Transform Your Business To An Open Hybrid Cloud Architecture. Presenter Name Title Date

Transform Your Business To An Open Hybrid Cloud Architecture Presenter Name Title Date

Why You Need To Transform Your Business Public cloud performance setting new expectations for: IT speed, flexibility and efficiency React quickly to business demands: Shorten application development cycles Shorten application deployment Better integrate business processes with IT Offer New Services e.g. mobility 2

Why You Need To Transform Your Business Public cloud performance setting new expectations for: IT speed, flexibility and efficiency Operational efficiency: Offer elastic capacity on demand Pay as you go Reduce cost of operations Maintain control 3

How Do They Do It In The Public Cloud? You want to scale like Google. You want to handle data like Facebook. You want the agility of Amazon. You need to solve problems like they do to stay competitive. 4

Modern Application Infrastructure 80% run Linux Built on open source Scale-out x86 infrastructures Operational excellence Extreme standardization Self-service IaaS and PaaS 5

Transform Your Business To An Open Hybrid Cloud Architecture Develop new applications Data Center Automation Deploy new applications on premises Migrate business critical applications 6 Mission critical open platform Open Hybrid Cloud

the Red Hat subscription model and the engagement of Red Hat Consulting in the architecture planning stage dispelled all doubts. Jörg Forstner Head of Technical Engineering and Application Services, ING DiBa 8

Customer scenario ING-DiBa: Application development and delivery Challenge Quickly adapt to market trends and customer demand Reduce complexity of proprietary middleware platform Accomodate rapid growth without increasing cost linearly Be Flexible to support fast turnaround of new projects Retain internal Java developer expertise 9

ING-DiBa: We make profit from IT industrialisation Benefits Lowered maintenance costs and reduced time needed to compile new applications by 50% Built a future-proof foundation for automated IT processes supporting an It industrialisation strategy 10

Open Choice: You're In Control Development Frameworks Application Runtimes Seam Framework small, medium, large runtime profiles Deployment Environments PHYSICAL VIRTUAL PRIVATE PUBLIC On-Premise, Hybrid Cloud, Public Cloud 11 Integration Architectures

Open Development And Deployment Platform On-Premise Or In The Public Cloud Using Openshift And JBoss Code Deploy Push-button deploy, and your app is running in the cloud! Code your app 12 Enjoy Save time and money

Reduce annual operating costs Speeding up SAP systems performance Challenge Migrate SAP from Unix to optimize infrastructure costs Why Migrate 14

Solution Benefits Red Hat Enterprise Linux on HP x86 blade servers with SAP / Red Hat partner Realtech in less than 20 months 80% cost reduction on server infrastructure Performance improvement Reduced operation costs due to standardization No added complexity same amount of cores and SAP processes 15

Considerations For Red Hat Enterprise Linux: Flexible, Scalable And Distributed Platform Foundation for open hybrid clouds Dynamic quick time to market Elastic efficiently handling changing load How Basis for old and new world applications Run them everywhere (private and public cloud) Profit from certification for the software partners Designed to be a cloud operating system (scalabilty, multi-tenancy, security) 16

Market Trends: Consolidation On Two Operating Systems Consolidation on 14,000 12,000 x86 platform 10,000 Windows and Linux 8,000 6,000 4,000 2,000 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Worldwide Client and Server Operating Environments Market Analysis and 2012-2016 Forecast and 2011 Vendor Shares: The Changing Dynamics and Demographics (IDC #236428, August 2012). 17 Linux Unix Mainframe Other Windows

Next Step Industrialisation: Standardization And Automation 18

For me it s more about the partner and the company behind it than the technology, because we can keep innovating on technology. The offering of Red Hat Linux is fantastic, but what s more important is the company that stands behind it. Parker Harris Executive Vice President, Technology, salesforce.com 19

Customer scenario ING-DiBa: Application development and delivery Red Hat Enterprise Linux Red Hat Satellite Solution Benefits 10 times less expensive with faster performance More robust and flexible infrastructure Now focusing on innovation, not infrastructure 20

Datacenter Automation: How To Manage A Hybrid Cloud? 21

Major Customer In Financial Services Challenge Increase ops efficiency business requests taking weeks to fulfill Maximize utilization of compute resources/it investments Trouble managing current capacity and planning future capacity needs Unable to enforce admin access policies in compliance with corporate standards. Improving service delivery no integration into service catalog and unable to offer self service provisioning 22

Major Customer In Financial Services Solution Insight: discovery, monitoring, utilization, performance, reports, trends, chargeback Control: enforce security policies, alerting, policy based resource and configuration enforcement Automation: task & event automation, operations Integration: fully integrated ManageIQ and ServiceNow service catalog 23

Major Customer In Financial Services Benefits Implemented single-pane global visibility to easily monitor entire global virtual infrastructure Improved service delivery from 3 weeks to 15 minutes self service provisioning Enabled fully automated workload & resource management 24

The First Clouds Were Built On Red Hat Technology (Open Source) 80% Of Top Public Clouds Run On Linux 26

Check Your Strategy! Open source You choose your economics, not your vendor Avoid lock-in Viable independent community Not controlled or limited by one vendor Open standards Open standards at every level of the stack Access to greater innovation Choice of infrastructure Able to be deployed without patent restrictions Freedom to use IP Deploy to any infrastructure you choose One that's right for you, not your vendor Open APIs Extensible APIs for open interoperability Portability Application portability across private and public clouds 27

The Key Strategic Challenge For Enterprise IT: Navigate Workloads To The Cloud 28

Challenge Why Migrate Could not meet budget requirements while achieving high performance, scalability and flexibility using propietary solutions. Moving to an open virtualization platform like Red Hat Enterprise Virtualization can be a step to move to an open hybrid cloud. 29

Solution Benefits VMware to Red Hat Enterprise Virtualization Sizing: 100 Hosts / 1000 VMs Red Hat Enterprise Linux, JBoss Middleware Red Hat Enterprise Virtualization Budget Saving of 70% Migration in only 4 months Moving from 7 VMs per Server to 27 VMs 30

Infrastructure & Operations Scaled to 30,000 cores and produced more 2D and 3D films at a lower cost 31

Red Hat Open Hybrid Cloud 32

Thank You!