Product Service Descriptions Metrics Account (for purposes of Oracle Maxymiser Cloud Service) is defined as: an arrangement by which Oracle Maxymiser identifies Your data and assets for Your use of the Oracle Maxymiser Cloud Service. Customer Record is defined as a row entry in a spreadsheet including a customer identifier and associated data. Domain - is defined as a unique name that identifies a single website. It can be a parent site (e.g., for display: www.example.com; and for mobile: www.example.mobi), a subdomain site (e.g., west.example.com); a country specific domain (e.g., for Canada: www.example.ca); and each of these examples would be considered one domain. Team is a group of users within a department, business unit, or division of Yours, in a single region (either the US, UK, Germany), that create Campaigns for the Domains specified in the ordering document. Campaign is a specific collection of content assets, rules and metrics set up within Your UI of the Oracle Maxymiser Cloud Service, that is used to dynamically change visitor and user experiences on websites, mobile sites, and mobile apps and to measure the impact on conversion, engagement and revenue KPIs. Monitoring Campaigns means Campaigns that are configured solely to monitor key metrics for analysis of visitor segments. Monitoring Campaigns do not actively alter the page content in any way. Interactions - is defined as the number of times a decision on what content to serve is made within an active optimization campaign. For example, an Interaction is counted when a page is served that contains campaign content, or it is an entry page to a campaign that monitors visitor behavior, or when a Mobile App containing active optimization campaigns performs a Content Fetch. An Interaction was previously known as a Campaign Page Impression, CPI Modules and Features WYSIWYG Campaign Designer supports AB and multivariate campaigns for web and mobile, single and multi-page Integrated Code Editor for Developers code campaigns using the Campaign Design API or modify/extend campaigns built in the Campaign Designer Integrated QA tool preview and simulate campaigns based on targeted visitor profiles before going live Reporting including Customer Segmentation - see campaign performance based on conversion, revenue and engagement; see variant and element-level data with filters across customer attributes and actions. Campaign Data Export granular, automated campaign data export, customizable via the UI Platform APIs access to REST APIs for campaign management and targeting User Groups advanced permissions model to provide more granular control of Oracle Maxymiser user activities 1
Targeting with out-of-the-box Visitor Attributes such as geo-location, time of day, device type, weather, etc. Targeting with Custom Attributes user-defined customer attributes from in-session behaviour or off-line data Audience Targeting - target campaigns to defined audience based on customer attributes Content Targeting - target specific content within a campaign using customer attributes Customer Data Import - import customer data or entire visitor profiles from first-and-third party data feeds for use in personalization; import files can be up to but not greater than 4 million records or 250MB. Data Leak Prevention (DLP) an additional security library to a web or mobile site for the purpose of preventing data leaks 2
Service Descriptions Oracle Maxymiser Test Express Cloud Service Users of the Oracle Maxymiser Test Express Cloud Service are authorized to use the following: WYSIWYG Campaign Designer Integrated Code Editor for Developers Integrated QA Tool Reporting including Customer Segmentation Targeting with out-of-the-box Visitor Attributes Targeting with Custom Attributes - up to 15 attributes Audience Targeting Content Targeting Customer Data Import You are strongly recommended to order the Oracle MaxTest Express Self Service services package (or a custom services package specified by Oracle). Usage Limits: The Oracle MaxTest Express Cloud Service is subject to usage limits based upon: Oracle Maxymiser Test Enterprise Cloud Service Users of the Oracle Maxymiser Test Enterprise Cloud Service are authorized to use the following: WYSIWYG Campaign Designer Integrated Code Editor for Developers Integrated QA Tool Reporting including Customer Segmentation Campaign Data Export Platform APIs 3
User Groups Targeting with out-of-the-box Visitor Attributes Targeting with Custom Attributes - up to 40 attributes Audience Targeting Content Targeting Customer Data Import Data Leak Prevention (DLP) Usage Limits: The Oracle Maxymiser Test Enterprise Cloud Service is subject to usage limits based upon: You are strongly recommended to order the Oracle MaxTest Enterprise Self Service services package, the Oracle Select Service services package, or a custom services package specified by Oracle. Oracle Maxymiser Engage Cloud Service Users of Oracle Maxymiser Engage Cloud Service are authorized to use the following: MaxEngage content editing options within the WYSIWYG Campaign Builder, such as the ability to add lightboxes as layers on top of the existing site structure Display triggers and close logic for lightboxes On-click action creation for lightboxes Standard and custom reports for MaxEngage campaigns Campaign Targeting and Content Targeting of MaxEngage campaigns Usage Limits: the Oracle Maxymiser Engage Cloud Service is subject to usage limits based upon: 4
Maxymiser Test Express Cloud Service or Oracle Maxymiser Test Enterprise Cloud Services. Oracle Maxymiser Discover Cloud Service Users of Oracle Maxymiser Discover Cloud Service authorized to use the following: Audience Insights: creation of Monitoring Campaigns to measure and report on the behaviour and attributes of a sample of Your website visitors Campaign Insights: mining test Campaign results to discover the performance of experiences against discovered visitor segments. Usage Limits: the Oracle Maxymiser Discover Cloud Service is subject to usage limited based on the following: Up to a maximum of 3 concurrent Audience Insight Campaigns Maxymiser Test Express Cloud Service or Oracle Maxymiser Test Enterprise Cloud Services. Oracle Maxymiser Mobile Apps Cloud Service Users of Oracle Maxymiser Mobile Apps Cloud Service are authorized to use the following: Create test and targeting Campaigns for mobile apps Use of the ios and Android SDKs A/B or Multivariate Testing for mobile apps Campaign Targeting and Content Targeting for mobile apps 5
Usage Limits: the Oracle Maxymiser Mobile Apps Cloud Service is subject to usage limited based on the following Apps are limited to those specified in the ordering document Maxymiser Test Express Cloud Service or Oracle Maxymiser Test Enterprise Cloud Services. Oracle Maxymiser CRM Import Premium Cloud Service Users of Oracle Maxymiser CRM Import Premium Cloud Service are authorized to use the following: Import files of Customer Records greater than 4 million rows or 250 MB Import on a daily, weekly or monthly schedule Usage Limits: Maxymiser Test Express Cloud Service or Oracle Maxymiser Test Enterprise Cloud Services. Use of MaxCRM with less than 4 million Customer Records or less than 250MB total file size is included with Oracle Maxymiser Test Express Cloud Service and Oracle Maxymiser Test Enterprise Cloud Services. 6