Delivering the Full Potential of SIP

Transcription

1 Delivering the Full Potential of SIP Todd A. Abbott Sonus, EVP Strategy & Go-to-Market UC Summit April 29, 2013 sonus.net

2 Entering into the Age of the Customer Sources of Dominance AGE OF MANUFACTURING AGE OF DISTRIBUTION AGE OF INFORMATION AGE OF THE CUSTOMER Mass manufacturing makes industrial powerhouses successful Global connections and transportation systems make distribution key Connected PCs and supply chains mean those who control information flow dominate ? Empowered buyers demand a new level of customer obsession Ford, RCA, GE, Walmart, Toyota, Amazon.com, Contenders: Boeing, P&G, Sony UPS, CSX Google, Intuit, Facebook, IBM, MBNA Best Buy, Apple Successful Companies Source: June 2011 Competitive Strategy in the Age of the Customer Forester Research

3 Current Large Enterprise Voice Architecture PSTN PBX PBX PBX New York London Singapore Enterprise UC Challenges Centralized Directory Least Cost Routing w/ Multiple Dial Plans Delivery of Common Feature Sets Introduction of New Mobile Devices

4 Key Communication Trends Market Evolving Pressures Expectations Technological Capabilities Mobile Cloud Social Always connected Context Aware Share Now Video Instant MS Lync OTT / User Based Applications Machine to Machine Communications WebRTC

5 The New UC Reality Centralized Routing Session/Policy Control Enterprise Apps SIP Trunk SIP Trunk SIP Trunk New York IP-PBXPBX Microsoft Lync Singapore London IP-PBX SIP Phone IP Phone SIP Phone SIP Phone IP Phone SIP & SBC Are Key Enablers of Multivendor Interoperation Retain investments, but Migrate to Centralized Apps, Routing and Policy Enables Integration Across Mixed PBX infrastructures Requires Access, Security, Session Manipulation, Routing and Accounting

6 Service Provider SIP Market Evolution Phase 1 Consolidation of Voice & Data Infrastructure Enterprise UC Enterprise Phase 2 SIP Trunks to Enterprise Simplify & Reduce Cost UC Service Provider Service Provider SIP VoIP Voice Service Provider UC Enterprise Enterprise Phase 3 Cloud Based UC Delivery Voice Enterprise

7 Evolution of Enterprise SIP Maturity Phase 1 SIP Trunk Service VoIP Service Provider Voice UC SIP Enterprise Phase 2 UC Interoperability Requires Vendor Neutral SBC SIP Phase 3 Deployment of Cloud Based UC

8 UC Moves to the Cloud Hosted and Cloud 45% of Market by 2015 $15 $10 US Market Forecast ($US billions) Enhanced UC Beginning Long Term UC Migration to the Cloud 35% CAGR $50 Basic UC $0 Source: Forrester Research, Inc.

9 UC Cloud Requires SIP Trunking SIP TDM

10 UC Competitive Landscape 35% 25% Market Share Market Share Declining Revenues Strong Growth LEGACY PBX DESKTOP 35% Market Share Moderate Growth 5% Market Share Aggressive Growth DATA CLOUD

11 Microsoft Lync Momentum Licenses (%) Mind Share Increasing 2011: 4.9% Using or Considering Platform 2012: Increased to 11.2% Market Share 60M Seats Enabled for Calls / IM / Video 28M Seats Purchased but Not Yet Deployed 90% 80% 70% 60% 50% 40% 30% 20% 10% Worldwide Communicator Market Share 31% Client Share 0% 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 Avaya Cisco Microsoft Mitel Siemens Source: Infonetics, 4Q12 Enterprise VoIP/UC Report

12 SIP Enables Unified Communications Data Channel Video Channel IM/Text Channel Voice Channel SIP Session Conferencing Channel

13 New Applications Enabled by Sessions Layer 3 Was Industry Disruptive and Critical to Scale Internet Host Layers DATA DATA DATA DATA OSI MODEL LAYER APPLICATION Network Process to Application PRESENTATION Data Representation and Encryption SESSION Interhost Communication SEGMENTS TRANSPORT End-to-End Connections & Reliability Layer 5 is Similarly Disruptive and Critical to Scale Cloud Based UC and CEBP Media Layers PACKETS FRAMES BITS NETWORK Path Determination & IP (Logical Address) DATA LINK MAC and LLC (Physical Addressing) PHYSICAL Media, Signal & Binary Transmission

14 SBCs Solve Real Customer Problems Security 1 2 Interoperability Policy 3 4 New Services

15 The Sonus Mission Unifying Unified Communications

16 Sonus SBC Portfolio 64, Sessions 30, Sessions 10,000 Sessions Industry s Broadest Lync Qualified SBC Portfolio Unmatched Breadth of SBC Products Delivering UC Vendor Agnostic Solutions for True Interoperability

17 Enterprise Market Sub 800 Session Size is Fastest Growing Segment 28% CAGR Sessions Size:

18 Performance and Scale General Computing Network Processing Media Services & Transcoding The Ability to Scale

19 Why Sonus Global Leader in SIP Communications Fastest Growing SBC Portfolio on the Market VoIP Foundation of the World s Largest Networks Leader in Gartner Magic Quadrant for SBCs Broadest Portfolio of Microsoft Lync Qualified SBCs

20 Thank You sonus.net