The Role of E-SBC in VoIP Business Connectivity 16 November 2011
Today s Speakers Dani Kiryati Marketing Manager AudioCodes dani.kiryati@audiocodes.com Jeremy Duke President and Chief Analyst, Synergy Research Group jduke@srgresearch.com
Agenda Market trends Why E-SBCs are essential for VoIP services How to select an E-SBC to fit your needs Migration strategies from TDM to IP
Market Research for the Networking & Telecom Industry SIP Trunking Market Trends & Drivers Jeremy Duke Founder & Chief Analyst November 2011
Market Research for the Networking & Telecom Industry Synergy Research Group Founded in 1999 1 st Firm to Track VoIP Today support over 20 market research services Synergy & TeleGeography entered into strategic alliance in 2011
Market Research for the Networking & Telecom Industry Market Drivers of SIP Trunking Continued pressure to do more with less- consolidating voice and data Managing an expanding network of IP devices and traffic Service Provider networks are now catching up with the Enterprise ROI Optimizing the benefits of IP connections outside your firewall Ability to consolidate gear in the closet (TDM/IP Gateways)
Market Research for the Networking & Telecom Industry IP Trunking Issues to Address Challenges/Issues Different variations of SIP Network security Supporting legacy PBX signaling
Market Research for the Networking & Telecom Industry The role of the E-SBC Providers translation of different variants/types of SIP Provides Network Security Supports connectivity to legacy equipment (TDM signaling to IP)
Market Research for the Networking & Telecom Industry E-SBC s Deployment - strong growth 2008 2009 2010 2011 YTD q/q y/y R y/y E- SBCs $40,823,908 $54,080,286 $105,201,487 $58,484,949 12.12% 15.93% 32.54% 131.3% 193.6% AudioCodes is one of the leading providers of E-SBCs sales
Market Research for the Networking & Telecom Industry E-SBC s Deployed By Company Size 2008 2009 2010 2011 YTD < 100 Employees 51.7% 45.2% 42.0% 42.8% 100 to 500 Employees 22.2% 19.7% 21.2% 22.1% 501 to 1,000 Employees 9.0% 7.8% 12.0% 13.4% > 1,000 Employees 17.1% 27.3% 24.8% 21.7% > 1,000 Employees 501 to 1,000 Employees 100 to 500 Employees 2010 2009 2008 < 100 Employees 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Market Research for the Networking & Telecom Industry IP Telephony- largest driver of SIP Trunking IP Telephony, now represents more than 50% of all telephony lines shipped 2Q 2011 1Q 2011 4Q 2010 3Q 2010 2Q 2010 1Q 2010 4Q 2009 3Q 2009 2Q 2009 1Q 2009 Enterprise IP Telephony Enterprise Telephony 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
Market Research for the Networking & Telecom Industry IP-TDM Migration Occurring Around the Globe Enterprise IP Telephony Worldwide Ports Market Shares for 1Q 2008 to 2Q 2011 Country 2008 2009 2010 2011 YTD q/q y/y R y/y US 31.13% 33.28% 31.83% 32.93% 1.96% 1.11% -0.46% UK 5.95% 5.95% 6.60% 7.04% 0.92% 0.59% 0.08% Germany 7.37% 7.26% 6.81% 5.79% 0.10% -1.26% -0.68% France 4.97% 5.74% 4.65% 4.71% 1.11% 0.41% -0.68% China 3.16% 3.16% 3.71% 4.18% 0.28% 0.83% 0.67% Canada 2.27% 2.19% 3.01% 3.67% -0.08% 1.05% 1.15% Benelux 3.42% 3.50% 4.04% 3.94% -1.08% -0.34% 0.39% India 2.51% 2.33% 2.70% 2.82% 0.09% 0.09% 0.03% Japan 5.73% 4.47% 3.63% 2.51% -0.46% -1.54% -1.26% Brazil 3.12% 2.94% 3.00% 2.44% -0.43% -0.83% -0.42% Australia 1.53% 2.02% 1.95% 1.79% 0.28% -0.27% -0.45% Russia 2.87% 1.99% 1.66% 1.93% -0.11% 0.31% 0.04% Italy 2.00% 1.83% 1.73% 1.86% -0.16% 0.27% 0.31% Spain 1.38% 1.67% 1.17% 1.38% 0.37% 0.41% -0.17% Mexico 1.41% 1.43% 1.48% 1.46% 0.15% 0.25% -0.02% Remaining Countries 21.17% 20.23% 22.04% 21.54% Source: Synergy Research Group
Market Research for the Networking & Telecom Industry UC Applications Growth- picking up momentum Worldwide Units for 1Q 2008 to 2Q 2011 2008 2009 2010 2011 YTD VideoConferencing 182,799 186,524 265,019 366,968 2.0% 42.1% UC Licences 3,551,430 3,379,815 4,656,506 2,322,642-4.8% 37.8% Contact Center Seats 852,343 839,546 1,210,692 696,793-1.5% 44.2% Conferencing 1,029,915 1,057,544 1,550,151 209,038 2.7% 46.6%
Market Research for the Networking & Telecom Industry Future of the Enterprise User influence in the network will continue to build Smartphones -> today ipads and tablets -> tomorrow Continual trend of virtualizaiton in large Enterprises(impact of cloud computing and services) Strong Adoption of Cloud Services to Small and Medium Sized Offices Continuing Growth of IP Videoconferencing and increased adoption of UC apps As IP devices and traffic continue to flourish in Enterprise Networks, SIP trunks will increasingly be the connection of choice for connections outside the firewall
Why E-SBCs are essential for VoIP Services
E-SBC functions and benefits The E-SBC is an essential component of business migration to SIP Trunking and hosted applications E-SBCs help you achieve: Secured boundary Interoperability Remote workers connectivity Gradual migration to IP Branch survivability Advanced quality assurance
Why Service Providers need E-SBC Don t touch your core network SBC Reduce churn and blame Shorter time to service Increase service adoption rate Connect with Enterprise mobility and UC
Draw a clear point-of-demarcation Service Provider Core SBC Core SBC protects your core network, but not the enterprise network Internet Bad Stuff E-SBC draws a clear and secure enterprise boundary SIP Trunk Enterprise SBC Your SIP Trunks Enterprise LAN The Enterprise local network elements
Interoperability it s a two way traffic UC, IP-PBX & Contact Centers SoftSwitch, Application Servers SIP Trunking Service Providers
The Australian Sting Don t Let Your Guard Down! Symptoms: Virtual operator offering VoIP services Unprotected SIP Trunk to carrier Hacked for less than two days Damage: $1.5 million Cure: AudioCodes Mediant 3000 E-SBC
Perimeter Defense with E-SBC Core SBCs do not protect the enterprise network Firewalls with ALG lack key security functions E-SBC provides the enterprise peace of mind Call Admission Control (CAC) Encryption & Authentication Topology hiding Traffic separation
Link your Lync AudioCodes is the leading voice partner for Microsoft Lync The only vendor with official Lync certifications in all three categories E-SBC Enhanced Gateways Survivable Branch Appliances (SBA) Lync enhancing products IP Phones SIP Phone Support (SPS) MobilityPLUS SmartTAP Recording
Single Product Family All Lync Connectivity Needs E-SBC for connecting to SIP trunking or existing IP-PBX Gateways for connecting to PSTN or existing PBX SBA for remote office survivability ELIN Gateways for 911 calling Gateways for analog phones, modems and faxes High density, Low density Media Gateways
Broad Scaling and Feature Set Full suite of Gateways, E-SBC and SBA Very small to very large scale including high availability Uniform functionality and uniform manageability
The Move to IP Contact Centers Efficient trunk usage Location agnostic Supporting home agents Rich media capabilities
E-SBC for Contact Centers Connecting Contact Centers to SIP Trunks Including Skype Connect Unmatched interoperability Case study: ROI Networks Integrating work at home agents Tax break benefits Green employment Access to local educated workforce Case study: Working Solutions SIP-ifying PBXs and IP-PBXs Supporting hosted Contact Centers Case study: Kaiser Permanente High Voice Quality AudioCodes core HD VoIP technology
E-SBC for Contact Centers Low risk migration from PSTN to SIP Trunking Fallback, remote site survivability Classic feature parity with Media Gateway Answering Machine Detection (AMD), Call Progress Analysis (CPA) Case study: Adeptra Scalability supporting all ranges of sites and option for growth Cost effective distributed Contact Centers Case study: global consumer electronics company
E-SBC handles remote workers Private LAN How do you handle users at home and in remote locations? E-SBCs enable remote workers a secure access to the enterprise VoIP network NAT Traversal Continuous pinhole refresh Resolving private address Core SBCs and Firewalls cannot handle remote workers E-SBC IP-PBX ITSP WAN Enterprise LAN
Why E-SBC is needed - hand your customer the short answer http://www.audiocodes.com/filehandler.ashx?fileid=1575693
How to select an E-SBC to fit your needs
Proof of Interoperability Ask your potential E-SBC vendor for lists of certifications and interoperability AudioCodes Interoperability List: (Accessible to AudioCodes channel partners) http://www.audiocodes.com/library/type=38931/page=1 AudioCodes solution partners: http://www.audiocodes.com/solution-partners/pbx-ip-pbx http://www.audiocodes.com/solution-partners/softswitch http://www.audiocodes.com/solution-partners/sip-trunking
Branch Survivability SIP Hosted Centrex Service Provider WAN SIP Service Provider E-SBCs provide Stand Alone Survivability (SAS) for IP-Centrex business continuity PSTN Automatically learned dial plan Internal and external calling Advanced telephony features Automatic recovery to normal mode Enterprise LAN E-SBC Registered SIP Phones
Scalability & Modularity AudioCodes E-SBC Line
Voice Quality Assurance High Definition VoIP Prioritization Impairment Mitigation and DSP Resources Monitoring and Measurement
The Competitive Landscape 1 2 3 4 5 Interoperabili ty Scalability Transcoding PSTN End-to-End QoE Security AudioCodes 1 2 3 4 5 Interoperabilit y Scalability Transcoding PSTN End-to-End QoE Security SBC incumbent 1 2 3 4 5 Interoperabi lity Scalability Transcoding PSTN End-to-End QoE Security Router incumbent 1 2 3 4 5 Interoperabili ty Scalability Transcoding PSTN End-to-End QoE Security Newcomer A 1 2 3 4 5 Interoperabilit y Scalability Transcoding PSTN End-to-End QoE Security Newcomer B
Migration Strategies from TDM to IP
The Move to VoIP is Gradual Enterprise equipment TDM PBX IP PBX Analog and digital phones IP Phones and mobile VoIP External calling connectivity PSTN SIP Trunking Work at home On premise Off premise
PSTN is here to stay for a while AudioCodes E-SBCs provide PSTN connectivity Service Provider PSTN Gradual migration to IP Fallback voice service Emergency calling Enterprise while many other E-SBCs do not support PSTN
TDM to IP Connectivity 1. SIP Trunking as you are PSTN TDM PBX TDM Phones Media Gateway Media Gateway provides TDM-based enterprises with connectivity to SIP Trunks and PSTN fallback SIP Trunking Service Provider
IP to TDM Connectivity 2. Migration to VoIP equipment IP-PBX PSTN LAN IP Phones Media Gateway TDM PBX TDM Phones Same Media Gateway provides IP to TDM (PSTN) connectivity
IP to IP Connectivity 3. VoIP equipment & services LAN IP-PBX Local Emergency calling PSTN IP Phones E-SBC Same Media Gateway platform is software upgradeable to E-SBC, full IP-to-IP connectivity SIP Trunking Service Provider
Two solutions use the same hardware Over-the-top Service Provider Bundled Services Provider E-SBC MSBG (with E-SBC)
Multi Service Business Gateway All in one box MSBG functions Access Router LAN Switch VoIP Gateway IP-PBX (on OSN server) SIP Normalization E-SBC & Firewall Multiple service providers PSTN fallback & Life Line
Design Guide Business Connectivity Solutions http://www.audiocodes.com/filehandler.ashx?fileid=1492305
Contact: dani.kiryati@audiocodes.com