Monthly Performance Pack May 2010

1 Monthly Performance Pack May 2010 Dan Maynard, Publicist, BBC iplayer BBC Marketing, Communications & Audiences T. 020 8008 5294 M. 07912 583654 E.Daniel.Maynard@bbc.co.uk

Monthly summary May 2010 2 May was another strong month for BBC iplayer, with the highest number of requests for TV and radio programmes to date, boosted by the new series of Doctor Who and General Election coverage. In total there were 130 million requests across all platforms (both online platforms and devices and BBC iplayer on Virgin Media TV combined) 97 million for TV programmes and 33 million for radio programmes. For TV content, this month Junior Apprentice was in the top 20 along with more usual titles Doctor Who, Outnumbered and EastEnders; whilst for audio requests the Twenty20 World Cup Cricket and Radio 1 s Big Weekend broadcasts were popular. Consistent with previous months: The profile of BBC iplayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener s profile. On-demand makes up the great majority of TV programme requests (in May, 10% of requests were for live simulcast streams), however about 70% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Index Page 3 Overview for BBC iplayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iplayer for TV by time of day 16 Use of BBC iplayer for radio by time of day 17 Profile of BBC iplayer users 18 Glossary 19

Millions of requests Total Monthly BBC iplayer Requests across all platforms Includes Virgin Media 4 In total, BBC iplayer received 130 million requests for programmes across all platforms in May 10, including both online platforms and devices, and BBC iplayer on Virgin Media TV. This is again the best month to date. 62 14.7 30.8 Virgin Media BBC iplayer TV requests Online BBC iplayer TV requests Online BBC iplayer radio requests 87 85 87 78 81 76 76 69 16.7 15.8 16.3 14.8 16.2 15.3 14.8 14.1 44.9 36.7 39.1 43.3 44.5 37.2 36.5 36.0 97 18.1 53.2 114 107 20.8 18.5 59.6 65.2 120 123 116 118 19.8 19.6 17.8 17.3 68.2 68.7 67.0 73.4 130 20.2 77.0 16.1 18.4 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4 32.7 Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Mar Apr May

Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Requests for programmes by device type Includes Virgin Media In May, the number of BBC iplayer requests for programmes by platform/device only grew significantly on computers other devices were fairly stable. 5 87 85 87 17 16 1 1 4 Number of requests (millions) 16 97 18 4 107 19 4 114 21 5 120 20 6 116 18 5 118 17 123 20 5 5 130 20 5 Other TV devices Virgin Media Wii % of requests 19% 19% 19% 18% 17% 18% 16% 15% 15% 16% 16% 1% 1% 5% 3% 4% 4% 5% 4% 4% 4% 4% 64 62 62 73 81 85 91 85 89 88 95 PS3 Computers Mobile devices 74% 75% 71% 73% 75% 75% 76% 73% 75% 72% 73% 5 5 5 5 3 5 5 6 6 TOTAL 6% 6% 5% 5% 3% 1% 1% 4% 4% 5% 5% Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iplayer, available via computer / mobile / games consoles. NB: iphone data missing over 10 Nov 02 Feb, and Wii stats missing over 22-31 March, due to technical problems

Notes on figures in this report 6 These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. This data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology Please quote the source of these figures as BBC istats Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts We cannot report download playback due to data privacy restrictions All data is for the UK only and excludes listening outside the UK January 09 data excludes 1 st - 4 th January 09 since changes were made to the measurement system on 5 th January 2009 This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself None of this data following is for the BBC iplayer on Virgin Media s TV service - all is for BBC iplayer, available via computer / mobile / games consoles This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station

Monthly Requests (millions). Monthly BBC iplayer Online Requests 7 May 2010 saw a total of 110m requests to the online BBC iplayer for TV and radio programmes a new record of 77m for TV and 33m requests for radio content. 120 100 80 60 40 20 47 16.1 30.8 Radio Requests TV Requests 63 65 61 61 54 26.8 25.4 23.6 24.7 18.4 36.0 36.7 37.1 39.1 36.5 71 69 71 25.7 25.5 26.5 44.9 43.3 44.5 79 26.1 53.2 89 29.3 59.6 101 99 101 93 32.3 29.9 33.8 28.2 65.2 68.2 68.7 67.4 110 104 32.7 30.4 73.4 77.0 0 Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May

Average Daily Requests (millions). Average Daily BBC iplayer Requests 8 Across May 2010 there were 3.5m requests per day on average 1.05 million per day for radio programmes and 2.48 million for TV programmes. 4 3 2 1 1.7 0.6 1.1 Radio Requests TV Requests 1.9 2.1 2.0 2.1 2.0 0.7 0.9 0.8 0.8 0.8 1.3 1.2 1.2 1.3 1.2 2.3 2.2 2.4 0.8 0.8 0.9 1.5 1.4 1.5 2.6 0.8 1.7 3.2 2.9 3.0 1.0 1.0 0.9 2.0 2.1 2.2 3.5 1.1 2.5 3.2 1.1 2.2 3.5 3.5 1.1 1.0 2.4 2.5 0 Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May

User agents (millions). Average Daily BBC iplayer Users 9 May 2010 saw an average of 1.4 million users per day, equalling February s record 1.01m users only of TV content, 0.3m for only radio content, and 60k users of both media. 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.8 0.26 0.03 0.48 Users of Radio Only Users of Both Users of TV Only 0.8 0.8 0.8 0.8 0.8 0.27 0.26 0.24 0.24 0.25 0.03 0.03 0.03 0.03 0.03 0.54 0.51 0.53 0.54 0.53 0.9 0.9 0.26 0.27 0.04 0.03 0.60 0.57 1.0 0.28 0.04 0.64 1.1 0.27 0.04 0.74 1.3 1.2 1.2 0.32 0.30 0.29 0.05 0.05 0.05 0.86 0.88 0.91 1.4 0.32 0.06 0.99 1.3 0.33 0.05 0.90 1.3 1.4 0.30 0.31 0.06 0.06 0.98 1.01 0.0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar Apr May

'30-Nov 07 Dec 14 Dec 21 Dec 28 Dec 04 Jan 11 Jan 18 Jan 25 Jan 01 Feb 08 Feb 15 Feb 22 Feb 01 Mar 08 Mar 15 Mar 22 Mar 29 Mar 05 Apr 12 Apr 19 Apr 26 Apr 03 May 10 May 17 May 24 May 31 May Weekly Requests (millions). Christmas week Weekly BBC iplayer Requests - latest 6 months 10 Weekly requests in May 2010 fell across the month after the end of the Election coverage. 30 TV Requests Radio Requests 25 22 22 22 22 24 23 22 23 24 24 26 7.4 24 22 23 23 23 23 24 24 25 25 26 26 24 24 23 20 6.8 6.8 7.7 * 19 5.0 8.0 7.9 7.1 7.4 7.5 7.4 7.6 7.0 7.5 7.7 7.5 6.9 6.1 7.2 7.7 7.8 7.9 8.1 7.3 7.0 6.3 15 4.9 10 14.8 15.1 14.4 13.9 17.3 15.8 14.8 14.4 15.1 16.5 16.7 18.9 16.7 15.1 15.3 15.6 15.0 15.9 17.6 17.1 17.2 17.3 18.3 17.6 16.5 16.5 16.8 5 0 * Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iplayer.

'30-Nov 07 Dec 14 Dec 21 Dec 28 Dec 04 Jan 11 Jan 18 Jan 25 Jan 01 Feb 08 Feb 15 Feb 22 Feb 01 Mar 08 Mar 15 Mar 22 Mar 29 Mar 05 Apr 12 Apr 19 Apr 26 Apr 03 May 10 May 17 May 24 May 31 May User agents (millions). Weekly BBC iplayer Users latest 6 months 11 Weekly user numbers fell across the month of May after the end of the Election coverage. 8 Users of Radio Only Users of Both 7 Users of TV Only 6 5 4 5.2 5.2 5.4 4.8 1.1 1.1 1.5 * 0.9 0.4 0.4 0.5 0.4 5.7 5.9 5.9 5.4 5.5 5.5 5.3 5.0 1.2 0.9 1.5 1.4 1.1 1.2 1.2 1.2 0.5 0.4 0.5 0.5 0.4 0.4 0.4 0.4 5.6 5.3 5.4 5.2 1.2 1.2 1.3 1.2 0.5 0.4 0.4 0.4 5.0 1.2 0.4 5.3 1.2 0.4 6.1 1.1 0.4 5.3 5.5 5.6 5.8 5.6 5.4 5.4 5.2 1.1 1.2 1.2 1.3 1.2 1.1 1.1 1.0 0.4 0.5 0.4 0.5 0.5 0.4 0.4 0.4 3 2 3.6 3.7 3.5 3.5 4.1 3.7 3.9 3.5 3.7 3.9 3.9 4.3 3.9 3.7 3.6 3.7 3.4 3.7 4.5 3.8 3.8 3.9 4.0 4.0 3.9 3.9 3.8 1 0 * Technical problems

'30-Nov 07 Dec 14 Dec 21 Dec 28 Dec 04 Jan 11 Jan 18 Jan 25 Jan 01 Feb 08 Feb 15 Feb 22 Feb 01 Mar 08 Mar 15 Mar 22 Mar 29 Mar 05 Apr 12 Apr 19 Apr 26 Apr 03 May 10 May 17 May 24 May 31 May Average weekly minutes streamed per user Christmas week Easter B.H. B.H. Requests and average minutes per user per week 12 On a weekly basis, each user of TV on BBC iplayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content. Holidays show an increase in TV stream durations and a corresponding dip for audio. Average weekly minutes streamed, per user, per week 240 220 200 TV minutes Radio minutes May average = 178 minutes 180 160 140 120 100 80 60 May average = 73 minutes 40 20 0

BBC iplayer - Top 20 TV Episodes May 2010 In the most-requested list for BBC iplayer, Doctor Who, Outnumbered and EastEnders made up 14 of the top 20 episodes for April, with Junior Apprentice also featuring twice. 13 BBC iplayer TOP 20 TV EPISODE ALL Total requests per Episode 1 Doctor Who Series 5 Episode 7 1,372,000 2 Doctor Who Series 5 Episode 5 1,267,000 3 Doctor Who Series 5 Episode 6 1,199,000 4 Doctor Who Series 5 Episode 8 1,074,000 5 Outnumbered Series 3 Episode 4 832,000 6 Russell Howard's Good News S.2 Ep 7 737,000 7 Junior Apprentice Episode 1 733,000 8 Outnumbered Series 3 Episode 5 687,000 9 Outnumbered Series 3 Episode 6 641,000 10 Junior Apprentice Episode 2 596,000 11 Russell Howard's Good News S.2 Ep 6 566,000 12 EastEnders 21/05/10 546,000 13 EastEnders 11/05/10 537,000 14 Waterloo Road Series 5 Episode 15 528,000 15 EastEnders 20/05/10 510,000 16 EastEnders 10/05/10 497,000 17 Ashes to Ashes Series 3 Episode 8 483,000 18 EastEnders 13/05/10 479,000 19 EastEnders 06/05/10 478,000 20 EastEnders 24/05/10 477,000 BBC iplayer TOP 20 TV EPISODE MOST-REQUESTED EPISODE PER SERIES Total requests per Episode 1 Doctor Who Series 5 Episode 7 1,372,000 2 Outnumbered Series 3 Episode 4 832,000 3 Russell Howard's Good News S.2 Ep7 737,000 4 Junior Apprentice Episode 1 733,000 5 EastEnders 21/05/10 546,000 6 Waterloo Road Series 5 Ep15 528,000 7 Ashes to Ashes Series 3 Episode 8 483,000 8 Live at the Apollo Series 5 Episode 1 442,000 9 Pirates of the Caribbean: Dead Man's Chest 425,000 10 Have I Got News for You Series 39 Ep 5 352,000 11 Luther Episode 1 340,000 12 The Scheme Episode 1 309,000 13 Friday Night with Jonathan Ross S.18 Ep14 271,000 14 Q.I. Series 6 Episode 9 242,000 15 Have I Got a Bit More News for You S.39 Ep7 231,000 16 The Terminator 21/05/02 227,000 17 Top Gear Series 10 Ep9 227,000 18 Over the Rainbow Show 10: Results Ep18 208,000 19 I'm in a Rock 'n' Roll Band! Episode 1 206,000 20 Young, British and Angry 19/05/10 184,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iplayer - Top 20 Radio Episodes May 2010 14 The Twenty20 World Cup Cricket Final was the most popular radio programme in May, with Radio 1 s Big Weekend-related programmes also highly-requested. BBC iplayer TOP 20 RADIO EPISODE ALL Total requests per Ep 1 5 live World Twenty20 Cricket Final 16/05/10 174,000 2 The News Quiz Series 71 Episode 4 106,000 3 5 live Prem Lg Man City v Tot 05/05/10 101,000 4 The Unbelievable Truth Series 5 Episode 6 101,000 5 The News Quiz Series 71 Episode 5 100,000 6 The News Quiz Series 71 Episode 6 96,000 7 5 live Prem Lg Liv v Chel 02/05/10 88,000 8 The Chris Moyles Show 07/05/10 84,000 9 Chris Moyles Kylie Minogue 14/05/10 83,000 10 Chris Moyles Day 1/Big Bangor House 17/05/10 79,000 11 Chris Moyles Dr Who in the Studio 12/05/10 76,000 12 5 live Sport Premier League 2009-10 09/05/10 75,000 13 The Official Chart with Reggie Yates 16/05/10 73,000 14 The News Quiz Series 71 Episode 3 71,000 15 Chris Moyles Day 5/Big Bangor House 21/05/10 69,000 16 5 live Sport Championship 2009-10 22/05/10 67,000 17 Chris Moyles Day 2/Big Bangor House 18/05/10 66,000 18 World Twenty20 Cricket 06/05/10 66,000 19 The Official Chart with Reggie Yates 09/05/10 66,000 20 The Official Chart with Reggie Yates 02/05/10 65,000 BBC iplayer TOP 20 RADIO EPISODE MOST-REQUESTED EPISODE PER SERIES Total requests per Ep 1 5 live World Twenty20 Cricket Final 16/05/10 174,000 2 The News Quiz Series 71 Episode 4 106,000 3 5 live Prem Lg Man City v Tott 05/05/10 101,000 4 The Unbelievable Truth Series 5 Episode 6 101,000 5 The Chris Moyles Show 07/05/10 84,000 6 The Official Chart with Reggie Yates 16/05/10 73,000 7 5 live Sport Championship 2009-10 22/05/10 67,000 8 Election 10 07/05/10 62,000 9 Fearne Cotton 21/05/10 61,000 10 So Wrong It's Right Episode 1 60,000 11 Greg James 11/05/10 58,000 12 5 live Europa League 12/05/10 53,000 13 Radio 1's Big Wknd Vernon Kay 22/05/10 48,000 14 Steve Wright in the Afternoon 11/05/10 46,000 15 Annie Mac Live Bangor University 21/05/10 44,000 16 The Museum of Curiosity Series 3 Episode 1 43,000 17 Desert Island Discs Rob Brydon 16/05/10 42,000 18 The Archers 10/05/10 41,000 19 Ken Bruce 14/05/10 40,000 20 Jeremy Vine 11/05/10 39,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Requests by on-demand catch-up vs live simulcast 15 Live TV viewing increased by +2ppts this May, up to 10% of all TV BBC iplayer viewing, whilst the split between live and on-demand for Radio remained stable. TV Requests Radio requests * 5% 6% 2% 4% 7% 8% 8% 8% 8% 8% 10% 66% 68% 67% 69% 72% 72% 74% 70% 72% 71% 71% 95% 94% 98% 96% 93% 92% 92% 92% 92% 92% 90% 34% 32% 33% 31% 28% 28% 26% 30% 28% 29% 29% Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Simulcast On-demand Simulcast On-demand * There were technical problems measuring some simulcast streams in September and October

Note: each line has a very different scale (see peaks) BBC iplayer use for TV by time of day, May 2010 16 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. Internet and TV usage patterns by time of day (scales adjusted for comparison) TV viewers BBC iplayer TV requests Internet users (any website) Internet peak 28.9 million TV peak 25.1 million BBC iplayer peak 248,000 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Sources TV (aged 4+) from BARB May 10, internet (aged 2+) from Nielsen May 10, iplayer May 2010 istats See footnotes on final page for more detail

Note: each line has a very different scale (see peaks) BBC iplayer use for radio by time of day, May 2010 17 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Internet and radio usage patterns by time of day (scales adjusted for comparison) Radio peak 14.7 million BBC iplayer peak 88,000 Internet peak 28.9 million Radio listeners BBC iplayer requests for radio Internet users (any website) 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Sources - radio (aged 16+) from RAJAR Q1 10, internet (aged 2+) from Nielsen May 10, iplayer May 10 BBC istats See footnotes on final page for more detail

BBC iplayer use by demographic 18 The profile of users of the BBC iplayer is measured on a monthly survey of 700 UK adults. The demographic profile of iplayer has stabilised for gender, but during Q1 10 the number of users aged 55+ increased to make up 20%. 100% 80% 31 37 41 41 43 44 42 43 43 100% 80% 21 20 16 16 17 16 15 15 20 60% 40% 20% 70 63 59 59 57 56 58 57 57 Women Men 60% 40% 20% 39 43 42 41 39 41 42 43 37 38 38 41 43 45 43 43 42 44 55+ 35-54 15-34 0% Jan- Mar 08 Apr- Jun Jul- Sep Oct- Dec Jan- Mar 09 Apr- Jun Jul- Sep Oct- Dec Jan- Mar 10 0% Jan- Mar 08 Apr- Jun Jul- Sep Oct- Dec Jan- Mar 09 Apr- Jun Jul- Sep Oct- Dec Jan- Mar 10 Gender Age Women 43 48 52 51 55+ 20 23 35 34 Men 35-54 37 41 35 35 57 52 48 49 15-34 44 36 29 31 Users of PC iplayer All broadband users All TV viewers All radio listeners Users of PC iplayer All broadband users All TV viewers All radio listeners User profiles - TV from BARB (Q1 10), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

19 Glossary Stream click to play instantly Download save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions Users a count of computer browers accessing the online iplayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites. Requests number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than clicks which can be repeated if the user does not see an immediate reaction on the website. Catch-up / on-demand programmes requested after they have gone out on normal TV/radio channels and are available on iplayer Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on normal TV / radio Special footnotes for slides showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals