RemoteDepositCapture.com The Independent Authority on Remote Deposit Capture Advertising Program Overview Updated: October 15, 2007 RemoteDepositCapture.com is the Remote Deposit Capture (RDC) Industry s leading resource for news, information, insights, solution directories and services. Whether your organization is a software vendor, hardware vendor, bank service provider or other service provider, advertising on RemoteDepositCapture.com can help your organization gain international exposure and acquire new customers. We are an independent resource and platform for the entire Industry with an advertising and subscription-based business model. The vast majority of the information on our site is free to site visitors. With the exception of our newsletters, industry forums, and webinars, there is no registration requirement to gain access to the content on the site. This open-access & independent business model enables RemoteDepositCapture.com and our advertisers to gain maximum exposure to the broadest audience possible. Current advertising services include several Run-of-Site, page-specific, lead generation and direct communication programs. Our target audience is decision makers within Financial Institutions and Corporations. Others who could benefit from RemoteDepositCapture.com include: Solution Providers looking for industry information Third-party service providers looking to gain exposure and potential customers Media entities looking to publish articles on Check 21 and Remote Deposit Capture Current content sections include: Overviews of Remote Deposit Capture for Bank and Corporate clients. Bank RDC Service Provider Listings Solution Provider Directories including Hardware, Software, Consulting, Legal, and Service Providers The RDC Marketplace The industry s one-stop shop for Solution & Service providers Industry Updates, News Articles & Press Releases, and Exclusive articles in the RDC Insider. Online Polls, Message Boards, Exclusive Research Articles & Community Calendar. Remote Deposit Capture Newsletters The Scanner Matrix. Webinars covering the RDC Industry. White Papers, Case Studies, Research Reports & more. Should you have any suggestions for additional products and services, please let us know! Extra Mileage for your Advertising Dollar!! Advertisers who joined RemoteDepositCapture.com in June 2006 and signed up for a 12-month program enjoyed an annual growth rate of over 120% through June 2007, all while locking-in June 2006 rates. In addition, our own marketing initiatives include online paid-search advertising, direct e-mail and placements in industry publications. When you advertise with RemoteDepositCapture.com, you therefore receive additional exposure on the web, in print, and in the mail. To learn more, please visit the Exposure page within the About Us section of the site.
40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Monthly Visitors to RemoteDepositCapture.com 38,000 May '05 June July August Recent Site Statistics & Information September October November December January '06 February March April May June July August September October November December January '07 February March April May June July August September We're consistently the top organic search result on Yahoo and Google when searching for Remote Deposit Capture and / or Remote Deposit. We're one of the top paid search listings on both Yahoo and Google We averaged over 22,000 visitors per month in the 1st quarter, 30,000 in the 2nd quarter and 36,000 visitors per month in the 3rd quarter of 2007. The site had over 37,000 visitors in August and over 38,000 visitors in September 2007. Over 4,000 files are downloaded from the site every month. The RDC Community Forums (www.remotedepositcapture.net) now have over 460 posts in over 200 topics and more than 670 registered members. RemoteDepositCapture.com Marketing & Exposure RemoteDepositCapture.com is more than just a marketing destination we re a marketing platform for your organization. In addition to our top rankings in Google, Yahoo and other search engines and frequent mentions in the press (One of our recent mentions was in the American Banker on October 10, 2007), we undertake a substantial marketing program of our own. Online: Via Google AdWords, Overture, MSN and other paid search and placement services In Print: In AFP Exchange, ABA Banking Journal, Independent Banker, BAI Banking Strategies and more. Direct: Via our email newsletter and direct mail campaigns. Tradeshow Exhibits: AFP Annual Conference, NACHA Payments, BAI Transpay Given our extensive (and growing) marketing reach, several of our clients leverage RemoteDepositCapture.com as their primary marketing platform. Contact us: Info@RemoteDepositCapture.com Page 2 of 10
Advertising Programs I. The RDC Marketplace: The RDC Marketplace is the industry s one-stop shop for organizations and individuals looking for RDC Solution and Service providers. After completing a simple information request form, visitors are able to request e-mail, print and contact information directly from chosen Marketplace participants. The value for users is a single point of contact where they can perform research and select to receive information directly from multiple Solution Providers. This process not only saves time and money, but may also result in the selection of a vendor better suited to their needs than they otherwise would have chosen. The value for Marketplace participants is optimized target marketing, increased exposure and a more efficient / less expensive sales channel. Visitors to RemoteDepositCapture.com who select to receive information from your company are, on average, more informed, educated buyers who are more likely to purchase your services than via any other third-party marketing service on the market today. The program is designed such that if your organization closes just 1 deal out of 20 leads, the program more than pays for itself. To participate, we require a 150x80 image / logo (static jpeg or gif format), a URL for the image to link to, a 30-word description of the company / services offered, and a target market indicator. Here is an example: Target Market: Financial Institutions: YES, Corporations: YES XYZ Co. provides a complete Remote Deposit Capture solution to Banks, Credit Unions and Corporations. XYZ Product combines the functionality of Check 21 and ACH check conversion processes into one application. Additional criteria can be stated to add another layer of lead qualification, including minimum # of checks processed per day, minimum # of RDC locations, bank asset size and more. The leads you receive are pre-qualified. Once a site visitor has completed the information form, their information is reviewed by RemoteDepositCapture.com to ensure the lead is legitimate and the data is complete. The lead is then emailed only to those participants the lead has requested. There are two pricing components for participants in the RDC Marketplace; a subscription fee, and a per-lead fee. The subscription fee covers the additional exposure we provide to marketplace participants through online and print advertising. Additional listings receive a 50% discount. The per-lead fee is assessed for every qualified lead generated through the marketplace. To see the RDC Marketplace in action, please visit www.remotedepositcapture.com/marketplace. Contact us: Info@RemoteDepositCapture.com Page 3 of 10
II. Run of Site Image Sponsorship The ROS Image Sponsorship Program allows advertisers to have marketing placements on almost all pages within the site 1. The image must be 150 pixels wide and 80 pixels in height, and may be either a jpeg or gifformatted file. Located on the right side margin within the site, these advertisements will be shown on over 95% of the pages within the site. In addition, any time a site visitor prints a page, your image will appear in the printed version! Please click here for an example. In order to ensure smooth website operation and fast page loading for visitors, only fifteen (15) Run of Site Image programs are available. Image location (1 st listing, 2 nd listing, etc.) is determined on a first-come, firstserve basis, and program subscription continuation. RemoteDepositCapture.com Site Graphical Layout: Left Border Navigation Buttons Top Border Main Page Content Area Right Border Images Bottom Border ROS Keywords Additional Service: Image Rollover Functionality - In addition to your static Run of Site Image, you can provide a static or animated gif (recommended) image of the same size (or smaller) as the primary static image which will activate when the mouse / cursor rolls over your current graphic. For example, in addition to your current graphic, a rollover-activated graphic might show the words Branch Capture, Corporate Capture & Image Exchange or Click here for a FREE White Paper on Dynamic Clearing, or an animated gif graphic can be even more informative. In addition, Roll-over for more information is placed beneath your graphic, thereby calling more attention to your advertisement. Dynamic / interactive internet advertisements are proven to generate substantially more click-throughs to your site. Contact us: Info@RemoteDepositCapture.com Page 4 of 10
III. Run-of-Site Text Hyperlink A Run of Site Text Hyperlink allows advertisers to have text hyperlink placements on almost all pages within the site 2. In addition, any time a visitor prints a page of the site, your text link will appear in the printed version! Please click here for an example. Text should be no more than 2 lines long and fit within the right margin of the site. We will work with you to determine the appropriate text to use which fits within the space available and adheres to the general format of the site. Text may be hyperlinked to your corporate website, or another location within RemoteDepositCapture.com. IV. Run-of-Site Keywords Similar to Keyword Advertising through search engines, the Run of Site Keywords program allows advertisers to purchase a specific keyword or phrase which will be displayed on every page within RemoteDepositCapture.com. The Keyword Ad will appear in the sponsor box at the bottom of every available page in the site. Placement within the box is first-come, first-served, and the text may by hyperlinked to your website. Visit www.remotedepositcapture.com to see this program in action. ROS Keyword Box Layout: Box #1 Box #2 Box #3 Box #4 Box #5 Box #6 Box #7 Box #8 Box #9 V. Enhanced Directory Listing The Enhanced Listing Program allows advertisers to have significantly more value-added information listed in the Vendor Directory on RemoteDepositCapture.com. A logo button can be added to the listing within the appropriate category page (Software Vendors, Hardware Vendors, etc). The logo button should be 150 pixels wide and 80 pixels in height, and may be either a jpeg or gif-formatted file. Additionally, more contact information can be provided, including a website and e-mail address, hyperlinks to your website and a brief company summary (up to 40 words). The following page shows a quick comparison of the Basic (free) Listing versus the Enhanced Listing Program: Basic Listing: Blue Mountain Consulting 12850 Hwy 9, Suite 600, PMB 320 Alpharetta, GA 30004 Phone: 888-290-1581 Contact us: Info@RemoteDepositCapture.com Page 5 of 10
Enhanced Listing: Blue Mountain Consulting Owners & Operators of RemoteDepositCapture.com 12850 Hwy 9 Suite 600, PMB 320 Alpharetta, GA 30004 Office: (888) 290-1581 E-mail: John.Leekley@RemoteDepositCapture.com Website: www.bluemountainconsulting.com Contact: John Leekley Target Audience: Financial Institutions, Corporates Blue Mountain Consulting can help your bank or corporation navigate the new complexities of Remote Deposit Capture. As experts in the field, we are the creators of RemoteDepositCapture.com. Call us today to see how we may help your organization! V-a. Enhanced Directory Listing Brochure Postings Available only to our Enhanced Directory Listing Subscribers, up to 4 pdf brochures may be included in your Enhanced Directory Listing. The process is simple: 1. Send the pdf file(s) of your brochure(s) to Advertising@RemoteDepositCapture.com. 2. Provide us a brief 50-character (including spaces and punctuation) description of the brochure. 3. We will post the brochure(s) within your directory listings as outlined in the example below. Should you wish to track downloads, etc., you may instead provide us a link to a pdf file on your own website. Please note: Files must be in pdf format with no registration requirements. Contact us: Info@RemoteDepositCapture.com Page 6 of 10
Enhanced Directory Listing Example WITH BROCHURES Blue Mountain Consulting Owners & Operators of RemoteDepositCapture.com 12850 Hwy 9 Suite 600, PMB 320 Alpharetta, GA 30004 Office: (888) 290-1581 E-mail: John.Leekley@RemoteDepositCapture.com Website: www.bluemountainconsulting.com Contact: John Leekley Target Audience: Financial Institutions, Corporates Brochures RemoteDepositCapture.com Overview RDC Business Case Presentation Unlocking Additional Value from RDC Blue Mountain Consulting can help your bank or corporation navigate the new complexities of Remote Deposit Capture. As experts in the field, we are the creators of RemoteDepositCapture.com. Call us today to see how we may help your organization! Pricing: Available only to our Enhanced Directory Listing Subscribers, brochures links may be added for a onetime posting fee of $75 per brochure. VI. Spotlight Vendor Spotlight vendors will be listed at the top of their specific category pages: Software, Hardware, etc. Participants in this program will have the opportunity to have up to 1 small logo and 2 small images, a brief 100-word description of their company and services, hyperlinks and (optional) contact information listed at the top of these pages based on a first-come, first-serve basis. Total Height is not to exceed 300 pixels. This program is a great way for your company to stand out from the crowd and gain additional exposure. Since the directory is listed in alphabetical order, spotlight vendor program participation can enable your company to be one of the first three listings. Spotlight Vendors listings are limited to a total of 3 at any one time per vendor category. For example, within the Hardware Solution Providers section, only three spotlight vendors will be shown. This enhanced listing is an improvement over the basic (free) listing which will only include a vendor s name, address and core contact information and listed in alphabetic order. Contact us: Info@RemoteDepositCapture.com Page 7 of 10
VII. News Sponsorship Month Launch & Daily Detail Pages This program is a great way for your company to stand out from the crowd and gain additional exposure as the News and Press section is one of the most popular sections of the site. Participants in this program will have the opportunity to have up to 1 small logo and 2 small images (static image, 150x80 pixels, jpeg or GIF format), up to 100 words of text total ad not to exceed 300 pixels in height) displayed at the top of the monthly News launch page and / or the monthly daily detail pages. Sponsorships are based on a first-come, first-serve basis. Only one sponsorship position is available per month for each program. This program enables placement on the main monthly launch page, plus all of the daily news pages for that month. For example, In January, 2006, there were 14 daily detail pages. This program would have delivered your message across a total of 15 total pages. Sponsorships will run for a minimum of 12 months for the specific month selected. To see this program in action please click here to see the February 2007 News Launch Page and daily detail pages. In this example, the advertiser chose to utilize the combo sponsorship (outlined below) and have the same advertisement on both the month launch and daily detail pages. VIII. The RDC Community Forums Sponsorship of The RDC Community Forums enables participants to gain extra exposure to site visitors participating in our forums. Sponsors will be shown in a rotating banner ad on the main page of the forums. The banner ad will say The RDC Community Forums are brought to you in part by Below this message can appear your 500w x 80h (pixel) static gif or jpeg advertisement, which can be hyperlinked back to your site. Your ad will rotate with no more than a total of 4 advertisements. Additional Services offered include: Gold-Level Membership: Includes subscription to the "RDC Exclusives" forum where members can "Ask the Experts" and receive exclusive news articles and research reports on the Remote Deposit Capture Industry. Can view all forums, can post to most forums, can delete / modify own posts, can create polls, provides the ability to self-post news articles, press releases (inclusive of hyperlinks back to your website) and attach brochures directly in the News & Press forums. $1,000 per year. Branded RDC Forum Blog: A Branded RDC Forum Blog is a great way for your organization to gain exposure to the largest audience available, which is specifically interested in RDC. You'll have complete control over the specific functionalities of your Blog. Price: $2,400 per year. Up to 3 users included. Corporate Forum: Get the most exposure possible in the RDC community forums. Create your own entire category within the RDC Forums which can include Blogs, News & Press, Q&A and more. - And maintain complete control over the forums. $3,600 annual subscription fee. Up to 10 users included. Private User Groups: Offer your valued clients an independently-hosted private user group right within the industry's leading website on Remote Deposit Capture. Private user forums are visible only to those enrolled Contact us: Info@RemoteDepositCapture.com Page 8 of 10
in the specific forum program. Post documents and more for sharing. $50 per year per user plus a $1,000 annual maintenance fee. Up to 250 users included. IX. Newsletter Sponsorships The RemoteDepositCapture.com Newsletter is sent on a monthly basis, on the last day of the month. The Remote Deposit Capture Newsletter contains original articles written by our staff, news headlines, industry metrics and more. We offer 2 sponsorship programs, offered on a first-come, first-serve basis: Primary Sponsor: The Primary Sponsor would have the 1st section of the newsletter after the introduction paragraph and would have the top placement listed in the right-side links bar. The paragraph title may be customized, up to 60 total characters, and the length of the paragraph may be up to 125 words. Regular Sponsors: Regular Sponsors will have their placements distributed throughout the remainder of the newsletter. The paragraph title may be customized, up to 60 total characters, and the length of the paragraph may be up to 75 words. Note: Sponsor s sections will be indicated by a short title such as This newsletter sponsored by or Advertisement, etc. We will work with you to determine appropriate wording. Pricing for the newsletter is based upon the number of subscribers, and will be set on or about the 1st of every month for the upcoming newsletter. As of October 1, 2007, there were over 1,650 subscribers on the distribution list. Currently, pricing is calculated as follows (subject to change on a monthly basis): Round the number of subscribers up to the closest 50. In this example, the number would be 1700. Pricing for a Regular Sponsor would be 50 cents per subscriber. This equates to $850. Pricing for a Primary Sponsor would be 75 cents per subscriber. This equates to $1,275. We estimate total viewership is approximately 35% higher than the core subscriber list due to subscribers who forward the newsletter to colleagues. In this example, this would place circulation numbers at over 2,000 readers. Please contact us for current rates. Contact us: Info@RemoteDepositCapture.com Page 9 of 10
Program Pricing If your business focuses on Cash and/or Treasury Management, and especially the opportunities created by electronic check processing, a dollar spent at RemoteDepositCapture.com is the best value for your money. For example, our premier advertising program the Run-of-Site Logo Program costs less than 10 cents per target. This low cost per target rate is unmatched by any other advertising medium, especially when you consider the extremely focused audience RemoteDepositCapture.com attracts. Please contact us to discuss program pricing. Additional Programs & Services include: Newsletter Sponsorships Webinar Hosting & Sponsorships on the RDC Webinar Platform RDC Forum services including Memberships, blogs, corporate forums and user group capabilities Speaking Engagements Consulting Services and more. Please contact us via E-mail at: Advertising@RemoteDepositCapture.com. Or call 1-888-290-1581. Thank you for your interest in RemoteDepositCapture.com. 1 May not include dedicated vendor pages, message boards and other similar sections of the site. 2 May not include dedicated vendor pages, message boards and other similar sections of the site. Contact us: Info@RemoteDepositCapture.com Page 10 of 10