Enabling Customers to Monetize Video on Custom Portals 4/7/15 Raj Jaswa, CEO raj@dyyno.com 650-494-3200 ext. 332
Dyyno Overview Enabling businesses to monetize their video content by distributing their live, VOD, and linear TV, across three screens: computers, smart phones, HDTVs Team Customers Founded in Aug 07 by Stanford Ph.D. s Serial entrepreneur as CEO; built & grew companies to multi-billion dollar market cap Seasoned exec team with experience in startups as well as F100 companies Former Cisco execs as board members Patent-pending Hybrid P2P technology Based in Palo Alto, California; 20 employees Investors
Dyyno The Next-Generation Video Streaming Platform HDTV Live Web TV VOD Dyyno Online Video Distribution Solving key challenges: Bandwidth costs Server costs Quality requirements Pre-provisioning issues Network congestion PC Mac iphone Droid BlackBerry 3 Modes of Streaming TV Anywhere
Dyyno In a Box Enterprise data center solution Viewers Webcaster WebTV Server VOD Server Public Networks 1-click to Webcast: Live Camcorder Videos & Rich Media PPT presentations Entire desktop And many more Dyyno-in-a-box Massive audiences: 100,000+ Enterprise Networks 1-click to view No IT needed
Dyyno HyReS The Secret Sauce Data Plane Control Plane Dyyno HyReS Capture & Encode Stream Dyyno Hybrid Reliable Streaming (HyReS) Adaptive streaming Redundant P2P trees Up to 98% P2P Efficiency Low Cost High Scalability Reliability Control Decode & Play P2P Streaming Client/Server Streaming Dyyno HyReS Streaming
Dyyno Video Platform Features Video Streaming, No Limits! 1. Low Cost of Video Distribution 10X to 50X cheaper than CDNs Unparalleled savings on bandwidth and server costs 2. Superior Video Quality SD to 1080p HD video (Vs Mickey mouse webcam quality) Broadcast presets: Videos, Games, PPTs, Desktop, and more 3. Turnkey Online Video Solution Enables self provisioning and management Super easy to use, needs no IT help 4. Versatility of Streaming TV anywhere: 60 HDTV, PCs, and Mobile Multi-stream broadcasting, multi-stream viewing 5. Full Online Video Lifecycle Capture/Encode > Stream > Manage > Monetize > Analyze 3 modes: Live, Web/Linear TV, VOD
Roadmap Beta Release Apr-13, 09 RC 3.0 P2P connectivity Protocol and behavior stability Horizontal scalability 80% P2P efficiency Launch 1.0 Aug-11, 09 RC 3.1 In-stream Ads Video plug-in for WebEx Intro DBC & Chat 10,000+ concurrent viewers Firewall traversal 98% P2P efficiency Launch 2.0 Dec-8, 09 RC 3.2 1080p P2P HD Video Streaming Online video lifecycle VOD & Sched. Replay Mac viewing Windows 7 support 100,000+ concurrent viewers RC 3.3/3.4 Hybrid & Pictureperfect viewing Auto updater 1-installer for viewer & broadcaster VOD Ads DPPM persistent session 64-bit app capture FLV streaming for DBS Dynamic config. changes: FPS, resol., bitrate RC 4.0 Improved usability and engagement Mac webcasting EPG - TV channels Crystal-clear audio Control panel CMS for DBC Improved partner analytics PPV for VOD & Sched. Replay Mobile broadcasting Apr 09 Jul 09 Oct 09 Jan 10 X
Full Online Video Lifecycle create captur e stream engage monetiz e analyz e Use Dyyno to: Capture using webcam/ camcorder Dyyno encodes video in H.264 and audio AAC Capture PPT presos, a 1000+ other apps, or entire desktop Use Dyyno to: Stream LIVE video and rich media Stream stock videos Manage your online video Build your own TV channel using Scheduled Replay Use Dyyno to: Share your channel URL with your friends Chat with your viewers LIVE Viewers can share using email or Twitter and Facebook Viewers add comments to your VODs Use Dyyno to: Generate ad revenue by bringing in large number of viewers Monetize from VOD PPV channels and WebTV channels Dyyno supports the full online video lifecycle Use Dyyno to: Measure traffic on various live events and VODs Generate periodic reports
Dyyno Custom Video Portals for Content Monetization Talent Portals Internet TV Portals Online Movie Portals Distr. Org. Video Portals Church Video Portals Justin.tv Portal
Freemium Model for Online Video Dyyno Personal Channel (DPC) Consumers & Prosumers Collaboration, games, parties, training, how-to videos, and many more 1 video channel FREE with Ads Unlimited views VOD storage up to 1GB (10 videos) or 10GB at $19/mo The possibilities are endless! Dyyno Business Channel (DBC) Businesses & Communities $100/month In-stream Ads rev share 10 Live/WebTV channels Unlimited views Includes VOD storage up to 100GB White labeling w/o Ads Live, WebTV, and VOD content monetization Dyyno Broadcast Station (DBS) Large Communities $1000/month In-stream Ads rev share 100+ video channels Unlimited views Includes VOD storage up to 1000GB White labeling w/o Ads Monetization & analytics for Live, WebTV, VOD content 1000 s of Users & growing
Dyyno Universal Broadcaster (dub) Anything Games, PPT, Movies, Photos, HD Camera, Desktop Any Portal Justin.tv, Dyyno.com, YouTube.com Anywhere Watch on 3 Screens: computers, HDTVs, smart phones Anybody Super easy to use for beginners to advanced broadcasters Any Distribution Client-Server (CDN), Dyyno Hybrid P2P
Justin.tv 30 Million Users Advanced Broadcasters FREE Adobe Flash Media Live ON2 Encoder Encoder LIVE capture - Beginners 24x7 broadcasting Med. & High Quality, 640x480 dub Dyyno Universal $199 Broadcaster *First 10,000 FREE Professional & Casual LIVE Broadcasting H.264 & AAC support Multiple camera support Multiple broadcast support Built-in desktop broadcasting Media & photo streaming Truly Simple UI: 1-click to broadcast SD up to HD capture quality Broadcast Presets: Movies, Doc s, Games, Photos, and custom Record to disk in MP4 Game streaming App streaming Audio-only streaming $449 Professional LIVE production H.264 support Multiple camera support Multiple broadcast support Desktop presenter Other media Simple UI Titles & transitions 3D Graphics Chroma key Telestream Wirecast QT streaming server support Keynote integration Multi-language support
dub Feature-rich, Yet Simple! dub - Dyyno Universal Broadcaster App Broadcaster Supports all Apps Broadcast Presets: Movies, Games, Documents, Photos, and Custom dub - Dyyno Universal Broadcaster Real-time Monitoring & Record to MP4 to disk Camera / Media Stream and Audio-only Streaming Click to edit Master text s Second level Third level Fourth level Fifth level Advanced Settings: Custom Resolution, Frame Rate (FPS), Bit Rate
Backup Slides
Dyyno HyReS Technology Advantage Summary Comprehensive Client-side: capture, A/V compression, streaming, authentication Service: stream delivery & management, services for P2P system Easy integration to customers web pages Backend: dashboard, stream control center, reporting Best-in-Class Capture: HQ for any app regardless of rendering technology Compression: H.264/AAC Codecs, adaptive encoding to CPU, network, content P2P protocol: only P2P system developed for end-user broadcasting, low latency
Dyyno HyReS Technology Tree-based P2P Design for Low Latency Traditional Mesh-based P2P 30 second buffer Dyyno Tree-based P2P BitTorrent-like exchange Substantial buffer required, min 30 seconds Buffer maps generated and exchanged Only viable for massive viewership Multicast-like exchange Push-data, very low latency Small buffer required for retransmissions
Dyyno HyReS Technology Complementary Multicast Trees Video Stream (animation) S P1 P5 P2 Highlights: P4 P3 P8 P7 Tree 1 Tree 2 P6 Structured overlay to reduce latency Path diversity improves error resilience Smaller bitrate per tree allows better resource utilization
Dyyno HyReS Technology Protocol Performance Highlights Technology Capability 2008 2009 2010 End-to-end latency 7 s 5 s 2 s P2P buffering latency 2 s 2 s 1 s Offload small sessions (P2P traffic) 50% 70% 85% Offload large sessions (P2P traffic) 80% 90% 95% Scalability (#sessions per box) 5,000 5,000 10,000 Scalability (#viewers per session) 1,000 10,000 100,000 Note: End-to-end latency = Encoder latency + P2P buffering latency + Flash player buffering Efficiency for small groups is affected by: a) limitations in NAT connectivity and b) conservative settings to prevent disruption to broadcaster's connection
Dyyno HyReS Technology Cost Estimates Observed Benefits of P2P efficiency
Dyyno Operations Framework Click to edit Master text styles Second level Third level Fourth level Fifth level
Dyyno Unique Value Proposition! 1080p HD Quality Video Low-cost Distribution High Scalability (100K CV) Live, VOD & SR UGC & Broadcast Content Turnkey OVP Monetization YouTube WebEx / GoToMtg Ustream / Livestream/ Justin.tv Octoshape / P2PLive CDNs Dyyno Legend: =Supported =Partially Supported =Not Supported