How I Made $72,330 In 24 Hours With a Single Email And How You Can Do It Too! By Terry Dean Business Systems 2000, all rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher. OBLIGATORY LEGAL NOTICE: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations is unintentional. This publication is an information product, and is not intended for use as a source of legal, accounting, or tax advice. Information contained herein may be subject to varying national, state, and/or local laws or regulations. All users are advised to retain the services of competent professionals for legal, accounting, or tax advice. The purchaser or reader of this publication assumes responsibility for the use of these materials and information, including adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the United States or any other jurisdiction in the world. No guarantees of income are made. Publisher reserves the right to make changes. If you can=t accept these terms, kindly return product. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials. 1
How I Made $72,330 In 24 Hours With a Single Email And How You Can Do It Too! Almost 2 years ago I stood in front of a live audience for the first time to teach them all the secrets I ve learned about marketing on the Internet. It was scary to say the least, but I knew my stuff. I did a demo there in front of the audience. I mailed out an offer to my optin email list and we were going to watch as the orders came flying in over the weekend. By the next morning I had made $13,500. So far so good. That s a pretty good day. By the end of the conference I had made $33,245 in orders. So I averaged over $11,000 per day for the 3 day weekend. The audience was obviously impressed. It changed the lives of many of them. People went away having seen a real, documented, and unforgettable experience of how to create instant money-on-demand. So I did it again at another conference. This time I didn t proofread the email well enough and made a major boo-boo. I misspelled my own domain name for the order link. If you clicked on it, you were taken to a DNS not found error instead of my order form. In spite of this, I still had $7,976 in orders BEFORE lunch (less than 3 hours). These were the people who wanted to order so badly that they manually went in and spelled my link correctly. I sent a follow-up email correcting my mistake. And by the end of the weekend the package still sold out. Recently I did the demo one more time in front of a live audience. I showed everyone in the audience the email I was sending. I took them into my autoresponder system and showed them exactly how I broadcast the message. I logged into my account, hit send broadcast, and pasted my plain text ad in the space. I clicked send. The system took over from there. I logged off and we went on with the conference. 2
Everyone was anxious the next morning when I checked my shopping cart system. There it was. Live and on video camera, $72,330 worth of orders sitting there waiting for me! It had been EXACTLY 24 hours since I clicked the Send Broadcast button. The audience was almost in shock. They knew I wasn t anything special. They knew that if I could do it, they could do it too. What makes the feat so incredible is where I was just a few years ago. I was working odd jobs including delivering pizzas for Little Caesar s for $8 an hour. I had been over $50,000 in debt always worrying about my credit cards. Debt collectors called on the phone so much back then that we never picked it up. Yet, in just a few years, my life had turned around. Here I was, a college drop-out, with a home business consisting of just my wife and I and I earned more money in ONE day than I would have earned in 6 years back then! I ve had no special training no formal computer experience and no employees. One email brought in $72,330 worth of orders in 24 hours in front of a live audience. The emails above are the ones I ve done in front of live audiences (so they re documented and recorded). I ve done this many, many more times including earning as much as $91,317 in just a few days from one email. I prefer just talking about the times it has occurred live in front of an audience. It changes lives and I love to see the look on people s faces when they realize that ANYONE including you can build a highly profitable Internet business on just a shoestring budget. I remember where I ve come from and I m so thankful for where I am today. 3
How to Write a Powerful, Order Producing, Money-On- Demand Email Writing the emails is a lot easier than you think. The reason for this is that the selling is NOT done in the email itself. The email serves one purpose only to get people to click on a link and visit a web site. The web page will do the selling. I ve tested this method dozens of times. Although I have sold products directly from email without any web page (for as much as $997), the two step format works best. So the email should not be giving the full sales presentation. It serves one purpose to get people to click on your links to visit your web site (you should have the link multiple times). So I avoid revealing too much in the email itself and almost never tell them the offer, the price, or exactly what is in the package. This is a key element of the top producing emails I ve done. Email doesn t give you as nice of a format as the web page. On the web page I can bold headline, use colors, use bolding, use underlining, etc. I can create a web page sales letter that is perfect for closing my customers and getting them to order. Emails are limited in their format. Although you can use HTML and do a little bit of formatting, you ll notice that I do my emails in plain text format. HTML email never shows up as nice as a web page and it doesn t suit my purpose for these emails. My goal with the emails is to look personal like a letter to a friend. I m simply letting them know about the news of what s going on. Then they can visit the site to find out more. So the emails are a soft-sell approach. The real sales presentation takes place on the site. If you d like to know more about writing web page sales letters, then please refer to my other course, Million Dollar Copywriting for Web Sites, Ads, and Emails which can be found at http://www.internetcopysecrets.com Below are two of my biggest order producing emails of all time. I followed the same process on both of them. Between 3 days and 7 days before the big 4
email, I published my regular Web Gold newsletter. My newsletter told the subscribers at the top that I was going to be sending out a special in a few days. They needed to watch for it, as the offer wouldn t last long (but I never mentioned anything about what the offer was). Nothing special about the newsletter except that it had the usual content in it and I told them to watch for the special issue. Here are the two big Money-On-Demand emails Email #1: Subject: {!firstname_fix}, Web Gold Special offer Hello {!firstname_fix}, Welcome to this week's Web Gold issue. This week I'm doing something special. I'm looking for 50 people who are serious about working with a personal mentor to build a profitable Internet business. You're one of 85,281 Web Gold subscribers who is receiving this offer today...so please read through it as soon as possible. My customers have been asking me for years to do a coaching program or provide some type of personal support. I did one in January of this year, and we had some amazing results from it. But we sold almost immediately when I sent out the offer...and I've had customers begging me to do another one for 9 months! Today's the day...and you can find out more about this new program at: http://www.bizpromo.com/coaching.html Yours In Success, Terry Dean 5
Terry@bizpromo.com http://www.bizpromo.com END Notice the simple psychology in the above letter. I tell you in the first paragraph why I m emailing you (you re a Web Gold subscriber). Then I tell you I m doing something special this week. I then set a deadline of 50 people. I m only looking for 50 people. Then I tell them this is about personal mentoring. I state that 85,281 subscribers get this email, re-enforcing the fact that only 50 people get to take the offer. Then I tell you this is about coaching and that the previous program had amazing results and that people have been begging for it for 9 months (again enforcing the deadline of 50 people). I give the link. That s it. Enough said. Notice that I said almost nothing about the offer except it had something to do with coaching. It could have been one-on-one coaching. It could have been email coaching. It could have cost $50,000 per person. I didn t say anything about what I was really selling. The email was a teaser to get people to the web site where they read the full sales piece. Email #2 Subject: {!firstname_fix}, Web Gold Special offer Hello {!firstname_fix}, This is Terry Dean from the twice monthly Web Gold newsletter. You get an unprecendented opportunity today. As announced earlier this week, you get the opportunity to take advantage of full reprint rights to one of my hottest products. Only 50 reprint rights packages are available, 6
and it's first come...first serve. The last time I sent out an offer like this, all 50 packages were sold out in less than 72 hours. To find out more, go to... http://www.internetmarketingprotege.com/reprintrights.html This is your chance to own a product which has averaged as high as $10 per visitor to a targeted niche audience (industry average is much less than $1). You're one of 91,382 subscribers receiving this offer today...and only 50 packages will be sold. No exceptions. So I recommend you visit the package right now...or possibly miss out forever: http://www.internetmarketingprotege.com/reprintrights.html You may ask why in the world am I giving you the keys to one of my goldmines. It's simple really. I have two reasons. Reason #1 I'm standing in front of a live audience down here at the Internet Marketing Bootcamp in Jacksonville, Florida. And I've bragged to them that my Web Gold subscribers are some of the most responsive people on the Internet. So I've done this to guarantee I can prove this to the 157 people sitting in front of me right now. I've made such an incredible offer that it's irresistible to anyone who wants their own instant PROVEN cash generating Internet business. http://www.internetmarketingprotege.com/reprintrights.html Reason #2 I'm looking for a new home out in Arizona. I like Indiana, but I feel like I've been freezing my buns off the past 7
couple of months. I hate the cold. I'd like to create a nice surge of extra immediate income to make this upcoming move process so much easier. I'm only going to do this once. So this is your chance. I move away from the cold. You get a new highly profitable online business. We both win. http://www.internetmarketingprotege.com/reprintrights.html Yours in Success, Terry Dean P.S. The link to the complete package and sales letter can be accessed from the page. See for yourself. Take a look at the product you'll be selling. If you can't resist wanting to buy it right now, how will your customers? And that spells BIG profits for you... http://www.internetmarketingprotege.com/reprintrights.html END This email is much longer than the first one, yet it still has the same principles in it. I still tell you NOTHING about the offer. I tell you it has to do with reprint rights but it could be anything. The email starts off with me telling you who I am and why I m emailing you (because you re on the Web Gold newsletter). I tell them that this is a special offer and it has to do with reprint rights. I state that only 50 people get to take advantage of this offer, and I explain that I sold out 50 of my last offer in less than 72 hours. This was putting a strong deadline on it of 50 and the likelihood it wouldn t last 72 hours (it didn t). Note: Just because both of these emails have 50 in them doesn t mean 50 is a magic number. It could have just as easily been 10, 25, 75, 100, or 200 for 8
the offer. It just happened to be that I wanted 50 customers for each of these offers. I then give the link to find out more. I mention some of the results I ve achieved with the product and tell them how many people are getting this letter (notice I did this in both emails). I give the link again and I go into a powerful sales technique. I tell them WHY I m making an incredible offer today. In fact, I give two reasons why. When you look at the two emails, the reason the second one is so much longer is because of the two reasons why. I m not making this incredible offer because I m such a wonderful guy (although I may be). People wouldn t believe that. I m doing it for two reasons and both of them are fully logical reasons to most readers (and they re the truth). Then I give the link again at the bottom. Notice I still didn t tell them exactly what the offer was about. I told them how many people could take advantage of the offer, gave them a possible deadline (72 hours), and told them this was the opportunity of a lifetime. I told them 2 reasons why I was making such an incredible offer, but I never told them what it was. They had to go to the web site to find out that information. Nothing fancy just simple emails intended to get people curious enough to get to the web page as quickly as possible. The web page did the selling. Principles of Big Money By Email You can't just build a list and the next day make $10,000 from it. It's one thing to have a large list and it's another thing to turn that list into cold hard cash. Your goal is to do both. You need to build a relationship with your list. This is done over time by constantly and consistently delivering two major elements to your list: Cultivation Aspect #1 - Content 9
Give your list good content. Give them good information and actually try to help them reach their goals. This content could be made up of your articles or the articles of others. Either way, it needs to be laser focused on helping them achieve whatever you're promising them. My newsletter has a main article in every issue and it also includes a search engine question and answer section. Both of these are there to deliver the content aspect of the newsletter. If you're not giving them enough content to keep them reading, then they'll never see the ads you send. Cultivation Aspect #2 - Personality Good content isn't enough. The library has good content, but not enough people use it. The other thing you have to do is show a strong personality. If you're funny, be funny. If you're mad, then let them know how mad you are. If you're excited because it's your wife's birthday, tell them. Tell them who you are, how you live, and why they should listen to you. Let them know your opinions on current events. Hold a birthday special once in a while. Tell them how your kids are doing in school. In my case I talk about the cow I see or what my Golden retriever is doing. Everything I've just said comes down to one statement. Be real. Even if you didn't write the content for the issue you're publishing, there should still be something of you in it. Tell them why you picked the article you're publishing and how it brings up a specific thought or story in your mind. Be yourself. Like you or hate you...they'll respond. They'll cheer, they'll buy, or they'll unsubscribe. If you're just run-of-the-mill ho-hum with no personality, then they just won't pay attention. And you'll feel that at the bank. Make Income From Your List Continually Every email you should send out should have opportunities for you to make money in it. So that becomes the #3 thing that's in every issue you publish...the offer. Don't ever send out an issue of a newsletter without a way to profit from it. Sure, you may not be selling a $1,500 package for $200 everyday, but you 10
should be offering something. Spend a couple of paragraphs selling one of your products, a joint venture partner's product, or an affiliate product. It also doesn't always have to be a hard sell. You could just mention a few products in the course of your article or in your "editorial" beginning section. Tell customers what products you're using or what you just discovered. Then link to it. The first link in my newsletter usually averages between 1,200 and 2,000 unique visitors. That many people click on and visit whatever link I "mention" at the top of the newsletter. And each issue averages between $1,000 and $5,000 depending on how much they like the offer being shown there. I used to follow the advice of just giving content and personality, and avoiding making offers all the time. People have said that increases response. Hogwash. I've tried it...and all it did was decrease my income. I make offers in every issue now...and people buy. I make big offers and they buy. Some people get mad and remove themselves from my list. That's OK. My list isn't there for their enjoyment. It's there to make money. There is NO reason to be sending out any issues without a link to profits in it (an offer). The question always come up when I'm talking about newsletters, "How often should I publish?" You should publish as often as you have something to say and to sell. As long as you have all three elements: content, personality, and an offer, go for it. I've seen profitable newsletters published as often as every single day to only once a month with most letters going out 2 to 8 times a month (once a month is the bare minimum). The Big Payday Once a month it's time for the big payday. I like payday and you will too once you've built and cultivated your list. I honestly haven't been doing this as much as I should. I've been averaging a big offer about once every three months, but the best average I've seen from 11
working with other people ends up being much more often...such as once a month. You should not be shy about making an offer to your list...because that's why your list is there. And you'll be surprised at just how often they're willing to buy. If they're not buying from you, then they're buying from someone else who is being more aggressive at selling. If you're offering good high quality products, then they would be better off buying from you than them (then go for it). So you're losing out sales because you're being too shy about making your offers. These big offers are the ones I do in front of a live audience. They're the ones that become history and get told in stories all over the Internet. You can create your own success stories and big paydays by following my simple system for doing so. Shhh...here's the secret. Make your newsletter issue right before the payday, set people up for the offer. Tell them about how you'll be publishing a special offer on Thursday at 9 AM or something similar. Tell them not to miss it because it will only be available for a limited time. You do this to make sure they read the issue and to get a deadline in so they read it quickly (producing a whole lot more sales). The second element of the very high producing paydays is that it needs to be a higher ticket item. I've never had a product under $100 produce more than $12,324 in a short period of time from an email to my list. All of my biggest paydays have been for offers priced between $297 and $1997 and often including 3 monthly payments as an option. If you don't have a product like that to offer, then find someone else who does...and offer theirs. The third element is that the payday offer had to have a very well defined deadline. There were only going to be a limited number of the product sold at this time OR the offer was only good for a certain time period (usually 3 days). If they didn't buy in time, then they somehow missed out on the offer. It was either removed OR they couldn't get some additional bonus which was added in. The add-on bonus could have been a longer guarantee, more 12
generous payment terms (such as three payments), more bonuses, lower price, etc. It had something in it to make it special. Hint: That's a big key of a strong offer. There should be an additional bonus added in or something else that makes the offer have a real deadline. It's vital to getting maximum response. I've found that those pages which say, "This Offer is Sold Out," or "This Offer Has Expired" are some strong profit producers for the next offer I run. So I put these pages up when we sell out or the time runs out on the special. How to Do a BIG Payday Even If You Don t Have Your Own Opt-In Email List OK I know what you re thinking. You re probably saying, This is all great information but I don t have a list and I need money NOW! That s fine. No one said it had to be YOUR list. That s where joint ventures come in. Building a list can be done quite quickly, but building a relationship with your list takes time. So you just need to find someone who already has the list and the relationship with their list. You provide the product or service. You provide the ad copy and email for them to send. They provide the list and the relationship. You split the profits 50/50 (50% is a normal deal, but do whatever it takes to get the joint venture). That s where the 4 Joint venture audio tapes you ve received (or will be receiving come in). They tell you exactly how to find the joint venture partners and how to make the deals. Then you use the secrets revealed in this report to turn the joint ventures into a big cash windfall. Hey, so what if you only get 50% of the money? That just means you have to do two joint ventures to get the same amount of money as if you owned the list yourself. 13
I ve earned $72,330 in a single day from one email. You may do better or worse because that was an exceptional day for me. I want to know when you get your first BIG day. Whether it s $100,000 or $200 (whatever is big to you), let me know about it. Send me an email at Terry@Bizpromo.com and let me know what kind of day this report and the joint ventures course produces for you Your Marketing Friend, Terry Dean 14