Benefits of Extending your Datacenters with Amazon Web Services Xavier Prélat Business Development Manager @aws_actus
How did Amazon.. get into cloud computing?
What is AWS? Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud. Deployment & Administration Application Services Compute Storage Database Datawarehouse as a service 174 flavors Flavors of of instant databases 3 types elastic of storage virtual as a service servers services Networking Secured connectivity AWS Global Infrastructure Global reach
AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion Customers decide where to put their infrastructure and data
$5.2B retail business 7,800 employees A whole lot of servers Every day, AWS adds enough server capacity to power that whole $5B enterprise
Shared Responsibility for Security & Compliance Customer Facilities Physical Security Compute Infrastructure Storage Infrastructure Network Infrastructure Virtualization Layer Operating System + = Applications Security Groups Firewalls Network Configuration Account Management
How Enterprises Use AWS Augment On-Premises resources with cloud capacity Migrate existing apps & data to the cloud Build new apps, sites, services & lines of businesses
What are Customers Using the AWS Cloud For?
Shell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team
Conseil Régional de Bretagne uses AWS for Disaster Recovery Before Primary site After Primary site Disaster Recovery Site Saved $650K Capex cost Reduce Opex from $130K/year to $650 month
Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years
Nasdaq used AWS to Build a New Line of Business
Orange Digital uses AWS for dynamic webapps Web traffic reaches 4 Billion requests per month Legacy architecture was over-provisioned 90% of the time Infrastructure team went from 9 to 4
Schneider uses AWS for Internet intranet and applications WE BELIEVE THAT IAAS WILL SIGNIFICANTLY CHANGE THE WAY IT WILL DELIVER INFRASTRUCTURE SERVICES TO THE BUSINESS. AS AN IT TEAM, WE WANTED TO STAY AHEAD OF THE BUSINESS AND QUICKLY DEVELOP SOME EXPERIENCE WITH AN IAAS SOLUTION. - Yves Martelle Director of Infrastructure and Operations Runs 15 production applications on AWS. Uses VPC to connect Started moving Internet and Intranet workloads to AWS in early 2011.
Bankinter uses HPC on AWS for Monte Carlo Simulation Bankinter uses AWS as an integral part of our credit-risk simulation application; We need to perform at least 5,000,000 simulations to get realistic results Credit Data Javier Roldán Director of Technical Innovation Average simulation time went from 23 hours to 20 minutes
Why do Enterprises Choose AWS?
1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
3. You Don t Need to Guess Capacity Self Hosting Waste Actual demand Customer Dissatisfaction Predicted Demand AWS Actual demand Rigid Elastic
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation
5. Get Rid of Undifferentiated Heavy Lifting We take care of it So you don t have to Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers
6. Go Global in Minutes
Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads
We support a wide range of technologies and leverage existing investments
Achieving cloud-like objectives is a challenge Self-service Portals Resource Automation Resource Tracking Cost Chargeback Have you implemented these cloud Features? 24% 27% 29% 14% Forrester Foresights Survey data, Q3 2012
Self-Service and Agile Infrastructure Traditional IT Build new environments can be complex and slow Needs Survey Assess Cloud Computing New infrastructure is always a few clicks away New Development Environment Plan Design Engineer New Test Environment Procure Construct Commission Add 1,000 Servers Remove 1,000 Servers Deploy Source: PTS Data Center Solutions
Dev / Test DRP Enterprise Apps C U S T O M P A C K A G E D PRE-PRODUCTION E M A I L A N A L Y T I C S L O B E R P C R M W E B ASIDE PRODUCTION C O N T E N T M O B I L E E P H E M E R A L E S S E N T I A L O N P U R P O S E PRODUCTION Compute Storage Database Network Enterprise workloads landscape
Choose your cloud adoption pattern at your own pace Dev / Test Enterprise Apps DRP PRE-PRODUCTION PRODUCTION PROD. BACKUP Performance testing Agility CAPEX to OPEX Recovery Plan User Acceptance Training / Demonstration environments Virtual Datacenter Application Upgrade Geo distribution Performance Burst Archiving Short-lived Env. Team-Dev Env. Run Business Apps cheaper Physical-to-Virtual Virtual-to-Virtual On-Premise / Off-Premise automation
Our Hybrid Focus: Tools to Support Hybrid IT Architectures Private Connections Workload Migrations On-Premises Apps Access Control Integration Cloud Apps Work with Existing Management Tools Your Data Centers
Our Hybrid Focus: Tools to Support Hybrid IT Architectures Active Directory VMware Images Network Configuration Your Data IAM Users & Access Rules VM Import/Export Your Private Network Our Storage Your Data Centers Storage Gateway Your On-Premises Apps Your Cloud Apps Direct Connect VPC
Our Ecosystem Allows You to use your Existing Management Tools Single Pane of Glass Workload Migration Launch VM App 1 Your Data Center App 2 Your Data Center
BMC enable you to seamlessly provision services to both internal resources and AWS cloud Deploy full-stack apps to internal or AWS cloud Seamlessly incorporate AWS into an on-premise/off-premise architecture Provide operational control on hybrid IT: Security, Governance and Cost control Support multiple AWS regions and availability zones Private Datacenter Virtual Private Cloud BMC Cloud Lifecycle Management Service Catalog Service Governor Resource Management On-premise Off-Premise
BMC help you Integrate with existing process, control, and governance systems Ensure configuration integrity and compliance Provide granular, role-based access to resources Integrate with current change and audit systems Identity & Access Problem Management Private Datacenter Change Management Asset Management BMC Cloud Lifecycle Management Incident Management Financial Systems On-premise Enable showback or chargeback Off-Premise Incorporate best practice ITIL processes (e.g., incident and problem) Virtual Private Cloud
Customers leveraging AWS through BMC Used BMC Cloud Lifecycle Management to expand managed usage of Amazon VPC as a new infrastructure option to additional business units CLM provisions and deploy new servers rapidly in AWS CLM provides security and compliance in AWS Using BMC to provision EC2 instances in dev/test Fully automated provisioning from template to running instance, including software install, configuration, DNS register/network tasks, adding drives to instances Carfax generates Vehicle History Reports daily using BMC Control-M Workload Automation to run workloads on AWS EC2 Uses AWS for peak resource usage, data mining and pattern analysis Achieved cost reduction, redundancy, scalability and availability
Getting started with AWS.. When You re facing a tech refresh in the next year You need to add capacity for growing workloads You have a new application project You plan to launch a technology driven business initiative You re considering outsourcing part or all of your IT environment You re outsourced and aren t getting the results you want
Join us at AWS Summit 2013 Paris, June 25 CNIT http://aws.amazon.com/aws-summit-2013/
We re hiring..
Thank you. prelat@amazon.com