XML Documentation for Adobe Experience Manager Solution brief XML Documentation for Adobe Experience Manager An enterprise-class CCMS to manage documentation from creation to delivery It s a component content management system for technical documentation, IT and marketing teams to manage structured content from creation to delivery, providing a consistent customer experience across touchpoints.
What can I do with the XML Documentation solution? Delight customers with consistent experiences by bringing marketing and technical content onto the same platform Effortlessly author, manage and deliver technical content on the same platform as your marketing content. Empower your marketing and technical teams with the ability to reuse each other s assets and inject technical content into existing webpages. And personalize the end-user experience using advanced analytics from Adobe Marketing Cloud integration. Empower distributed teams to contribute and collaborate faster and smarter A fast and easy web-based process saves time and effort by allowing multiple authors and reviewers to give inputs and accept/reject changes effortlessly. Use Projects to assign roles and track progress, and automate the delegation of tasks with completely customizable workflows. Take advantage of deep integration with Adobe FrameMaker to author faster. Standardize content in DITA with a simple yet powerful web editor for all Use the out-of-the-box content ingestion framework to consolidate existing content, present in various formats, to a single DITA standard. Enable subject matter experts and casual contributors, with no prior XML knowledge, to author in DITA from anywhere using a simplified web-based editor. Give DITA experts advanced authoring capabilities like content reuse, inline tags, element path breadcrumbs, smart catalog, and more. Effortlessly design and deliver immersive, omnichannel content experiences Achieve higher content velocity by publishing DITA content directly to Experience Manager as dynamically updated pages. Query from a unified source of structured content to offer content as a service, on demand across channels. Experience enterprise-class publishing, make large volumes of content accessible across screens as Responsive HTML5, Mobile App, PDF, EPUB, Kindle and more. Also integrate with other publishing solutions using out-of-the-box APIs. Stay ahead of the competition with marketleading enterprise content management capabilities Make full use of the best-in-class content management capabilities of Adobe Experience Manager. Manage all your digital assets from a single repository for maximum value and easy access. Track and manage multiple publication versions easily with powerful version management. Track content reuse using automatic link management and warn users of any dependencies when content is about to be deleted. Build personalized content experiences with comprehensive search and tag management. Automate translation workflows by seamlessly integrating with leading translation vendors. Ensure publishing readiness by easily accessing in-depth content health reports. 2
How does the XML Documentation solution function? Adobe Experience Manager Authoring XML Documentation solution Collaboration Publishing* Authors Search Content Management Content Reuse Translation Reports Review & Approval Review Search Author Authors Reviewers Approvers Any DITA Editor Search DITA Web Editor System Admin Assets *Leverage integration with Adobe FrameMaker Publishing Server (2017 release) and easily automate multichannel publishing to generate output in multiple formats 3
What are the features of the XML Documentation solution? Single platform for marketing and technical content Author, manage and deliver DITA content alongside marketing content in Experience Manager to create a consistent customer experience at every touchpoint before and after purchase. Ensure content integrity across your website with a unified content strategy. Content reuse across webpages Easily reuse common content like product specifications across marketing and technical webpages. Adobe Marketing Cloud integration Harness the power of Adobe Marketing Cloud for your technical documentation pages to deliver personalized and engaging content with advanced analytics. For example, you can target your customers better with personalized marketing content based on what kind of technical information are they consuming most. First-of-its-kind blended publishing Now mix technical and marketing content seamlessly by injecting DITA content into an existing Experience Manager webpage. Built-in web-based DITA editor Author from anywhere using the user-friendly, web-based DITA editor that s available out-of-the-box without any additional licensing cost. Enjoy support for DITA 1.3, 1.2, 1.1, Lightweight DITA and any other DITA specializations. Simplified DITA authoring experience Enjoy a simplified authoring experience with multiple authoring modes. Subject matter experts or casual contributors can readily author DITA content without any XML programming knowledge. Easily configure the web editor with customizable menus. Content ingestion framework for DITA migration Convert Word, DocBook, XHTML, custom XML and unstructured FrameMaker content to DITA out-of-the-box with a simple plug and play conversion framework. Automate conversion and DITA validation for a seamless experience. Get started with minimal configuration or use extensive REST based APIs to customize the process as per your conversion needs. Easily track the conversion progress with status reports. Advanced DITA authoring Empower DITA experts with powerful authoring features like content reuse, inline tags, element path breadcrumbs, properties panel, smart catalog, drag and drop content, repository view, map outline, conditional tagging, keys, multi-topic authoring and integrated search. 4
WYSIWYG map editor Use the WYSIWYG web-based editor with simple drag and drop capabilities to author the map. Use search and filters to easily find and insert content in the publication. Take advantage of advanced authoring features like reltables. Powerful version management Easily manage and look up older versions of multiple publications with version history, version preview, version compare, branching and labeling capabilities. Advanced link and dependency management Track content reuse with powerful link and dependency management. Keep both forward and backward references intact as you move, rename, or translate content with automatic link management. Warn users when they are about to delete content being reused. Comprehensive search and tag management Build your own tag libraries with advanced tag management capabilities to provide personalized content experiences to end users. Find relevant content faster with faceted search functionality. Bulk tag content within the context of a map. Centralized digital asset management Manage all digital assets from a single repository. Effortlessly upload a range of formats like AI, PSD, EPS, SVG, MP4, and more. Update digital assets with minimal effort by automatically creating different resolution renditions. Sync the repository with Adobe Creative Cloud for seamless file sharing. Industry-leading translation management and localization support Smoothly integrate with leading translation vendors using built-in connectors that automate translation workflows. Reduce time and costs by making full use of detailed out-of-the-box dashboards to identify untranslated and out-of-sync content. In-depth content health and readiness reports Monitor content health by easily accessing in-depth reports that list broken links and references, and the review status of all topics. Use the reports to perform comprehensive sanity checks, ensuring publishing readiness. Generate a content reuse report to track adherence to reuse guidelines. Easy integration through APIs Build customized solutions using REST APIs to integrate any offline DITA editor or existing content repository. Support for FrameMaker documents and books Use the same CMS to manage unstructured FrameMaker and DITA content, reducing maintenance costs during the migration process. Enjoy support for version management, translation and generating outputs for FrameMaker documents. 5
Seamless web-based review experience Enable a fast and easy web-based review process for distributed teams with multiple authors and reviewers. Provide inline review comments with content insertion, deletion, highlighting and commenting capabilities. Allow authors to easily import review comments with a single click and accept/reject comments. Review topics one by one or as a whole publication and easily track content changes for a seamless iterative experience. Powerful project and workflow management Collaborate with team members using projects, workflows and tasks. Use Projects to track progress and assign different roles to team members. Automate the delegation of tasks with completely customizable workflows to ensure business processes are complied with. Native integration with Adobe FrameMaker Enjoy deep integration with Adobe FrameMaker for a fast and efficient authoring experience. Access version management, search, and review capabilities from within FrameMaker. Direct publishing of DITA content to Experience Manager Now publish DITA content to Experience Manager as dynamically updated pages for higher content velocity. Deliver highly interactive, personalized experiences to end users leading to customer delight. Content as a service Deliver structured content on-demand across channels from one unified source. Query content using REST-based APIs based on taxonomy, classification and semantics. Best-in-class multichannel publishing Make content accessible across devices with easy publishing to Experience Manager Sites, Responsive HTML5, Mobile App, PDF, EPUB, Kindle and more. Customize output to deliver highly relevant content experiences. Enterprise-class publishing Easily manage large volumes of content and frequent publishing needs through batch and scheduled publishing. Use baseline publishing to manage documentation across product versions. Effortless integration with other publishing solutions Integrate with publishing solutions using out-of-the-box APIs to export DITA content along with DTDs. Automate publishing tasks after output generation with workflow integration. 6
What business value can the XML Documentation solution deliver? 3x Deliver a uniform experience to end users Offer consistent content experiences across all customer touchpoints, such as pre-sales (marketing) and post-sales (help, customer support), to drive higher customer satisfaction, loyalty and demand Eliminate redundant and inaccurate content Increase enterprise content velocity up to three times Empower authors to single-source and seamlessly publish DITA content with a single click by leveraging the native DITA support in Experience Manager Accelerate time to market through incremental updates to content, eliminating the need to republish completely. 40% Reduce total cost of ownership by up to 40% Eliminate the time and cost associated with managing multiple CMSs, including purchase, deployment, integration, maintenance and user training Shorten the learning curve and decrease training costs because users are already familiar with Adobe tools and systems Empower authors to do more in less time through efficient content reuse, advanced search-and-find, powerful review and approval, and next-gen collaboration features Efficiently manage the content lifecycle end-toend with One Adobe Solution Empower teams with industry-leading solutions that work seamlessly together and have a shorter learning curve Harness the power of Adobe Experience Cloud to integrate analytics and drive social engagements Manage and access digital assets easily with dynamic renditions and native integration with Adobe Creative Cloud apps Significantly reduce localization time and cost by streamlining complex workflows, providing in-context translation packages to vendors, and avoiding redundant or erroneous translations 7
What are the use cases of the XML Documentation solution? Efficient content management and higher velocity Achieve higher content velocity through efficient content management and delivery Consistent user experience Drive a consistent experience across all customer touchpoints by bringing technical content onto the marketing website Simplified authoring experience Leverage fast and easy-to-use web-based authoring and review for subject matter experts, casual contributors and advanced authors. Migration to structured authoring Make full use of the built-in content ingestion framework to consolidate existing content, present in various formats, to a single DITA standard. Integrated solution Leverage a single CMS to manage all content needs as against multiple CMSs thus reducing maintenance costs and resource overheads. 8
Which functions can benefit from the XML Documentation solution? Technical Publishing Managers Accelerate time to market by transforming the way they author, manage and publish DITA content Easily and quickly publish technical content to AEM sites Eliminate IT dependencies Blend technical and marketing content Simplify the authoring and review experience IT Managers Reduce their total cost of ownership by eliminating multiple CMSs An end-to-end solution that seamlessly integrates with other systems A short learning curve for employees to reduce training time and effort Content Strategists Drive higher loyalty and demand by bringing technical and marketing content onto the same platform Deliver consistent content at every stage of the customer journey Personalize interactions across customer touchpoints Marketing Managers Target customers with personalized content using advanced analytics Augment their marketing communication by blending technical content Deliver consistent and highly relevant content experiences pre- and post-purchase 9
Which organizations can benefit from the XML Documentation solution? Any organization which is looking: For a quick, seamless one-touch publishing experience to Experience Manager Sites and Mobile, PDF, Responsive HTML5 etc. To own a single CMS for managing marketing and technical content end-to-end. To deliver a uniform, consistent pre- and post-purchase content experience to end users. To reduce the total cost of ownership by optimizing maintenance overheads and streamlining throughput bottlenecks. To leverage familiarity with existing Adobe tools/ systems, and consolidate IT landscape with one partner. For efficient content reuse and powerful review, collaboration and translation workflows for faster goto-market. To significantly reduce localization time and costs. To minimize publishing errors before content goes live. 10
What do customers say about the XML Documentation solution? XML Documentation for Adobe Experience Manager proved valuable in our delivery of top-notch technical documentation that seamlessly integrates with our web experience. This new product allowed our writing team to continue to easily use FrameMaker and deliver web-based, SEO optimized DITA content. Laralyn Melvin CTO, Senior Director, Technical Publications, Palo Alto Networks For any queries, please write to us at techcomm@adobe.com This product may integrate with or allow access to certain Adobe or third-party hosted online services ( Online Services ). Online Services are available only to users 13 and older and require agreement to additional terms of use and Adobe s online privacy policy (www.adobe.com/go/terms). Online Services are not available in all countries or languages, may require user registration, and may be discontinued or modified in whole or in part without notice. Additional fees or subscription charges may apply. Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Adobe, the Adobe logo, FrameMaker and Experience Manager are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. The names and logos referred to in the sample artwork are fictional and not intended to refer to any actual organization or products. 2018 Adobe Systems Incorporated. All rights reserved.