Skills Canada 2011 Trade 40 Promo Package Duration: 6 h Graphic Design Candidate project book Station number Level Date Mark Skills Compétences Canada 2011 - Promo Package page 1
Project Description Background: Heavyweights is a company that supplies health and body building supplements to the public. Rob King is the owner of the store and prides himself on personal one on one service with each customer that comes through the store. The Heavyweights staff are not interested in health fads or gimmick diets. They look to help their customers though the long term no matter what their customers end health goal might be. Project: To promote their business, Heavyweights has decided to give out a free health energy drink and T-shirt to each new customer that comes into the store. The drink and T-shirt will be packaged in a box that will also have a heavyweights customer card attached that can be removed to use in the future for a 10% discount on all purchases. The slogan is "Perfect Fit" and the idea is to challenge the customer to choose their health goal by selecting a T-shirt size that reflects that goal. You are required to design these elements. First a presentation display that will hold two containers. Second, 2 containers - one containing a T-shirt and one containing the energy drink. Third you will design the product loyalty card that will be attached to the display using temporary glue. All those elements will have to compliment each other. Target market: Males and females in the 20-35 age group that are interested in their overall weight loss, health and well being. Required elements Display (box) Company logo Any design or graphics of your choice, using at least 1 of the supplied images Text 1 Containers T-shirt container Company logo Any design or graphics of your choice, using at least 1 of the supplied images Text 2 Energy drink container Company logo Any design or graphics of your choice, using at least 1 of the supplied images Text 3 Energy drink barcode Loyalty Card: Text 4 Company logo Any design or graphics of your choice Loyalty card barcode Skills Compétences Canada 2011 - Promo Package page 2
Supplied elements Images Company logo Font bank Text 1, 2, 3 and 4 in Word files Display box die line (modifications permitted while staying inside 11" x 17" final size) Containers die line (modifications not permitted) Energy drink barcode and loyalty card barcode Technical specifications Display One sided printing Colours: Process + 1 colour for the die line Bleed: 0.125" (if needed for your design) Screening: 150 LPI ICC Colour profile for images: US Sheetfed coated v2 Final trimmed size: supplied die line Containers One sided printing Colours: Process + 1 colour for the die line Bleed: 0.125" (if needed for your design) Screening: 150 LPI ICC Colour profile for images: U.S. Web Coated (SWOP) v2 Final trimmed size: use supplied die line Loyalty Card Colours: 2 spot colours + existing logo colours (a total of 4 spot colours) Bleed: 0.25" (if needed for your design) Screening: 133 LPI Trapping: 0.25 pt (if required for your design) Final trimmed size: 3.5" x 2" One sided printing Other specifications Accepted image saving formats: TIFF (one layer), PSD (one layer), AI, EPS or DCS. A factor value between 1.5 and 2.5 is accepted for the resolution of the images used in the final layout and the PDF file. The RGB mode is not accepted in the workflow The bleed value is the exact value without any tolerance. Barcodes must be at 100% black and at 100% supplied size Skills Compétences Canada 2011 - Promo Package page 3
Production You must deliver for the display: 1 untrimmed colour composite printout (including bleed, die line, registration marks and document info) 1 assembled display 1 press ready PDF (including bleed, die line, registration marks and document info) 1 final folder for archiving including fonts, linked images, final layout, and PDF file You must deliver for both containers: 1 untrimmed colour composite printout (including bleed, die line, registration marks and document info) 1 trimmed and assembled colour composite printout 1 press ready PDF (including bleed, registration marks, die line and document info) 1 final folder for archiving including fonts, linked images, final layout, and PDF file You must deliver for the loyalty card design: 1 untrimmed colour composite printout (including bleed, trim marks, registration marks and document info) 1 trimmed and assembled colour composite printout 1 press ready PDF (including bleed, trim marks, registration marks and document info) 1 final folder for archiving including fonts, linked images, final layout, and PDF file Skills Compétences Canada 2011 - Promo Package page 4
Text 1 Perfect Fit Grab you next favourite T-shirt The right size to a healthy future Text 2 Perfect Fit The right size to a healthy future S, M, L, XL Text 3 Natural Health Product Serve chilled 355 ml Medicinal ingredients per can: carbonated water; glucose; citric acid; sucrose; natural flavoring; taurine; sodium citrate; panax ginseng root extract; potassium sorbate; niacinamide; caffeine; ascorbic acid; sodium benzoate; potassium; guarana seed extract; sodium chloride; i-carnitine; inositol; pyridoxine hydrochloride; riboflavin. Nutritional ingredients per can: Serving size is 175 ml; 2 servings per container; 100 calories; 26g sugar; 60mg vitamin C; 1.7mg riboflavin; 20mg niacin; 2mg vitamin B6; 6mg vitamin B12; 180mg sodium; 1000mg taurine; 200mg panax ginseng; 2500mg energy blend. Text 4 Loyalty Card 20% off all future product purchases card will be activated upon first purchase *card has no monetary value Skills Compétences Canada 2011 - Promo Package page 5
Company logo Energy drink barcode Loyalty card barcode Skills Compétences Canada 2011 - Promo Package page 6
Photos IMG_01.jpg IMG_07.jpg IMG_13.jpg IMG_19.jpg IMG_02.jpg IMG_08.jpg IMG_14.jpg IMG_20.jpg IMG_03.jpg IMG_09.jpg IMG_15.jpg IMG_21.jpg IMG_04.jpg IMG_10.jpg IMG_16.jpg IMG_22.jpg IMG_05.jpg IMG_11.jpg IMG_17.jpg IMG_23.jpg IMG_06.jpg IMG_12.jpg IMG_18.jpg IMG_24.jpg Skills Compétences Canada 2011 - Promo Package page 7
DSC_0001.jpg DSC_0007.jpg DSC_0013.jpg DSC_0020.jpg DSC_0002.jpg DSC_0008.jpg DSC_0014.jpg DSC_0021.jpg DSC_0003.jpg DSC_0009.jpg DSC_0015.jpg DSC_0022.jpg DSC_0004.jpg DSC_0010.jpg DSC_0016.jpg DSC_0023.jpg DSC_0005.jpg DSC_0011.jpg DSC_0017.jpg DSC_0024.jpg DSC_0006.jpg DSC_0012.jpg DSC_0019.jpg Skills Compétences Canada 2011 - Promo Package page 8
Display dieline Cutting line Folding line Skills Compétences Canada 2011 - Promo Package page 9
Containers dieline Energy drink dieline cutting line glue area / no print Skills Compétences Canada 2011 - Promo Package page 10
Marking Technical elements (objective part) : 60 % Display Cans Card Total 1. Computer Images 1.1 Correct colour mode of all images 2 2 0 / 1.2 Correct colour ICC profile in all used images 2 2 0 / 1.3 Correct resolution of all used images 2 2 0 / 1.4 Correct saving formats of all images 2 2 0 / /16 2. Computer Layout 2.1 All text is present 1 1 1 2.2 Correct document size 2 1 1 2.3 Barcode at 100% black 0.5.5 / 2.4 Barcode at 100% size 0.5.5 / 2.5 Bleed is done at exact value 3 2 1 / 2.6 Required elements are present 1 1 1 / 2.7 Trapping is done 0 0 2 / /20 3. Saving Abilities 3.1 Save for archiving (all fonts, images, files) 2 3 1 / 3.2 Correct colours of the PDF file 1 1 1 / 3.3 Correct bleed, dieline and measurements of the PDF file 1 1 1 / 3.4 Correct colour of the dieline, barcode and text of the PDF file 1 1 1 / /15 4. Final Presentation 4.1 Untrimmed colour composite printed 1 1 1 / 4.2 Colour composite (printed, trimmed and assembled) 2 3 1 / /9 Sub total /60 Creative and aesthetic elements (subjective part): 40% 5.1 Overall quality of design: impact, legibility and harmony /8 /10 /4 / 5.2 Ideas and originality for the target market /4 /4 /2 / 5.3 Relate to one another /8 Sub total /40 Total /100 Worked 30 minutes or less past deadline Worked over 30 minutes - 10 pts NO MARKS Skills Compétences Canada 2011 - Promo Package page 11