (unlimited if user initiated) Max lps: 3 N mre than 20 hst-initiated HTTP requests allwed User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute Max frames per secnd (fps): 24 Fallback image required fr HTML5 N mre than 20 HTTP requests allwed creative Slider Width f publisher page by 90px height. *Active ad cntent centered in 970x90.gif,.jpg,.swf, 3 rd party, HTML5 200 KB 400 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 15 secnds (unlimited if user initiated) Max lps: n/a Max frames per secnd (fps): 24 Fallback image required fr HTML5 creative N mre than 20 hst-initiated HTTP requests allwed User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute Can expand right t 970x550. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Users must able t re-cllapse the unit after expanding
Creative Specs Direct Respnse 5 Ad Unit Dimensins Accepted Frmats Max File Size Animatin Guidelines Creative Ntes Text Link 90 characters Text n/a n/a Images cannt be accepted and a click-url is required Maximum f 8 creative cpies per placement Textnte Title: 55 characters Bdy: 250 characters Text n/a n/a Images cannt be accepted and a click-url is required 1-2 Call t Actin click-thrugh texts is required Minimum f 2, maximum f 8 creative cpies per placement Buttn 120x60.gif,.jpg,.swf, 3 rd party, HTML5 80 KB Max Lps: 3 Max Animatin Length: 15 secnds
Pre-Rll Vide 6 Creative Guidelines: Types: Linear, Nn-Linear Accept frmats: VAST, VPAID, MP4, flv File size limit: 10 MB Length: 15 r 30 secnds If greater than 20 secnds, must have skip functinality enabled Reslutin: 640x480 r 640x360 Aspect rati: 16:9 r 4:3 Frame rate: 24 fps Bitrate: 1,500 kbps
Brker Cmparisn Table 7 Assets Needed: Advertiser lg, aspect rati f 2:1 (120x60) r 3:1 (120x40) Descriptin Cpy: 140 Character limit (spaces included) Click-thrugh URL Optinal 3rd party tracking pixel
Native Click Out 8 Assets Needed: Advertiser name Advertiser lg Title: 40 characters max, including spaces Every wrd in the article title must begin with a capital letter Abbreviatins must cntain perid separatin; ex: U.S. fr United States Numbers shuld be their numerical value rather than spelled ut Other: use Vs. rather than Versus, use And rather than & Preview Summary: 150 character max, including spaces Thumbnail image 4:3 aspect rati Minimum size f 320x240 3 MB max size Click-thrugh URL Optinal 3rd party tracking pixel Nte: mck fr representatinal purpses nly.
Hsted Native 9 Assets Needed: Headline Max 120 characters Byline can be either authr r client name Cntent Min f 500 characters Max f 5,000 characters Cmpanin Banners Desktp / Tablet 728x90, 300x250, 300x600 (ptinal) Mbile 300x250 Thumbnail image 4:3 aspect rati Minimum size f 320x240 3 MB max size Optinal Vide Embed - YuTube link Optinal Images up t 10 images (800 pixels wide) Optinal Facebk and Twitter widget Optinal 3rd party tracking pixel t track cntent views
Hsted Native Traffic Drivers 10 Textntes Title: 55 characters Bdy: 250 characters In-Cntent Native Title: 40 characters Bdy: 150 characters Thumbnail Image: 4:3 aspect rati Mini Bar 45 characters including spaces
Hsted Native Traffic Drivers 11 Newsletters Title: 40 characters Bdy: 150 characters Thumbnail Image: 4:3 aspect rati Interstitials Advertiser lg, aspect rati f 2:1 (120x60) r 3:1 (120x40) Facebk Image File type: jpg r png, Size: 1200 x 628 px, Aspect Rati: 16:9 Cpy Headline: 25 characters, Descriptin: 30 characters, Pst cpy: 40-85 characters
Scrlling Mbile Unit Investpedia s scrlling mbile ads are mdular and engaging, and users can swipe thrugh features including: Vide Carusel Frmat is behavirally native, making fr a pleasant advertising experience. 3.7% Interactin Rate 1.4% Click- Thrugh Rate 12 4.1 secnds: Average Time On Screen Nte: mck fr representatinal purpses nly.
Cntent Carusel Unit Cntent Carusel will be built by Investpedia, with assets and directin prvided by client/agency. Investpedia will wrk with the client/agency t ensure that all deadlines are met, and the final prduct is apprved by bth parties. 13 Dimensins Desktp/Tablet: 970x250 Mbile: 300x250 Assets Needed High-res, layered psd Lg Fnts Optinal Vide files (avi, mp4, mv) Optinal Vime/YuTube supprted Features: Tracking pixels supprted CMS, Scial feeds supprted
Dedicated Email 14 Requirements: A minimum f 72 hurs befre the scheduled send date, the fllwing dcuments and infrmatin shuld be sent t Inv_AccuntMgmt@investpedia.cm: 1. Creative in HTML frmat, branded header lg mandatry 2. List f Seed Email Addresses 3. Suppressin File (if needed) 4. Subject Line 5. Preferred Send Time and Send Date 6. All images shuld be hsted by yur server with an abslute path 7. N JavaScript allwed HTML Guidelines: 1. All HTML tags must have an pening and clsing tag 2. Backgrund images are nt allwed 3. Exprt t HTML frm MS Wrd is nt allwed 4. Images must have alt tags (i.e. alt= click here ) CSS Requirements: 1. Styles must be inline; external style sheets are nt allwed 2. Internal Styles are nt allwed inside the <head> tag 3. Overflw and flat prperties are nt allwed Seed List: Seed email addresses are all the addresses that are t receive a test f the mailing prir t sending, and/r als a cpy f the live mailing. A list f seed emails shuld be sent in a text file with ne email per line. Suppressin: If there are e-mail addresses that yu wuld like t ensure d nt receive the mailing, these addresses shuld be in a text file, with ne email per line.
Newsletter Spnsrship 15 Requirements: Banner Ad: Frmat: static image nly 300x250 Click-thrugh URL (n JavaScript) Optinal 1x1 impressin pixel Spnsred Lg: Frmat: static image nly Maximum Size f 180x60 Click-thrugh URL (n JavaScript) Optinal 1x1 impressin pixel Native Ad: Advertiser name Title (40 characters max) Preview Summary (150 characters max) Thumbnail image 4:3 aspect rati Minimum size f 320x240 3 MB max size Cntent (350 wrd cunt minimum) Click-thrugh URL (n JavaScript) Optinal 1x1 impressin pixel