Online and Print Technical Specifications 0BONLINE TECHNICAL SPECIFICATIONS Materials submitted must comply with the requirements outlined below. AIA members may post/edit their ad materials and products in the website Member Control Panel or email the required materials and details for AIA to post/edit on their behalf. Non-AIA members must email everything to AIA to post/edit on their behalf. Submission Dates Ads require ready-to-use digital files or images two weeks in advance of run date. All files should be emailed to Kathleen Straight at kstraight@visiononline.org. Product/Service catalog submissions may be made at any time and can be edited 24/7. Members Only Advertising Some advertising types link to your Company Profile page which is only available to AIA Member companies. For information on joining AIA, visit Become a Member on www.visiononline.org. Advertising Specifications Submission of ad materials must comply with the following requirements. Files not adhering to the specifications will be rejected. Advertising Type Dimensions (pixels) Size Acceptable Format Animation Length (seconds) Banner Ad 728 x 90 150K or less JPG / GIF / SWF 20 sec. Button Ad 150 x 150 30K or less JPG / GIF / SWF 20 sec. Company Search Ad 440 x 50 30K or less JPG Only N/A System Integrator Search Ad 440 x 50 30K or less JPG Only N/A Product Search Ad 440 x 50 30K or less JPG Only N/A Featured Article BoomBox 500 x 90 100K or less JPG / GIF N/A Featured Article Skyscraper 150 x 600 200K or less JPG / GIF / SWF 20 sec. Featured Product Ad 250 x 150 30K or less Image & Text Files N/A All files must be 72 dpi, RGB and files must not exceed size limits. When submitting artwork you will be asked to supply a website address to where the banner should link when clicked. The address must be an active website page. GIF files may be animated. Recommended animation length is no longer than 20 seconds and includes multiple loops. Animation must stop after 20 seconds. 2012 AIA Technical Specifications www.visiononline.org Page 1
1BONLINE TECHNICAL SPECIFICATIONS (continued) Button Ads All Button Ads must contain a black, 1 pixel rule around the ad unless the background color of the ad is black. Animated ads should have a rule around each frame. Featured Product Ads Featured products ads are built by the website with the images and text you supply for the ad and for the product catalog (you do not submit a finished 250x150 ad file; you submit the thumbnail and full sizes noted below). The ads include a color thumbnail of the product photo you are featuring and 120 characters of descriptive text in the ad. Ads then link to that product s Catalog page which has a full color photo, detailed text description, the ability for a customer to request a quote directly from you and a link to your Company Profile Page. Since Featured Product ads use the images supplied for the Product in the Product Catalog (see specs below), two image sizes need to be supplied (full and thumbnail). The thumbnail will be utilized for the image within the Featured Product Ad. In addition to the full and thumbnail images, please provide: Title - maximum is 35 characters (including spaces) Descriptive text for ad (teaser text) - maximum is 120 characters (including spaces) Detailed product description maximum 2000 characters (including spaces) There are two image sizes that should be provided for product/services: Full and Thumbnail. Below are the specifications for both file sizes. Version Dimensions (pixels) Restrictions Full 300 x 300 Height or Width May Be Smaller Thumbnail 150 x 150 Exact Size All files must be: 72 dpi, JPG or GIF, file size must not exceed 30 kb, files must be RGB. The website will not resize or crop the full version to fit within the thumbnail version. Therefore, if only the full version is supplied, the thumbnail will remain blank. If only the thumbnail version is supplied, the full version will remain blank. Product/Service Posting in the Product Catalog You must be an AIA Supplier or Integrator level member to post products or services in the Vision Online Catalog. All items will include a Request for Quote link which allows users to send a request to you. Your products/services will all link to your Company Profile Page, which has your full contact details, link to your website plus your company videos, news, articles and technical papers listed. There are two image sizes that should be uploaded for product/services: Full and Thumbnail. Below are the specifications for both file sizes. Version Dimensions (pixels) Restrictions Full 300 x 300 Height or Width May Be Smaller Thumbnail 150 x 150 Exact Size 2012 AIA Technical Specifications www.visiononline.org Page 2
2BONLINE TECHNICAL SPECIFICATIONS (continued) Product/Service Posting in the Product Catalog (continued) All files must be: 72 dpi JPG or GIF File sizes must not exceed size limits noted on page 1 Files must be RGB Upon upload of the thumbnail version, the website will automatically create a second thumbnail file (for use in search results) with the exact proportions - just smaller (50x50). This does not require any other files to be submitted. The website will not resize or crop the full version to fit within the thumbnail version. Therefore, if only the full version is supplied, the thumbnail will remain blank. If only the thumbnail version is supplied, the full version will remain blank. You will be asked to provide a product or service name, optional model number and a detailed description of your product (up to 2000 characters including spaces). Avoid using your company name in the product name as your company name will automatically appear. You will also be able to assign specific categories to your products/services. Requirements for Submitting Flash Artwork Flash (SWF) banners and buttons submitted to the website must include the common clicktag code for linking to a website. The code below should be included on all buttons within the Flash ad. Animation must stop after 20 seconds. on (release) { geturl(_root.clicktag, _blank ); } Including the _root is not a requirement for clicktag, but is preferred so as Flash buttons in multiple layers of the advertisement will click correctly. Additional information regarding the use of clicktag for online advertising can be found at the Adobe website: http://www.adobe.com/resources/richmedia/tracking. Upon submitting artwork for an ad, you will be asked to supply a website address to where the ad should link when clicked. Direct URLs embedded in a Flash document should not be utilized for advertising on the Vision Online website. Flash advertising UmustU also be accompanied by a static JPG or GIF of the same ad. Special Note for GigE Vision and Camera Link Registered Compliant Products If you have registered your product in the GigE Vision or Camera Link standard product registration program (and the product has been approved by the AIA), please check the appropriate box on the submission form. All compliant products will be searchable through the Vision Standards page as well as the Find a Product page on our website. All compliant products will receive the GigE Vision Compliant or Camera Link Compliant seal in the catalog (subject to compliancy verification). E-Newsletter Sponsorships Please provide a color company logo file. All files must be 72 dpi; JPG or GIF; file size must not exceed 30 kb; and files must be RGB. 2012 AIA Technical Specifications www.visiononline.org Page 3
3BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Featured Product Ad 250 x 150 Featured Product Ad 250 x 150 Featured Product Ad 250 x 150 Featured Product Ad 250 x 150 2012 AIA Technical Specifications www.visiononline.org Page 4
4BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Skyscraper 150 x 600 BoomBox Ad 500 x 90 2012 AIA Technical Specifications www.visiononline.org Page 5
5BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Product, Company or Sys Int. Search Ad 440 x 50 Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x 150 Company Search is the same size as Product Search above, but appears on the Find a Company Search Pages. System Integrator Search is the same size as Product Search above, but appears on the Find an Integrator Search Pages. 2012 AIA Technical Specifications www.visiononline.org Page 6
6BONLINE PRODUCT CATALOG EXAMPLE 2012 AIA Technical Specifications www.visiononline.org Page 7
7BPRINT TECHNICAL SPECIFICATIONS Publication and Closing Dates The Vision + Imaging Industry Directory is published in January of every year. Advertising closes September 10. Materials are due September 15. No cancellations or changes will be accepted after closing date. Size Specifications Full Page Trim: 8.375" x 10.875" (21.27 cm x 27.62 cm) Full Page Bleed: 8.625" x 11.125" (21.90 cm x 28.25 cm) Full Page Live Area: 7.375" x 10.125" (20.64 cm x 25.71 cm) Half Page Horizontal: 7.5" x 4.75" (18.73 cm x 11.43 cm) Half Page Vertical: 3.5" x 9.5" (8.9 cm x 22.86 cm) 1/4 Page: 3.5" x 4.75" (8.9 cm x 10.8 cm) Mechanical Requirements Bleed ads must add 1/8" (0.318 cm) on all sides (bleed size above). Keep live area 1/2" (1.27cm) in from trim. All 2-color ads must use process colors, not spot pantone. Electronic Requirements We can accept ads in the following formats: Quark XPress 4.0 or newer (include all fonts and graphic files, Type 1 PostScript fonts please) Adobe InDesign 2.0 or newer (include all fonts and graphic files, Type 1 PostScript fonts please) Adobe Photoshop (PSD or TIF, 300 dpi at actual size) Adobe Illustrator (AI or EPS) PDF - Must be distilled as "press-ready" A color proof of your ad must be sent or the advertiser releases AIA of all print quality liability. All color files must be prepared as CMYK process color no RGB, Indexed color, or Pantone spot colors. PLEASE NOTE: Some electronic file formats will not be accepted, including Microsoft Word, Microsoft Publisher, Microsoft PowerPoint, and Quark Passport. Failure to comply with these requirements will result in a $100 per hour charge to fix the ad. Logo Insertion in Your Print Directory Listing Only available to AIA Supplier and Integrator Membership levels Logos: 1-inch (2.54 cm) wide at 300 dpi; acceptable file types are TIF, EPS and JPG. All color files must be prepared as CMYK process color...no RGB, Indexed color or Pantone spot colors. Members Only Advertising Logos are inserted in ¼ -page AIA Member Company Listings. For information on joining AIA and getting a listing you re your company, visit Become a Member on www.visiononline.org. For More Information For more information, contact Kathleen Straight at kstraight@visiononline.org or by telephone at +1 734-994-6088. AIA 900 Victors Way, Suite 140 Ann Arbor, Michigan 48108 USA 2012 AIA Technical Specifications www.visiononline.org Page 8
8BPRINT ADVERTISING EXAMPLES Quarter Page Ad Half Page Horizontal Ad Full Page Ad Half Page Horizontal Ad Logo Ad 2012 AIA Technical Specifications www.visiononline.org Page 9