Presents A case study by Devin Zander A look into how absolutely easy internet marketing is. Money Mindset Page 1
Hey guys! Quick into I m Devin Zander and today I ve got something everybody loves! Me A nice case study. It s going to be short sweet and to the point and I truly hope it gets the point across that internet marketing is actually extremely simple. Life is really simple, but we insist on making it complicated. -Confucius That quote applies to everything we do in our lives and I m sure 99.99% of you are doing the same with your internet marketing career. I know you guys love listening to me ramble on but sadly I m just going to get started on the case study now sorry everyone! Money Mindset Page 2
The Method This method is relatively simple. 1. Find a new product on Clickbank with a decent but low gravity (20-40) 2. Check out the SEO competition for the product name (in this example I m using the product called Far From It which is a motivational Ebook. 3. Create a page optimized for your keyword and SEO it for terms like this Far From It Far From It Review those are the two I used plus many other random related keywords and the actual page url (Which I ll get into more later) 4. Put affiliate links on the page and profit! I know what you re thinking There s no way it s that easy But that s the old you talking!!! The one who made things complicated The new you is ready to make things easier and make money Right? Money Mindset Page 3
The Case Study A few weeks ago I was on the Far From It forum and saw that they were having a little competition. Here s the actual competition info just to bring you guys up to date! I actually joined the competition two weeks after it started so I thought I d be a little bit behind everyone else since they had a head start. I checked the competition on page 1. There was only one website other than theirs that was optimized correctly so I figured it was worth a shot and ten minutes later I had my web page ready. It s nothing fancy and you can see it here! http://money-mindset.net/far-from-it Money Mindset Page 4
Let s look at my On Page SEO really quickly Domain Name Clickbank Domination 2012 I didn t purchase a domain for this and decided to put it on a website I had bought about three weeks earlier. The reasoning behind this was because I planned on updating this site frequently and I thought the added authority would just make it that much easier to rank for my target keyword. The URL I went with was http://money-mindset.net/far-from-it That way it still has the exact match Far From It in the keyword. So you re getting that EMD advantage with the Brand (Money Mindset) authority as well. Authority websites rank easier and safer than Exact Match Domains Meta Tags Alright so I set the Meta Title to Far From It Review even though the keyword I m targeting is Far From It I did this just because it s got Far From It in it still and I thought it would look extremely fishy if I used only Far From It and then I included my brand name in the title as well so it looked like this Far From It Review Money Mindset Now for the meta description I just put a nice little description in there and included the words far from it twice within the description. I like to include my main keyword twice ALWAYS in the meta description now I could have also done far from it once and far from it review once that would have worked as well. So in short Far From It Review Meta Title + My Brand Name (Money Mindset) Far From It twice in the meta description Alt Tags I included two images on the page both of which I utilized the Alt Tags. This is an SEO must so hope all you aspiring internet marketers are using it. For the image at the top of the page the Alt Tag I used was Far From It and the one I used towards the bottom of the page was Far From It Review Two images both with alt tags, one read Far From It the other Far From It Review Money Mindset Page 5
Keyword Density In the article you shouldn t focus on keyword density AT ALL. In my example I wrote the article just for what I thought would convert best not once should you consider Keyword Density you need to focus on conversions. But for the sake of statistics I used the term Far From It 3 times in 500 words so the density was.6% I bet your articles is still using the standard 3% Never focus on keyword density In the end my keyword density was.6% H1, H2, H3, Bold and Italic Again you should feel the same way about using Heading tags and bolding your keywords. Over optimization is a real thing and you never want to fall prey to it. Don t focus on bolding your keywords unless it fits the article. Don t use heading tags unless it s in your title or the title of a new paragraph. Just use them where they fit! Make your articles for the reader not for what you think will rank best because chances are that won t rank best. In my article I used the H1 tag once and didn t use any other headings. I didn t use Bold, Italic, Strikethrough or underline once in my article. Never over focus on these things one H1 tag is enough I used one H1 tag and no other heading tags the keyword was Far From It I didn t bold, Italicize, underline any of my keywords. Affiliate Links This time I actually did things a little differently because usually you ll use hyperlinks within the text but for some reason I decided to only use my images as affiliate links (though one of the images is just big text that reads Get It Here in large blue text) So I have three affiliate links all together. One of them is in the top left of the article (The Hotspot) which is the headshot of the two authors of the book. The second is actually embedded within a video review which is on the page (I Used Simple Video Pro Wordpress plugin to do this) then the last affiliate link is the one I explained above get it here at the bottom of the article in large blue text. To see these links live visit http://money-mindset.net/far-from-it Three affiliate links on the page Two of them are IMG links One of them is embedded in the video review Text links are still great I just chose not to use them because I thought they might have made it a little bit more difficult to rank and the original purpose was to win the competition. Money Mindset Page 6
That s pretty much it for the on page SEO! How Well Did I Rank? Keyword: Far From It After a few days I was ranking #19 a week later I shot up to #2 and and have been holding it steady ever since Definitely not bad! Honestly a little faster and easier than I had expected needless to say I was now #1 in the competition. (Keep in mind I spent less than 3 hours total on this page that includes on AND off page SEO) Money Mindset Page 7
Keyword: Far From It Review Clickbank Domination 2012 Same story as before after a few days I was ranking #12 and about a week later I shot up to #3 and have been there ever since. I won the competition for the main keyword and also took over the keyword Far From It Review definitely not bad for only two hours of work. NOW for what you guys have been waiting for... PICTURES OF MY DOG BRUTUS!!! My off page SEO strategy. Money Mindset Page 8
Tricked you my SEO strategy is a picture of my dog brutus!!! Adorable AND effective Mwahahaha Just kidding But this page is reserved for my dog so go to the next page for the real strategy! Money Mindset Page 9
Alright so you guys already know about my On Page SEO so you re 50% done now you need to focus on your backlinks. Link Types On this page I used three different types of backlinks. High PR Links from my private blog network Web 2.0s Pointing at the page Social Bookmarks Pointing at the page Social Bookmarks Pointing at the Web 2.0s This is a small link pyramid it s extremely simple and effective Number Of Links I sent about 350 links from my Private Blog Network and used multiple anchor texts. These were dripped through 1 week (If you re interested you can buy links from my Private Blog Network Here) I created 40 Web 2.0s pointing at the page. I wrote 1 unique article and spun it for each Web 2.0 I also embedded related pictures and videos into each one (great for creating authority Web 2.0s) I sent between 200-300 Social Bookmarks towards my page I sent 500 bookmarks towards my Web 2.0 so that s about 30 Social Bookmarks to each Web 2.0 Another smart thing to do is to send High PR Links towards your Web 2.0s this REALLY boosts them and makes them a lot more powerful. Especially in the long run because then your web 2.0s will get a nice PR as well. Money Mindset Page 10
Anchor Diversity Anchor diversity is SO VITAL these days. You need to have different anchor texts to rank safely. It may make it take a little longer but changing the anchor text on your backlinks is the most important part of the link building process. So let s look at a screenshot of my anchor texts As you can see my top anchor Text ISN T EVEN A KEYWORD IT S THE DOMAIN URL. You may think words like Click Here or Read More are the most effective anchors for backlinks but I ve always found that using just the URL and your brand name is far more effective. Google Authorship As you can see below my pretty little self appears in the SERP results Sorry guys but I just have WAY too much to say about this to cover it in this small report. Money Mindset Page 11
This is becoming such a HUGE PART of SEO I can t even make you comprehend how important it is!!!! Read my article and learn about Google Authorship and how you can install it at the link below http://money-mindset.net/google-authorship-revisited-rank-easy-and-with-authority/ See the next page for my end results. Money Mindset Page 12
RESULTS Here s a screenshot of my earnings from this specific product three weeks after making the page Overall in the first month promoting this product made me a little over $200 On top of that it won me a private SEO competition so I get those prizes as well. REMEMBER setting up a page like this will only take you TWO HOURS and then the SEO just a few more hours!!!! So the three hours of work I put into this is going to bring me an extra $2,000 a year If I were to repeat this on 9 more Clickbank products that would be $20,000 extra a year and would only take ONE WEEK to setup This is as easy as it gets guys! Hope you all enjoyed this case study. Now go out there AND GET TO WORK If you enjoyed this check out our blog http://money-mindset.net we have TONS of great information for you sexy internet marketers to enjoy. Thanks, Devin Zander Don t forget! We ll do the SEO for you Click Here To Learn More Money Mindset Page 13