From Building Blocks to an End-to-End TV Solution

Transcription

1 From Building Blocks to an End-to-End TV Solution

2 Raf Van Ham CEO Androme

3 Who is Androme? Established in 1990 as spin-off of the Hasselt University Our mission is to development of innovative software solutions for Telecom, Media & Entertainment and Technology markets. Strategy is to be a trusted partner, developing high quality, robust, zero defect solutions for telecom and media industry Staff Androme group More than 65 employees 80% has MSc or PhD degrees in ICT Based in Belgium (head office: Diepenbeek)

4 From Building Blocks to an End-to-End TV Solution Key differentiators for TV solutions: Features Usability Stability, scalability, maintainability, (technical differentiators) Time to market Cost control Typical building blocks Transcoders, CDN, JIT packagers, CAS, DRM, STB, All plug-and-play? What about interoperability? Before deploying a TV ecosystem, all these building blocks need to be integrated, adapted, configured and managed -> the real challenge?

5 End-to-end TV Platform For telecom operators and broadcasters

6 High level solutions overview

7 Next generation content driven TV solution TV services: live, catch-up, start-over, npvr, local recordings, svod, tvod and fvod Content driven solution based on user specific recommendations, bookmarks, favorites, ads & promotions Subscription upselling via self-subscribe module and message system Multi-platform (STB, ios, Android, Web), but same user experience. Recommendations engine to assist end-user for optimized content discovery All-in-one TV system

8 High-level system overview Storage VoD + npvr + catch-up DVB Linear TV IP reception Live channels encoding Origin CDN OTT - VoD OTT Catch-up OTT - npvr OTT Linear TV VoD transcoding androme.tv back-end EPG, stats, billing, provisioning, logging, VoD streams + meta data,

9 TX TV experience

10 Set-top box (STB) solution Live streaming, npvr, catch-up and start-over TV, Picture in picture, svod, tvod, fvod, recordings management, reminders, easy content discovery, universal search, recommendations, ads & promotions, favorites, recently watched content. Integration on top of RDK2.0 middleware providing generic MW services and HW abstraction Integrated on ADB hardware CAS: Verimatrix, Conax Metadata management via IP Integrated DRM solution for IP streaming (PlayReady/MPEG-DASH)

11 User interface examples (1) Top level fast menu Zap banner Grid EPG Picture EPG Channel side bar Series detail Program detail EPG filtering

12 User interface examples (2) Picture-in-picture Subscriptions Subscription upselling VoD recommendations VoD movies catalog VoD catalog filtering VoD series filtering VoD favorites

13 User interface examples (3) Ads & promotions Favorites Recordings Planned recordings Reminders Favorites configuration TV apps User settings

14 Chromecast Content discovery on your Android smartphone Watch video on your TV via Chromecast

15 Apple AirPlay Content discovery on your iphone or ipad Watch video on your TV via Apple AirPlay Page 15

16 Android TV Live streaming, npvr, catch-up and start-over TV, Picture in picture, svod, tvod, fvod, recordings management, reminders, easy content discovery, universal search, recommendations, ads & promotions, favorites, recently watched content. DRM: Widevine (MPEG-DASH) Streaming over IP or via DVB Android TV vs AOSP WiP

17 MX Mobile experience

18 TV on mobile devices and PCs MX OTT client application available on ios, Android and Web Live streaming, npvr, catch-up and start-over TV, svod, tvod, fvod, recordings management, reminders, easy content discovery and push to TV functionality, universal search, recommendations, ads & promotions, favorites, recently watched content. Easy content discovery Multi-DRM : Widevine (MPEG-DASH), Fairplay (HLS), PlayReady (MPEG-DASH ) Chromecast (Android) & AirPlay (ios) support

19 Web user interface examples Grid EPG Program detail List EPG Filtered EPG EPG recommendations Favorites VoD recommendations Ads & promotions

20 ios user interface examples Grid EPG List EPG Program details EPG favorites VoD catalog Ads & promotions Universal Search iphone screenshots

21 Android user interface examples Grid EPG Detail view List EPG EPG favorites Search VoD home page VoD movies VoD favorites

22 androme.tv (private) cloud solution

23 back-end highlights One shared back-end for TX and MX clients, one CMS Remote management (STUN), managed software updates Logging - analytics Recommendations engine Device and user management Content authentication and encryption for DRM Semi or fully automated VoD import Open APIs for fast integration and roll-out Modular approach for integration with 3 rd party services and BSS/OSS integration Can be delivered pre-integrated with CDN, transcoding and DRM solutions Scales with business!

24 Overview modules STBs OTT clients DRM androme.tv public API Event Logging STB Logging Authentication Authorization PIN History Recommend Search EPG VOD CMS Image STB control Recordings Product Messaging Streaming CDN Log storage Image storage Stats Customers OTT users STBs Auth tokens Bookmarks Reminders Favorites Recommend Search Index Content metadata Image metadata / recipes / transformation Local / NPVR recordings STB messages Stream Sessions Stats EPG import Pricing VOD import Live / Vod Transcoders androme.tv private API CMS admin OSS/BSS Authentication Customer provisioning EPG feed Inhome STB control Product / Upsell Messages Event monitoring / Billing VOD assets Live feed

25 Overview modules STBs Public firewall androme.tv public API OTT clients DRM Event Logging STB Logging Log storage Stats Stats Authentication Authorization Customers OTT users STBs PIN History Recommend Search EPG VOD CMS Image STB control Recordings Product Messaging Auth tokens Bookmarks Reminders Favorites Recommend EPG import Search Index Image storage Content metadata Pricing Image metadata / recipes / transformation Local / NPVR recordings STB messages Streaming Stream Sessions VOD import C D N CDN f i r e w a Live / Vod ltranscoders l CMS admin OSS/BSS Authentication Customer provisioning androme.tv private API Private firewall EPG feed Inhome STB control Product / Upsell Messages Event monitoring / Billing VOD assets Live feed

26 Scalable architecture Cache Cache Cache Cache Cache Cache Load balancer Load balancer Service VM Service VM Service VM Service VM Service VM Service VM Load balancer Load balancer Master db Hot standby db ES node ES node Master db Hot standby db ES node ES node

27 Typical network topology

28 Recommendations engine Based on UI location Other (similar) users history Movie properties Recommendations pages (e.g. VoD and EPG) (Based on current viewer history) Others liked.. (*) You will probably also like.. (*) Movie details Users also watched (Recommended) Similar movies (Recommended) * : exclude already viewed movies

29 Image service Reduces data traffic and optimizes UI performance for EPG and VOD images Recipe based (scale, blur, sharpen, opacity, overlay, border, ) Get recipe IOS-EPG-1 Upload HI RES image Image service Get recipe STB-EPG-1 Storage Recipes Cache

30 Google Home Speech commands for your STB Combine with IFTTT! Ok Google Zap to channel one Google Execute intent Change channel to 1 for customer X - STB Y SET CHANNEL 1 for STB Y STB service SET CHANNEL 1 for STB Y Speech service

31 OSS BSS integration

32 API (SOAP) androme.tv acting as server for OSS/BSS Customer provisioning Messaging system Customer credits Vod catalog export STB commands Image provisioning (msg, subscr.) androme.tv acting as client to OSS/BSS User login Pin code change (adult/purchase) In-home check Subscriptions

33 API (EPG / VOD) EPG VOD Formats: TVA (TV Anytime), XML TV, Gracenote Multi language support Images uploaded or fetched from remote source Formats: CableLabs ADI version 1.1 and 3.0 Multi language support Images uploaded or fetched from remote source Enrich metadata from TMDB

34 API (Event logging) Source Rotating files Queue (RabbitMQ) Client events Analytics (STB/OTT) Page views, streaming events, STB performance, recordings, auth., swipe STB debug logging Server events Billing (purchases, claiming vouchers/coupons) Authentication Streaming Provisioning VOD catalog updates VOD ingest updates

35 CMS

36 Functionality androme.tv CMS Configuration Channels Entitlements Policies Automatic VOD ingest Content management Vod/series editor EPG editor UI management Pages Ribbons Banners Operational System dashboard Remote STB mgmt. Statistics Software updates

37 VOD catalog management Configuration of VOD metadata Images, title, descriptions, TMDB meta data input Multi language VOD series VOD categories Streams (trailer, SD, HD, 4K)

38 VOD catalog filtering

39 VOD editor

40 VOD series editor

41 Automatic VOD ingest VOD can be ingested as an automatic process VOD management (external catalog management) by 3 rd party VOD providers (e.g Vubiquity) VOD import from other systems: internal, legacy systems, 3 rd party VOD suppliers Configuration UI to define ingest rules to set VOD properties enable VODs Set entitlements

42 Ingest rules to automatically set VOD properties

43 VOD ingest status

44 Electronic Program Guide (EPG) editor Make last minute changes for automatically ingested EPG or selfdefined EPG Manage your own EPG content Channel programming containing Channels Series Programs

45 Manage EPG channel programming

46 Manage EPG channels

47 Manage EPG programs

48 Manage EPG series

49 Channel configuration Channel management Metadata : names, logos, descriptions, properties IP URLS/DVB ids Entitlements (subscriptions, STB/OTT) Replay config

50 Channel configuration UI

51 UI content management Define content on UI screens Pages Ribbons Banners - Grids Multi-platform: STB, ios, Android, Web The desired content can be configured per page Banner Display image Can start VOD, TV channel, program, series Can open details of VOD, program, series Ribbon/grid Pre-defined (+20): Recommendations, continue watching, latest movies Operator defined: Templates to promote certain content (upselling), highlight new content VOD category list

52 Operator defined UI pages

53 Operator defined ribbon templates

54 Policy management Policies to Restrict concurrent streams per account per type (linear, SVOD/TVOD, ) Per network (IP ranges, offnet / on-net) Per country Per subscription Restrict NPVR Max hours Retention period Per subscription

55 Entitlements Entitlement system enables end-users the rights to watch video content (Live, replay, SVOD, TVOD, FVOD) use NPVR Select pricing scheme for TVOD Self-subscribe packages (upselling) Limit to in-home viewing Entitlement system to link Subscriptions with packages Packages with entitlements Video content and services with entitlements Per platform approach (STB/OTT)

56 Entitlements configuration

57 System dashboard Statistics Live Replay VOD NPVR Tickets Status VOD ingest Data checks

58 Usage statistics

59 STB remote management Check STB status System info Configuration info Customer, packages Software version Remote commands for STB via STUN connection: Debug Reboot Reset Analyse Back-end switch Planning software upgrades

60 STB remote management

61 Upgrade rules to schedule STB software installs

62 Role management for the administrative UI Manage users to get access Limit access depending on their roles

63 androme.tv demonstration

64 androme.tv demonstration setup androme.tv TX androme.tv MX QAM Authentication Authorisation Billing Provisioning CDN androme.tv backend Transcoders VoD assets Live feeds EPG data Customer Androme Partners

65 Q&A