Operate your business in real time Aleksandr Shvadtshenko Sr System Engineer, Nordics

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Dell EMC All-Flash Strategy Operate your business in real time Aleksandr Shvadtshenko Sr System Engineer, Nordics

Evolution Dell EMC of all-flash Midrange storage architectures This research shows that flash will become the lowest cost media for almost all storage from 2016 and beyond, and that a shared data philosophy is required to maximize the potential from both storage cost and application functionality perspectives. 2 http://wikibon.org/wiki/v/evolution_of_all-flash_array_architectures

Modernize your data center DELL EMC STORAGE PORTFOLIO 3

Storage Architecture matters Scale Up Dual Controller Shared Meta-Data Mid-Tier Architecture TYPE 1 Tightly Coupled Scale-Out Multi-Controller Grid Shared Meta-Data TYPE 2 Enterprise Architecture Loosely Coupled Scale Out 3 TYPE Independent Controllers Distributed Meta-Data Large Content Repositories Why Scale-Out? Distributed Share Nothing Controllers are the Bottleneck TYPE 4 Independent Controllers Distributed Meta-Data Non-Transactional Commits No front-end relief in Scale Up Limited CPU for Data Services Linear Scaling Iops & Latency 7+ Year Asset Lifecycle No performance tech refreshes Xpect More Program SC / UNITY VMAX Isilon XtremIO Superior Isilon vsan Resiliency & Performance N-Way Active/Active Architecture 4

5 Powered by Intel Xeon Processors

Unprecedented growth story $2,000 $1,800 $1,600 $1,400 $1,200 $1,000 $800 $600 $400 Fastest growth 5x nearest array Groundbreaking $200 1 st Year 2 nd Year 3th Year 4 th Year 5 th Year Time Since Introduction 6

Performance Consistent predictable performance 7

Speed is a competitive advantage BEFORE XTREMIO ALL HDD 7ms LATENCY Reporting job finished at 1:30 AM instead of 6:30 AM now I can have my life back! Sudden impact! 0.5ms 8

Latency Latency Performance matters XtremIO consistently outperforms traditional AFAs Consistent low latency at all times with no system level garbage collection Workload: OLTP with 8KB Block Size (Actual customer data ) Latency Spikes 2-5ms Predictable, scalable IOPs whether the array is new or has been fully overwritten. 10TB X-Brick 35TB Traditional Flash Array Predictable performance with Always-on, Inline Data Services Worse than Garbage collection kicks-in Disk Latency 20-40ms 9

XTREMIO NO SYSTEM LEVEL TAX XtremIO Controller No Garbage Collection ASIC ASIC ASIC ASIC ASIC ASIC ASIC ASIC ASIC Performed by Each SSD Controller ASIC SSD controllers have ideal knowledge of the NAND Zero back-end I/O initiated by the array controllers No tax on array controllers 10

XTREMIO REBALANCING FULL FULL BALANCED BALANCED BALANCED BALANCED EMPTY EMPTY IOPS & Capacity (2x) IOPS & Capacity (4x) Zero Downtime, on-demand scaling and non-disruptive upgrades Predictable, Linear Growth for performance and capacity Auto-Balancing reduces operational complexity/costs 11 Simplified, single-cluster management for workload consolidation

XtremIO X-Brick Cluster building block Active Controller 1 Active Controller 2 32 CPU CORES 256GB RAM Infiniband RDMA 256GB RAM 512 GB RAM 2 x FC 2 x iscsi SAS 2.0 SAS 2.0 4 HOST PORTS 2 x FC 2 x iscsi 25 emlc SSDs 12

XtremIO Family Portrait 150K mixed IOPS 250K read IOPS <1ms Latency From 2 16 N-way Active Controllers 1.2M mixed IOPS 2M read IOPS <1ms Latency Starter 5TB SCALE-OUT 5TB Over 1PB Usable Capacity <1ms LATENCY RICH DATA SERVICES NO TUNING 13 Copyright 2015 EMC Corporation. All rights reserved.

Transformational efficiency Efficiency

XtremIO IN-LINEin-line, ALL THE all-the-time, TIME DATA data SERVICES services Thin Provisioning Inline Compression D@RE Inline Deduplication XVC Virtual Copies XtremIO Data Protection 15

XtremIO simplicity & automation 2 CREATE INITIATOR GROUPS 1CREATE 3MAP VOLUMES 40 SECONDS Management Impact: Zero Planning & Tuning No storage skills No GUI certifications Provision in seconds! Integration: VMware vcenter EMC ViPR, ESA, ESI, SRM Microsoft Hyper-V App Consoles: Oracle, SAP, System Center, etc REST API & CLI 16

Complexity is no longer Needed SIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT HISTORIC COMPLEXITIES Disk Type Selection RAID Protection Selection RAID Group or Storage Pool Striped or Concatenated Meta Devices Auto Tiering XTREMIO DONE! Array Caching Thick or Thin LUNs 17

XtremIO Data Protection Designed for SSD No legacy RAID baggage Highly efficient- only 8% overhead Lowest write amplification SSDs may fail in place No configuration No hot spares Adapts to failures High Performance RAID 1 Good Capacity Utilization RAID 5 XDP Superior Protection RAID 6 18

Business Agility

ICDM: What If You Could Simultaneously Consolidate everything: production, dev, test, analytics Meet all performance & availability SLAs 20 Transform Business process workflow agility Simplify operations and self-service

The Copy Data Management Problem IDC: >60% data from copies Development Test/Dev Continuous- Integration QA Training Operations Sandbox Patch management Optimizations & tuning Pre-prod simulation Data Analytics Reporting BI Analytics Production Data Protection Backup DR copies Logical corruption protection 21

Traditional data copies process challenges Challenge: Slow copies Making copies is slow - Restore from backup takes hours - Virtual data center copy operations take a long time Using copies is slow - Snapshots are sloooow (metadata on disk) - Test environments usually have tier2 performance 22

XTREMIO VIRTUAL COPIES 100% IN-MEMORY Any topology Instant creation Instant deletion 100% SPACE EFFICIENT No space reservations No metadata bloat 100% PERFORMANCE Identical read IOPS Identical write IOPS Identical latency 100% OPTIMIZED Identical data services Always on, always inline INCREDIBLE SCALE Instant application clones to petabyte scale UNMATCHED Use XtremIO where allflash arrays were never before viable 23

A LET S SNAPSHOT SEE HOW IS CREATED IT WORKSINSTANTLY IT ONLY INVOLVES ALLOCATION TO A SMALL CONTAINER IN-MEMORY METADATA SSD DATA Production Shared MD MD Snapshot MD 24

METADATA MANAGEMENT IS EFFICIENT ENABLING THOUSANDS OF SPACE EFFICIENT COPIES IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 25

METADATA MANAGEMENT IS EFFICIENT THE METADATA IS SHARED AND IN-MEMORY SPACE EFFICIENT Modify Data B @ Block 1 IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 26

SNAPSHOT PERFORMANCE IS EQUAL IT S EXACTLY LIKE WRITING DATA TO THE PRODUCTION VOLUME Modify Data D @ Block 4 IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 27

Virtual data copies at no cost Flash innovation will make fast & free copies An XtremIO writable snaphots 1. Have same performance as a regular volume - Metadata allways kept in memory - No hops between metadata tables 2. Do not (at creation) consume any = IT S FAST - SSD capacity - Metadata space = IT S FREE 28

XVC vs. TRADITIONAL traditional snapshots SNAPSHOTS XtremIO Vs. Vendor A DB Volumes, Steady State, IOPS Over Time Latency IOPs 70K IOPS XtremIO Vs. Vendor A DB Volumes, Steady State, Latency Over Time 1ms latency XtremIO No impact on copy creation Consistent performance on prod and copy Vendor A IOPs drop by 50% to 35K Spikes to 20ms latency 29

Traditional infrastructure architecture Complex, costly, silo d & slow Test & Dev Starved Production Underperforming Over-Provisioned Reports QA Instance Stress Test Finance Copies Marketing Copies Analytics Trends Training 3 copies for 30 engineers, 30TB, ~50k+ IOPS 10TB for 2TB DB, 150K+ IOPS Sales Copies 10+ DB copies, 150K+ IOPS 13+ DB copies to manage, 130TB+ of storage, 2TB of production application data SAP Applications deployed on multiple, dedicated & inefficient storage silos 30

Consolidate with ONE platform Efficient, faster & simpler Test & Dev Production Mktg, Fin, Sales Every engineer gets a full DB copy, All data, full IOPs 10TB for 2TB DB, 150K+ IOPS Every team gets a full DB, All data, Flash speeds 31 One single all-flash array Faster than silos of storage Simpler to manage

Advantages of Flash Storage in the Data Center Result: You ll build better quality software faster Faster Development Copies - > Faster development More Testing Copies-> More testing More & Faster Develoment Resources- > Better code, less bugs, FASTER TTM Happier Users Happier Developers 32

Storage Architecture matters Scale Up Dual Controller Shared Meta-Data Mid-Tier Architecture TYPE 1 Tightly Coupled Scale-Out Multi-Controller Grid Shared Meta-Data TYPE 2 Enterprise Architecture Loosely Coupled Scale Out 3 TYPE Independent Controllers Distributed Meta-Data Large Content Repositories Distributed Share Nothing Why Scale-Out? Controllers are the Bottleneck TYPE 4 Independent Controllers Distributed Meta-Data Non-Transactional Commits No front-end relief in Scale Up Limited CPU for Data Services Linear Scaling Iops & Latency 7+ Year Asset Lifecycle No performance tech refreshes SC / UNITY VMAX Isilon XtremIO Superior Resiliency & Performance Isilon vsan N-Way Active/Active Architecture 33

Dell EMC Midrange Storage Portfolio SC Series Unity Modern, reliable solutions for virtualized environments All-flash Hybrid Unified any midrange budget or workload Note VNX, VNXe, PS Series (EqualLogic) and MD Series (PowerVault) continue to be available) 34

UNITY Modernize and simplify with Unity ALL-FLASH VIRTUAL CONVERGED HYBRID SIMPLE SLICK UX ALL INCLUSIVE SW CLOUDIQ PROACTIVE ASSIST MODERN ALL-FLASH DESIGN WITH INLINE EFFICIENCIES & TIERING TO A CLOUD FLEXIBLE VIRTUAL PURPOSE-BUILT CONVERGED UNIFIED (NAS & SAN & VVOLs) 16PBe AFFORDABLE ALL-FLASH STARTING UNDER $18K EARLY ADOPTER PROMO XPECT MORE 35 Note: Early Adopter Promo & Xpect More are specific to Unity All-Flash

Rich enterprise data services HTML5, REST, PROACTIVE ASSIST, CLOUD ANALYTICS INLINE COMPRESSION, INTELLIGENT WEAR LEVELING VMWARE, MICROSOFT & OPENSTACK INTEGRATION SCALABLE FILE SYSTEM UP TO 1000 DRIVES / 16PBe UNIFIED SNAPSHOTS / UNIFIED REPLICATION IP MULTI-TENANCY, BUILT-IN ENCRYPTION BUILT-IN DATA LIFECYCLE MANAGEMENT QUALITY OF SERVICE / QUOTA MANAGEMENT 5-NINES, EXTENSIVE ECOSYSTEM & PROTECTION FLASH Design UNIFIED Multicore Optimized 36

Proactive management and support Get connected and resolve problems faster PROACTIVE ASSIST SELF SERVICE PORTAL UNISPHERE CENTRAL CENTRALIZED MANAGEMENT CLOUD IQ DASHBOARD & MANAGEMENT PLATFORM 37

Unity inline compression INTELLIGENT INLINE COMPRESSION Enabled through Unisphere or CLI Non-disruptive Compress existing data LUN Level (all-flash pools / block) Supports all data services Only compresses where there will be sufficient savings 2:1 Expected Savings 38 * Milege will vary Now Available Unity can now support ~16PBe capacity

AppSync on Unity SIMPLE: Easy to use GUI to automate copy lifecycle management. No more custom scripts SMART: One place for application owners to manage copies across applications, EMC arrays and mounting hosts Integrated Snapshots (Multiple Mount Points) FRICTIONLESS: Applications owners and storage admins are on the same page with a transparent copy workflow 39

What s new in Unity ALL FLASH OPTIMIZATIONS CLOUD MANAGEMENT ADVANCED DATA MOBILITY Inline Compression Intelligent wear-leveling Included in MiTrend Tool High-density 15.36TB SSD Up to 16PBe Up to 600TBe in 2U Higher System Capacity Unity 500: up to 500 drives Unity 600: up to 1000 drives CloudIQ Predictive storage analytics Proactive Health Score Best practices remediation File Tiering to Cloud Automated, policy-based Virtustream (60% savings) Amazon S3 & Microsoft Azure Physical, Virtual, & HA Unified Migration Built-into Unisphere VNX1 & VNX2 to Unity File systems (NFS only) Block LUNs (CG, Meta LUNs) Data-in-place Conversion Cost effectively convert to higher Unity models 40

Complete Midrange solution coverage Any midrange budget Economics Simplicity Modern, Reliable Architectures Any midrange performance/capacity requirement 41

The Power of SC Series: transforming economics Intelligent, self-optimizing arrays Efficient, resilient data centers Optimize storage at the data center level Data movement between arrays does NOT affect workloads Flash under $0.45/GB * SSD, HDD, hybrid solutions Perpetual software licensing Live Migrate Move volumes anywhere without remapping hosts Volume Advisor Monitors cluster, recommends ideal load balancing Live Volume Optional autofailover for always available storage 43 * Source: Dell internal analysis, June 2016. Net effective capacity after applying a 4:1 compression and dedupe ratio. Customer s price may vary based on a variety of circumstances and data should be used for comparison purposes.

Why you should Xpect More from Dell EMC Lower cost. Faster time to insights. Avoids data center expansions. Performance Performance Efficiency Simplicity Protection Lifetime* maintenance price protection 3-year money-back warranty Lifetime* flash endurance protection 3YRS *Lifetime equates to the support life of the system 45 Powered by Intel Xeon Processors

Summary: choosing right All-flash storage system 46 #1 Unity SC Series Choose XtremIO when: Sub 1ms consistent latency Over 100K IOPS RPO / RTO is less than one hour DB development require a lot of data copies Oracle licensing optimization Choose Unity when: No sub ms latency / IOPS SLA s Limited use of data copies Rich data services are required Simplicity Choose SC when: Economics is primary factor $/GB