Optimizing Google My Business Pages By Anthony Devine and Paul James
Disclaimers / Legal Notifications Copyright 2015 Anthony Devine and Paul James All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without prior written permission of the authors. While the publisher and authors have used their best efforts in preparing this ebook, they make no representations or warranties with respect to the accuracy or completeness of the contents herein and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The information and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. The contents herein are strictly for informational purposes only. Income and Earnings Disclaimer You and you alone, are responsible for any income you make or fail to make. This guide makes no promises of realized income, finding, locating or closing clients or any other promises. You recognize and agree that the authors have made no implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future prospects or earnings, or that you will earn any money, with respect to your purchase of this ebook, and that the authors have not authorized any such projection, promise, or representation by others. Any earnings or income statements, or any earnings or income examples, are only estimates of what we think you could earn. There is no assurance you will do as well as stated in any examples. If you rely upon any figures provided, you must accept the entire risk of not doing as well as the information provided. This applies whether the earnings or income examples are monetary in nature or pertain to advertising credits which may be earned (whether such credits are convertible to cash or not). There is no assurance that any prior successes or past results as to earnings or income (whether monetary or advertising credits, whether convertible to cash or not) will apply, nor can any prior successes be used, as an indication of your future success or results from any of the information, content, or strategies. Any and all claims or representations as to income or earnings (whether monetary or advertising credits, whether convertible to cash or not) are not to be considered as "average earnings. Affiliate Disclaimer Per the FTC s policy that requests we be transparent about any and all affiliate relations we may have in this guide, you, the visitor or customer, should assume that any and all links in this guide are affiliate links. If you utilize these links and visit the resulting site, a cookie may be set in your web browser that may cause us to receive compensation if you make a purchase. Resell Rights You do NOT have any resell, reprint or distribution rights to this guide. 2
Table of Contents Legal/Disclaimers...2 Optimizing A Google My Business Page.. 4 Step-By-Step GMB Page Optimization System.....6 Pricing You Optimization Service...16 Outsourcing Optimizing Google My Business Pages.. 16 Conclusion.. 18 3
Optimizing Google My Business Pages In this guide, we are going to cut to the chase and lay out for you, in step-by-step manner, how to a optimize Google My Business Page ( GMB Page ). All we mean by optimizing a GMB Page is setting it up and adding content that Google either specifically mentions and asks for while setting up or revising any GMB Page or has a section or area for (i.e. YouTube videos). Also, we are NOT saying that by only optimizing a GMB Page that it will rank in the Google 3-Pack. While that can happen, that is not a typical result and should not be expected, especially for mid to high competition keywords. More often than not, it will require doing additional work, especially local citations, to put a GMB Page in position to potentially rank in the 3-Pack. Ranking Google My Business Pages is beyond the scope of this training guide. However, if you re interested in learning the ins and out of ranking highly in Google Maps local listings, i.e. 3-Pack, and you do not already have our training, then you will want to grab a copy of our second upgrade offer Ranking in Google s 3-Pack by clicking here. Alright, let s get to it. Anthony Devine and Paul James [Remainder Of Page Intentionally Left Blank] 4
Optimizing GMB Pages Step-By-Step Instructions For The Optimizing Of A Google My Business Page At this stage, you will have claimed your new client s GMB Page as we taught you how to do in the main training guide. As such you will already have their GMB Page URL, which you need to start the optimizing process. Accordingly, here are the following steps you must follow while logged into EITHER your Gmail account OR your client s Gmail account to optimize their GMB Page: Step #1: At Google.com, type your client s GMB Page URL into your browser, then hit enter as shown here (Note: For our example, we are using the same business prospect we used in the main training guide): After hitting enter, we are sent to our example client s GMB Page, which looks like this on the following page: 5
Important Note: As you see in the above example GMB Page, it already has 55% of its profile completed. However, since each new client you offer and provide optimization services to will not have previously either verified nor managed their page, you will see that each page may have from no to little, to a lot and even more information already on their GMB Page. Even though this information is here, never assume it is the correct information as individuals like you and I can add, delete and make changes from time to time on unverified GMB Pages. You MUST go through the entire page and make any necessary revisions, additions and deletions to optimize each client s GMB Page. Step #2: Click on the Edit button as shown in the following screenshot: [Remainder Of This Page Intentionally Left Blank] 6
Step #3: After clicking on the Edit button in Step #2 above, you are taken to the following GMB Page where you may make your edits for your client as follows: [Remainder Of Page Intentionally Left Blank] 7
For each client, you will make all or some of the following edits to their GMB Page (and as shown in the above image): 1. Business Name: 2. Address: 8
3. Contact Info (Phone number and Website URL): 4. Category (There may be more than 1 available, so be certain to carefully review categories for each client): 9
5. Hours of operation: 6. Introduction (Include a keyword-rich introduction about your client s business): 10
For an example of a keyword-rich introduction (which does NOT mean keyword spam; rather, use varying keywords throughout introduction), you can check out one of our example sites at: https://plus.google.com/+charlestonseoexpert/about. Please note that is not a verified site as it does not have a silver shield next to my profile image. VERY IMPORTANT; KEY: These above items, especially Business Name, Address and Phone number, collectively also known as NAP, are hyper-critical for 3-Pack ranking purposes. Now, while ranking is beyond the scope of this training guide, you need to be 100% certain that you enter the correct business name, address and phone number here because that is the exact same information Google s 3-Pack algorithm considers when ranking one GMB Page over another. It is not the only factor, however, Google uses a businesses GMB Page NAP when comparing that same information to a businesses local citations, which are another factor in 3-Pack ranking. Step #4: After making all the above edits, please first carefully review your revisions. Once you are satisfied with your changes, click the button as shown here: Step #5: After completing the above edits, most people seem to think they are done, which is okay with us because it gives us (and our clients) a competitive advantage by making some additional optimizations starting with clicking on Photos in the above left-hand side of the page you are sent to immediately after clicking Done editing : 11
Step #6: After clicking Photos, you are sent to the following page, where you can start adding photos to your client s GMB Page, a GREAT thing to do to help ranking in 3-Pack: 12
Comment/Ninja Tip Regarding Photos: This is where a lot of people get lazy when it comes to completing a GMB Page s content, which we don t mind as it can make it easier to rank IF we add photos here, with more being better than less. Ninja Photo Tip When naming or renaming photos, be sure to use BOTH primary and as many secondary (LSI) keywords as you can come up with. By adding more photos, especially those that have their keyword as its file name, this small amount of additional work can go a long way to helping your client rank in the 3-Pack PLUS there s even the chance one or more pictures can rank in Google! Step #7: After finishing adding photos and done with your edits, click Home in upper left hand corner as shown here: 13
Step #8: You will be directed to, of course, the Home page, where you will want to look about one-third of the way done to the following section, which will let you know if you have 100% completed the minimum optimization requirements: While you should be at 100% if you followed the preceding steps, if you ever are at less than 100%, you can quickly see why by looking to the right of the right arrow above as it lets you know how many sections are not complete. In this example, there are 3 incomplete sections, including Add a profile photo. You may click right arrow (>) above to see other 2 incomplete sections if you d like. Step #9: At this stage, most marketers may think they are done optimizing a GMB Page, but not you. You know there s more work to be done, right? Right! However, you need to now wait for the GMB Page to be verified (when your client receives Google s postcard, they tell your verification code, you enter it and viola, their GMB Page is now verified). Go to the verified GMB Page (which you can tell by the silver shield next to profile picture), login and you will see something that looks like this example page: 14
Step #10: While this step is optional, you may wish to do, especially for more competitive situations. You will want to click on Videos, add your client s YouTube Channel (or start one for them for free or a fee, your option!) and start adding optimized YouTube videos to their Channel. By adding the client s YouTube Channel with optimized YouTube videos on your client s Channel, this can help as another potential ranking factor to getting their GMB Page ranked in the 3-Pack. Step #11. One last ninja tip is creating a custom GMB Page URL that includes, whenever possible, your client s main keyword for potential ranking factor and for making it easier to remember than a bunch of random numbers. Below is an example of where you will find a G+ URL: 15
Pricing Your Google My Business Page s Optimization Service In terms of pricing your optimization service, there is no right answer. Your pricing will very most likely vary between clients as there are different factors to potentially consider. As optimizing is an upsell to your claiming and managing your client s GMB Page, we highly recommend you start no lower than a one-time fee of $97.00. If, for example, you were to land a highly-successful personal injury attorney in a major city, there s no reason to think you can t ask for up to $497.00 for your service or at least in the ($297 to $497 range). Whatever you do, do NOT undervalue your time or skillset. If any client ever questions you as to your fee, we can tell you that $97 to $497 is simply not that much money for many clients. Just look at the preceding steps it does take some time to properly and thoroughly complete an optimized Google My Business Page. You can always rattle off all the things you need to do to optimize their page. With a laundry list of items like that, most clients will back off and realized the value, along with time and effort required to optimize their page. In any event, most clients will want you to optimize their GMB Page. After all, they already paid you to claim their Page, so there s really no reason to say no to your optimization upsell, which we highly recommend you offer to them immediately after claiming their page. Your client is most happy with you at that point and time and is most likely to say Yes to you then and there as their guard is down and you ve proven your worth to them! Outsource Optimizing Google My Business Pages When first starting out with this strategy and method, we highly recommend doing the work yourself so you understand exactly what you re outsourcing and why you re optimizing the page the way you are. Thereafter, and by all means, we encourage you to outsource as much of this type of work as possible so that you have more time to work on landing the bigger deals and more upsells from both existing and new clients! When you look to potentially outsource optimizing your client s Google My Business Page, you may wish to consider a Fiverr Gig. We recommend you research Fiverr Gigs to find service providers. Simply search related keywords 16
and look for Gigs that have high ratings and any other factors you feel are relevant for your situation. If needed, you may provide this guide to a Fiverr provider to show them what and how you want them to optimize your client s GMB Page. ********** [Remainder of Page Intentionally Left Blank] 17
Conclusion That s it for this training! You re now well-prepared to upsell your new clients with our new Google My Business Page optimization service! Now, if you do not have our second upgrade offer, you will want to really consider it as ranking in the 3-Pack is a natural upsell that is easy to sell to your new clients. For more information, go to: Ranking In Google Maps 3-Pack Click Here Now go out and upsell your new clients with confidence with this great offer! Anthony Devine and Paul James 18