Optimizing Your Website for SEO Wednesday, 7/12/2017 2 PM Eastern Jen Lieberman Client Relationship Manager jen@jvillagenetwork.com 802-846-3442
What is SEO? 1 SEO stands for Search Engine Optimization. Makes it easier for people to find you online Your goal is to show up on the first or 2nd page of a Google search results query. Google s goal is to deliver relevant content to viewers What is SEO?
Optimizing Your Website Around Keywords Keywords - the words or phrases people use to search for something Your goal is to think like your members and prospects. Try to anticipate what they are searching for. Ask yourself - how would they search for something? What are the exact words or phrases that they would use? Mimic the language of your community. Develop a list of keywords of keyphrases around topics that are meaningful to you. Build website content around these keywords/phrases 2 Keywords
Optimizing Your Website Around Keywords Knowing and understanding what your members and prospective members are searching for online can help you provide your readers with relevant content. Imagine that you are new to an area and are interested in getting involved in Jewish life.. After heading to Google, what keywords or phrases would you use to begin your search? Synagogues in my area Reform temples in Westchester County Reform temples in White Plains Best synagogue in Westchester Affordable synagogues in Westchester Conservative synagogue in Westchester Tip! Try typing in a phrase into Google - see what else pops up. Go to the bottom of the Google search result to see other related searches 3 Keywords
Build Content Around Keywords Your knowledge of keywords plays a starring role in building and shaping the content on your website. The text, images, and content used throughout your website and especially on your homepage, are powerful and should mirror the vibrancy of your community. Words matter! Make sure the language on your website speaks directly to prospective members. And include keywords directly into your webpages. Naturally weave these words and phrases into your webpages. Remain authentic! 4 Build Content Around Keywords
Considering Including Keywords in Domain Name Can help your website's performance in search results. Note the search results for reform temples Chicago suburbs http://www.sholomchicago.org/ http://www.chicagosinai.org/ http://www.centralchicago.org/ 6 Include Keywords in Your Domain Name
Considering Including Keywords in Domain Name Position key words - Reform Temple, your area, your county, or other keywords in browser tab 7 Include Keywords in Browser Tab
Build Content Around Keywords Your knowledge of keywords plays a starring role in building and shaping the content on your website and your Google ranking. Notice how search results bold keywords - see the results for a search for a Conservative Synagogue Westchester NY 8 Build Content Around Keywords
Include Keywords in Page Titles Keywords in page titles can help your pages rank higher. 9 Include Keywords in Page Titles
Include Keywords in Page URLs Keywords in page URLs can help your pages rank higher. 10 Include Keywords in Page URLs
Optimizing Your Pages Updating Page titles Entering Information in the Summary - metadata. The Summary section Your website will automatically push out page titles and information entered into the summary to the search results. 11 Optimizing Your Pages
Getting Started Brainstorm a list of keywords Think like your prospects Use the language they use to search Naturally incorporate keywords throughout your website - page titles, page URLs, and page content. Consider modifying your domain name to better reflect keywords 12 Getting Started