by Sam Bakker 0
Contents PART 1 Introduction Who am I PART 2 Setup Domain Hosting Email Autoresponder Site Builder PART 3 Developing a Skill Introduction Learning From Other Marketers Udemy PART 4 PLR Products How PLR Can Assist You Early Where to find great PLR Products PART 5 Creating Your Giveaway Product Brain Storming your idea Creating An Outline for your training Writing A Guide Creating a Video Training Series PART 6 Creating An Opt-in Page What is an opt-in page? How it can be used as a key part of your online strategy Using a site builder (Our recommended site builder) PART 7 Generating Traffic For Your Page How traffic works How to generate traffic to your page - Warrior Forum - Blogging - Thanks Pages - YouTube - Facebook Traffic Page 2 Page 3 Page 6 Page 8 Page 9 Page 14 Page 16 PART 8 Writing a Quick & Easy Follow-up Sequence Page 19 Conclusion Page 20 1
Hey my name is Sam Bakker. If you ve picked up this guide it means that you ve taken the first steps to making money online. PART 1: Introduction Congratulations! I m excited for you and I hope that this guide acts as a key resource that you can refer to as you start your journey into achieving full financial freedom and success with online marketing. Believe it or not everyone starts somewhere my journey started about 5 years ago when I first discovered the importance of list building. List building is a key component of any business online. I still remember reading The Money Is In The List I didn t really understand that until this year where my subscribers list alone generated me over $1,000,000. You might read that and think I would be happy with just $300 and yes when I was getting started I said the same thing. Some people online will promise you a quick fix or you ll read how it s possible to generate over $100,000 your first month online. Sure it s possible but highly unlikely. Achieving $1,000,000 in a year in just one area of my business has taken consistent hard work for a number of years. There are no quick fixes this is a business and like life there are no handouts here. This guide is the first step towards building your list, however if you want to achieve results like the ones I described above, it is going to take discipline and consistent effort on your part. If you re willing to put in the work, the rewards can be great though. Take Sam Robinson for example. Sam is a friend of mine who got started this year in this business. He s worked hard for a year to learn the business. He even quit his job out of faith that he could make money online. He was rewarded for his hard work and now regularly makes $2,500 per week from his subscribers list on top of everything else. 2
The strategy I showed Sam is much similar to what you ll read and learn today. You ll have an opportunity to learn more from the emails I send you over the coming weeks as to what else I shared with Sam to help him achieve his results. So with all that said let s get started. What you re going to need: PART 2: Setup There are a number of essential tools that will be at the core of your business in this industry. They are extremely important and I don t personally do business without them. I highly recommend getting every one of the tools I show you in this first chapter it s going to save you a lot of time and money. 1. Domain Name: If you want to create your own business, brand or website you need a domain name. It s your name on the web. Google s domain name for example is http://google.com it s where anyone searching them can find them. My recommended site for buying domains is http://namecheap.com - their support could use some real improvement but their domains are the cheapest out there that I have found to date. 2. Hosting Account: A hosting account is what connects your domain to the internet space. It s where all of your data that is presented on your domain is stored. For example websites you see on the internet they have data which allows them to be presented and loaded. The data is loaded from a server. That server is connected to your domain name which is where people can find that data to look at. My recommended host provider is HostGator: http://hostgator.com they are the best starting point when you start in this business. They are a decent, low cost solution when you re starting out. 3
3. Email Marketing Client: If you re going to collect emails and send emails you need a software that can help you do it. An email marketing provider allows you to manage your entire email list and it s going to make it easy to send emails that get delivered. I ve used Aweber since I got started in email marketing and they are a great solution for both starting marketers and advanced marketers. You can read more about them and take a look at their plans here: http://www.aweber.com/easy-email.htm?id=356781 4. Site Building Software A site builder software is a software that builds web pages for you. It saves you having to learn html or hiring a developer. You can get site builders for free from around the web however if you re serious about making this a business that generates money, I highly recommend getting one of the paid solutions. I currently use 3 site builders to fulfill different needs in my business. I started out with 1. If you re just starting out, the solution I recommend that will build great looking sites for a low cost is http://jvz6.com/c/34934/162189 4
5. Video Recording Software: A video recording software is essential if you want to record training videos. You can use software online that records your screen to help you record the screen and turn what you do and show on your screen into a video. You create then sell these videos. It s one of the best ways to create training videos. My recommended software for creating Video Recordings is again a software I have used since I first started in online marketing called Camtasia You can get it at http://techsmith.com/camtasia Conclusion: Most marketers online use all if not most of the tools that are listed above. They are a critical piece of the puzzle and should be acquired in order to move forward in your business. Also because this is a guide about affiliate marketing and I am an affiliate marketer in recommending these products to you, I get paid. Affiliate marketing as you ll find out is a major source of income for many online marketers. It works though recommending products to people who have a need. I encourage you to do the same when offering advice online always include your affiliate link so you can get paid for any products or services that you recommend. 5
PART 3: Developing A Skill: One of the most important parts of marketing online is developing skills that you can teach to others. It doesn t need to be a skill that makes money or is going to make your readers rich overnight. It simply needs to be some form of information that can help people. We all started somewhere there was a time that I didn t know how to buy a domain name, didn t know how to setup my hosting account. I still remember the first product I purchased that taught me how to use Wordpress. We all start somewhere and only in learning and committing to developing skills can you reach a level where you can teach others who were in the same position you might be now. Here s a couple of ways that you can do that: 1. Purchasing products online: There are a number of people like me who have made money online and create products showing others techniques, strategies and new skills they can learn. Many of my courses have taught people how to write salescopy, create professional videos, make money email marketing and more. Find a skill you want to learn; something you can be passionate about and something you can see yourself teaching in future. Find a product or a teacher that resonates with you and learn that skill, apply it to your business then teach it. Here are some ideas: Video Creation Course Wordpress Training Course Salespage Writing Course Facebook Pages Course 6
2. Use Udemy as a potential resource: Udemy is like an online university for everything. It s great! A great place to make money if you re a product creator and a great place to learn. I use Udemy every time I m trying to learn a new skill and can t find any training on JVZoo about it. Here s the website: http://udemy.com you can go to Udemy and find a potential skill that you d like to learn. It could be Photoshop, premiere pro, marketing online anything. Learn the skill get good at doing it then create a product based on what you learned and applied. It s one of the easiest ways to get started. You can giveaway the knowledge you learn as a list generator or sell it to build your customer list and make money. 7
PART 4: PLR/White Label Products PLR products can be a great resource if you can purchase a good product or software with the ability to give the item away. I use PLR products in many ways in my business. I ll use PLR or White Label products as part of bonus packages for offers Give away free to generate more leads Add value to a product I m selling. I ll usually add them on the sales page Where can you get PLR or White Label Products? Well not all PLR products are created equal so make sure if you re in the market for some PLR that you go to the right places. First off: software trumps anything. If you re looking to use PLR for lead generation or to add value to a product, then get software. There are many ways to acquire these products. For example you can follow marketers who have a reputation for offering these types of products, and then purchase them. Or the website that I like to use can be found here: http://super-resell.com I highly recommend getting an account with these guys. They are a great price and produce high quality PLR. NOTE: If you are using your PLR product to generate leads then I highly recommend that. 8
PART 5: Creating Your [First] Giveaway Product: When you first create a product, as you ll probably know it s difficult! The first time I sat down and tried to create something it took weeks to finish. You don t have to do that because you have this guide to walk you through the process (I had to put things together from a number of different sources). Let s start with the basics first and then move on from there. Brain Storming The first step is to brain storm what type of product your audience is most likely going to be interested in. Depending on the niche you ll want to write up a large plan of what is available to create that you feel confident you could learn enough about to teach. Then start narrowing it down from there. Here s some examples of what a brainstorm might look like: I use an online program to help aide me in this process: https://www.mindmeister.com/ From here it s time to select which topic is best suited for you. It doesn t need to be the final topic you specialize in but one that you feel some sort of interest in. For example mine was How to help businesses setup a Facebook page. A friend of mine decided to go with How to create great looking video templates and another s was How to create a Wordpress site. 9
There are a ton of different topics out there that you can use to start from. Choose one that works for you. Here are some potential starter topics: How to create a Wordpress blog How to create an advertising campaign in Facebook How to find professional high converting Wordpress themes A guide to the best video plugins available online A guide to the best Video Templates you can find online How to create video templates for Adobe Aftereffects Creating Your Guide Creating your guide should be the easiest part. After learning all you need to about your chosen topic then write down all of the different parts that might go into the product. Write a list or do another brain storm chunking the product down. To help you out, here s a breakdown of my own list of what I was going to put into this guide you re reading. As you can see, this same list eventually became my contents. Feel free to copy and edit this structure to create your own guide, ebook or product: 1. 2. 3. 4. 5. 6. 7. 8. Introduction: Who am I Setup: Domain, Hosting, Email Autoresponder, Site Builder Developing a skill: Introduction, Learning From Other Marketers, Udemy PLR Products: How PLR Can Assist You Early, Where to find great PLR Products Creating Your Giveaway Product: Brain Storming your idea, Creating An Outline for your training, Writing A Guide, Creating a Video Training Series Creating An Opt-in Page: What is an opt-in page?, How it can be used as a key part of your online strategy, Using a site builder (Our recommended site builder) Generating Traffic For Your Page: How traffic works, How to generate traffic to your page via Warrior Forum, Blogging, Thanks Pages, YouTube, Facebook Traffic Writing a quick and easy to understand follow-up sequence As you can see it doesn t need to be perfect it just needs to breakdown the different sections that you plan to write about. 10
Writing Your Guide Now it s time to write your guide. It s not a difficult process to write the content if you ve already taken the time to learn your topic. Go ahead and start by writing and filling in the gaps in the structure you see above. Don t feel limited to only creating a guide either. Feel free to add videos where it suits and links where necessary to complementary products that might fit into what you re communicating. A tip to creating your guide quickly is to set a time as to when your guide must be finished. Set a 7 day deadline for example and write a chapter a day. If you re working a full time job or if you don t have as much time as you d like to contribute to the guide then spreading it out over a number of days to take the pressure off and get it done. 11
Creating Training Videos If you decide that you want to add videos into your guide to add information and value for your subscribers then there is software that s available to help you do just that. Camtasia is the first software that I ever purchased to do this a few years ago and they are still the best today. You can get the software for a 30 day free trial here: http://techsmith.com/camtasia. Your training videos can be very basic but useful. When you re starting out no one is expecting you to have a professional studio setup or the wireless mics with perfect sound. You don t need any of that to create a good training program. PowerPoint slides with your voice in the background will work just fine for these videos. You can download an example template I created here for one of my recent trainings: http:///training Customize this as you want. 12
How To Capture The Leads Once you ve completed your guide and you re ready to distribute it, it s time to now create what s called an Opt-in page. An Opt-in page is a simple page that s designed to capture an email subscriber much like the one you entered your email into to get this guide. Here s an example of the type of Opt-In page you should create: As you can see we re effectively offering value in exchange for a visitor giving us their email and their permission to use it to email them. This is much how this market works. Once our visitor becomes our lead and reads our guide, they now see us as a trusted source of information: AN EXPERT! Then when we email them about another product or purchasing a future product they are far more likely to buy than they would have been if we had first sent them to our sales page without giving them any information or a gift for subscribing to our list. To capture the subscriber, manage them and email them you ll need an autoresponder like I covered in the first section. I personally use Aweber. There are two main ways you can use an autoresponder. Broadcasts: these are the emails you send out to your list. They can be made up of different sections, or read like one long piece of text. Follow-up Sequences: I like follow-up sequences for my lead generation campaigns because they are easy to manage in fact after you ve done the work initially they 13
are completely hands off. The emails go out and sales are made without any more buttons needing to be pushed after setup. 14
PART 6: Creating your Opt-In Page Now that you ve got your autoresponder setup and you know how to use it correctly, it s time to built an Opt-In page. There are many different options you can use when it comes to building Opt-In pages. With technology most of the options are very easy to use and learn. The software I recommend for doing this is Captifire. The reason I like Captifire is because it s very easy to use, they have some great templates and you can have an Opt-In page setup and running for your business generating leads within a couple of minutes. Here s an example of the interface: Here s where you can pick up this software: http://jvz6.com/c/34934/162189 Your goal in running an online business is to continuously send traffic to this Opt-in page then have a follow-up sequence using your auto responder that sells that person more products they need. 15
PART 7: How Traffic Works What is Traffic? Traffic is a name we use to label a group of people who are going to your website, sales page or Opt-in page. Really what it represents is people who have some how landed on your website with an interest in what you re doing. Now the final piece of the puzzle is traffic. How do we get traffic and enough to generate 3000 leads in 30 days? Well there are a number of options. All of these I have used in my own business and all of them work really well. Before I jump in here s the single most important lesson I ve learnt about list building. CONSISTENCY! When you find something that is working or if you have seen someone else using a strategy that you are attempting to duplicate be consistent. I can t tell you how many times people give up after a week or two if they don t feel like anything is happening, the money isn t coming in like they wanted to or they ve got distracted. The key is being consistent doing the same thing over and over again when you ve started generating leads or when you start to see some leads come through. Keep consistent and you ll get much better at applying each of the strategies I outline and you ll get much more out of them. OK, so here we go: 16
How Does Traffic Work? The key to traffic and generating traffic online is having links to your content (Opt-In Page) around the web where people can see them and have enough interest to click through and visit your website. It could be an ad, a blog post, free content you ve written for another website or an email referral. Traffic will only come to your website if you re able to get found. The ways I will show you now will help you get found, help people see your links and act based on what they see. So our goal in building a business online is to post our link to our Opt-in in as many places where people are likely to click through as we possibly can. Warrior Forum: The Warrior Forum is where I and many other marketers got started making money and marketing online. Today it still is for newcomers to the market one of the best places to start your business and begin generating traffic. There are a number of ways you can utilize the Warrior Forum to generate leads. Warrior Forum Special Offers Warrior Forum Solo Ads Warrior Forum War Room Guest Blogging Another great way of generating leads early to your page is becoming a Guest Blogger for a popular blog website in your niche. Here s why this can work so well: If the blog has authority in Google your blog post that includes your link back to your Opt-in page can continually receive traffic for years to come naturally without any additional work other than writing the blog post. I still receive traffic years later from many of the guest blog posts I wrote for a number of websites that ranked highly in the online marketing niche. You can do a quick Google search and find sites that are ranking high for popular keywords, send them an email and offer to provide content in exchange for an opportunity for you to generate traffic back to your websites. You d be surprised how many blog owners are very open to this. 17
Product Welcome Pages: One of the best ways to get your name out there and generate leads is connecting with other marketers that already have products launched. Now often you ll find it will be a hard sell to get your Opt-In page on their thanks page so here s another idea. If you have content that could fit their customers then offer to provide the content for free as an extra bonus the products creator can add in for the benefit of their audience. When you send over the guide let them use it without asking for an Opt-in before people download it. Make sure that inside the guide though you have links back to your Opt-In and a bio of who you are. It will help get your name out there and can really help in building a list and getting noticed early. YouTube Traffic: YouTube traffic is now becoming a major part of online marketing. It can be used as a tool to rank your videos to the top of the search engines or a tool to find more people on YouTube for a particular offer that you have. Recently more and more marketers are also investing in paid advertising over YouTube. It can really speed up the process of building a channel on YouTube that has a significant following as well as generate more leads. You can setup a YouTube account here and start uploading your videos generating more traffic: http://youtube.com Facebook Traffic: I want to close out the traffic section with Facebook traffic. Facebook is probably the best traffic source you can use right now, why? Because everyone is using and surfing Facebook right now. You can present your ads in front of people and when they see your ads and click you can generate a lead or even a sale. We use Facebook In three different main ways. Facebook Posting: Facebook posting is very straight forward. If you have a personal Facebook account you can gain additional JVs or sell to customers through Facebook very easily. As you friend people post on Facebook what you have coming up, what you re offering while engaging with others on Facebook. It s a quick way to get known and connect with people in this community. Facebook Advertising: Facebook Advertising is a bit more advanced and is going to cost you some money. First find a niche you want to target there are software s out there and training courses that can guide you through the specifics on this process. Create an advertisement for Facebook based on their sizes and promote that ad with a link 18
back to your free giveaway product. Monitor your results and make adjustments based on how successful or unsuccessful your advertising campaign is. Many marketers use Facebook Advertising as their main source of traffic. Facebook Retargeting: Facebook Retargeting has become really popular over the past few years. In our campaigns or launches we always use retargeting because it always generates results and sales for us. One of the most successful recent campaigns we ran using retargeting we actually generate 300 additional sales solely from Facebook. Retargeting works by placing a tracking pixel on your page. The tracking pixel tracks users activity. When they come to your page it tells Facebook and then Facebook presents the user with your ads. If someone clicks through and buys your product from you you can measure that by adding a conversions pixel to your thankyou page. It s a great way to monitor your sales progress and make additional sales. There are a number of products and resources out there to help you with retargeting. Retargeting can help you bring people back to your page from Facebook, generate more leads and sales. 19
PART 8: Writing an Effective Email and Follow-Up Sequence An email sequence is the emails that a user receives when they register for your free information. It s a tool that you can use to inform, educate and sell. There are a number of resources that are available around the web to help you more effectively communicate through autoresponders. Today I ll cover a quick example sequence you can use to get your free gift going. Welcome Email: Send this email when a user signs up: Thanks for getting access to You should already now have downloaded the guide and began to read through it. Just in case here is another link that you can access it from in future: LINK Look out for more emails coming your way. Over the next week I m going to show you how you can make even more money from your website and introduce you to some new tools that make the process really easy. NAME Email #1: Send 1 Day after signup You re probably still diving into the pages of X and learning all about generating leads online. Well today I wanted to show you a special tool that s one of the best investments you can make when you re starting out. It s called X And it s going to help you automatically send emails and communicate with your subscribers. You can find out all about it here: LINK NAME This is a very basic sequence. You can write up your own sequence and schedule it into your chosen email auto responder. This is a very easy way to get started emailing and if you can setup your auto responder correctly it can turn into an automatic stream of income as your leads go through the auto responder sequence. 20
Conclusion You ve now learnt the strategies I used to generate my first 3,000 leads within my first month online. If you d like to learn more, you can find out more here: http:// I encourage you now to go out there, learn and apply what I ve taught here. Your first step is to learn a skill, create a product then create and advertise you Optin Page encouraging users to become a lead or a new customer of yours. I wish you the best of success and if you need to get in touch with me at any stage you can reach me on Facebook here: http://facebook.com/sambakker J Sam Bakker 21