Summary of the Swiss Red Cross Corporate Design Manual

Summary of the Swiss Red Cross Corporate Design Manual

Table of Contents 1 Logo... 3 2 Colour... 3 3 Font... 3 4 Page Layout... 4 4.1 Portrait... 4 4.2 Landscape... 4 4.3 Headers... 4 4.4 Footers... 4 5 Text Layout... 4 5.1 Titles... 4 5.2 Running Text... 5 5.3 Colouring... 5 5.4 Bullets... 5 6 Cover page... 5 7 Back page... 5 8 Table of Contents... 6 9 Abbreviations... 6 10 Pictures... 6 11 Illustrations... 6 11.1 General illustrations... 6 11.2 Charts... 6 12 Business cards... 6 13 E-Mail Signature... 7 14 Do s... 7 15 Dont s... 7 16 Tips & Tricks... 8 17 Annexes... 9 Annex 1: Heading 1 Settings... 10 Annex 2: Heading 2 Settings... 11 Annex 3: Running Text Settings... 12 Swiss Red Cross CD Summary 2 17

1 Logo A logo is an important element in the identity of an organization. The SRC logo must be used in the given version and must not be changed in the proportions and the layout. It must be put on a white plain background and never on coloured or photographic background. Make sure, that enough white space around the logo is guaranteed. In order to guarantee the same appearance of the logo in all medias (letters, publications, visit cards, etc.) the proportions are clearly defined: A6 0.35 x 1.21 A5 0.43 x 1.48 A4 0.59 x 2.02 A3 0.83 x 2.83 A2 1.18 x 4.04 A1 1.77 x 6.06 2 Colour Red (R 226, G 0, B 26 / C 0, M 100, Y 100, K 0) is the main colour of the Red Cross and it should only be used for the logo and is most of the time not used for the layout. Beneath the red for the logo the following colours can be used: Dark red (R 174, G 15, B 10 / C 0, M 100, Y 100, K 30) Light red (R234; G 148, B 119 / C 0, M 50, Y 50, K 5) Black (R 0, G 0, B 0 / C 0, M 0, Y 0, K 100) Grey (R 178, G 178, B 178 / C 0, M 0, Y 0, K 40) 3 Font The font is an important part of the corporate design. It should be easy to read and have a wide range of application. Therefor a font sans-serif is recommended. Swiss Red Cross uses the following two fonts: Arial (mostly used for letters, electronically documents like e-mails, for the internet, for movie- and video productions) Frutiger Neue (used for official publications, etc.) Swiss Red Cross CD Summary 3 17

4 Page Layout 4.1 Portrait A page in portrait format must be set as follows (see Annex 1): Top 1.58 Bottom 0.67 Left 1.18 Right 0.73 Headers 0.43 Footers 0.3 4.2 Landscape A page in landscape format must be set as follows (see Annex 2): Top 1.38 Bottom 0.67 Left 0.59 Right 0.73 Headers 0.43 Footers 0.3 4.3 Headers In the right-hand corner of the header you insert the Swiss Red Cross logo. 4.4 Footers In the left-hand corner of the footer you insert the title of the document, e.g. Bangladesh: Project Yearly report 2015. In the right-hand corner you insert the page number. Use the same font as the one in the running text for the text in the footer. The size of the text is 9pt. 5 Text Layout 5.1 Titles For the main titles use the style Heading 1 in the ribbon Home and make the following settings (see Annex 3 + 6): Set the font to Frutiger Neue Lt BT or Arial, bold, black or red, size 13 Set the allignement Set the indentation to 0 on the left and right and special to hanging by 0.35 Set the spacing 18pt before and 6pt after Set the line spacing to at least 0pt Swiss Red Cross CD Summary 4 17

For the subtitles use the style Heading 2 in the ribbon Home and modify it as follows (see Annex 4 + 6): Set the font to Frutiger Neue Lt BT or Arial, bold, black, size 11 Set the allignement to left Set the indentation to 0.35 on the left and 0 on the right and special to hanging by 0.35 Set the spacing 0pt before and 0pt after Set the line spacing to at least 18pt For more subtitles use Heading 3, Heading 4, and so on. Make sure, that the size of the fonts of a new level of subtitles is not bigger than the font size of the subtitle which is one level above, e.g. subtitle 1.1 has size 11 therefor subtitle 1.1.1 cannot have size 14. Moreover should the subtitles have at least the same font size as the running text. To differ subtitle 1.1.1 from 1.1 you can make use of Italic font or underline the subtitle. 5.2 Running Text For the running text use the style Normal in the ribbon Home and make the following settings (see Annex 5): Set the font to Frutiger Neue Lt BT or Arial, black, size 11 Set the alignment to justified Set the indentation to 0.35 on the left and 0 on the right. Set the spacing 6pt before and 6pt after Set the line spacing to single 5.3 Colouring Within titles, it can be switched between red and black. In the running text please use black only. 5.4 Bullets Listings are separated either by en dash (-) or bullet points (). 6 Cover page On a cover page the following information must be inserted: 7 Back page Main title written in Frutiger Neue Lt BT or Arial, bold, size 42, line spacing 52.5pt. Subtitle written in Frutiger Neue Lt BT or Arial, bold, size 16, line spacing 22.6pt. Logo placed at the end of the page in the right corner. Either one good picture or then just plain white background. On the back page you can either put a red rectangle or a picture in the same size as the picture on the cover page. The logo is placed at the end of the page in the right corner. Swiss Red Cross CD Summary 5 17

The address of Swiss Red Cross is put in the left corner at the top of the rectangle or picture. 8 Table of Contents If you made the settings for the titles as described under chapter 5 you can create an automatically generated table of contents. This has the advantage, compared to a manual created table of contents, that all changes you make in the text are automatically updated in the table of contents. Therefor it is recommended to use the automatically generated table of contents. 9 Abbreviations The list of abbreviations is always alphabetically ordered. Therefore the best thing is to create the list of abbreviations in an excel file, where you can sort it alphabetically once you have finished the list. Afterwards you can copy this list and insert it in the word document. 10 Pictures Pictures in a document (like reports) have a high impact on the reader. They should illustrate what is written in the text and give the reader a visual impression of the text. Moreover, they bring diversion and are able to loosen a text up. Nevertheless, sometimes it is better not to put pictures in a text, but to put them in an annex. Furthermore, make sure to use pictures only, when they give an additional value to the text. Then it is important that the pictures are sharp, big enough in order to be able to identify what is on the picture, have a minimum of 0.1 distance from the text and the light conditions should be appropriate (not too bright or dark). Moreover, you must add a caption under every picture in which you also include the copyright. The best way to create a capture is with a text box, which has the same length as the picture. The text box must not have a frame. The font size for the capture is 9. 11 Illustrations 11.1 General illustrations For general illustrations (e.g. rectangles) always use the same type of shape and size. The font which is used for the text in the illustrations must be the same as in the running text. Do not fill the illustrations with any colour. For the outline of the illustrations use one of the given colours. 11.2 Charts Use the same font for the description of a chart as in the whole text. The size can be smaller than the running text but the reader must still be able to read what is written. In order to be able to differ the columns from each other you can use red, grey and black or you stay in the same colour and uses the various shades of it (e.g. light red, red and dark red). 12 Business cards The business card contains the following data: Name Surname Swiss Red Cross CD Summary 6 17

Function Street Place Telephone Mobil E-mail Internet address Please use the font Frutiger Neue LT, size 8 pt, line spacing 0.16. The name and surname is written in bold font. 13 E-Mail Signature Set your E-Mail Signature as following: First name Last name Function Swiss Red Cross House 35. Road 117. Gulshan 1. Dhaka 1212. Bangladesh Telephone 031 123 45 67. Mobil 079 123 45 67 E-Mail Address Use for the signature the font Arial and the size 10. 14 Do s 15 Dont s Always use either Frutiger Neue or Arial in the same document. Always write on plain white background. Always use the same size font for all titles, running text, and so on as defined under chapter 5. Always use the same type, style, size and colours for illustrations. Do not mix the type and size of fonts. Do not make use of shading styles. Do not deform pictures. Do not make use of picture styles. Do not use different styles and forms for illustrations. Swiss Red Cross CD Summary 7 17

16 Tips & Tricks To be sure to have the same font in the whole document, press ctrl+a and then choose the desired font. Before you start writing a text for a report, a publication or a long document make the necessary settings for the titles and the running text under styles in the ribbon Home. This helps you to be sure that all main title, subtitles and the running text have the same format throughout the whole text. In order not to deform a picture, change the size of a picture by using the cursor in the corners and not on the side of the picture (see Annex 7). If you want to move a picture slightly, click on it, then push the ctrl-button and then move the picture while pushing the arrow keys on the keyboard Swiss Red Cross CD Summary 8 17

17 Annexes Annex 1: Page Layout - Portrait Swiss Red Cross CD Summary 9 17

Annex 2: Page Layout Landscape Swiss Red Cross CD Summary 10 17

Annex 3: Heading 1 Settings Swiss Red Cross CD Summary 11 17

Annex 4: Heading 2 Settings Swiss Red Cross CD Summary 12 17

Annex 5: Running Text Settings Swiss Red Cross CD Summary 13 17

Annex 6: Automatically generated numbering After you made the settings as described in chapter 5 and Annex 3-5, start writing the first title. After that, mark the text and the click on Heading 1. Now the title should appear in the correct font, size, colour and so on. To generate an automatic numbering you have to mark the title again, then go to Paragraph in the ribbon Home and then go to Multilevel List: Then you go to Lists in Current Documents and there you choose the first one. Swiss Red Cross CD Summary 14 17

This you have to do for every title, subtitle, etc. Without the automatically generated numbering you are not able to generate an automatic table of contents. Swiss Red Cross CD Summary 15 17

Annex 7: No deformation of pictures 1. Click on the picture. A new ribbon called Picture Tools / Format appears. 2. Go to Size and click on the little arrow in the right-hand corner. Swiss Red Cross CD Summary 16 17

3. A new window Layout appears: Make sure that the box Lock aspect ratio is selected. Afterwards change the size of a picture by using the cursor in the corners only and then the picture should not get deformed. Swiss Red Cross CD Summary 17 17