2018
THE MAGAZINE FOR EXPERT INTERIOR DESIGN IDEAS A great source of inspiration for helpful, accessible design ideas, Les idées de ma maison guides readers through their design projects with plenty of tips, shopping suggestions, and practical solutions to help them create the home of their dreams. FUN PRACTICAL INSPIRING
A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* 676,000 READERS 10.4 READERS PER COPY 33% / 67% RATIO MEN / WOMEN W35-64 (IND. 157) PRINCIPAL TARGET $72,200 HOUSEHOLD INCOME WEB 57,472 SESSIONS PER MONTH 397,010 IMPRESSIONS PER MONTH DEVICES 44,824 USERS PER MONTH NEWSLETTER 36,699 SOCIAL MEDIA 765,000 FANS 4,259 FOLLOWERS CIRCULATION 64,964 TOTAL COPIES 8,561 NEWSSTAND SALES 54,658 SUBSCRIBERS 10 ISSUES PER YEAR $5.49 MAGAZINE COVER PRICE 38% 23% 39% 3,250 FOLLOWERS 1,027 FOLLOWERS 758,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION QUÉBEC QUEBEC ONT. ATL. 1% 1% 98% Sources: Vividata, Q2 2017, Total Canada 12+ / Demographics: French Canada 12+ / Circulation: AAM, June 2017 / Social Media: October 2017 / Digital: Google Analytics, monthly average (April-September 2017) / *Print version only.
READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL 633 9.4 100.0 100 GENDER Male 208 6.2 32.9 67 Female 425 12.4 67.1 132 AGE 12-17 2* 5.4 3.8 58 18-24 38* 6.0 6.0 64 25-34 56 5.6 8.8 60 35-44 84 8.0 13.3 86 45-54 120 11.0 19.0 117 55-64 164 14.4 25.9 153 65+ 148 10.5 23.4 112 Average age 51 W25-54 180 11.4 28.4 122 EDUCATION High school or less 186 8.5 29.4 91 Cegep. college or trade certificate 255 10.4 40.3 111 University 192 9.1 30.3 97 HOUSEHOLD INCOME Less than $50,000 239 8.5 37.8 91 $50,000 to $75,000 147 10.8 23.2 116 $75,000 to $100,000 100 10.2 15.8 109 $100,000 or more 147 9.1 23.2 97 Average household income $72,200 OCCUPATION Employed full time 317 9.9 50.1 106 Employed part time 46 6.8 7.3 73 Students (with or without a paid part-time job) 44* 5.0 7.0 54 Retired (semi or fully) 203 11.9 32.1 127 Blue collar (specialized and non spec, worker, labourer) 91 7.9 14.4 84 White collar (sales, services, administration) 153 11.2 24.2 119 MOPES (manager, owner, professional, executive, self employed) 129 9.2 20.4 98 DWELLING Own 503 10.9 79.5 116 Rent 130 6.1 20.5 65 MARITAL STATUS Married / Living together 394 10.0 62.2 107 Single / Widowed / Separated / Divorced 239 8.4 37.8 90 HAVE CHILDREN AT HOME Children under 12 143 7.8 22.6 84 Children under 18 207 7.8 32.7 84 Children over 18 131 11.9 20.7 127 Sources: Vividata 2017 Q2, French Canada 12+ / *Projection relatively unstable due to small base; use with caution.
EDITORIAL PLANNING JANUARY / FEBRUARY APRIL JUNE JULY / AUGUST 2018 HOME TRENDS GUIDE _ Lighting effects for home decor Closing Date 11.17.17 Material 11.24.17 On Newsstands 12.21.17 MARCH 25 SOLUTIONS FOR AN EFFICIENT KITCHEN _ Before/after on affordable budgets Closing Date 12.15.17 Material 01.05.18 On Newsstands 02.01.18 OPTIMIZING SPACE Closing Date 02.02.18 Material 02.09.18 On Newsstands 03.08.18 YARDS AND GARDENS Closing Date 02.23.18 Material 03.02.18 On Newsstands 03.29.18 MAY THE WORLD OF COLOUR Closing Date 03.02.18 Material 03.09.18 On Newsstands 04.05.18 GOING TO THE COUNTRY Closing Date 04.06.18 Material 04.13.18 On Newsstands 05.10.18 SUMMER DECOR FOR RELAXING _ Personalizing your interior decor, easily and affordably Closing Date 05.11.18 Material 05.18.18 On Newsstands 06.14.18 DIGEST Closing Date 01.26.18 Material 02.02.18 On Newsstands 03.08.18 DREAM KITCHENS Closing Date 03.23.18 Material 03.30.18 On Newsstands 04.26.18 Subject to change without notice.
EDITORIAL PLANNING SEPTEMBER RENOVATION SPECIAL _ 10 before/afters that inspire Closing Date 06.29.18 Material 07.06.18 On Newsstands 08.02.18 PREFABRICATED HOMES Closing Date 07.20.18 Material 07.27.18 On Newsstands 08.23.18 OCTOBER THE LATEST ON TINY HOUSES Closing Date 08.03.18 Material 08.10.18 On Newsstands 09.06.18 DREAM KITCHENS Closing Date 08.24.18 Material 08.31.18 On Newsstands 09.27.18 NOVEMBER THE CHALET SPIRIT Closing Date 08.31.18 Material 09.07.18 On Newsstands 10.04.18 COUNTRY STYLE Closing Date 09.21.18 Material 09.28.18 On Newsstands 10.25.18 DECEMBER HOME CELEBRATIONS! _ Tips for hosting for the holidays Closing Date 10.05.18 Material 10.12.18 On Newsstands 11.08.18 JANUARY / FEBRUARY 2019 TBC Closing Date 11.16.18 Material 11.23.18 On Newsstands 12.20.18 Subject to change without notice.
NATIONAL RATES 1 MAGAZINE FREQUENCY 1x 3x 6x 8x 10x 1 PAGE $7,145 $6,930 $6,715 $6,575 $6,430 DOUBLE PAGE $14,290 $13,860 $13,430 $13,150 $12,860 C-2 $8,215 $7,970 $7,720 $7,560 $7,395 C-3 $7,860 $7,625 $7,385 $7,235 $7,075 C-4 $8,930 $8,665 $8,395 $8,220 $8,040 WEB FORMAT (ROS) BANNER $20 CPM BIG BOX $20 CPM INTERSTITIAL AD $40 CPM CATFISH $30 CPM PRE-ROLL (15 SECONDS) $35 CPM PRE-ROLL (30 SECONDS) $40 CPM E-BLAST / E-FLYER (BRAND) $180 CPM NEWSLETTER 2-1. National rates are gross rates. 2. Please contact your sales representative for costing. DOWNLOAD TECHNICAL SPECIFICATIONS HERE For nontraditional formats, please contact your sales representative.
CONTACT US FOR MORE INFORMATION. quebecormediasales.ca