Enterprise Communication Services Over Skype Alcatel-Lucent Gateway for Skype Solution Design Presentation February 2010 Agenda 1. Solution overview 2. Case studies 3. Value proposition and ROI proof points 4. Competitive analysis 5. Solution components, FAQs and design considerations 6. How to quote 7. Pricing, ordering and sales tools 8. Contacts 2 Enterprise Communication Services Over Skype February 2010 1
1. Solution overview 3 Enterprise Communication Services Over Skype February 2010 Understanding enterprise needs Reduce conferencing and communication costs Avoid lock-in with expensive service providers Map point of presence with business locations Avoid investing in a costly VoIP WAN network Provide corporate control of Skype usage Allow Skype users to call a contact center 4 Enterprise Communication Services Over Skype February 2010 2
Answering enterprise needs Use Skype as an alternative carrier Enhance ARS* with Skype Build a telephony VPN over Skype Replace rented conferencing services with: Alcatel-Lucent OmniTouch 8660 My Teamwork SkypeIn /SkypeOut *Automatic Route Selection (of IP PBX) Operator X Operator Y Interwork with the Skype community Skype Call me!, presence, video and more 5 Enterprise Communication Services Over Skype February 2010 Skype in brief 400+ Mio users worldwide; free VoIP traffic over Internet SkypeOut available in more than 200 countries SkypeIn available in 25 countries Different subscription/pricing models Attractive price per minute 6 Enterprise Communication Services Over Skype February 2010 3
Why not use Skype conferencing/telephony services directly? Take the best; leave the rest? Skype is a peer-to-peer application installed on each user s PC. Skype uses TCP ports 80 and 443, making it hard to control with firewalls. Any PC can be transformed into a Skype supernode. Could the high-bandwidth, corporate network be stolen by Skype? Can be protected but requires registry modifications that may be overwritten by updates. Lack of key corporate features: emergency call, recording, call barring, and so on Is it secure? Can it be adequately monitored? Can it be fully controlled? Use the Alcatel-Lucent Gateway for Skype Solution. Internet GW for DMZ MZ Corporate network 7 Enterprise Communication Services Over Skype February 2010 Alcatel-Lucent Gateway for Skype Solution global architecture: enterprise communication services over Skype appliance BRI or FXS KTS In Out Operator X MGW OmniPCX Enterprise CS Conference camera Operator Y Business user XML Framework My Teamwork OmniTouch/ OmniGenesys CC CC agent 8 Enterprise Communication Services Over Skype February 2010 4
2. Case studies 9 Enterprise Communication Services Over Skype February 2010 Case study 1: enterprise communication services over Skype Skype as an alternative carrier with the Alcatel-Lucent OmniPCX Enterprise CS Select the cheapest PSTN route (SkypeOut in 200 countries) Free calls to/from Skype users Out Operator X MGW OmniPCX Enterprise CS Operator Y Business user Softphone 10 Enterprise Communication Services Over Skype February 2010 5
Case study 2: enterprise communication services over Skype Skype as an alternative carrier with the Alcatel-Lucent OmniPCX Enterprise CS International inbound calls at local rates SkypeIn available in 25 countries Free calls to/from Skype users In In In OmniPCX Enterprise CS In In Business user Softphone 11 Enterprise Communication Services Over Skype February 2010 Case study 3: enterprise communication services over Skype Reduce international mobile roaming costs Free mobile calls while abroad (WiFi ) For Apple iphone, Microsoft Windows Mobile, Nokia, Android, PC and Apple Macintosh OmniPCX Enterprise CS Business user Softphone 12 Enterprise Communication Services Over Skype February 2010 6
Case study 4: enterprise communication services over Skype (1/3) Interact securely with the Skype community Skype users can call a contact center Video between conference room and Skype users Business users can use their Skype accounts SkypeMe from web site OmniPCX Enterprise CS Skype user XML Framework + XML application Conference camera OmniTouch/ OmniGenesys CC 13 Enterprise Communication Services Over Skype February 2010 Case study 4: enterprise communication services over Skype (2/3) Integration with the Alcatel- Lucent IP Touch phone and IP Desktop Softphone 14 Enterprise Communication Services Over Skype February 2010 7
Case study 5: enterprise communication services over Skype (1/2) Build a telephony VPN over Skype Free Internet calls with AES encryption Branch 1 Headquarters OmniPCX Enterprise CS Branch n OmniPCX Enterprise CS BRI KTS 15 Enterprise Communication Services Over Skype February 2010 Case study 5: enterprise monitoring of gateways for Skype (2/2) Industry-unique Skype monitoring system Branch1 KTS OmniPCX Enterprise CS - MGR* Branch 2 KTS Branch 3 KTS Branch 4 KTS Web-based management server monitors gateways for Skype and Skype client interfaces to provide a unique, at-a-glance view of the entire gateway network Branch n KTS.. *Alcatel-Lucent Gateway for Skype MGR unified management server under development 16 Enterprise Communication Services Over Skype February 2010 8
Case study 6: enterprise communication services over Skype Replace a costly outsourced conferencing service with Alcatel-Lucent OmniTouch 8660 My Teamwork + Skype Skype users can join a My Teamwork audioconference In Out PSTN MGW OmniPCX Enterprise CS Intranet OmniTouch 8660 My Teamwork 17 Enterprise Communication Services Over Skype February 2010 Case study 7: enterprise communication services over Skype Integrate Skype video with standards-based systems Conference-room systems support both Skype video and standards-based HD video Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype can bridge Skype conferencing and corporate conferencing Skype user Internet OmniPCX Enterprise CS OmniTouch 8660 My Teamwork user OmniTouch 8660 My Teamwork Conference camera 18 Enterprise Communication Services Over Skype February 2010 9
Administration tool: enterprise communication services over Skype Web-based management Skype accounts, virtual numbers, extensions, channels Skype account profiles (Alcatel-Lucent OmniTouch 8660 My Teamwork, OmniTouch/OmniGenesys Contact Center, Routing Services Intelligence, and others) Automated attendant SIP connection System management 19 Enterprise Communication Services Over Skype February 2010 3. Value proposition and ROI proof points 20 Enterprise Communication Services Over Skype February 2010 10
Who can benefit from the Alcatel-Lucent Gateway for Skype Solution? Multinational companies with worldwide presence and high international communication costs, and/or: High conferencing costs No VoIP-capable MPLS network Requirement for multimedia collaboration services Desire for corporate control of Skype usage 21 Enterprise Communication Services Over Skype February 2010 Value proposition: enterprise telephony and conferencing services over Skype Reduced communication and conferencing costs Fast ROI (faster with Skype) No security breach; compliance with corporate policies No need for VoIP MPLS network, SBC or NAT No lock-in with service providers Reduced travel expenses and carbon footprint with collaboration Centralized solution that lowers deployment costs and TCO Operator X Operator Y 22 Enterprise Communication Services Over Skype February 2010 11
Customer case 1: international chemical company Needs Presence in more than 90 countries 15,000 employees Need to reduce conferencing costs Move from voice only to multimedia conferencing services Solution Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype 23 Enterprise Communication Services Over Skype February 2010 Customer case 2: international airline company Needs Presence in more than 100 countries 75,000 employees Need to reduce PSTN communication costs Interconnect front and back office with Skype customers Solution Alcatel-Lucent OmniPCX Enterprise CS: centralized IP communications server Alcatel-Lucent Gateway for Skype, hosted in the IPT data center ARS-managed local PSTN access and Skype access Skype integration on Alcatel-Lucent IP Touch phones Benefits PSTN bill reduced by 22 percent 24 Enterprise Communication Services Over Skype February 2010 12
Success story: Stay Hotel, New York, NY, USA Needs 208-room, 5-star hotel Provide innovative room services Improve guest safety Solution Alcatel-Lucent OmniPCX Enterprise IP CS Skype integration on Alcatel-Lucent IP Touch phones Door camera on IP Touch phones Video concierge services on IP Touch phones Benefits Better guest experience and satisfaction 25 Enterprise Communication Services Over Skype February 2010 4. Competitive analysis 26 Enterprise Communication Services Over Skype February 2010 13
Competitive analysis Alcatel-Lucent Gateway for Skype Solution: key differentiators Certified and supported by Alcatel-Lucent Single point of contact Unique integration with Alcatel-Lucent IP Touch phones No need for additional SBC or NAT Skype for SIP Avaya Skype Portal (AVSP) VoSKY ZiPCOM IndustryDynamics 27 Enterprise Communication Services Over Skype February 2010 Positioning the Alcatel-Lucent Gateway for Skype against Skype for SIP Alcatel-Lucent Gateway for Skype Focused server/appliance Yes No Need for firewall or SBC No Recommended Monthly fee for Skype trunk No Yes PBX upgrade required No Probably Encrypted calls Yes No Optimized CODEC for Internet Yes (Skype SILK ) No (ITU-T G.711/G.729) Integration with PBX phone displays Yes No Scalability/number of ports Unlimited by stacking gateway servers Maximum 300 Calls to Skype users Yes No 28 Enterprise Communication Services Over Skype February 2010 14
5. Solution components, FAQs and design considerations 29 Enterprise Communication Services Over Skype February 2010 Solution components: four different Gateways for Skype to cover all needs Software and appliance servers -S30 or S60 Standard server No OS required 120 or 240 Skype accounts max. 30 ports max. (single quad core) 60 ports max. (dual quad core: 4 GB RAM) Private SIP trunk Software 16 Skype accounts 4 to 8 concurrent calls max. 4 to 8 FXS interfaces Appliance servers* 16 Skype accounts 4 concurrent calls max. 2 BRI *under development -F4 or F8 -B2 -S8 16 Skype accounts 8 concurrent calls max. Private SIP trunk FXO/FXS TDM SIP Analog phones Key telephone system Small IP PBX 30 Enterprise Communication Services Over Skype February 2010 15
Alcatel-Lucent Gateway for Skype Solution components Alcatel-Lucent component -S30 or S60 -B2, S8, F4 or F8* Description Server-based 30- or 60-port gateway between Skype network and the Alcatel-Lucent OmniPCX Enterprises CS Standalone appliances that support four or eight TDM ports OmniPCX Enterprise CS IP communication server; mandatory Release 9 or later -XML -FWK -MGR* XML Framework OmniTouch 8660 My Teamwork OmniTouch/OmniGenesys CC Integration with ARS Skype client providing access to Skype services on high-end Alcatel-Lucent IP Touch phones Languages: French, English, Spanish, Italian, German, Portuguese Requires the -FWK API framework between the gateway, the XML application and the XML framework Web-based management server monitors Gateways for Skype to provide a unique, ata-glance view of the entire gateway network Framework running on a dedicated server to display Skype services on IP Touch 4068/4038 phones and IP Desktop Softphone Conferencing and collaboration web-application environment Contact-center environments for the OmniPCX Enterprise CS Services Workshop, design, documentation, installation, training, maintenance *under development 31 Enterprise Communication Services Over Skype February 2010 Alcatel-Lucent Gateway for Skype Solution Frequently asked questions (1/3) 1. Is the Alcatel-Lucent Gateway for Skype Solution commercially available today? Yes, for the Alcatel-Lucent Gateway for Skype-S30/60. The appliance Gateways for Skype are under development and will be available beginning of 2010. 2. Is the large Alcatel-Lucent Gateway for Skype-S30/60 available for non-alcatel- Lucent OmniPCX Enterprise CS systems? No. The solution takes advantage of the extensible SIP capability of the OmniPCX Enterprise CS. The service package includes enablement, knowledge transfer and support, which Alcatel-Lucent cannot provide on another vendor s platform. 32 Enterprise Communication Services Over Skype February 2010 16
Alcatel-Lucent Gateway for Skype Solution Frequently asked questions (2/3) 3. What level of certification is required by a Business Partner to sell the solution? Premium Business Partners can provide this solution, with no specific solution certification required because the Alcatel-Lucent service package is mandatory. 4. Is Skype a reliable network? There is no Skype SLA, but the PSTN network is still available if problems arise. When used with the Alcatel-Lucent OmniPCX Enterprise CS, you benefit from all of the enhanced OmniPCX Enterprise CS features and mechanisms to secure communications, such as ARS and PSTN overflow. It is not recommended to replace 100 percent of PSTN interfaces at small branch offices with the appliance Gateway for Skype. 5. Is Skype a security risk in my network? This point raises a lot of questions. The Alcatel-Lucent Gateway for Skype Solution is an ideal way to avoid installing Skype software inside the enterprise as the gateway sites in the DMZ while realizing all the advantages of the Skype network for voice transport. 33 Enterprise Communication Services Over Skype February 2010 Alcatel-Lucent Gateway for Skype Solution Frequently asked questions (3/3) 6. Is Skype really less expensive than other operators? This depends on the destination. Please refer to the Skype rates table: http://www.skype.com/intl/en/prices/callrates/#allratestab For many destinations, prices are lower. The Alcatel-Lucent Gateway for Skype Solution can leverage the OmniPCX Enterprise CS ARS to select the cheapest route, whether that is Skype s or another operator s. An ROI of a few months can be demonstrated by combining the Alcatel-Lucent Gateway for Skype with the OmniPCX Enterprise CS and OmniTouch 8660 My Teamwork. See customer cases in this presentation. 7. How do you position the Alcatel-Lucent Gateway for Skype Solution against Skype for SIP? Please see the dedicated slide in this presentation. 34 Enterprise Communication Services Over Skype February 2010 17
General design considerations (1/2) General considerations 1. Alcatel-Lucent will not provide support for solutions that include the Alcatel- Lucent Gateway for Skype series without at least one Gateway for Skype-S30 or S60. 2. At least one Alcatel-Lucent Gateway for Skype-S30 or S60 is required for the Alcatel-Lucent Gateway for Skype-MGR unified management server (under development). 3. All Alcatel-Lucent Gateway for Skype trunk interfaces must be associated with Skype user accounts, managed using the Skype Business Control Panel. 4. Skype rate tables must be manually entered and updated because they are not typically offered with summarized ARS table solutions. KTS/PBX trunking rules 1. Alcatel-Lucent Gateway for Skype Solutions are not to be used as a 100- percent replacement for standard PSTN connectivity. Emergency call handling (911/112) must use traditional interfaces. 2. Use of Skype voice mail, video, SMS and other advanced feature options is not recommended for Skype accounts associated with Alcatel-Lucent Gateway for Skype products. 35 Enterprise Communication Services Over Skype February 2010 General design considerations (2/2) Skype video and conferencing HD conference-room camera systems from LifeSize can support both Skype video and standards-based SIP/H.323 connections, but not at the same time. Security It is recommended that all Alcatel-Lucent Gateway for Skype and management servers sit in DMZ network locations. XML application-enablement servers should reside either in the DMZ or in an internal network segment. 36 Enterprise Communication Services Over Skype February 2010 18
Design restrictions Private SIP network link; up to 60 trunks per server (direct RTP) HTTP Skype traffic, compatible with NAT and firewall interrogation OmniPCX Enterprise CS x9 -S30/S60 x8 Remember: even with direct RTP, call setup requires an IP compressor for the duration of the ringing time. Up to 240 individual Skype accounts per server. User/trunk accounts can be grouped into logical pools, similar to hunt groups, for call aggregation and delivery target mapping. It is recommended that e-mail addresses be created for each group, with aliases created for each individual Skype account. E-mail address OGW.TechSupport@company.com E-mail aliasfor Skype account OGW.TS1@company.com OGW.TS2@company.com OGW.TS3@company.com OGW.TS4@company.com OGW.TS5@company.com Skype credit and forwarding are managed by the Skype Business Control Panel. 37 Enterprise Communication Services Over Skype February 2010 6. How to quote i. Examples ii. Restrictions 38 Enterprise Communication Services Over Skype February 2010 19
Alcatel-Lucent Gateway for Skype: SIP quotation example (required call connectivity) Licenses on Alcatel-Lucent OmniPCX Enterprise CS SIP: number of desired private SIP trunks ARS: enabled 39 Enterprise Communication Services Over Skype February 2010 Reminder: call-setup compressors Additional call-setup compressors Remember, even with direct RTP, ringing tones are provided by an IP compressor and not by the target IP phone. You may be required to manually increase the number of resources available in the central area to satisfy call volumes. Use Erlang Schedule C to determine the number of required call-setup compressors. 40 Enterprise Communication Services Over Skype February 2010 20
Alcatel-Lucent Gateway for Skype-XML: quotation example (optional Skype client on Alcatel-Lucent IP Touch phones) Licenses on Alcatel-Lucent OmniPCX Enterprise CS Web Services framework: IP Touch XML: The above license totals must include the number of Alcatel- Lucent IP Touch phones that will use the XML Skype client. 41 Enterprise Communication Services Over Skype February 2010 Restrictions No server redundancy OmniPCX Enterprise CS No encryption supported (native SIP or MSM-based) Central Area IP domain must use ITU-T G.711 (no voice compression supported) 42 Enterprise Communication Services Over Skype February 2010 21
7. Pricing, ordering and sales tools 43 Enterprise Communication Services Over Skype February 2010 Pricing (1/2): Alcatel-Lucent Gateway for Skype Designation Discount cat. WPL (euros) -S30: gateway software (30 channels) GG42 5065 -S60: gateway software (60 channels) GG42 8120 Option: -XML: XML application for Skype on Alcatel-Lucent IP Touch phones and -FMK GG42 3300 Maintenance services 15% -F4*: appliance 4 FXS, including software GG42 3550 -F8*: appliance 8 FXS, including software GG42 4230 -B2*: appliance 2 BRI, including software GG42 5320 -S8*: appliance SIP 8, including software GG42 2960 Maintenance services 15% *under development. Please contact Alcatel-Lucent. 44 Enterprise Communication Services Over Skype February 2010 22
Pricing (2/2): mandatory service packages Designation Discount cat. WPL (euros) Installation: -x GG44 4500 Installation: -x + -XML + -FWK GG44 6000 Designation Reference Discount cat. WPL (euros) Server platform (recommended) Server rack platform 3-2 3BA27717AA FF13 4400 19-inch TFT monitor PC/server 3BA27675AA FF13 650 Keyboard PC/server 3BA57293xx FF13 40 45 Enterprise Communication Services Over Skype February 2010 Minimum server specifications Server Processor RAM Hard disk Network -S30 4 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet -S60 4 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet -XML 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet -FWK 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet Configuration No. of servers Configuration 30 Skype ports 1 -S30 software + 1 server 4 FXO/FXS 1 -F4 appliance 60 Skype ports + XML application on IP Touch phones 3 -S60 software + -XML software + -FWK software + 3 servers 46 Enterprise Communication Services Over Skype February 2010 23
How to order E-mail: professional.services@alcatel-lucent.com 47 Enterprise Communication Services Over Skype February 2010 Sales tools available Sales presentation (Ppt) Solution design presentation (Ppt) Blueprint Solution (Doc.) Data sheet (PDF) Elevator pitch (Doc.) 48 Enterprise Communication Services Over Skype February 2010 24
8. Contacts 49 Enterprise Communication Services Over Skype February 2010 Contacts 50 Enterprise Communication Services Over Skype February 2010 25
www.alcatel-lucent.com 51 Enterprise Communication Services Over Skype February 2010 26