DisplayPort: Foundation and Innovation for Current and Future Intel Platforms

DisplayPort: Foundation Innovation for Current Future Intel Platforms Bailey Cross Mobile Technology Evangelist Mobile Platforms Group Nick Willow Display Technologist Business Client Group Session ID VCTS007

DisplayPort: DisplayPort: Foundation Foundation Innovation Innovation for for Current Current Future Future Intel Intel Platforms Platforms DisplayPort Technology Introduction Display Ecosystem Trends Intel DisplayPort Roadmap DisplayPort Working Group Update DisplayPort Vision 2

DisplayPort Technology Introduction Next Generation Display Interface Technology High speed digital display interface replacement for LVDS, DVI, VGA Scalable 1,2, or 4 display lanes with embedded clocking for reduced EMI Lower wire count enabling thinner cables smaller connectors Industry lead, evolving stard Extensible specification with ample headroom for future display usage model innovations Compatible with Extended Battery Life Technologies 3

DisplayPort Benefits End Users Thinner form factor notebooks Sleeker desktop monitors Higher performance, resolution screens Greater ease of use Connectivity to existing display interfaces OEMs Enables new display related features Reduces engineering time mitigating EMI Removes bulky DVI VGA connectors Eliminates licensing fees Panel, Timing Controller, Cable, Companies Develop panels for growth segments Add new features products to lineup Cost savings 4

Description of DisplayPort on Notebooks Desktops Internal DisplayPort Cable DisplayPort Panel Connector DisplayPort Timing Controller DisplayPort Timing Controller Internal DisplayPort Connector Motherboard DisplayPort Connector External DisplayPort Connector DisplayPort Cable External connector Embedded DisplayPort DisplayPort 5

DisplayPort Adoption Forecasts DisplayPort: Desktop Adoption DisplayPort: Notebook Adoption Attach Rate 60% 50% 40% 30% 20% 10% Attach Rate 60% 50% 40% 30% 20% 10% 0% 2008 2009 2010 0% 2008 2009 2010 Year Year 600 million mobile PCs 550 million LCD-TVs will be shipped [with DisplayPort] during the period of 2008 to 2011 - Ry Lawson, senior analyst, EETimes DisplayPort-enabled devices* will grow at an annual rate of 243% from 2008 to 2012 - InStat isupply Q3 2008 ** Desktop, notebooks, LCDs, Projects 7

Embedded DisplayPort adoption on Notebooks Embedded DisplayPort panels samples from vendors are available starting now Please make your sample requests as soon as possible Mass Production starting Q4 08 Embedded DisplayPort initial power projections on par with LVDS OEMs are shipping notebooks with external DisplayPort connectors 8

Embedded DisplayPort Vendor Day July 23, 2008 Taipei 9

DisplayPort on Desktop DisplayPort LCD growth accelerating Dell, HP, Samsung, AUO, CMO, LG, CPT, BOE Hydis shipping products in 2008 Dell 2408WFP HP LP2480zx Samsung DisplayPort Timing controller, cables, dongles, level shifters, multiplexers, connectors available now T-CON Visit DisplayPort Community 10

Intel Mobile Desktop Display Roadmap 2008 2008 2009 2009 Bit Depth Digital 6, 8, 10 bpp 2 external 6, 8, 10,12 bpp 3 external Ports 1 embedded Yes DP* 1 embedded Yes DP* HPD Optional Optional Video EDID Support Up to 2560x1600 Yes 30bpp Up to 2560x1920 Yes @24bpp Optional Optional CE Video DPCD Support Up to Yes 1080p Up to Yes 1080p AUX CH Content Protect Yes HDCP 1.3 Yes HDCP 1.3 No Yes (LPCM, AC3) Audio Main Link Lanes 1, 2, Noor 4 1, 2, Noor 4 Link Rate 1.62/2.7 Mbps 1.62/2.7 Mbps Intel Mobile Desktop chipsets supports 1.1a DisplayPort specification 12

VESA DisplayPort Family of Specifications Base DisplayPort Spec DP v1.1a Specification DVI, HDMI, VGA Capability Interop Guideline Enhancements to DP1.1a -mini-connector -enhanced audio -multi-streaming -higher speed ML -USB with AUX -topology management PHY & Link Spec Test Definitions Compliance Test Specification DisplayPort Panel Spec DisplayPort Panel Spec edp Notebook LCD Specification Direct Drive Monitor Specification Specifications Published Specifications In Review Specifications In Development 17

VESA* Compliance & Logo Program Update DisplayPort* Link PHY compliance test specifications Sources, sinks, cables, repeaters Physical layer, link layer tests defined for interoperability Independent test centers for compliance testing certification VESA* has selected four internationally-known organizations Allion Computer, Contech Research, ETC, NTS to perform testing DisplayPort Compliance Program is managed by VTM Compliant products are eligible to receive the DisplayPort* logo Frequent plug fests are held internationally for interoperability testing 18

Compelling Display Vectors Performance Extensibilities Interoperability Cost: Chipset size, Cables, Connectors Innovation Potential: Provides for healthy ecosystem, provides for customer innovation Quality of the Visual Experience Features that are in dem by our customers Scalability among form factors Power Conscious Adapts to Divergent Silicon Processes (AC coupled) Content Protection 20

DisplayPort Roadmap What s coming Next? VESA is developing evolutionary enhancements to DisplayPort that addresses specific user needs while maintaining compatibility with DisplayPort 1.1a DisplayPort enhancements planned for 2009: Higher speed Main Link Multi-streaming Mini-connector edp optimizations USB with AUX Topology enhancements Enhanced audio 21

Main Link Bwidth Increase Industry Dem Intended Markets Compelling Vectors Consumer Corporate PC Features, Cost, Performance Benefits Performance Extensibilities Higher resolution, Color Refresh New PC Usages: Multi-monitor - Single connector 22

Multi-Streaming Support Industry Dem Intended Markets Consumer Corporate PC Consumer Electronics Compelling Vectors Features, Cost, Performance Benefits New PC usages Multi-Monitor via single connector, Reduced cabling complexity, Simplified notebook docking, Enables ultra mobile form factors, Supports 3D, Gaming, Blu-ray disc 23

Mini Connector Industry Dem Intended Markets Compelling Vectors Ultra Mobile Designs Features, Scalability, Interoperability Benefits New PC usages Netbooks, MIDs Ultrathin notebooks, Quad output graphics cards, Ultra compact desktops 24

edp Support Optimizations Industry Dem Intended Markets Compelling Vectors Mobile Designs All in One Designs Power, Scalability, Innovation Benefits New PC usages Stardizing edp interoperability between source sink 25

USB AUX Channel Industry Dem Intended Markets Compelling Vectors Multi Function Monitors Panel Manufactures Features, Cost, Innovation Benefits New PC usages Simplified monitor cabling, Single cable multifunction monitor connectivity, Support USB hub bi-directional audio over a single cable 26

Topology Enhancements Industry Dem Intended Markets Compelling Vectors Consumer Corporate PC Usability Benefits Usages More accurate video modes, Better display synchronization, Common control points 27

Audio Enhancements Industry Dem Intended Markets Compelling Vectors Multi Function Monitors Multimedia Features, Innovation, Content Protection Benefits New PC usages HD audio support, Ultimate gaming displays with surround sound 28

DisplayPort Vision: Usages Driving Technology Adoption Power Savings Industrial Design Connect to Any Display DisplayPort VGA DVI HDMI Ultra sleek ID Ultimate Connectivity Productivity & Entertainment Extended Battery life Highest Performance 29

Summary DisplayPort is the next generation digital display interface for mobile desktop computers replacing DVI, LVDS, eventually VGA Industry momentum for DisplayPort continues rapid growth DisplayPort continues to add features desirable to end users Visit the DisplayPort Community Attend the Display Architecture Chalk Talk (Thursday at 11:10am) Participate in the DP working groups Participate in the DP Plugfests 30

Additional sources of information on this topic: Chalk Talks: Intel Visual Computing Trends [Wed 4:00-4:50] Intel Visual Computing Technology: Media High Definition Playback [Thur 10:10-11:00] Intel Visual Computing Technology: Display Subsystem [Thur 11:10-noon] Community: Display Port Community 31

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Risk Factors This presentation contains forward-looking statements that involve a number of risks uncertainties. These statements do not reflect the potential impact of any mergers, acquisitions, divestitures, investments or other similar transactions that may be completed in the future. The information presented is accurate only as of today s date will not be updated. In addition to any factors discussed in the presentation, the important factors that could cause actual results to differ materially include the following: Dem could be different from Intel's expectations due to factors including changes in business economic conditions, including conditions in the credit market that could affect consumer confidence; customer acceptance of Intel s competitors products; changes in customer order patterns, including order cancellations; changes in the level of inventory at customers. Intel s results could be affected by the timing of closing of acquisitions divestitures. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term product dem that is highly variable difficult to forecast. Revenue the gross margin percentage are affected by the timing of new Intel product introductions the dem for market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings introductions, marketing programs pricing pressures Intel s response to such actions; Intel s ability to respond quickly to technological developments to incorporate new features into its products; the availability of sufficient supply of components from suppliers to meet dem. The gross margin percentage could vary significantly from expectations based on changes in revenue levels; product mix pricing; capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; excess or obsolete inventory; manufacturing yields; changes in unit costs; impairments of long-lived assets, including manufacturing, assembly/test intangible assets; the timing execution of the manufacturing ramp associated costs, including start-up costs. Expenses, particularly certain marketing compensation expenses, vary depending on the level of dem for Intel's products, the level of revenue profits, impairments of long-lived assets. Intel is in the midst of a structure efficiency program that is resulting in several actions that could have an impact on expected expense levels gross margin. Intel's results could be impacted by adverse economic, social, political physical/infrastructure conditions in the countries in which Intel, its customers or its suppliers operate, including military conflict other security risks, natural disasters, infrastructure disruptions, health concerns fluctuations in currency exchange rates. Intel's results could be affected by adverse effects associated with product defects errata (deviations from published specifications), by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust other issues, such as the litigation regulatory matters described in Intel's SEC reports. A detailed discussion of these other factors that could affect Intel s results is included in Intel s SEC filings, including the report on Form 10-Q for the quarter ended June 28, 2008. 33